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DIRECT MAIL THAT DELIVERS

Boost engagement with an end-to-end solution that personalizes and automates
your direct mail programs.

Watch Video ►



THOUSANDS OF MARKETERS HAVE INCREASED ENGAGEMENT AND ROI WITH PFL.




CREATE POWERFUL MOMENTS WITH DIRECT MAIL

Webinar


Wednesday, October 25, 2023 12:00 – 12:30 PM Eastern Time


PROVEN BUDGETING AND ROI STRATEGIES FOR DIRECT MAIL SUCCESS

Join us and master the essential pillars of direct mail success. Plus, gain
invaluable insights into fine-tuning your funnel and organizing your campaign
spend.


Register for Webinar
E-Book



PFL’S ESSENTIAL GUIDE TO CELEBRATION & RECOGNITION: A WIN-WIN

In this, our fourth and final e-book of the year, we explore how modern
marketers must appreciate the value in moments of celebration, understand how to
create them, and acknowledge that direct mail as a key to bringing this all to
life—it’s where the power lies.


Download the E-Book
Webinar replay



STRATEGIC HOLIDAY PLANNING: HOW CELEBRATING YOUR CUSTOMERS LEADS TO REVENUE

We'll walk you step-by-step through the process of celebrating your customers
during the holidays in ways that keep you top-of-mind during budget-planning
season and increase your revenue.


View Webinar
e-book


2023 HOLIDAY LOOKBOOK


Truly remarkable gifts that spark joy!
From simple holiday greeting cards and edible delights to cozy holiday classics
and gifts for VIPs, our “2023 Holiday Lookbook” has it all.


get the lookbook
video


SAP MARKETERS: DIRECT MAIL TODAY IS A "PERSONAL EXPERIENCE"

SAP Concur's Misty Duran. Director, Program Management, Enterprise Americas, and
Courtney Buskirk, Director, Field Marketing, Commercial, explain how PFL's
direct mail solution is being used to go beyond merely talking about products to
make personal connections.


watch video
Webinar replay


TARGET, TEST, TRIUMPH: HOW TO OPTIMIZE MARKETING CAMPAIGNS WITH DIRECT MAIL

featuring the university of PIttsburgh

How can you use direct mail in a way that is highly strategic instead of just
batch-and-blast? The University of Pittsburgh CTSI has figured it out, and in
this virtual event we will show how their work is applicable across many
industries.


View Webinar
e-book


PFL'S ABM PLAYBOOK

If you understand the basics of Account-Based Marketing (ABM) and want to put it
into practice with a multichannel strategy for maximum effectiveness, the, PFL
“2023 ABM Playbook” is for you.


download the e-book






MAKE YOUR CUSTOMERS SMILE WITH
BRANDED DIRECT MAIL THAT IS...




SIMPLIFIED

PFL simplifies direct mail execution by managing the entire process under one
roof from strategy and production to delivery and measurement.




ENGAGING


Increase engagement that results in action by pairing digital tactics with
memorable direct mail touches from postcards and letters to 3-D mailers with
logo items.


PERSONALIZED


Use your own data to personalize and trigger sends at any scale from hundreds to
millions.




MEASURABLE


Integrate your CRM/MAP with PFL’s platform to manage and measure direct mail
performance and ROI.


PFL TECHNOLOGY WORKS WITH YOUR MARTECH STACK

PFL integrates with your marketing technology to give direct mail the
automation, personalization, and measurement you expect from digital.



See All Integrations



CUSTOMERS SAY GREAT THINGS ABOUT PFL

Organizations of all sizes and in many industries have used PFL to increase
response rates, book more meetings, streamline operations, and improve ROI by
making direct mail easier, more engaging, and totally measurable.

Case Study

Blue Cross Blue Shied improved response rates by
‍


3x
Read More

Case Study

Proofpoint improved response rates by
‍


4x
Read More

Case Study

Paycor blew their sales opportunity goal out of the water, to the tune of


209%
Read More

Case Study

Convoy of Hope drives record donations with integrated direct mail


10x
Read More

Case Study

Non-digital customers, Compton and Vivint were able to realize a 98% savings in
print costs.


