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 * About us
 * Careers
 * Our offices
 * Our network
 * Contact us
   

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THE BRAIN OF A CONSULTANCY, THE HEART OF AN AGENCY

PLAY VIDEO


WUNDERMAN THOMPSON MAP HAS CHANGED ITS NAME TO VML MAP. THIS CHANGE FOLLOWS THE
OCTOBER 2023 MERGER ANNOUNCEMENT BETWEEN THE LEGENDARY VMLY&R AND WUNDERMAN
THOMPSON. AS OF JANUARY 2024, WE PROUDLY OPERATE UNDER THE UNIFIED NAME VML.

VML MAP IS THE WORLD-LEADING CENTER OF EXCELLENCE FOR MARKETING AUTOMATION,
PERSONALIZATION, LOYALTY, AND CRM AT SCALE. OUR MISSION IS TO DELIVER VALUE FOR
OUR CLIENTS BY HUMANIZING THE RELATIONSHIP BETWEEN THE BRAND AND THE CONSUMER.
TO DO THIS, WE HELP CLIENTS MAKE DATA-DRIVEN AND PERSONALIZED EXPERIENCES THAT
CAN BE SCALED WITH EFFICIENCY AND OPERATIONALIZED INTELLIGENTLY. WE BELIEVE THAT
SERVING CONSUMERS PERSONAL, MINDFUL CONTENT IN AN OMNICHANNEL WORLD IS KEY TO
TRANSFORMING EXPERIENCES.




CASES

Entertainment


STREAMING IS PERSONAL BUSINESS

VML MAP helped a global entertainment platform transform its marketing journey
for customers, taking them from 5 European markets in 2016 to 19 markets by
2021. We wrote, designed, and executed all email and push content for this
streamer, and built the data infrastructure to help them boost conversion and
grow customer lifetime value by 130 days.

Furniture


REDESIGNING THE FURNITURE EXPERIENCE

We steered a global transformation project for the world’s largest home
furnishing retailer to enable rapid scalability and fast value realization. By
swiftly mapping and scaling 150+ moments across markets and channels, we reduced
marketing spend by 20%, and boosted marketing effect by 20%.

Automotive


DRIVING CONNECTED EXPERIENCES

VML MAP helped this mobility business utilize their Adobe tech stack to build
scalable customer-centric user journeys across markets, channels, and
touchpoints. We aligned marketing needs with data capabilities to ensure access
to essential data points. By aligning with the client’s IT product team in Adobe
Campaign, we took the technology from 1 to 41 markets in 18 months.

Beauty


SPARKING PERFORMANCE FOR A BEAUTY RETAILER

VML MAP upgraded the tech stack for a major beauty retailer to drive
personalization of CRM content and create an omnichannel experience for club
members.

 

By instituting 20M+ daily interactions across channels – and data testing to
optimize performance – we increased purchase frequency and spend by more than
20% in just 20 months.

Entertainment


STREAMING IS PERSONAL BUSINESS

VML MAP helped a global entertainment platform transform its marketing journey
for customers, taking them from 5 European markets in 2016 to 19 markets by
2021. We wrote, designed, and executed all email and push content for this
streamer, and built the data infrastructure to help them boost conversion and
grow customer lifetime value by 130 days.

Furniture


REDESIGNING THE FURNITURE EXPERIENCE

We steered a global transformation project for the world’s largest home
furnishing retailer to enable rapid scalability and fast value realization. By
swiftly mapping and scaling 150+ moments across markets and channels, we reduced
marketing spend by 20%, and boosted marketing effect by 20%.

Automotive


DRIVING CONNECTED EXPERIENCES

VML MAP helped this mobility business utilize their Adobe tech stack to build
scalable customer-centric user journeys across markets, channels, and
touchpoints. We aligned marketing needs with data capabilities to ensure access
to essential data points. By aligning with the client’s IT product team in Adobe
Campaign, we took the technology from 1 to 41 markets in 18 months.

Beauty


SPARKING PERFORMANCE FOR A BEAUTY RETAILER

VML MAP upgraded the tech stack for a major beauty retailer to drive
personalization of CRM content and create an omnichannel experience for club
members.

 

By instituting 20M+ daily interactions across channels – and data testing to
optimize performance – we increased purchase frequency and spend by more than
20% in just 20 months.

Entertainment


STREAMING IS PERSONAL BUSINESS

VML MAP helped a global entertainment platform transform its marketing journey
for customers, taking them from 5 European markets in 2016 to 19 markets by
2021. We wrote, designed, and executed all email and push content for this
streamer, and built the data infrastructure to help them boost conversion and
grow customer lifetime value by 130 days.

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CLIENTS

We work with some of the most ambitious brands in the World




TECHNOLOGY

We have strategic partnerships with all major marketing cloud platforms.

   
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PEOPLE


MEET THE MAPSTERS

Get to know our clever people solving challenges for our clients. Through
teamwork and grit, we create inspiring outcomes. 


YOUSSEF

Project Management


SOPHIE

Client Services


KAT

Client Services


OPEN POSITIONS

WE OFFER DIVERSE CAREERS ACROSS OUR 14 OFFICES, WITH SPECIALIST POSITIONS THAT
RUN THE GAMUT. WE VALUE EXPERTISE, FRESH EYES AND OPEN MINDS, AND IN EXCHANGE,
OFFER FULFILLING OPPORTUNITIES AND VAST ROOM TO GROW.

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VML MAP

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