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HomeOpinionMeasure, monitor, manage: FAO calls for a unified approach to soil
resource...
Opinion


MEASURE, MONITOR, MANAGE: FAO CALLS FOR A UNIFIED APPROACH TO SOIL RESOURCE
MANAGEMENT





ON WORLD SOIL DAY, IT’S IMPORTANT TO REMEMBER THAT SOIL HEALTH DRIVES INDIA’S
SUSTAINABLE AGRICULTURE AND FOOD SECURITY GOALS.

Takayuki Hagiwara
05 December, 2024 06:37 pm IST
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The loss of soil fertility leads to low yields and crop failures, worsening
hunger, malnutrition, and poverty | Image for representation | Photo: Sayantan
Bera/ThePrint
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India’s agriculture today faces three intertwined challenges: climate change,
water scarcity, and declining soil health. Healthy soil plays a critical role in
ensuring food security, water quality, biodiversity, and climate change
mitigation. With its extraordinary capacity to form, store, transform, and
recycle nutrients, soil produces 95 per cent of the world’s food. However, 33
per cent of global soils are already degraded, and this trend is accelerating.



To combat soil degradation and its threat to food security, the Food and
Agriculture Organization of the United Nations (FAO) advocates for a
comprehensive and coordinated approach to soil resource management. This call to
action is encapsulated in the theme for World Soil Day 2024, observed on 5
December:  “Caring for Soils: Measure, Monitor, Manage.”


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Also Read: One solution for challenges to India’s agrifood systems — safeguard
forests better

Show Full Article

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DEGRADING SOIL QUALITY THREATENS FOOD SECURITY

An estimated 24 billion tons of fertile soil are lost to erosion each year. The
loss of soil fertility results in low crop yields and crop failures,
contributing to hunger, malnutrition, and poverty. Nutrient imbalance has been
identified as one of the top ten threats to soil health.

Hidden hunger, caused by nutrient-poor diets, is also linked to
nutrient-depleted soils, affecting over 2 billion people worldwide. About
two-thirds of the global population is at risk of deficiency in one or more
essential mineral elements.



While higher crop yields suggest that plants are getting nutrients from the
healthy soil, global estimates show that the average nutritional value of major
crops has declined since 1950, with some vitamins and minerals decreasing by 15
to 40 per cent.

To address the impacts of soil erosion and nutrient depletion, it is essential
to generate accurate soil data and information. This will enable farmers and
policymakers to make informed, evidence-based decisions that reflect the true
state of soil health on the ground.


THE NEED FOR BETTER SOIL DATA

Soil data and information are pivotal for managing soil resources effectively,
and sustainable soil management could lead up to 58 per cent more food.

Key initiatives by FAO, such as the establishment of the Global Soil Information
System (GloSIS) and the Global Soil Laboratory Network (GLOSOLAN), aim to
harmonise soil data collection and analysis worldwide. Through these platforms,
FAO supports countries in generating reliable soil data, building national soil
information systems, and adopting state-of-the-art technologies for soil
analysis and mapping. This data is vital for reporting progress on several
Sustainable Development Goals (SDGs), including those related to food security,
clean water, climate action, and life on land.

Emerging technologies like sensors, digital soil mapping, and artificial
intelligence (AI) are enhancing decision-making processes in soil management.
AI-driven insights enable real-time soil monitoring, allowing farmers and
policymakers to make informed decisions about resource allocation, fertilizer
use, and water management.



--------------------------------------------------------------------------------

Also Read: These are the Bengaluru startups bringing AI and farmers together

--------------------------------------------------------------------------------


INDIA’S COMMITMENT TO SOIL HEALTH

The Government of India has recognised the importance of soil health for
sustainable agriculture and food security.

India’s National Mission for Sustainable Agriculture (NMSA) focuses on promoting
Integrated Nutrient Management (INM) through judicious use of chemical
fertilisers, bio-fertilisers, and organic manures.

The Krishi Decision Support System, part of the Indian government’s Digital
Agriculture Mission, includes ‘Soil Profile Mapping’ and offers farmer-centric
digital services to provide timely and reliable information for the agriculture
sector. This system will integrate remote sensing data on crops, soil, weather,
and water resources into a comprehensive geospatial system. As part of the
mission, detailed soil profile maps at a 1:10,000 scale are planned for
approximately 142 million hectares of agricultural land, with 29 million
hectares already mapped in the soil profile inventory.



