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 * Marketing Solutions
   Main Menu
   
   PRODUCTS
   
    * PROFILES
      
      Build your brand and capture demand.
   
    * BUYER INTENT
      
      Find customers primed to purchase.
   
    * REVIEWS
      
      Get feedback and inspire buyer confidence.
   
    * CONTENT MARKETING SUBSCRIPTION
      
      Drive demand with licensed G2 Reports.
   
    * MARKET INTELLIGENCE
      
      Make data-driven decisions with insider intel.
   
   SOLUTIONS
   
    * G2 for Marketing
    * G2 for Sales
      
    * G2 for Services
   
   GET STARTED WITH G2
   
    * CREATE A PROFILE
      
      List your product or service on G2 and get your name in front of millions.
   
      
   
    * CLAIM YOUR PROFILE
      
      Take control of your company’s profile to start building brand and demand.

 * Integrations
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   BY OBJECTIVES
   
    * OPTIMIZE ABM
      
      Define audiences and target key accounts.
   
    * HARNESS SALES INTELLIGENCE
      
      Find decision makers who are ready to buy.
   
    * IDENTIFY MARKET DEMAND
      
      Find customers looking at you and your competitors.
   
    * ENGAGE CUSTOMERS
      
      Connect with customers when they interact with your product.
   
    * BUILD PIPELINE
      
      Make it easier for prospects to find you outside G2.
   
    * See all integrations
   
   BY INTEGRATION TYPE
   
    * Buyer Intent
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   PARTNER WITH G2
   
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   Join the thousands of vendors who work with G2 and enhance your strategies in
   a snap. Learn more

 * Customer Stories
 * Customer Stories
   Main Menu
   
    * ZOOMINFO
      
      Pipeline generation, buyer intent, integration
   
    * SALESLOFT
      
      Pipeline generation, review generation, content production
   
    * Read all customer stories
   
   OUR CUSTOMERS INSPIRE US
   
    * BETTERCLOUD SEES 81% INCREASE IN DEAL SIZE
      
      Read now
   
    * 85% OF HIGHSPOT’S CLOSED WON OPPORTUNITIES INFLUENCED BY G2
      
      Read now
   
    * REPUTATION SEES 174% INCREASE IN ARR
      
      Read now
   
   G2 MARKETING SOLUTIONS REVIEWS
   
    * "FANTASTIC INSIGHTS INTO OUR CUSTOMERS, PRODUCT, AND MORE."
      
      Liz A.
   
    * "RESPONSIVE & ATTENTIVE ACCOUNT TEAM, USEFUL SALES TOOL."
      
      Isalyn C.
   
    * Read all reviews

 * Resources
   Main Menu
   
   LEARN G2
   
    * RESOURCE HUB
      
      Our collection of content so you can thrive on G2.
   
    * G2 UNIVERSITY
      
      On-demand certs for marketing and sales.
   
    * WEBINARS
      
      Learn from the experts. Sell more, grow more.
   
    * LEARN HUB
      
      Keep a finger on the tech pulse.
   
   RESEARCH
   
    * RESEARCH HUB
      
      Content you need to make better technology decisions.
   
    * OUR ANALYSTS
      
      Over 30 analysts across industries and sectors.
   
    * RESEARCH INSIGHTS
      
      From cloud, ERP, HR, AI, and more.
   
    * OUR REPORTS
      
      Info to solve your real-world business problems.
   
    * RESEARCH METHODOLOGY
      
      A robust method to bring transparency to B2B buying.
   
    * DOCUMENTATION
      
      Browse G2 product documentation, tutorials, and latest releases.
   
   DOWNLOAD LATEST REPORTS
   
    * 2022 SOFTWARE BUYER BEHAVIOR REPORT
      
      Navigate a new software buying reality.
   
    * G2 GRID & INDEX REPORTS
      
      Discover high performing and top software across G2 cateogries.
   
    * GRID FOR CLOUD COMPUTING INFRASTRUCTURE
      
      These vendors offer the ability to host computing capacity in an elastic,
      scalable environment.
   
    * See all reports

 * Pricing

 * Company
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   JOIN US
   
    * CAREERS
      
      Find your next career peak with us.
   
    * OUR COMMITMENTS
      
      We’re creating a place where every you can be you.
   
    * LIFE @ G2
      
      Read how our values come together at work.
   
    * LOCATIONS
      
      Work in personalized and flexible ways.
   
    * TEAMS
      
      Join a team where growth happens together.
   
   ABOUT US
   
    * G2 Story
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   CONNECT WITH US
   
    * CONTACT SALES
      
      Have your sales questions answered.
   
    * TROUBLESHOOT YOUR G2 PROFILE
      
      Commonly asked questions and answers get you on your way fast.
   
    * CREATE A PROFILE
      
      Set up your profile and put yourself in front of millions.
   
    * More ways to connect

 * Get Started
   Main Menu
   
    * CREATE A PROFILE
      
      Set up your profile and put yourself in front of millions.
   
    * SUCCESS WITH G2
      
      Take your brand up-and-to-the-right in record time.
   
    * CLAIM YOUR PROFILE
      
      Generate brand awareness and capture demand.

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Contact us


WHERE YOU GO FOR SOFTWARE.

G2 is the largest and most trusted software marketplace. More than 90 million
people annually—including employees at all Fortune 500 companies—use G2 to make
smarter software decisions based on authentic peer reviews.




REACH YOUR PEAK.
WE’LL HELP YOU GET THERE.

