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Artificial Intelligence


10 APPLE INTELLIGENCE FEATURES THAT YOU MUST KNOW

AMNA SHOUKAT ABBASI

Sep 16, 2024 13 min

Apple Intelligence is a fresh AI initiative from Apple. It aims to bring
generative AI features to its devices to create images, understand languages,
and receive personalized notifications. Let's explore the 10 best Apple AI
features to redefine the AI landscape for an improved Apple experience.

Apple Intelligence Features
 1.  What is Apple Intelligence?
 2.  Apple Intelligence and its Role in Deep Learning
 3.  Reasons to Integrate “Apple Intelligence” Features
 4.  List of 10 Best Apple Intelligence Features You Must Try
 5.  Language, Focus, and Communication Features
     1. 1. Writing Tools
     2. 2. Prioritized Notifications
     3. 3. Prioritized Mail
 6.  Expressive and Unique Image Features
     1. 4. Image Playground App
     2. 5. Image Wand
     3. 6. Genmoji Creation
     4. 7. Clean UP
     5. 8. Memory Movie Creation
     6. 9. Quick Photo and Video Search
 7.  New Era for Apple’s Chatbot –“Siri”
     1. 10. Siri Enhancements
 8.  Apps Incorporation and Privacy Terms
     1. 11. ChatGPT Integration in Apple Devices
     2. 12. Apple’s Privacy and Security
 9.  To Which Devices Are Apple Intelligence Features Compatible?
 10. Apple’s AI Compatibility with Older Devices
 11. Steps to Turn on Apple Intelligence on Your Device
 12. Conclusion

Apple Intelligence a term and a new chapter in Apple innovation is circulating
all around the globe. Released on July 29, 2024, “Cupertino Marketing
Executives” declared it "AI for the rest of us". It's a platform launched by
Apple Inc. to utilise the features of Generative AI into their devices. Like
OpenAI ChatGPT and Google Gemini, Apple has also set its ground in the AI
landscape to remain one step ahead of its competitors by introducing intelligent
AI features.

The freshly launched Apple intelligence feature is only compatible with iOS 18,
iPadOS 18 and macOS Sequoia. By utilising Apple Silicon power it can understand
language and context, take actions across different apps to speed up everyday
tasks. From personalized notifications to Siri enhancements, Apple is going to
do wonders in the AI field. Right after the launch of this new feature, the
Apple stock value jumped immediately in 24 hours thus increasing the company's
market capitalization by 215 billion U.S. dollars. Therefore, to understand
clearly the new AI features in Apple devices let's discover the ins and outs of
Apple intelligence, the reasons behind its launch, and the 10 best Apple AI
features (including 2 bonus features) everyone must know. So let’s read.


WHAT IS APPLE INTELLIGENCE?

Apple Intelligence a new buzz word is meant to be Apple's multimodal approach.
It’s a massive step toward the newest AI computing trends. The main aim of Apple
behind this new step is to bring generative AI features into their devices such
as image creation, Siri enhancements, and several writing tools.

It utilizes the Apple Silicon power to create images, understand languages, take
actions across multiple apps, and personalized notifications to speed up daily
tasks. With the availability of Apple Cloud Compute power and the ability to
upscale computational capacity between on-device processing and multiple
server-based models, it’s going to set a benchmark standard for privacy in AI.
This new feature is ready to rule on about every Apple device most specifically
the newest ones.


APPLE INTELLIGENCE AND ITS ROLE IN DEEP LEARNING

We know that Apple has set strong ground in deep learning capabilities. For that
purpose, it has integrated a Neural Engine named Neural Processing Unit (NPU)
into its multiple generations. Due to this integration, intelligent image
processing becomes possible when it comes to local machine-learning tasks.
However, the recent Worldwide Developer Conference (WWDC) 2024 announced that
Apple is on its way to utilizing those Neural Engines in the core Apple
products.

The main aim behind this approach is to bring Large Language Models and
Generative AI into the device right away to level up Apple's users' experience
and solve consumer's pain points. After certain updates and keynotes Apple’s CEO
Tim Cook announced a term for generative AI solutions that is “Apple
Intelligence”. He said that;

> "We can’t wait to disclose new innovative chapter in Apple that is Apple
> Intelligence. It’s going to change the way people use the devices. This unique
> approach is going to combine generative AI with users' context to help them
> deliver true intelligence."

He further added that

> "These AI features can access information in a private way to help users do
> whatever they can."


