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 * HOME
 * ABOUT DONALD
 * THE TRC METHOD
 * RESOURCES
    * TRC VAULT
    * WARRIOR RESTAURANTS LIMITLESS FUEL

 * PROGRAMS
    * THE PROFIT ROCKET
    * THE PROFIT ACCELERATOR
    * THE RESTAURANT BUILDER
    * THE RESTAURANT OWNER ACADEMY
    * THE RESTAURANT EMPIRE BUILDER

 * MEDIA HUB
    * THE RESTAURANT COACH PODCAST
    * BOOKS
    * DONALD BURNS YOUTUBE

 * MEMBERS LOGIN
 * APPLY TODAY


FROM BURNOUT TO BREAKTHROUGH

LEARN THE SECRETS TO RUNNING A PROFITABLE RESTAURANT WITHOUT SACRIFICING YOUR
HEALTH, FAMILY, OR FREEDOM.

THE TRC METHOD


—IT REQUIRES BUILDING A BRAND, LEADING A TEAM, AND CREATING SYSTEMS THAT PROVIDE
FREEDOM, NOT BURNOUT. LIKE MANY RESTAURANT OWNERS, DONALD FOUND HIMSELF STUCK IN
THE “OWNER TRAP”—WORKING ENDLESS HOURS, JUGGLING MULTIPLE ROLES, AND WATCHING
HIS PERSONAL LIFE CRUMBLE UNDER THE WEIGHT OF STRESS.



DONALD HAS BEEN IN THE RESTAURANT GAME FOR OVER 4 DECADES. OPENING HIS FIRST
RESTAURANT 29 YEARS AGO.




CONFIDENT HE HAD ALL THE EXPERIENCE AND KNOWLEDGE NEEDED TO SUCCEED.



IT WASN'T LONG BEFORE DONALD REALIZED THAT RUNNING A RESTAURANT TAKES FAR MORE
THAN HARD WORK AND SKILL.




CHECK OUT OUR MOST RECENT EPISODE OF THE RESTAURANT COACH PODCAST!



VIEW ALL EPISDOES

Featured Designers

TODAY DONALD IS THE RESTAURANT COACH®



guiding independent restaurant owners through their toughest challenges.

HIS SIGNATURE 3P FRAMEWORK:

 1. PEOPLE

 2. PRODUCT

 3. PROCESS

has helped over 3000 restaurants not only survive but thrive, turning their
businesses into successful, scalable brands that run without them at the helm
24/7.




THE PIT & THE PEAK:



DONALD'S JOURNEY




Back in the '90s, Donald hit rock bottom—his health was failing, his marriage
was falling apart, and his restaurant wasn’t the success he had envisioned.
Despite years of experience and accolades, Donald found himself overwhelmed and
exhausted, trapped in a cycle of working harder with no end in sight.

Everything changed when a mentor introduced him to the concept of building a
brand, not just a restaurant. Donald learned that success doesn’t come from
doing it all alone; it comes from creating systems and nurturing relationships.
Armed with a fresh mindset and the 3P Framework, he 

turned his business around—and transformed his life in the process.



Now, Donald uses his hard-earned wisdom to help restaurant owners like you break
free from the grind, scale their businesses, and reclaim their personal lives.


6 TIMES 
AMAZON BESTSELLER



DIVE INTO THE IMPACTFUL WORLD OF DONALD BURNS, A RENOWNED THOUGHT LEADER AND 6X
AMAZON BESTSELLER. HIS BOOKS ARE DESIGNED TO REVOLUTIONIZE THE WAY YOU APPROACH
THE RESTAURANT INDUSTRY, OFFERING PRACTICAL INSIGHTS AND STRATEGIES TO ELEVATE
YOUR BUSINESS.

SHOP NOW



CAN DONALD HELP YOU?



IF YOU’RE AN INDEPENDENT RESTAURANT OWNER,

running a restaurant doing $750K or more in sales with 1-6 locations, but still
feeling trapped by the daily grind, Donald’s story will resonate with you.
You’re passionate about your restaurant but overwhelmed by constant staff
turnover, inconsistent profitability, and never-ending hours. Like Donald once
was, you might be facing burnout, struggling to balance your family and personal
well-being with the demands of the business.

DOES THIS SOUND LIKE YOU?




WHAT TO EXPECT FROM THE RESTAURANT COACH:

Donald offers a roadmap that’s more than just restaurant strategies. Through his
proven coaching program, he’ll guide you through personal and professional
transformation, helping you to:




01.