G2 is democratizing software, disrupting the traditional analyst model, and
building trust by showcasing the authentic voice of millions of software buyers.
When you choose software based on the experiences of people just like you, you
can reach your true potential.


THE WORLD’S LEADING TECH COMPANIES USE G2.

We’re proud that over 60% of the Forbes Cloud 100 are G2 customers. And we’re
even prouder to partner with them on building their reputation, managing their
software spend, gaining valuable software insights, and growing their business.





OUR STORY.

Take a trip with us. Back to an era where trust in B2B software was absent and
the traditional analyst model lagged behind rapid changes in tech. Back to 2012,
when five entrepreneurs came together to answer one, single question. “Why is it
easier to find authentic information about a $100 hotel room than a $100,000
piece of software?” The solution they found?

You.

LEAVE MAGIC BEHIND. BEGIN WITH WHAT’S REAL.

Real people, real discussions, real reviews. G2 puts power right where it should
be—in your hands. Our story is your story, where your success is our success and
real, trustworthy software reviews propel you to your next peak.

G2 Chicago Headquarters

145,000+

products and services listed

3,000+

customers globally

2,100+

categories

$257M

total funding



 * 145,000+
   
   products and services listed

 * 3,000+
   
   customers globally

 * 2,100+
   
   categories

 * 100,000
   
   vendors

 * $257M
   
   total funding

 * 
 * 
 * 
 * 
 * 


WHO WE SERVE.

 * Buyers
   
   Read 100% validated reviews written by real users—not biased marketing
   materials or pay-for-play reports—that help you discover the best software to
   meet your unique business needs.
   
   Leave a review

 * G2 Marketing Solutions
   
   Sellers
   
   Get your software or service in front of millions of monthly buyers who trust
   our marketplace to fail-proof their next crucial B2B purchase.
   
   Claim or create profile

 * G2 Track
   
   IT, Finance, & Procurement Teams
   
   Optimize, manage, and save money on your entire software stack using one
   single platform.
   
   Learn more

 * G2 Investor Solutions
   
   Software Investors
   
   Uncover software market trends in real-time and find your next software
   investment.
   
   Learn more



 * Jarrod Greene
   
   Vice President of Product Marketing
   
   
   
   G2 delivers the authentic voice of the customer, and they are fully
   transparent with their algorithms.
   
   G2 delivers the authentic voice of the customer, and they are fully
   transparent with their algorithms.
   
   Jarrod Greene
   
   Vice President of Product Marketing
   
   Read now

 * Jamie Gilpin
   
   CMO
   
   
   
   What I love most about G2 is it's our actual customers' voice, their ratings,
   their preference for the value that we bring to them.
   
   What I love most about G2 is it's our actual customers' voice, their ratings,
   their preference for the value that we bring to them.
   
   Jamie Gilpin
   
   CMO
   
   Read now

 * Paz Segura
   
   Marketing Manager
   
   
   
   G2 provides a great platform to inform buyer decisions with clear market
   positioning and benchmarking.
   
   G2 provides a great platform to inform buyer decisions with clear market
   positioning and benchmarking.
   
   Paz Segura
   
   Marketing Manager
   
   Read now

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 * 


WORK TOGETHER. THRIVE TOGETHER.

Free lunches and pool tables are great, but they alone don’t make PEAK culture.
In all aspects of personhood, growth is our goal and authenticity is how we get
there. Conscious leadership guides our future, and our biggest investment is in
the human side of meaningful work.

Learn more about our culture

P

Performance

The feeling of a job well done. We like rolling up our sleeves and committing to
thoughtful work.

E

Entrepreneurship

Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we
always look ahead.

A

Authenticity

You be you. No matter who you are. That’s what authenticity means to us. Our
reviews are real and so are we.

K

Kindness

Whatever we do, we do it with a lot of heart. We believe purpose starts with
compassion.

P

Performance

The feeling of a job well done. We like rolling up our sleeves and committing to
thoughtful work.

E

Entrepreneurship

Grit. Yep, a tech company can have it. We’ve got some get-up-and-go, and we
always look ahead.

A

Authenticity

You be you. No matter who you are. That’s what authenticity means to us. Our
reviews are real and so are we.

K

Kindness

Whatever we do, we do it with a lot of heart. We believe purpose starts with
compassion.


MEETING OUR MISSION.


MEETING OUR MISSION.

We’re honored to have received awards from the likes of Forbes, Inc., Crain’s,
and more.




OUR PLEDGE TO EDUCATIONAL EQUALITY.

G2, alongside other leading tech companies, is building the Pledge 1% movement
by committing 1% of our company’s equity, and 1% equity from our co-founders, to
provide equitable STEM education access to the underrepresented.

Learn more about our pledge


WORDS THAT MOVE THE WORLD.

Never underestimate the power of empathy. So far, we’ve raised over $900,000 for
those in need. When you write a review through G2 Gives, we donate $10 to a
charitable organization.

Learn more



REACH YOUR NEXT PEAK.


REACH YOUR
NEXT PEAK.

View current job openings Work with us

FOR BUYERS

 * G2 Track
 * Software Reviews
 * Products
 * Best Software Companies
 * Write a Review

FOR SELLERS

 * Market Profiles
 * Review Generation
 * Buyer Intent Data
 * Content Creation
 * Competitive Insights
 * Add Your Product/Service

COMPANY

 * About
 * Leadership
 * Careers
 * Gives
 * News
 * Brand Resources
 * Contact

 * 
 * 
 * 

RESOURCES

 * Sell
 * Learn
 * Research
 * Partner
 * Documentation

--------------------------------------------------------------------------------

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