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Revenue by Design blog series by Marge Breya

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A CDP represents the customer acquisition and care strategy of a company,
including the curation of data, precision of personas, and resolution of the
predictors and recommendations. It’s important to think about what problems
you’re solving with your CDP. Evaluating your market approach now and in the
future boils down to how your CDP fits with your overall company strategy. 

 

Some of the critical characteristics a CDP needs to meet the demands of leading
B2B companies include:

 1. An open platform that coexists with 1st/2nd/3rd party data sources/systems
    of record to provide a source of truth to unify, analyze & optimize
    buyer/buyer teams signals.
 2. Predictive FIT models look at thousands of signals to uncover the lookalike
    classification engine that can reason through and fuel routing,
    prioritization and acceleration.
 3. Ability to zoom in from the broader TAM to the ideal customer profile and
    then, via personas, to the ideal buyer.

 
READ MORE


World-renowned research firm Forrester called Leadspace a leader among
standalone B2B CDPs in its recent report, ranking it with the highest scores in
multiple categories including market approach (your complimentary copy is here).
Take a look and get in touch if we can help!

 

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