FAO has been working closely with the Government of India to ensure that soil
health remains a priority in agricultural policies. Under the Global Environment
Facility (GEF)-funded projects, for example, FAO is working towards promoting
agroecology and climate-resilient agrifood systems in the country. FAO continues
to provide technical assistance and policy support to implement practices of
crop diversification, use of biofertilisers, and sustainable management of
natural resources and improved livelihoods. Initiatives undertaken by FAO across
the states of Chhattisgarh, Haryana, Madhya Pradesh, Mizoram, Odisha, Punjab,
Rajasthan and Uttarakhand aim at improving soil health.

In addition, FAO is advocating the use of organic manures, compost, and
biofertilisers. These sources have the potential to enrich the soil with
essential nutrients, support biodiversity and reduce the need for chemical
inputs.

FAO calls for a unified approach to foster systems collaboration, leverage
emerging technologies, undertake capacity-building trainings on soil data
collection and monitoring, and make data findable, accessible, interoperable,
and reusable. Governments, farmers, scientists, and international organisations
must work together to ensure that soils remain healthy for future generations
and food security for all.

Takayuki Hagiwara is the UN Food and Agriculture Organization Representative in
India. Views are personal.







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View details | Storage details | Privacy policy
Consent


THE UK TRADE DESK LTD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEXXEN INC.

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EPSILON

Cookie duration: 184 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


YAHOO EMEA LIMITED

Cookie duration: 397 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ADVENTORI SAS

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device identifiers, Probabilistic
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


TRIPLE LIFT, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


XANDR, INC.

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


NEORY GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


NEXXEN GROUP LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Non-precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


NEURAL.ONE

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


ADITION (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ACTIVE AGENT (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


TABOOLA EUROPE LIMITED

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EQUATIV

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADFORM A/S

Cookie duration: 3650 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


RATEGAIN ADARA INC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more




View details | Storage details | Privacy policy
Consent


SIFT MEDIA, INC

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data

more




View details | Privacy policy
Consent


RAKUTEN MARKETING LLC

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


LUMEN RESEARCH LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

more




View details | Privacy policy
Legitimate interest


AMAZON AD SERVER

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OPENX

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


YIELDLAB (VIRTUAL MINDS GMBH)

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ROKU ADVERTISING SERVICES

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


NANO INTERACTIVE GROUP LTD.

Doesn't use cookies.

Data collected and processed: Device characteristics, Browsing and interaction
data, Non-precise location data

more




View details | Privacy policy
Consent


SIMPLIFI HOLDINGS LLC

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Precise location
data

more

Uses other forms of storage.


View details | Privacy policy
Consent


PUBMATIC, INC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


COMSCORE B.V.

Cookie duration: 720 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


FLASHTALKING

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more




View details | Privacy policy
Consent


PULSEPOINT, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


SMAATO, INC.

Cookie duration: 21 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


SEMASIO GMBH

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


CRIMTAN HOLDINGS LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


GENIUS SPORTS UK LIMITED

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


CRITEO SA

Cookie duration: 390 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Users’ profiles,
Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


ADLOOX SA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


BLIS GLOBAL LIMITED

Cookie duration: 400 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


LOTAME SOLUTIONS, INC

Cookie duration: 274 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


LIVERAMP

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


GROUPM UK LIMITED

Cookie duration: 395 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


LOOPME LIMITED

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


DYNATA LLC

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ASK LOCALA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Non-precise location data, Precise location data, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


AZIRA

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Precise
location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


DOUBLEVERIFY INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics,
Probabilistic identifiers, Browsing and interaction data, Non-precise location
data, Privacy choices

more




View details | Privacy policy
Legitimate interest


BIDSWITCH GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, Non-precise location data, Precise location data,
Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


IPONWEB GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


NEXTROLL, INC.

Cookie duration: 183 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TEADS FRANCE SAS

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


STRÖER SSP GMBH (SSP)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


OS DATA SOLUTIONS GMBH

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PERMODO GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


PLATFORM161 B.V.