REASONS TO INTEGRATE “APPLE INTELLIGENCE” FEATURES

Tim Cook; Apple’s CEO during the conference indicated that they wanted to
integrate all-in-one AI into Apple products. The AI which can be powerful enough
to be effective, User-friendly enough to maintain ease of use, deeply integrated
enough to ensure privacy terms, and personal enough to be a true assistant to
the users. Due to all these objectives and reasons behind this move, Tim
declared “Apple Intelligence as personal intelligence”.

Furthermore, he indicated the Partnership with OpenAI for the incorporation of
ChatGPT and some other generative AI products into Apple. Hence, due to the
additional functionality from third-party solutions, the privacy of Apple users
must be ensured, thus letting the company remain competitive amidst Google and
Microsoft.




LIST OF 10 BEST APPLE INTELLIGENCE FEATURES YOU MUST TRY

To use these features you have to install iOS developer beta on your 15 pro or
15 pro max iPhone, now it's time to see what kind of features Apple has
introduced. So let's begin!


LANGUAGE, FOCUS, AND COMMUNICATION FEATURES


1. WRITING TOOLS

Apple AI Writing tools

Apple Intelligence feature will allow users to rewrite or proofread their text
wherever they write it, even through third-party apps. This feature will help
mainly in writing and sending important emails, social media blog posts, or
articles.


2. PRIORITIZED NOTIFICATIONS

Priority Notifications

Through Apple AI, users will be able to pick the most important notification at
the top of the stack so that they will be able to pay attention to the important
ones at a glance. Additionally, for faster scanning, users can get summarized
notifications in real-time.

“Reduced Interruption” Feature:
When it comes to priority notifications then Apple Intelligence came up with a
new Focus term "Reduced Interruption". This feature will be able to understand
the context and content of the arrived notification. After understanding the
content it will display you the one that might need immediate attention. For
example "a notification of piking baby child from day-care".


3. PRIORITIZED MAIL

Mail Feature

Users can now get Priority mail messages in a go. With the help of the new
intelligent features, Apple users can get time-sensitive emails at the top of
their inbox. For example, it will ping such invitations on the top which has a
deadline of today or it can also prioritize the check-in reminder for your
afternoon flight at the top of your inbox. Additionally, this feature will help
cut down the long emails into short summaries while delivering the important
message. Users can tap on the email to reveal a summary right from the inbox.

“Smart Reply Option” in Mail
Apart from prioritized Mail, Apple Intelligence introduced a Smart Reply option
to Emails. Due to this, it can easily identify the questions that are being
asked in the emails and suggest relevant responses. So with the help of a few
taps, you can send an immediate reply while answering the key questions of Mail.


EXPRESSIVE AND UNIQUE IMAGE FEATURES


4. IMAGE PLAYGROUND APP

Create a brand new image with personalized suggestions

Due to Apple's intelligence, iPhone users can experience creating fun images
with the Image Playground tool right in their apps. This app provides multiple
suggestions, concepts, and descriptions to create an entirely new image. Users
can even pick a person's image from the photo library to experiment with.

Furthermore, it also allows you to set and adjust the style to match either the
Message thread or slide in the keynote. With the help of this feature, you can
also experiment with different image styles like animation, illustration, and
sketches. In the end, you can share these custom images with your friends or in
social media posts.


5. IMAGE WAND

Draw a rough sketch and get a perfect one with this Apple AI feature

Another intelligent feature designed by Apple is the Image Wand. Users can
transform their rough sketches into related images in the Notes App. For
example, if you have sketched in the Notes app then with the help of an Apple
pencil or with your finger, you can draw a circle around that sketch. This
feature will analyze the content around the sketch and will produce a
harmonizing visual.

Additionally, users can even loop a blank area and Image Wand will create a
picture while analyzing the surrounding context.


6. GENMOJI CREATION

Create personalized Genmoji with Apple Intelligence

Apple's Intelligent features have taken the Emoji world into a completely new
world. Now Apple users can create original Genmoji to express their emotions.
According to the situation simply they can describe the context and emotion,
Apple AI will generate a Genmoji along with some additional options.

Users can also pick a photo of their friend or family member to create their
Genmojis for fun. You can use them in Messages, share them as a sticker with
your friends, or even as a reaction in the Tap back. So, the Genmoji feature
helps to make the conversations more personalized, expressive, and engaging.


