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MARKET PERCENTAGES ARE DOWN BUT FIREFOX MAKING A KILLING

by Nick Farrell on21 February 2022

   
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Firefox does not need to be bigger than Chrome

Industry analysts are concerned about Firefox's future even while the big
cheeses in the Mozzarella Foundation are reporting good profits.

Mozilla's financial declarations from 2020 said that despite the layoffs, it is
in a healthy place, and it expects its financial results for 2021 to show
revenue growth.

But Firefox’s problem is that fewer people are using its browser and Google
seems to be King of the Internet. When Google launched its AMP publishing
standard, websites jumped to implement it. Similar plans to replace third-party
cookies in Chrome — a move that will impact millions of marketers and publishers
— are shaped in Google's image.

The fear is that there is no longer any competition in the browser market and it
is not reasonable for Firefox to expect to win back even any browser share.

Mozilla and Firefox acknowledge that for its long-term future it needs to
diversify the ways it makes money. These efforts have ramped up since 2019. The
company owns read-it-later service Pocket, which includes a paid premium
subscription service. It has also launched two similar VPN-style products that
people can subscribe to. And the company is pushing more into advertising as
well, placing ads on new tabs that are opened in the Firefox browser.

Senior vice president of Firefox Selena Deckelmann said Firefox is likely to
continue looking for ways to keep personalising people's online browsing.

"I'm not sure that what's going to come out of that is going to be what people
traditionally expect from a browser, but the intention will always be to put
people first", she said.
This week, Firefox announced a partnership with Disney — linked to a new Pixar
film — that involves changing the color of the browser and ads to win
subscriptions to Disney+.

Deckelmann said Firefox doesn't need to be as big as Chrome.

"All we really want is to be a viable choice, Because we think that this makes a
better internet for everybody to have these different options."

 

Last modified on 21 February 2022
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