techcrunch.com
Open in
urlscan Pro
2001:4998:124:1704::5000
Public Scan
Submitted URL: http://techcrunch.com/2012/07/02/nielsen-acquires-vizu/
Effective URL: https://techcrunch.com/2012/07/02/nielsen-acquires-vizu/
Submission: On March 23 via api from CA — Scanned from CA
Effective URL: https://techcrunch.com/2012/07/02/nielsen-acquires-vizu/
Submission: On March 23 via api from CA — Scanned from CA
Form analysis 1 forms found in the DOM
<form action="" class="form newsletter-form" id="">
<div class="form-field form-field--checkbox form-field--default form-field--required">
<div class="form-field__checkbox-wrapper " id="wrapper-Readership"><input class="form-field__input form-field__input--checkbox " id="checkbox-Readership" name="newsletters" type="checkbox" value="Readership"><label class="checkbox-field-label"
for="checkbox-Readership">Daily</label></div>
<div class="form-field__checkbox-wrapper " id="wrapper-Readership-wkend"><input class="form-field__input form-field__input--checkbox " id="checkbox-Readership-wkend" name="newsletters" type="checkbox" value="Readership-wkend"><label
class="checkbox-field-label" for="checkbox-Readership-wkend">Week in Review</label></div>
<div class="form-field__checkbox-wrapper " id="wrapper-Readership-startups"><input class="form-field__input form-field__input--checkbox " id="checkbox-Readership-startups" name="newsletters" type="checkbox" value="Readership-startups"><label
class="checkbox-field-label" for="checkbox-Readership-startups">Startups Weekly</label></div>
<div class="form-field__checkbox-wrapper " id="wrapper-Readership-event-updates"><input class="form-field__input form-field__input--checkbox " id="checkbox-Readership-event-updates" name="newsletters" type="checkbox"
value="Readership-event-updates"><label class="checkbox-field-label" for="checkbox-Readership-event-updates">Event Updates</label></div>
<div class="form-field__checkbox-wrapper " id="wrapper-Readership-sponsorship"><input class="form-field__input form-field__input--checkbox " id="checkbox-Readership-sponsorship" name="newsletters" type="checkbox"
value="Readership-sponsorship"><label class="checkbox-field-label" for="checkbox-Readership-sponsorship">Advertising Updates</label></div>
<div class="form-field__checkbox-wrapper wrapper-ec" id="wrapper-Extra Crunch Announcements"><input class="form-field__input form-field__input--checkbox checkbox-ec" id="checkbox-Extra Crunch Announcements" name="newsletters" type="checkbox"
value="Extra Crunch Announcements"><label class="checkbox-field-label" for="checkbox-Extra Crunch Announcements">TechCrunch+ Announcements</label></div>
<div class="form-field__checkbox-wrapper wrapper-ec" id="wrapper-Extra Crunch Events"><input class="form-field__input form-field__input--checkbox checkbox-ec" id="checkbox-Extra Crunch Events" name="newsletters" type="checkbox"
value="Extra Crunch Events"><label class="checkbox-field-label" for="checkbox-Extra Crunch Events">TechCrunch+ Events</label></div>
<div class="form-field__checkbox-wrapper wrapper-ec" id="wrapper-Extra Crunch Daily Newsletter"><input class="form-field__input form-field__input--checkbox checkbox-ec" id="checkbox-Extra Crunch Daily Newsletter" name="newsletters"
type="checkbox" value="Extra Crunch Daily Newsletter"><label class="checkbox-field-label" for="checkbox-Extra Crunch Daily Newsletter">TechCrunch+ Roundup</label></div>
</div>
<fieldset class="form-field form-field--email form-field--default form-field--required"><input class="form-field__input form-field__input--email" name="email" type="email" required="" value=""><label class="form-field__label">Email</label>
</fieldset><button class="button button--black button--primary" disabled="">Subscribe</button>
</form>Text Content
TechCrunch Login Join TechCrunch+ Searchsearch * TechCrunch+ * Startups * SVB Crash * Venture * Security * AI * Crypto * Apps * Events * More Close Screen twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link Link CopiedLink Copied Media & Entertainment NIELSEN ACQUIRES VIZU TO MEASURE ONLINE AD EFFECTIVENESS Anthony Ha@anthonyha / Invalid DateTime• comment Comment Nielsen announced today that it’s acquiring ad tech company Vizu. This isn’t the kind of deal where you have to wait months for something to happen. Executive Vice President for Ad Effectiveness Scott McKinley says it’s a “plug and play acquisition,” and in fact, Vizu’s Ad Catalyst will be available immediately as part of