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Are you ready for Google and Yahoo’s new email authentication requirements?

Hi elasticemail@eriskservices.com,

We’re on the eve of changes that Google and Yahoo are making regarding the
requirements for email senders. You most probably have recipients using Gmail
and Yahoo Mail, so read and implement the instructions and tips below to be
still able to deliver your emails. All this is happening because both email
service providers chose to make their requirements stricter to minimize the risk
of sending spam and unwanted emails. It will also help to protect you as senders
from being impersonated.

Get your own domain

To make sure your emails reach the recipients’ inboxes, you should use your own
custom domain. Free domains like @gmail.com or @yahoo.com are not recommended as
they are not designed for bulk email sending. Not only do they have mass mailing
limitations, but they also lack authentication and are associated with spam. To
ensure email deliverability, use your own custom domain.

Authenticate your domain with SPF, DKIM, and DMARC

When verifying your domain, you must now not only add an SPF record, but also
DKIM. This way, you will be authorized as a sender, and the receiving servers
will recognize your domain. Both these records can be authenticated through the
domain verification process within your Elastic Email account. 

Once you have these records added, you should also set up DMARC authentication
of your sending domain in case one or both of the above-mentioned records fail.
You can implement it in many ways and our DMARC Generator will help you create
and customize a DMARC policy suited for your needs.

Provide easy unsubscribe

Subscribers come and go, and we have to make this process easy for them. If
someone decides they no longer want to receive emails from you, you have to let
them leave easily. The unsubscribe button should be visible and easy to find.
When someone unsubscribes, you should remove them from your list within 2 days.

Keep your spam rate below 0.3%

According to Google, bulk senders are required to keep their spam rate as low as
possible. Ideally, it should not be higher than 0.1%, but more realistically, it
should never reach 0.3% or higher. To make sure your spam rate meets Google’s
requirements, you can use their tool - Postmaster Tools - to analyze your email
performance, including your spam rate. 

If you want more information about Google and Yahoo’s new sender requirements,
check out our blog article:



Google and Yahoo’s New Email Authentication Requirements

 

Ensuring email deliverability

To know more about what you can do to reach your recipients’ inboxes, check out
our beginner’s guide to email deliverability:



A Beginner's Guide to Email Deliverability

 

We’ve got your back!

If you send with Elastic Email and need assistance adjusting to Google and
Yahoo’s new requirements, don’t hesitate to contact our Customer Support team.
Our experts will be happy to help you and give all the necessary guidance.

Good luck and talk to you soon!

Ula from Elastic Email


* Have a question? Contact us!

Elastic Email will never send a regular email that asks you to provide, confirm
or verify personal, login or account information. Also, Elastic Email will never
include a link to an online service in a regular email and ask you to sign in
using that link. If you receive an email of this type, that appears to be from
Elastic Email, please forward it to phishing@elasticemail.com and then delete
it. For more information please visit our Security web page.

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Canada
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