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


BASIS GLOBAL TECHNOLOGIES, INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Privacy policy
ConsentLegitimate interest


SMADEX, S.L.U.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, User-provided data, Non-precise location
data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


BOMBORA INC.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


EASYMEDIA GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Users’ profiles, Privacy
choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


REMERGE GMBH

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


ADVANCED STORE GMBH

Cookie duration: 365 (days).

Data collected and processed: Device identifiers

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


MAGNITE CTV, INC.

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
Non-precise location data, Precise location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DELTA PROJECTS AB

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more




View details | Privacy policy
ConsentLegitimate interest


USEMAX ADVERTISEMENT (EMEGO GMBH)

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Users’ profiles

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


EMETRIQ GMBH

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


PUBLICIS MEDIA GMBH

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


M.D. PRIMIS TECHNOLOGIES LTD.

Cookie duration: 25 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


ONETAG LIMITED

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


CLOUD TECHNOLOGIES S.A.

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


SMARTOLOGY LIMITED

Doesn't use cookies.

Data collected and processed: IP addresses

more

Uses other forms of storage.


View details | Privacy policy
ConsentLegitimate interest


IMPROVE DIGITAL

Cookie duration: 90 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
ConsentLegitimate interest


ADOBE ADVERTISING CLOUD

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device identifiers,
Authentication-derived identifiers, Privacy choices

more




View details | Storage details | Privacy policy
ConsentLegitimate interest


BANNERFLOW AB

Cookie duration: 366 (days).

Data collected and processed: IP addresses, Device characteristics, Non-precise
location data, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


TABMO SAS

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


INTEGRAL AD SCIENCE (INCORPORATING ADMANTX)

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data, Privacy choices

more




View details | Privacy policy
Legitimate interest


WIZALY

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics,
Authentication-derived identifiers, Browsing and interaction data, Non-precise
location data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


WEBORAMA

Cookie duration: 393 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Precise location data, Users’ profiles, Privacy choices

more

Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


JIVOX CORPORATION

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device identifiers, Browsing and
interaction data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


VISTAR MEDIA EMEA BV

Doesn't use cookies.

Data collected and processed: Non-precise location data

more




View details | Privacy policy
Consent


ON DEVICE RESEARCH LIMITED

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data

more




View details | Privacy policy
Consent


ROCKABOX MEDIA LTD

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Browsing and
interaction data, Non-precise location data

more




View details | Privacy policy
Legitimate interest


EXACTAG GMBH

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


CELTRA INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Precise location data

more

Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


MAINADV SRL

Cookie duration: 30 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Privacy choices

more

Uses other forms of storage.


View details | Privacy policy
Consent


GEMIUS SA

Cookie duration: 1825 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


THE KANTAR GROUP LIMITED

Cookie duration: 914 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data, Privacy
choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Privacy policy
Consent


NIELSEN MEDIA RESEARCH LTD.

Cookie duration: 120 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


SOLOCAL SA

Cookie duration: 396 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, User-provided data, Non-precise
location data, Precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


PIXALATE, INC.

Doesn't use cookies.

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Browsing and interaction data, Non-precise location data

more




View details | Storage details | Privacy policy
Consent


NUMBERLY

Cookie duration: 180 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Authentication-derived identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Users’ profiles, Privacy choices

more

Cookie duration resets each session.


View details | Privacy policy
Consent


AUDIENCEPROJECT A/S

Cookie duration: 365 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Authentication-derived identifiers,
Browsing and interaction data, User-provided data, Non-precise location data,
Users’ profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
ConsentLegitimate interest


DEMANDBASE, INC.

Cookie duration: 730 (days).

Data collected and processed: IP addresses, Device characteristics, Device
identifiers, Probabilistic identifiers, Browsing and interaction data,
User-provided data, Non-precise location data, Precise location data, Users’
profiles, Privacy choices

more

Cookie duration resets each session. Uses other forms of storage.


View details | Storage details | Privacy policy
Consent


EFFILIATION / EFFINITY

Cookie duration: 30 (days).

Data collected and processed: Device characteristics

more

Cookie duration resets each session.


View details | Storage details | Privacy policy
Consent


ARRIVALIST CO.

Cookie duration: 365 (days).

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