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THE LOOKING GLASS

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Lifestyle


2023 FESTIVAL SEASON HAIR COLOR TRENDS

Take your festival fashion to the next level with these trending hair colors.

Read More



TUTORIALS

Bring a little glamour to your Ritual with hair care, style, and pigment how-tos
from our Specialists.

Tutorials
May 24, 2023


5 SIMPLE HEATLESS HAIRSTYLES FOR SUMMER

Turn down the heat on your hair with these easy, summer-ready hairstyles.

Read More
Hair Science Lifestyle Tutorials
May 15, 2023


6 TIPS FOR DETANGLING YOUR HAIR

We’re untangling the mystery behind knotty strands.

Read More
Hair Science Tutorials
May 01, 2023


EVERYTHING YOU NEED TO KNOW ABOUT OUR PIGMENT PRIMER

Your top Pigment Primer questions answered.

Read More
Lifestyle Tutorials
April 24, 2023


2023 FESTIVAL SEASON HAIR COLOR TRENDS

Take your festival fashion to the next level with these trending hair colors.

Read More
Lifestyle Tutorials
April 10, 2023


HOW TO MAKE YOUR BEAUTY ROUTINE MORE SUSTAINABLE FOR EARTH MONTH 2023

Craft an eco-conscious routine with AURA.

Read More
Lifestyle Tutorials
March 28, 2023


HOW TO CREATE A BATH BOUQUET FOR AROMATHERAPY

Elevate your self care routine with a DIY bath bouquet.

Read More
Lifestyle Tutorials
March 24, 2023


HAIR COLOR TREND FORECAST: SPRING & SUMMER 2023

Step into the new season with an effortlessly trendy look.

Read More
Lifestyle Tutorials
February 21, 2023


4 EASY HAIRSTYLES FOR CURLY HAIR

Add these effortless styles to your mirror moment roster.

Read More
Lifestyle Tutorials
August 05, 2022


HOW TO HOP ON THE HOT PINK HAIR COLOR TREND

Achieve the hot pink trend with our curation of pink-hued Pigmented Masques

Read More
Hair Science Tutorials
May 31, 2022


THE BEST PIGMENTS TO SHOW YOUR PRIDE

Show off your true colors with our rainbow of Fantasy pigments.

Read More
Hair Science Tutorials
May 25, 2022


EVERYTHING YOU NEED TO KNOW ABOUT AURA’S BALAYAGE HIGHLIGHTING KIT

Your top Balayage Highlighting Kit questions answered.

Read More
Lifestyle Tutorials
March 23, 2022


5 MUST-TRY FESTIVAL HAIRSTYLES FOR 2022

The hottest hairstyle lineup just dropped.

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LIFESTYLE

Temporary hair color is a lifestyle that we’ll help you rock with our best-kept
secrets on color selection, trends, and so much more.

Lifestyle
June 21, 2023


AROMA DEEP DIVE: WHICH AROMA IS RIGHT FOR ME?

Get an up-close look at each of our six signature aromas.

Read More
Hair Science Lifestyle Tutorials
May 15, 2023


6 TIPS FOR DETANGLING YOUR HAIR

We’re untangling the mystery behind knotty strands.

Read More
Lifestyle Tutorials
April 24, 2023


2023 FESTIVAL SEASON HAIR COLOR TRENDS

Take your festival fashion to the next level with these trending hair colors.

Read More
Lifestyle Tutorials
April 10, 2023


HOW TO MAKE YOUR BEAUTY ROUTINE MORE SUSTAINABLE FOR EARTH MONTH 2023

Craft an eco-conscious routine with AURA.

Read More
Lifestyle Tutorials
March 28, 2023


HOW TO CREATE A BATH BOUQUET FOR AROMATHERAPY

Elevate your self care routine with a DIY bath bouquet.

Read More
Lifestyle Tutorials
March 24, 2023


HAIR COLOR TREND FORECAST: SPRING & SUMMER 2023

Step into the new season with an effortlessly trendy look.