7. CLEAN UP

Remove unwanted objects from a background with Clean up feature

Having a perfect group photo but with multiple objects in the background has
always been an annoying thing. But now Apple users need not worry about that
because the Intelligent Clean Up feature in the Photo app is here to remove this
annoyance for you.

With this Apple Intelligence feature now you can remove any kind of distraction
in our best-clicked photos. You can open the picture from gallery. Click on the
clean-up icon and then circle the object that you want to remove. With a little
tap, you can remove the unwanted things while maintaining the original image.


8. MEMORY MOVIE CREATION

Remove unwanted objects from a background with Clean up feature

With this new Memory movie feature in the photo app, Apple users can now create
customized movies of their memory photos or videos. For example in the
description box, you can enter a description about all the deserts that you have
eaten in summer, Apple intelligence will navigate all through down in your
photos and videos and will find the perfect match with your described prompt.

urthermore, based on the theme it can generate a unique storyline by arranging
your photos with its narrative arc.


9. QUICK PHOTO AND VIDEO SEARCH

Find urgent photos within seconds with photo and video search option

Searching for desired photos or videos in a time of urgency has always been an
arduous task. But now it's one step away for Apple users. The "Search for photos
and Videos” option is accessible in your Photo app. With Apple Intelligence now
this search has become more convenient for users. Through Natural Language
capability, you can search to get much needed photos and videos, like “Kaitie
photo with stickers on face”.

Moreover, if you want to find some important clip from any video, you can also
type the keyword in the search bar. As a result, it will get you right to the
relevant segment of the video.


NEW ERA FOR APPLE’S CHATBOT –“SIRI”


10. SIRI ENHANCEMENTS

Ask Siri

Apple Intelligence is now connected to Siri to do extra wonders. With the help
of new AI, Siri can now understand broader level of language with more ease. So
now it is more natural to communicate with Siri than ever before. The enhanced
Siri is now more capable and have;

 * Awareness of personal context
 * Ability to take certain actions across the apps
 * Ability to guide Apple users about device "features and settings" through the
   "Product Knowledge" feature.

Now let’s see the upgraded Siri features through Apple Intelligence;

 * Product Knowledge Feature: This feature helps users to expand their knowledge
   about device features and settings. If you are facing any difficulty in
   operating any of the features then you can ask questions from Siri right
   away. For example, you can ask about how to schedule a text message on your
   new iPad, iPhone, or Mac, then Siri will immediately give you step-by-step
   directions in a go.
 * Onscreen Awareness: Another great feature that Apple Intelligence came up
   with to empower Siri's onscreen awareness. It means that this feature will
   take care for the things that are happening right on screen. For example, if
   any of your friends messaged you about their new address then you can simply
   say to Siri "Add the new address to their contact card". By doing so Siri
   will take care of the rest.
 * Richer Language Understanding: Previously Siri was capable of understanding
   language, but now with Apple Intelligence it has richer language
   understanding and enhanced voice. This feature helps communicate with Siri in
   an even more natural way. Siri understands the prior context of the appeal.
   For example, if you were about to set a timer of 10 minutes and you
   mistakenly mention alarm rather than timer then you can ask Siri to
   reconsider the request and it will do so. An example would be like;

“Hey Siri please set the alarm for 15 minutes –oh Sorry I mean set a timer of 10
minutes not alarm, actually not 10 let’s make it 5."

 * Ability to Understand Personal Context: Since now Siri can understand the
   personal context with the help of a new intelligence feature. It can help you
   remember the things that you have forgotten. For example, if you are trying
   to find out some sort of recipe that your friend sent to you. Now you are
   unable to find it whether it was in a text, Note, or email. Siri will
   immediately help you find that recipe by using previous knowledge of the
   information without even compromising the privacy terms and conditions.
 * In and Across the Apps Actions: With Apple Intelligence now users can
   seamlessly take action across the apps with the help of Siri. You can request
   that send you the previously drafted. Siri knows about the referred email you
   are talking about. It also knows about the app where it's in. Since it can
   take actions across the app you can ask it to pop up your specific photo and
   then drop it into your Notes app.

Let's explore 2 bonus Apple intelligence features.


APPS INCORPORATION AND PRIVACY TERMS


11. CHATGPT INTEGRATION IN APPLE DEVICES

Apple proclaims a partnership with OpenAI to incorporate ChatGPT-4o in
compatible devices like MacOS Sequoia, iOS 18, and iPadOS 18. Apple users can
access ChatGPT for free even without creating an account. This integration
allows users to fully access its expertise from image generation to its document
understanding capabilities.

