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 * Why Choice
   * Why Choice
   * Global Distribution
   * On-going Support
   * Smart Procurement Solutions
   * Loyalty Program
   * Brand Recognition
   * Powerful Marketing
   * Worldwide Sales Power
   * Revenue Management
 * Brands
   * Brands
   * Ascend
   * Clarion
   * Quality
   * Comfort
   * Econo Lodge
 * Team
 * FAQs
 * News
 * Contact us

Menu
 * Why Choice
   * Why Choice
   * Global Distribution
   * On-going Support
   * Smart Procurement Solutions
   * Loyalty Program
   * Brand Recognition
   * Powerful Marketing
   * Worldwide Sales Power
   * Revenue Management
 * Brands
   * Brands
   * Ascend
   * Clarion
   * Quality
   * Comfort
   * Econo Lodge
 * Team
 * FAQs
 * News
 * Contact us

08 0046 2661
03 9243 2500
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
Our business is you
There’s never been a better time to reach your goals.
Find out how we can help.
Why Choice Hotels
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700K+ LOYALTY MEMBERS

Loyalty Program members across Asia-Pac bringing 20% of Choice’s contribution


RECORD DIRECT BOOKING GROWTH

Continued growth and increase of 18% in direct online bookings YoY


SIGNIFICANT REVENUE PERFORMANCE

Delivering 11% growth in Revenue per available room (RevPAR) year-on-year across
the portfolio.


GLOBALLY RECOGNISED FRANCHISE

300+ diverse and trusted properties in Asia-Pac and 
7,500+ worldwide


CHOICE HOTELS IS COMMITTED TO YOUR SUCCESS

Built on 80 years of experience and innovation, and with over 7,000 hotels
world-wide, we understand the importance of having a skilled support network in
your corner.

As the region’s leading hotel franchise, we invest our partnerships with
unrivalled marketing and distribution opportunities, global recognition and the
local presence needed to turn individual business goals into reality.

By connecting with our expert team you’ll have access to our market-leading
loyalty rewards program, as well as the training programs, powerful marketing
initiatives, PR campaigns and reservation channels designed to lower your costs,
extend your reach and accelerate property performance.

Your success is our success.
Book a chat

We joined the revenue management program 12 months after going through a major
drought which really impacted business in Northern NSW. We knew something had to
change, and after talking to the team and joining the program we saw a really
positive difference. They’ve got a fantastic team behind them.

Mick CikotaEcono Lodge Moree
We joined Choice Hotels as an Ascend Collection member to get a greater
distribution level for our property. The partnership has also allowed us to have
about a 36% reduction in our preferred supplier costs - and of course everyone
loves to improve their bottom line. Choice Hotels has enabled us to do that,
while working with a team of experienced operators who have come from the
industry. It really is a great partnership for us.

Jye Segboer CH Boutique Hotels, Ascend Hotel Collection
We joined Choice Hotels 14 years ago under the Comfort brand which gave us
access to lots of new distribution areas. I weighed the budget we had to spend
on our marketing with what Choice Hotels could achieve, and found they would
penetrate the market a lot better for us. Over the years, we have seen our
revenue grow considerably working with revenue managers and the broader team at
Choice Hotels.

Nick Uit den BogaardComfort Resort Blue Pacific
We joined the revenue management program 12 months after going through a major
drought which really impacted business in Northern NSW. We knew something had to
change, and after talking to the team and joining the program we saw a really
positive difference. They’ve got a fantastic team behind them.

Mick CikotaEcono Lodge Moree
We joined Choice Hotels as an Ascend Collection member to get a greater
distribution level for our property. The partnership has also allowed us to have
about a 36% reduction in our preferred supplier costs - and of course everyone
loves to improve their bottom line. Choice Hotels has enabled us to do that,
while working with a team of experienced operators who have come from the
industry. It really is a great partnership for us.

Jye Segboer CH Boutique Hotels, Ascend Hotel Collection

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OUR BRANDS

Choice Hotels Asia-Pac manages five diverse brands, from the unique ‘soft brand’
of the high-class Ascend Hotel Collection, to the upscale Clarion, Quality,
Comfort and popular Econo Lodge
Strongly supported by Choice Hotels International, a global company recognised
for 80 years of growth and innovation, our brand recognition and reputation for
quality and value continue to ensure the business of leisure and business
travellers alike.

Is your hotel a good candidate for financing? What are the key principles in
choosing a profitable location? What is the difference between soft branding and
hard branding?
Taking your business to the next level can be a daunting prospect. Luckily, our
in-depth but easy to read White Papers help give operators clear-headed
perspectives and insights into key industry topics and important market trends.
Download now to get ahead and in-the-know.
Explore our White Papers


CHOICE PRIVILEGES

Choice Hotels’ award-winning loyalty program now rewards over 700,000 members
across Asia-Pac for their business, driving a huge volume of direct online
bookings and providing significant value to our network of franchisees. Find out
how the Choice Privileges Program can benefit your business.

Contact us


ARE YOU STRUGGLING TO KEEP HOTEL COSTS LOW?

You don’t need to go it alone. Find out how we can help you reduce expenses
while growing market share. Take Choice Hotel’s free business health check now

Get started


NEWSFEED

ENTERTAINER AND COMEDIAN MERRICK WATTS “EXPERIENCES MORE” WITH CHOICE HOTELS
ASIA-PAC

Choice Hotels Asia-Pac is thrilled to unveil its latest national consumer
campaign, “Experience More with Choice Hotels™”, fronted by comedian, radio
broadcaster and television presenter

Read more

CHOICE HOTELS ASIA-PAC’S DISTRIBUTION STRENGTH FUELS EXPANSION WITH M&G HOTEL
GROUP

M&G Hotel Group portfolio expands with Choice Hotels, adding two new properties
– Econo Lodge Port Augusta and Econo Lodge Dockside Glenelg ­­ Leading hotel

Read more

CHOICE HOTELS ASIA-PAC SEES STRONG GROWTH IN THIRD QUARTER

Growing loyalty program, robust revenue management and continued regional
expansion drive Choice Hotels Asia-Pac’s third quarter performance.

Choice Hotels Asia-Pac delivered healthy third quarter results with
record-breaking sign-ups to the Choice Privileges™ loyalty program and continued
year-on-year growth across key metrics.

Read more

ENTERTAINER AND COMEDIAN MERRICK WATTS “EXPERIENCES MORE” WITH CHOICE HOTELS
ASIA-PAC

Read More

CHOICE HOTELS ASIA-PAC’S DISTRIBUTION STRENGTH FUELS EXPANSION WITH M&G HOTEL
GROUP

Read More

CHOICE HOTELS ASIA-PAC SEES STRONG GROWTH IN THIRD QUARTER

Read More


OUR BUSINESS IS YOU.

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INFORMATION

 * Why Choice
 * Our Team
 * Our Brands
 * FAQs

 * Why Choice
 * Our Team
 * Our Brands
 * FAQs


AUSTRALIA


RESOURCES

 * News
 * White Papers
 * Sitemap

 * News
 * White Papers
 * Sitemap


CONTACT US

Find out how we can help you reach your goals through better property support
and marketing expertise.
Book a chat


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