Nielsen’s online ad measurement tools. When the company decided to improve its ability to measure online ad effectiveness, McKinley says Vizu was the obvious choice, since it’s the leader in the field. Vizu’s technology shows brief polls to people who have seen an ad, and others who haven’t — so advertisers can use the polls to determine whether campaigns seem to improve people’s perception of their company. McKinley says one of Vizu’s big draws is the fact that it provides advertisers with real-time data, so that they can tweak campaigns based on the results. Eventually, Nielsen will do more to integrate Vizu’s features with its measurement of online ad reach, and with its cross-platform products. The goal, McKinley says, is “bringing data out of Vizu systems and connecting up with how we measure television, so we can offer advertisers a complete picture of reach and effectiveness across television and online.” Vizu raised more than $10 million in funding from investors including Ron Conway, Esther Dyson, Draper Fisher Jurvetson, iNovia Capital, and Greycroft Partners. The financial terms of the deal were not disclosed, but McKinley says the Vizu team will be joining Nielsen, and that it will continue working out of its San Francisco offices. More TechCrunch BELOVED HACKING VETERAN KELLY ‘ALORIA’ LUM PASSES AWAY AT 41 GOOGLE IS LOSING CONTROL PORNHUB OWNER MINDGEEK SOLD TO PRIVATE EQUITY FIRM HOW FELLOW BOOTSTRAPPED FOR 8 YEARS TO BUILD A COFFEE EMPIRE close PLEASE LOGIN TO COMMENT Login / Create Account TECHCRUNCH EARLY STAGE April 20, 2023 Boston, MA Register Now SIGN UP FOR NEWSLETTERS See all newsletters(opens in a new window) Daily Week in Review Startups Weekly Event Updates Advertising Updates TechCrunch+ Announcements TechCrunch+ Events TechCrunch+ Roundup EmailSubscribe twitter(opens in a new window)facebook(opens in a new window)linkedin(opens in a new window)reddit(opens in a new window)mail(opens in a new window)Copy Share Link checkmarkCopy TAGS * Advertising Tech Media & Entertainment NIELSEN ACQUIRES VIZU TO MEASURE ONLINE AD EFFECTIVENESS Anthony Ha Invalid DateTime• Nielsen announced today that it’s Apps EX-FLIPKART EXEC’S FLASH APP WANTS TO BE AN INBOX FOR YOUR E-COMMERCE NEEDS Ivan Mehta Invalid DateTime• Email inboxes are tricky tools because over time they become hard to manage and users have to spend a lot of time searching for what they are trying to find. And if you have been using one email ad... Apps CANVA UNVEILS A SERIES OF NEW FEATURES, INCLUDING SEVERAL AI-POWERED TOOLS Aisha Malik Invalid DateTime• Canva is introducing a series of new features, including a suite of AI-powered tools, and a new Brand Hub. The company unveiled the new features and tools during its Canva Create virtual event toda... Climate LUN IS IN A MAD RUSH TO HELP HEAT-PUMP INSTALLERS DECARBONIZE HOMES Natasha Lomas Invalid DateTime• Lun, a climate tech startup out of Denmark, is on a mission to help homes decarbonize fast — starting with heating systems and swapping out boilers for electric heat pumps. What are heat pump... Apps WHATSAPP INTRODUCES A NEW WINDOWS CLIENT WITH BETTER CALLING FEATURES Ivan Mehta Invalid DateTime• WhatsApp announced a new Windows client today with performance improvements and better calling features. The new version also supports multi-device sync so you can use WhatsApp even if your phone i... Fintech ROOFSTOCK, VALUED AT $1.9B LAST YEAR, CUTS 27% OF STAFF IN SECOND ROUND OF LAYOFFS Mary Ann Azevedo Invalid DateTime• Proptech company Roofstock has laid off about 27% of its staff today, according to an email sent to employees viewed by TechCrunch. The cuts come just five months after the startup laid off 20% of ... Biotech & Health TEMASEK’S SHEARES HEALTHCARE BACKS ASIA-FOCUSED MENTAL HEALTH STARTUP THOUGHTFULL Catherine Shu Invalid DateTime• Southeast Asia’s mental health startups are getting more investor attention. Last week, Intellect announced a strategic investment from IHH Healthcare, Asia’s largest private healthcare group. Now ... Fintech SOUTHEAST ASIAN CREDIT FINTECH KREDIVO SCORES $270M SERIES D Catherine Shu Invalid DateTime• The funding landscape in Southeast Asia is still wintery, but one fintech managed to land a major round. Kredivo Holdings, which offers credit services to underbanked consumers in Indonesia and Vie... Gaming EPIC LAUNCHES UNREAL EDITOR FOR FORTNITE, WILL GIVE 40% OF ALL REVENUE TO CREATORS Amanda Silberling