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When you make clothes and jeans to stand the test of time, your sights are
always on the future. We’ve long been advocates for sustainability—and our
ambitions today are only bolder. Our plans and partnerships are focused on three
main pillars: climate, consumption and community. We’re not shy about
confronting the clothing industry’s effect on the planet. We’ve made terrific
progress behind the scenes. With you involved, we can do more and we can do
better. Every great movement begins with a conversation. Want to learn more? See
our goals and progress in our latest Sustainability Report.
CONFRONTING CLIMATE CHANGE
There’s no denying that the fashion industry plays a part in today’s climate
crisis. It’s essential that we adopt new industry practices that stress the
planet less, from reducing energy use, emissions and waste, to taking a smarter,
more responsible approach to water use and conservation. Not only do we tackle
these issues head-on, we share our innovations with the entire industry. Let’s
take a look at how we’re changing the game for good.
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* Using less of our planet’s most essential resources is one of our most
important innovations. Since introducing our Water<Less® processes in 2011,
our flagship initiative to maximize water efficiency, we’ve cumulatively
saved almost 13 billion liters of water as of 2020. It’s now a driving force
for continued innovation across the industry, and we’ve reframed our water
conservation strategies to focus on saving water in the places that need it
the most. We also established our Recycle and Reuse Guidelines, a progressive
objective that requires facilities to recycle more than 20% of the water used
in manufacturing.
* By regularly conducting energy audits at our manufacturing facilities, we’re
able to nimbly update our operations to be more energy efficient. Modernizing
heat production, reducing our use of natural gas, choosing LED lighting and
updating HVAC systems prove that little changes can make a big impact.
* Cotton is undeniably our most used material—which is why so much of our
sustainability work focuses on this farmed fiber. In 2020, 83% of our cotton
came from more sustainable sources, including Better Cotton, organic cotton
and recycled cotton. And we continue to explore the possibilities presented
by alternative fibers and new innovations in the field. So far, we’ve
introduced Cottonized Hemp, denim made with Circulose® fiber by Re:NewCell
and our most advanced approach to sustainable design and
manufacturing—Levi’s® WellThread®, a collection designed for recyclability
down to the detail, even the zipper and iconic Levi’s® Two Horse patch.
* To leave the smallest possible carbon footprint, we introduced new shipping
carton designs and streamlined our shipping and distribution process. These
meaningful changes reduce packaging waste, carbon emissions and
transportation emissions.
* 1: Improve cotton cultivation. Our work with the Better Cotton Initiative
helps to support more sustainable agricultural practices that replenish soil
health, promote cleaner waterways and support farmer livelihoods. 2: Source
alternative fibers so our natural resources can rebuild. 3: Protect our
forests, habitats and water quality. Forests help stabilize the climate by
absorbing about 2.6 billion metric tons of carbon dioxide. In 2020, we
updated our environmental Commitment to Source Sustainable Wood-Based Fibers,
a pledge to protect ancient and endangered forests and address the social
impact of wood-based fiber production.
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SUPPORTING OUR COMMUNITY
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Without our people, our products wouldn’t exist. From our global colleagues to
every person in our supply chain to the communities where we operate, we’re
committed to protecting and improving our workers’ well-being. Over a decade
ago, we set up our Worker Well-being initiative to support financial
empowerment, safety, health and gender equality among the workers who make our
products around the world. We continue to offer employee programs and resources
to build skills and foster inclusivity. In 2020, we took an honest look at who
makes up our teams to improve diversity at every level, both in our organization
and in those of our suppliers. We examined pay equity, created resource groups
to drive conversations that will lead to meaningful structural changes and
continued our support of other organizations and nonprofits through financial
support and volunteer efforts. The Levi’s® brand has been a part of culture and
cultural conversations for decades. We use our reach to advocate for and support
organizations addressing the most pressing social issues of today. A few of the
causes near and dear to our heart and yours: voting, gun violence prevention,
LGBTQIA+ equality, paid family leave, reproductive rights and environmental
conservation.
CHANGING CONSUMPTION HABITS
We’re committed to making better choices and better clothes. Because when we
make better, you can buy better. And what you buy better, you can wear longer,
so you can buy less and global colleagues committed to protecting and waste
less. We launched our Buy Better, Wear Longer campaign in 2021—a mantra and
movement that encourages more conscious purchasing decisions. Most importantly,
as we look at our own resource consumption, we’re making strides to improve the
circularity of our products, pioneering innovations that can scale to drive
positive change across the industry. Designing clothes for circularity means
using recyclable and renewable materials that can be made again, and limits the
use of resources in the production process. Check out how we’re preparing to be
circular-ready.
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