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Text Content

Start creating behavioral data faster with Snowplow BDP Cloud.
Try Free
Platform

Products
Behavioral Data Platform Create behavioral data at enterprise scale
Open Source Start creating data with our developer-first engine
Pricing Learn about Snowplow's tiers and deployment options
Explore
What is Data Creation? Create fit-for-purpose data to unlock new value at scale
What is Behavioral Data? Discover the richest possible fuel for AI and analytics
Integrations Catalog Explore all Snowplow sources & destinations
Example Data
Sample Snowplow Data Explore Snowplow’s unified event stream in detail
Sample Modeled Data See an example of out-of-the-box modeled data
Why Snowplow for data privacy and compliance? Learn More
Solutions

Data Solutions
Advanced Analytics Build customized analytics apps
AI / ML Train models with AI-ready data
Composable CDP Power personalized experiences
Use Cases
Accelerators Create data products faster
All Use Cases Explore our library of use cases
Industries Find use cases by industry
Partners
Partner Ecosystem Find a partner to meet your needs
Technology Partners View integration partners
Solutions Partners Connect with a Snowplow expert
Get to success with behavioral data faster with our Data Product Accelerators
Explore our DPAs
Customers

Industries
Media & Entertainment
Retail
SaaS
Travel
Edtech
Fintech
Channels
Web
Mobile
Server-side
Email
Advertising
Business Models
Marketplaces
Subscription
Aggregators
Ecommerce
Customer Stories
Strava
Autotrader
Bizzabo
Gousto
Sophi and Globe and Mail
All Customer stories
Resources

Learn More
Blog
Knowledge Base
Events
Meetup
Get Started
Documentation
GitHub
Discourse
Find a Partner
101 Guide to Marketing Attribution Read More
Company

About Snowplow

Snowplow is the world’s leading data creation platform. We empower any company
to create their own AI-ready behavioral data to fuel advanced data applications.

 
About Us
Careers
Contact Us
Newsroom
Inside the Plow: The latest insights from the Snowplow team Explore the blog
Log in
Get Started


Platform

Products
Behavioral Data Platform
Open Source
Pricing
Explore
What is Data Creation?
What is Behavioral Data?
Integrations Catalog
Example Data
Sample Snowplow Data
Sample Modeled Data
Solutions

Data Solutions
Advanced Analytics
AI / ML
Composable CDP
Use Cases
Accelerators
All Use Cases
Industries
Partners
Partner Ecosystem
Technology Partners
Solutions Partners
Customers

Industries
Media & Entertainment
Retail
SaaS
Travel
Edtech
Fintech
Channels
Web
Mobile
Server-side
Email
Advertising
Business Models
Marketplaces
Subscription
Aggregators
Ecommerce
Customer Stories
Strava
Autotrader
Bizzabo
Gousto
Sophi and Globe and Mail
All Customer stories
Resources

Learn More
Blog
Knowledge Base
Events
Meetup
Get Started
Documentation
GitHub
Discourse
Find a Partner
Company

About Snowplow

Snowplow is the world’s leading data creation platform. We empower any company
to create their own AI-ready behavioral data to fuel advanced data applications.

 
About Us
Careers
Contact Us
Newsroom
Create data to
optimize web performance
improve app experiences
maintain data ownership
improve advertising ROI
recommend in real-time
unify customer profiles
optimize web performance
improve app experiences
maintain data ownership
improve marketing ROI
recommend in real-time
unify customer profiles
optimize web performance
improve app experiences
maintain data ownership
improve marketing ROI
recommend in real-time
unify customer profiles
optimize web performance
improve app experiences
maintain data ownership
improve marketing ROI
recommend in real-time
unify customer profiles
Software.com grew its user base by 250% by deeply understanding user needs
Strava collects real-time user data to continuously improve its app experience
Dialogue’s data never leaves their cloud, meeting healthcare regulation
Gousto optimizes return on ad spend with detailed attribution models
DPG Media’s editorial team responds to reader engagement within 60 seconds
Bizzabo creates a centralized, single source of truth in their warehouse
BOOK A DEMO
I would like to receive Snowplow's monthly newsletter and other relevant content
and updates about Snowplow. We use your information according to our Privacy
Policy. You can opt out at any time.


THANK YOU FOR YOUR INTEREST IN SNOWPLOW.

We’ll be in touch shortly to organize your demo.






HOW IT WORKS


SNOWPLOW'S BEHAVIORAL DATA PLATFORM (BDP) ENABLES YOU TO CREATE AND
OPERATIONALIZE RICH, FIRST-PARTY CUSTOMER BEHAVIORAL DATA TO FUEL ADVANCED
DATA-DRIVEN USE CASES – DIRECTLY FROM YOUR DATA WAREHOUSE OR DATA LAKE IN
REAL-TIME.



