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B2B Survey Specialists



LEAD GENERATION BENCHMARK SURVEY FOR MARKETING LEADERS

Join 25,000+

Insight Lab survey responders



Lori Wood

Marketing Operations Manager

3M



Jenny Lee

VP, Global Digital Marketing & 

Boston Scientific



Kristen Modesto

Manager, Global Digital Marketing

Thales Group







1 of 8. What best describes your role in lead generation initiatives within your
organization?
I’m a key member of the decision-making panel

I’m an influencer

I’m not involved at all

2 of 8. Rate your priorities when it comes to supercharging your lead generation
strategy.

a. Outbound lead generation
Not Important

Somewhat Important

Very Important
b. Inbound lead qualification
Not Important

Somewhat Important

Very Important
c. Lead nurturing
Not Important

Somewhat Important

Very Important
d. Generating insights for Go To Market
Not Important

Somewhat Important

Very Important
e. Adopting outsourced lead generation tactics
Not Important

Somewhat Important

Very Important
3 of 8. What's your go-to source for B2B lead data? (Check all that apply)
Purchasing lists from a third-party


Industry Events/ Conferences/ Associations


Trade Journals and Magazines


Subscription to lead databases (ZoomInfo


Other (please specify)


4 of 8. What avenue works best for you when it comes to generating leads?
Account Based Marketing

Digital Marketing (Google, LinkedIn, SEO, etc.)

Email Campaigns

Events (Trade Shows, Webinars, etc.)

Outbound Calling – SDR/BDR teams

Other (please specify)

5 of 8. What would you consider as your greatest challenge in Lead Generation?
(Check all that apply)
My CRM data is a problem – dated


Better defining our TAM and SAM


Not generating enough leads


More qualification of leads generated by marketing campaigns/events


Other (Please specify)




6 OF 8. HOW SATISFIED IS YOUR SALES TEAM WITH THE LEVEL OF QUALIFICATION OF
LEADS PASSED TO THEM? 

Very dissatisfiedSomewhat dissatisfiedNeutralSomewhat satisfiedVery satisfied





7 of 8. Which of the following marketing activities do you currently outsource?
(Check all that apply)
Webinar recruitment and follow-up


Pre/ Post event communications


Content-based campaigns


Tele-lead qualification


Lead engagement


We handle everything in-house

8 of 8. What changes do you anticipate in your lead generation strategy for the
next year?
Budget Increase

Budget decrease

Diversifying lead sources

Implementing new technology

No changes expected


OUR SPONSOR, RESPONSE POINT, HAS SPECIALIZED IN LEAD GENERATION FOR THE PAST 30
YEARS. THEY ARE THE SUPPLIER OF CHOICE FOR B2B LEAD GENERATION DECISION-MAKERS
FROM SMBS TO FORTUNE 500 COMPANIES LIKE SCHNEIDER ELECTRIC, HP, PITNEY BOWES,
AND MANY OTHERS IN MANUFACTURING. 


 


THANK YOU - YOU HAVE EARNED YOUR $50 GIFT CARD. 


 


IN ADDITION TO THE GIFT CARD, WE INVITE YOU TO TAKE ADVANTAGE OF A 20-MINUTE
DISCOVERY CALL WITH RESPONSEPOINT TO LEARN HOW YOU COULD TURBOCHARGE YOUR LEAD
GENERATION EFFORTS.


10:00 AM11:30 AM01:00 PM01:30 PM02:00 PM02:30 PM03:00 PM03:30 PM04:00 PMEastern
Time
What areas of Lead Generation would you like ResponsePoint to focus on? (The
goal is to make the Discovery Call most beneficial for you)



THANK YOU FOR YOUR TIME.

WE KNOW WE CAN COUNT ON YOU TO JOIN THE CALL - SO WE’LL START PROCESSING YOUR
GIFT CARD RIGHT AWAY. PLEASE ENTER YOUR CONTACT DETAILS ACCURATELY BELOW, TO
ENABLE REWARD FULFILLMENT. WE'LL REACH OUT SHORTLY VIA EMAIL AND PHONE TO
RE-CONFIRM THESE DETAILS - SO THAT YOU CAN REST ASSURED THAT YOU'LL GET YOUR
REWARD WITHIN 1 BUSINESS DAY.






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833-5513 OR EMAIL REWARDS@INSIGHTLAB.CO





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