Invalid DateTime• Epic Games announced a new system for paying creators on Fortnite, the ultra-popular, free-to-download battle royale game. Announced on Wednesday at the Game Developers Conference, Epic will now sh... Crypto COINBASE STOCK DROPS AFTER SEC WELLS NOTICE, A POSSIBLE PRELUDE TO ‘ENFORCEMENT ACTION’ Alex Wilhelm Invalid DateTime• American crypto giant Coinbase received a Wells notice today from the Securities and Exchange Commission. In the wake of Coinbase’s filing regarding the Wells notice, shares of the company ar... Startups DAILY CRUNCH: GITHUB CEO SAYS NEW CODE COMPLETION TOOL ‘BRINGS THE FUN BACK TO PROGRAMMING’ Christine Hall, Haje Jan Kamps Invalid DateTime• Hello, friends, and welcome to Daily Crunch, bringing you the most important startup, tech and venture capital news in a single package. Enterprise ADOBE’S THOUGHTS ON THE ETHICS OF AI-GENERATED IMAGES (AND PAYING ITS CONTRIBUTORS FOR THEM) Frederic Lardinois Invalid DateTime• “We’re at a tipping point where AI is going to break trust in what you see and hear — and democracies can’t survive when people don’t agree on facts. You have to have ... Featured Article BOSTON DYNAMICS PUTS ITS ROBOTS TO WORK At first glance, Boston Dynamics is a strange fit for a show like ProMat. For decades, the firm h... Brian Heater Invalid DateTime• Crypto SEC SUES TRON FOUNDER AND CELEBRITIES, INCLUDING LINDSAY LOHAN, JAKE PAUL AND SOULJA BOY, FOR CRYPTO SECURITIES VIOLATIONS Jacquelyn Melinek Invalid DateTime• The U.S. Securities and Exchange Commission sued Justin Sun, the founder of Tron, on allegations of orchestrating “unregistered offer and sale, manipulative trading and unlawful touting of crypto a... TECHCRUNCH LIVE WITH OMA FERTILITY AND ROOT VENTURES OMA FERTILITY TO SPEAK ON BUILDING A BETTER IVF EXPERIENCE ON TECHCRUNCH LIVE Matt Burns Invalid DateTime• Oma Fertility is on a mission to improve in vitro fertilization. The company says it accomplishes this by offering clients better technology, respectful care, and ethical pricing. Founded by Gurjee... Apps MICROSOFT LAUNCHES LOOP, ITS NOTION COMPETITOR, IN PUBLIC PREVIEW Kyle Wiggers Invalid DateTime• Microsoft Loop, a Notion-like hub for managing tasks and projects that sync across Microsoft 365 apps and services, launched in public preview today. Loop is available to users with a Microsoft Acc... TechCrunch plus-bold Investor Surveys 4 INDIAN INVESTORS EXPLAIN HOW THEIR INVESTMENT STRATEGY HAS CHANGED SINCE 2021 Jagmeet Singh Invalid DateTime• We surveyed a few Indian investors to better understand how they’re approaching investments, which sectors have their attention and how they prefer to be approached. Space AMERICA’S SPACE-BASED SPY AGENCY AWARDS SIX CONTRACTS TO HYPERSPECTRAL IMAGERY PROVIDERS Aria Alamalhodaei Invalid DateTime• The U.S. National Reconnaissance Office (NRO) has awarded five-year study contracts to six space companies that provide hyperspectral satellite imagery — BlackSky, Orbital Sidekick, Pixxel, P... Transportation HOW A PROPOSED FEDERAL E-BIKE INCENTIVE COULD LEAD TO FEWER BATTERY FIRES Rebecca Bellan Invalid DateTime• As electric bikes grow in popularity, the number of deadly fires caused by faulty lithium-ion batteries has also risen. One of the main culprits? Cheap e-bikes delivered from non-reputable, oversea... Featured Article TIKTOK GEARS UP FOR ITS BIG DAY IN CONGRESS As the Biden administration escalates its threats against TikTok, the company is preparing for it... Taylor Hatmaker Invalid DateTime• Enterprise UK COMPETITION AUTHORITY IS CONCERNED ABOUT THE $61B BROADCOM-VMWARE DEAL Ron Miller Invalid DateTime• The U.K. Competition and Markets Authority (CMA) expressed concern today that the $61 billion Broadcom-VMware deal announced last year could result in more expensive servers for U.K. businesses. “W... * About * TechCrunch * Staff * Contact Us * Advertise * Crunchboard Jobs * Site Map * Legal * Terms of Service * Privacy Policy * TechCrunch+ Terms * Privacy Dashboard * Code of Conduct * About Our Ads * Trending Tech Topics * Silicon Valley Bank news and updates * Tech Industry Layoffs * ChatGPT * CES 2023 FacebookFacebook(opens in a new window)TwitterTwitter(opens in a new window)YouTubeYouTube(opens in a new window)InstagramInstagram(opens in a new window)LinkedInLinkedIn(opens in a new window)MastodonMastodon(opens in a new window) © 2023 Yahoo.All rights reserved.Powered by WordPress VIP(opens in a new window).