Customize your own event and entity definitions

Deploy privately to your own cloud for full data ownership

Model data for AI, BI, and real-time streaming, or enrich with third-party data

Leverage Data Product Accelerators to drive value faster

Create rich, unified customer profiles with out-of-the box identity resolution

Discover Snowplow BDP View Docs
What's Possible


UNLOCK THE POWER OF BEHAVIORAL DATA ACROSS INDUSTRIES

MARKETING PERFORMANCE


HARNESS GRANULAR BEHAVIORAL DATA TO CREATE UNIFIED, ACCURATE, AND PREDICTIVE
CUSTOMER PROFILES IN YOUR DATA WAREHOUSE, LAKE, OR CDP 

Data Product Accelerator
Build customer behavioral profiles with a Composable CDP


Develop custom
attribution models

Make real-time content recommendations

Predict customer behavior and lifetime value

Measure and map customer journeys

Analyze content and editorial

Forecast sales and optimize media spend

PRODUCT OPTIMIZATION


ENHANCE YOUR PRODUCT EXPERIENCE AND OPTIMIZE FOR CONVERSION, USAGE, AND
RETENTION

Data Product Accelerators
Optimize web performance with advanced analytics Improve app experience with
advanced app analytics

Understand the complete customer lifecycle

Personalize the product experience in real time

Create a true test and learn environment

Consume data in your preferred BI tools

Design, own, and evolve churn propensity and retention models

Adapt your tracking design and data

View all Accelerators Book a Chat
Customer Story


STRAVA DRIVES A CULTURE OF CONTINUOUS IMPROVEMENT WITH SELF-SERVE BEHAVIORAL
DATA

4 billion events collected and processed per day

Analyst and product teams self-serve the data they need

More time for data engineers to focus on innovation

“We would not have achieved our current level of self-serve data without
Snowplow. It has enabled us to democratize our data culture, significantly
improving our analytics coverage and deepening our insights.”
DANIEL HUANG | DATA ENGINEER AT STRAVA
Read all customer stories
EXPLORE SNOWPLOW BDP


A FIRST-PARTY, PRIVACY-COMPLIANT BEHAVIORAL DATA PLATFORM

Behavioral Data Console
Data Governance
Data Product Management
Compliance


A FIRST-PARTY, PRIVACY-COMPLIANT
BEHAVIORAL DATA PLATFORM



Securely share, manage, and evolve data from the console and APIs 

Use tools to automatically alert on new data quality issues

Set up and monitor your data pipeline using an intuitive UI

Diagnose and resolve data quality issues with structured workflows


DEFINE AND ENFORCE POLICY
ON HOW DATA IS CREATED



Generate data models using SDKs in a host of languages

Deliver data to the data warehouse or lake of your choice

Integrate with any destination with Google Tag Manager Server Side

Monitor the delivery of your models in real-time, with SLAs


ENABLE EASY DATA DISCOVERY AND
COLLABORATE WITH BUILT-IN WORKFLOW TOOLING



Use schema versioning to support data evolution with a Universal Data Language

Enable easy data discovery and visualize events and entities with Tracking
Catalog

Deploy your data step-by-step with sandbox environments and  QA workflows

Set granular access controls and single-sign on


COMPLY WITH EVER-CHANGING REGULATIONS



Choose our fully private SaaS option to retain data in your own cloud
infrastructure

Collect basis for tracking per event for easy, compliant data modeling

Conduct end-to-end audits of your data pipeline to comply with regulations, such
as HIPAA, GDPR, and CCPA

Define your data, set access controls, and understand why data is created

Learn more about compliance


DEPLOY SNOWPLOW BDP IN A WAY THAT WORKS FOR YOU

Start your journey with behavioral data


SNOWPLOW BDP CLOUD

Start creating behavioral data faster with Snowplow BDP Cloud

Try Free

 * Track 10M event volumes a month

 * Every event enriched with 130+ out-of-the-box properties

 * 35+ trackers and webhooks

 * Identity resolution and data models for BI and AI-ready data in your
   warehouse

 * Access to Data Product Accelerators

 * 24/7 support

Create behavioral data at enterprise scale


SNOWPLOW BDP ENTERPRISE

Privately deployed in your own cloud, backed by dedicated support

Request a Quote

 * All of Snowplow BDP Cloud, plus:

 * Unlimited event volumes

 * Custom events, entities, and data enrichments

 * Data modeling UI, data quality monitoring, and API

 * Dedicated Solutions Architects and ongoing support from our Customer Success
   team

 * Enterprise security features including SSO

 * Support for real-time streams and guaranteed latency SLAs


START CREATING BEHAVIORAL DATA TODAY

BOOK A DEMO
I would like to receive Snowplow's monthly newsletter and other relevant content
and updates about Snowplow. We use your information according to our Privacy
Policy. You can opt out at any time.


THANK YOU FOR YOUR INTEREST IN SNOWPLOW.

We’ll be in touch shortly to organize your demo.

Try free for 14-days
Platform Behavioral Data Platform Open Source Integrations Catalog Use Cases
Compare vs. Google Analytics vs. Rudderstack vs. Segment
Solutions Advanced Analytics AI/ML Composable CDP Industry Solutions Partner
Ecosystem
Resources Blog Knowledge Base Events Meetup GitHub Case Studies
Support Discourse Documentation Contact Us
Company About Us Careers Newsroom


GET THE LATEST SNOWPLOW NEWS AND UPDATES

Sign Up
I would like to receive Snowplow's monthly newsletter and other relevant content
and updates about Snowplow. We use your information according to our Privacy
Policy. You can opt out at any time.


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We will make sure to keep you up to date.




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