With ChatGPT integration, Apple users will be at ease without jumping between
other tools. Moreover, Siri can also tap into the expertise of ChatGPT when
needed. It’s going to be present in all the writing tools of Apple, helping to
generate content for almost anything. Additionally, Apple users can access
ChatGPT to generate images in various styles. It helps writing more unique and
complementary.



In terms of privacy and security, it's clear to the users who access ChatGPT,
that their IP addresses are hidden. Apple is fully taking responsibility for
privacy without depending upon OpenAI to do so.


12. APPLE’S PRIVACY AND SECURITY

Since Apple intelligence is designed on high security. These privacy terms
ensure that tasks are handled efficiently and securely. The intelligence feature
employs a unique architecture that helps in balancing both on-device processing
and cloud computation.

 * On-Device Processing: This feature ensures multiple AI functions such as
   image creation, and text rewriting are happening directly on the phone or
   your device. It means that your data remains on your iPad, iPhone, or Mac. As
   a result, it eliminates the data breach risks while ensuring that private
   information is secure and personalized.
 * Private Cloud Computation: For intense computational tasks, Apple prefers
   Private Cloud Compute to process data on devoted Apple Silicon Servers. These
   servers help in handling complex tasks while maintaining privacy. Apple
   ensures that no kind of personal information is stored or sent to the cloud,
   thus returning the results to your device while maintaining a high level of
   privacy and security.

So, Apple's approach of combining cloud computing and on-device processing
ensures the high-end protection of data while delivering effective AI
capabilities. This architecture not only helps in securing the data but also
enhances the system's performance.

For more understanding about Apple intelligence features you can visit the Apple
blog to find the information that matters most to you.




TO WHICH DEVICES ARE APPLE INTELLIGENCE FEATURES COMPATIBLE?

Once the Apple intelligence features are launched then questions arise about
their compatibility with multiple Apple devices. So, to answer the query, these
new intelligent features work on the following

 * iOS 18.1
 * MacOS “Sequoia” –Freshly launched Apple operating system
 * iPad OS 18.1

So, not all Apple devices support Apple Intelligence features. Only the iPad
series with M processors (from M1 to M4), Mac and recent launches such as iPhone
15 pro with A17 processor users can use the new AI features.
Apart from that, knowing that in Apple silicon, a certain level of TOPs (Tera
Operations per Second) performance is required for Neural Engine. It also
appears with the concept that devices need at least 8GB DRAM as well to run
generative AI models.

Apple intelligence compatibility

For example, in the above table from Forbes, you can see that the A16 bionic
processor from iPhone 14 does not support Apple Intelligence features. It is due
to the limited 6GB DRAM despite having 17 TOPs, even more than M1 and M2
processors. So we can say that 8GB DRAM is the ultimate requirement to hold
genAI intelligent features.


APPLE’S AI COMPATIBILITY WITH OLDER DEVICES

While knowing that Apple has been integrating its Neural Engine “NPU” for
various generations of Apple silicon. It allows Apple Intelligence features to
run on older systems as well. It will help roll out Apple's Intelligent features
to a wider audience, resulting in a significant advantage. To better understand
this concept let’s compare Microsoft and Apple this way;

To run Microsoft's advanced Co-pilot+ features on PCs the users require new AI
PC silicon. On the other hand, Apple rolled out here by allowing the new
features in older devices without having to build a new network or any kind of
installed base. That's why Apple supports the intelligence features in its 2020
editions of MacBook Pro and MacBook Air with M1 Processors as well.


STEPS TO TURN ON APPLE INTELLIGENCE ON YOUR DEVICE

Step 1: Install the iOS developer beta on your iPhone.
Step 2: Go to the setting option
Step 3: Then navigate to Apple Intelligence and Siri
Step 4: Join the Apple Intelligence waitlist. This waitlist ensures smooth
downloads while not overloading the system.

After following these steps you will get access to Apple Intelligence within an
hour or so.


CONCLUSION

Apple's entry into the AI era through Apple Intelligence is no less than a
wonder. Its giant steps towards ensuring security and privacy are setting Apple
apart from other competitors like OpenAI, Microsoft, and Google. Looking
forward, how Apple will introduce its intelligent features in healthcare,
augmented reality or other seamless multi-device experiences will be just
surprising. Moreover, Apple's main focus on security and privacy suggests that
future developments will prioritize user needs and privacy. Apple is indeed late
in the AI race but with proper implementation, it will set new trends in the AI
landscape.



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