Read More
Hair Science Lifestyle
March 01, 2023


THE BENEFITS OF SCALP MASSAGE

Learn how our scalp massager can help you elevate your mirror moments.

Read More
Lifestyle Tutorials
February 21, 2023


4 EASY HAIRSTYLES FOR CURLY HAIR

Add these effortless styles to your mirror moment roster.

Read More
Lifestyle
February 14, 2023


THE TOP 5 BENEFITS OF A BATH RITUAL

Elevate your self care routine with a warm bath and AURA’s new body wash.

Read More
Lifestyle
February 10, 2023


YOUR VALENTINE’S DAY SELF CARE RITUAL WITH AURA

Show yourself some love this Valentine’s Day with AURA.

Read More
Lifestyle
January 13, 2023


2023 HAIR COLORSCOPE: THE BEST PIGMENTS BASED ON YOUR ZODIAC SIGN

Get a sneak peek of the year ahead and find the hair color that unleashes your
inner power.

Read More
Lifestyle
November 22, 2022


2022 HOLIDAY GIFT GUIDE

Step up your gifting game with this list of specialist-curated hair care
goodies.

Read More




HAIR SCIENCE

Discover the science behind your hair care and learn how we make endless
possibilities possible.

Hair Science Lifestyle Tutorials
May 15, 2023


6 TIPS FOR DETANGLING YOUR HAIR

We’re untangling the mystery behind knotty strands.

Read More
Hair Science Tutorials
May 01, 2023


EVERYTHING YOU NEED TO KNOW ABOUT OUR PIGMENT PRIMER

Your top Pigment Primer questions answered.

Read More
Hair Science Lifestyle
March 01, 2023


THE BENEFITS OF SCALP MASSAGE

Learn how our scalp massager can help you elevate your mirror moments.

Read More
Hair Science
February 13, 2023


SHOULD MOISTURIZE BE ONE OF YOUR HAIR GOALS?

It’s time to moisturize those strands with AURA personalized hair care products
in your 3-step Ritual.

Read More
Hair Science
February 08, 2023


LET’S TALK SCALP CARE: HEALTHY SCALP HABITS & INGREDIENTS

Healthy-looking hair starts with your scalp.

Read More
Hair Science Lifestyle
July 20, 2022


4 TIPS TO ENHANCE YOUR CURLS AND HOW AURA CAN HELP

Curls just want to have fun.

Read More
Hair Science Tutorials
May 31, 2022


THE BEST PIGMENTS TO SHOW YOUR PRIDE

Show off your true colors with our rainbow of Fantasy pigments.

Read More
Hair Science Tutorials
May 25, 2022


EVERYTHING YOU NEED TO KNOW ABOUT AURA’S BALAYAGE HIGHLIGHTING KIT

Your top Balayage Highlighting Kit questions answered.

Read More
Hair Science
May 18, 2022


THE BEST PIGMENTS BASED ON YOUR EYE COLOR

Our hair care specialists help you find the pigments that best complement your
eye color.

Read More
Hair Science
April 12, 2022


HOW TO SWITCH UP YOUR PIGMENT

Time for a hair color change? Follow these must-have tips.

Read More
Hair Science
March 15, 2022


PICKING THE PERFECT PIGMENT FOR YOUR SKIN TONE

Our hair care specialists help you find the pigments that best complement your
complexion.

Read More
Hair Science
March 10, 2022


8 SIMPLE TIPS TO DITCH DRY & FRIZZY HAIR

Experience effortlessly hydrated hair.

Read More





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OUR PRODUCTS

 * Shampoo
 * Conditioner
 * Masque
 * Color Enhancing Pigments
 * Neutralizing Pigments


COMPANY

 * About Us
 * Support


CUSTOM HAIR COLOR

 * eSalon - women's
 * Colorsmith - men's


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