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Text Content

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 * Content
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DIGITAL CX & ENGAGEMENT MARKET STUDY

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Tags: market study CX Marketing executive report executive reports

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Brian Cantor
04/21/2022
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We respect your privacy, by clicking "Download Your Copy" you agree to having
your details passed onto the sponsor who may promote similar products and
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have the right to object. In addition, you will receive our e-newsletter,
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information on how we process and monitor your personal data, and information
about your privacy and opt-out rights, click here. Download Your Copy

Digital is quite simply how members of all generations, from all demographics,
communicate in today’s world. As a result, it is quite simply where today’s
businesses need to focus significant portions of their customer engagement
investments.

Most companies accept this reality, but embracing the importance of digital is
not the same as consistently delivering stellar digital experiences. Far too
many brands fail to provide frictionless, let alone memorable, journeys and thus
squander opportunities to gather vital customer insights, deliver cost-effective
service, and maximize high-value sales and marketing conversions.

What stands in the way of successful digital engagement? What will it take to
overcome these challenges? This research-driven Market Study has the answers.
Topics include:

 * Do companies feel their digital experiences accurately reflect brand values?
 * Seamlessness is essential in the digital world, but are today’s CX teams
   properly aligned?
 * Which parts of the digital experience require the most customer effort?
 * What is preventing companies from delivering personalized interactions in
   digital channels?
 * With all the talk about hiring challenges, how are companies ensuring they
   have enough resources to thrive in digital?
 * What roles can AI and analytics investments play in elevating digital
   experiences?

We respect your privacy, by clicking "Download Your Copy" you agree to having
your details passed onto the sponsor who may promote similar products and
services related to your area of interest subject to their privacy policy. You
have the right to object. In addition, you will receive our e-newsletter,
including information on related online learning opportunities. For further
information on how we process and monitor your personal data, and information
about your privacy and opt-out rights, click here. Download Your Copy


UPCOMING EVENTS

CHIEF EXPERIENCE OFFICER EXCHANGE MAY 2022

May 22-24, 2022


Register Now | View Agenda | Learn More

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STATE OF MARKETING TECHNOLOGY SUMMIT

June 07-08, 2022 | 12 PM ET
online

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PATIENT EXPERIENCE EXCHANGE SEPTEMBER 2022

September 28 - 30, 2022
Miami, FL

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--------------------------------------------------------------------------------

CUSTOMER INTELLIGENCE & ANALYTICS

November 01 - 03, 2022
Online Event

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CHIEF MARKETING OFFICER EXCHANGE NOVEMBER 2022

November 2-4, 2022
Miami, FL

Register Now | Learn More

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FUTURE OF CUSTOMER ENGAGEMENT

November 15-16, 2022 | 12 PM ET
online

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MORE EVENTS



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LATEST WEBINARS

BENCHMARKS AND DATA TO HELP UNLOCK THE POWER OF YOUR CUSTOMER OPERATIONS TEAM

2022-02-09
02:00 PM - 03:00 PM EST

Every CX and customer operations leader wants to improve CSAT while running
efficient operations and...

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MORE WEBINARS


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< >

RECOMMENDED

Pre-Register: Digital CX & Engagement Market Study
2022-02-22
By Brian Cantor
A Lesson in Customer Success
2022-04-01
By Philip Mandelbaum
Your Guide to Managing the Customer Complaint
2022-03-31
By Philip Mandelbaum
Revealed: Top Ways To Improve CX Performance
2022-01-28
By Customer Engagement Insider Editorial Team
Lessons from the Launch of Online Sports Betting in NY
2022-01-14
By Philip Mandelbaum
CEI Interview with Autodesk at CXO
2021-12-10
By Matt Wujciak
CX Trends in Finance and Insurance
2021-12-09
By Matt Wujciak
Amazon is Reinventing the Department Store for Next Gen Customers
2021-12-09
By Brooke Lynch
Redefining Customer Experience Through Consumer Behavior
2021-12-09
By Matt Wujciak
< >

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