98%
Read More

Case Study

With PFL, product samples were controlled and triggered just like any other
component of a digital campaign


80%
Read More

Case Study

Blue Cross Blue Shied improved response rates by
‍


3x
Read More

Case Study

Proofpoint improved response rates by
‍


4x
Read More

Case Study

Paycor blew their sales opportunity goal out of the water, to the tune of


209%
Read More

Case Study

Convoy of Hope drives record donations with integrated direct mail


10x
Read More

Case Study

Non-digital customers, Compton and Vivint were able to realize a 98% savings in
print costs.


98%
Read More

Case Study

With PFL, product samples were controlled and triggered just like any other
component of a digital campaign


80%
Read More

Case Study

Blue Cross Blue Shied improved response rates by
‍


3x
Read More

Case Study

Proofpoint improved response rates by
‍


4x
Read More

Case Study

Paycor blew their sales opportunity goal out of the water, to the tune of


209%
Read More

Case Study

Convoy of Hope drives record donations with integrated direct mail


10x
Read More

Case Study

Non-digital customers, Compton and Vivint were able to realize a 98% savings in
print costs.


98%
Read More

Case Study

With PFL, product samples were controlled and triggered just like any other
component of a digital campaign


80%
Read More

See all Success Stories


AUTOMATED DIRECT MAIL SOLUTIONS FOR EVERY TEAM


MARKETING

Speed up your demand-generation efforts with automated and memorable
engagements.

Learn More


CUSTOMER EXPERIENCE

Enhance the digital experience with automated and personalized direct mail—all
timed to critical moments in the customer journey.

Learn More


SALES

Empower sales reps to personalize direct mail that moves deals forward.

Learn More
See All Solutions




GAIN INSIGHTS

The Latest PFL Blogs


FROM GHOSTED TO ENGAGED: UNEARTH THE POWER OF DIRECT MAIL FOR 'WAKE THE DEAD'
CAMPAIGNS




In the oversaturated world of digital marketing, it's easy for messages to get
lost in the shadows of endless emails and notifications. That's why "wake the
dead" campaigns have become a staple for marketers looking for creative ways to
reengage with contacts who have gone silent. To successfully resurrect your
leads, however, you’ll need to take a more hands-on approach.

Read More



4 PILLARS AND 5 TIPS THAT ADD UP TO HOLIDAY GIFTING SUCCESS




The holidays are an especially important time of year for businesses.
Understanding that, the PFL team works very hard to provide everything you need
to make your direct mail count.To help ensure success for Q4 revenue and beyond,
here are several strategies and tactics to keep in mind no matter where, or
what, you're sending for the season.

Read More



WHEN YOU WISH UPON A... CATALOG?




As was the case back in the 1930s with the Sears Holiday Catalog, the appearance
of PFL's “2023 Holiday Lookbook” means the holidays have begun. PFL invites you
read about the history of such catalogs, and to see what's in store from our
carefully curated catalog chock full of ideas to make your holiday giving the
best ever.

Read More

See All Blogs




OUR PARTNERS: THE MOST TRUSTED BRANDS TRUST PFL


Learn More About Partnering with PFL




Let’s talk about how better customer engagement using PFL technology can help
you win more business.

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MAKE YOUR CUSTOMERS SMILE WITH
BRANDED DIRECT MAIL THAT IS...


SIMPLIFIED

PFL simplifies direct mail execution by managing the entire process under one
roof from strategy and production to delivery and measurement.




ENGAGING

Increase engagement that results in action by pairing digital tactics with
memorable direct mail touches from postcards and letters to 3-D mailers with
logo items.




PERSONALIZED

Use your own data to personalize and trigger sends at any scale from hundreds to
millions.




MEASURABLE

Integrate your CRM/MAP with PFL’s platform to manage and measure direct mail
performance and ROI.


Click for sound



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