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BRAND AND CAMPAIGN TRACKING

Deeper brand and campaign intelligence

Know - with absolute certainty - what people feel about your brand and campaigns
to make smarter, more impactful business decisions. The most powerful way to
measure brands. With access to thousands of brands in 45 sectors, YouGov offers
unparalleled brand and campaign measurement across industries and markets –
updated daily.

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BRANDINDEX LITE

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 * 1 audience filter (gender or age) 

 * 1 month’s average of data

   


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BRANDINDEX

Global daily brand tracking data

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 * Daily data updates 

 * 16 different brand health metrics

 * 15+ years historical data 

 * 54 markets

 * Multiple sectors per market

 * Benchmark against competitors

 * Multiple analysis and chart types

 * Data delivery options: spreadsheet, API feed, image and more

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BUILD A COMPLETE PICTURE OF YOUR BRAND

Track all the brand health metrics you need across every stage of the marketing
funnel. Know exactly what the world thinks about your brand, in unrivalled
depth, at any given moment.

Benchmark your success using both the very latest intelligence and historical
data to identify long-term trends. Track daily changes in brand perception to
understand the impact of your campaigns. React quickly to short-term brand
health changes and make the right long-term strategic decisions with daily data
on metrics that matter.




UNDERSTAND ONLINE OPINION ON SOCIAL MEDIA

Discover what people are saying about your brand in real-time, with a 360 ̊ view
of online sentiment using our advanced social listening capabilities.

Understand how to optimize your campaigns, sponsorship and content,
tracking more than 46 digital sources in over 40 markets, enabling insights into
online engagement, opinion and brand affinities.




TRACK CUSTOMER AND COMPETITOR SATISFACTION

Understand what drives brand reputation and loyalty with key metrics such as
customer experience, brand image, and brand values.

Our in-depth intelligence on customer satisfaction scores empowers you with the
knowledge to increase advocacy and brand loyalty. From bespoke custom projects
to templated research across the consumer journey, we’ll unlock insights into
optimizing customer satisfaction and reducing churn.


Solutions & Products


EXPLORE OUR BRAND TRACKING SOLUTIONS


BRANDINDEX

Brand tracking that covers hundreds of sectors and thousands of brands.


YOUGOV SIGNAL

Social listening platform that monitors conversation and sentiment on the web.


CUSTOM RESEARCH

100% bespoke market research intelligence, with full end-to-end support.


CONSUMER JOURNEY DIAGNOSTICS

Templated brand research at specific customer journey touchpoints.

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ABOUT YOUGOV

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in a continuous conversation about their beliefs, behaviours and brands.




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At the heart of our company is a global online community, where millions of
people and thousands of political, cultural and commercial organisations engage
in a continuous conversation about their beliefs, behaviours and brands.

COMPANY
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