BUILD SCALABLE SYSTEMS THAT FREE UP YOUR TIME.




02.

ATTRACT AND RETAIN A RELIABLE TEAM THAT DRIVES YOUR SUCCESS.




03.

INCREASE PROFITABILITY WHILE REDUCING YOUR PERSONAL WORKLOAD.




04.

RECONNECT WITH YOUR PASSION, FAMILY, AND SENSE OF PURPOSE.




WHICH PATH IS BEST FOR YOU AND YOUR RESTAURANT? IT DEPENDS ON YOUR
PROFITABILITY….



BELOW 5%

THE PROFIT ROCKET

 * STOP THE FINANCIAL BLEEDING: IMMEDIATE STRATEGIES TO STABILIZE YOUR FINANCES.

 * ACTIONABLE PLAN: CLEAR STEPS TO TURN YOUR RESTAURANT AROUND QUICKLY.

 * SURVIVAL MODE TO STABILITY: MOVE FROM BARELY SURVIVING TO BUILDING A SOLID
   FOUNDATION FOR GROWTH.

Read More

5-10%

THE PROFIT ACCELERATOR

 * PROFIT MAXIMIZATION: LEARN HOW TO UNLOCK HIDDEN PROFITS AND OPTIMIZE YOUR
   OPERATIONS.

 * MINDSET SHIFT: DEVELOP THE MENTAL TOUGHNESS NEEDED TO LEAD YOUR RESTAURANT TO
   SUCCESS.

 * LONG-TERM SUCCESS: LAY THE GROUNDWORK FOR SUSTAINED PROFITABILITY AND GROWTH.

Read More

10-12%

 

RESTAURANT BUILDER

 * ADVANCED GROWTH TECHNIQUES: ACCELERATE YOUR RESTAURANT’S PROFITABILITY.

 * OPERATIONAL AND MARKETING OPTIMIZATION: ENHANCE YOUR STRATEGIES FOR HIGHER
   RETURNS.

 * CONTINUOUS IMPROVEMENT: ONGOING COACHING AND SUPPORT FOR SUSTAINED SUCCESS.

Read More

ABOVE 12%

RESTAURANT OWNER ACADEMY

 * 12%+ PROFIT

 * A 12-MONTH MASTERMIND PROGRAM FOR RESTAURANT OWNERS READY TO ACHIEVE MASTERY.
   YOU’LL DIVE DEEP INTO:

 * LEADERSHIP DEVELOPMENT TO INSPIRE AND EMPOWER YOUR TEAM.

 * ADVANCED FINANCIAL STRATEGIES TO MAXIMIZE PROFITABILITY AND PREPARE FOR
   SCALING.

 * GROWTH INNOVATION THAT KEEPS YOU AHEAD OF THE COMPETITION.

Read More

INVITE ONLY

THE RESTAURANT EMPIRE BUILDER:

 * A 12-MONTH PRIVATE COACHING PROGRAM FOR ELITE RESTAURATEURS. THIS PROGRAM IS
   TAILORED TO YOUR SPECIFIC GOALS AND CHALLENGES.

 * MULTI-LOCATION MANAGEMENT STRATEGIES TO ENSURE CONSISTENCY AND PROFITABILITY.

 * BRAND-BUILDING TECHNIQUES TO DOMINATE YOUR MARKET AND ESTABLISH AN ENDURING
   LEGACY.

 * SUCCESSION PLANNING TO CREATE A BUSINESS THAT THRIVES FOR GENERATIONS.

Read More


BUT DON'T JUST TAKE OUR WORD FOR IT:





READY TO START

YOUR JOURNEY FROM CHAOS TO CLARITY?

 

Apply to work with Donald NOW! 

APPLY NOW




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@donaldburnscoaching
Load More



DON’T LEAVE EMPTY HANDED!
GRAB A COPY OF THE RESTAURANT COACH PLAYBOOK NOW!



 * HOME
 * ABOUT DONALD
 * THE TRC METHOD
 * RESOURCES
    * TRC VAULT
    * WARRIOR RESTAURANTS LIMITLESS FUEL

 * PROGRAMS
    * THE PROFIT ROCKET
    * THE PROFIT ACCELERATOR
    * THE RESTAURANT BUILDER
    * THE RESTAURANT OWNER ACADEMY
    * THE RESTAURANT EMPIRE BUILDER

 * MEDIA HUB
    * THE RESTAURANT COACH PODCAST
    * BOOKS
    * DONALD BURNS YOUTUBE

 * MEMBERS LOGIN
 * APPLY TODAY





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