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from Wistia Studios

This one-of-a-kind show will teach you the skills you need to create a video
series or podcast for your brand.
Dive on in
Watch trailer

PART 1


DEVELOPMENT


EPISODE 1: WELCOME TO SHOW BUSINESS

2 MIN



You're about to learn from the experts what it takes to create a lovable,
brand-building show.


EPISODE 2: FINDING YOUR NICHE

5 MIN



Before you make a show for your business, you'll need to figure out who you're
making it for first.


EPISODE 3: YOUR GREAT IDEA

9 MIN



Deciding what your show is about can be tricky! Follow these three steps to nail
the perfect idea.


EPISODE 4: PITCHING INTERNALLY

8 MIN



Getting your boss onboard with making shows...kind of important, right? Learn
how to win them over.


EPISODE 5: BUILDING YOUR TEAM

8 MIN



There are lots of ways to build a successful show creation team—and we're
covering all your options.







PART 2


PRE-PRODUCTION


EPISODE 6: PRE-PRODUCTION

5 MIN



Antsy to start shooting your show? You'll want to put this pre-production prep
into play first.


EPISODE 7: SCRIPTING

7 MIN



You've got your idea, your format, and your team. Time to put pen to, uh...paper
and write a script!


EPISODE 8: CASTING

7 MIN



Hosts, co-hosts, guests—oh my! Whether you pick internal or external talent,
we've got some advice.


EPISODE 9: BRANDING

6 MIN



The look and feel of your show plays a big part in forming its identity. Here's
how to ace the vibe.





PART 3


PRODUCTION


EPISODE 10: ON GEAR

12 MIN



Everyone loves gear. Check out the basic, intermediate, and advanced gear
options for any budget.


EPISODE 11: ON SET

7 MIN



Make being on set less stressful, and take inspiration from key roles found on
traditional film sets.


EPISODE 12: ON CAMERA

5 MIN



With a little fun and a lot of practice, these tips will help you feel natural
on camera in no time.


EPISODE 13: ON FAILURE

5 MIN



Don't fear failure! When the going gets tough, there are a few tricks for
snapping out of your funk.


EPISODE 14: POST PRODUCTION

9 MIN



See how your post-production can create a polished final product that's engaging
and entertaining.







PART 4


PROMOTION


EPISODE 15: LAUNCH PHASE

4 MIN



Marketing like a media company will help you get the most from your content at
launch and beyond.


EPISODE 16: SUPPORTING CONTENT

7 MIN



You can never have too many promotional assets for your show. Luckily, we have
some ideas to help.


EPISODE 17: BUILD THE HYPE

7 MIN



Remember those promo assets from episode 16? Now's the time to use those gems to
build some hype.


EPISODE 18: BUILD YOUR CHANNEL

4 MIN



Don't leave your show's success up to algorithms. Here's why you should host it
on your site.


EPISODE 19: LAUNCH

8 MIN



It's go time! Find out what type of launch will work for your show, your team,
and your audience.


EPISODE 20: POST LAUNCH

7 MIN



You've started building brand affinity. Keep it going with these show-supporting
tips. You got this!









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