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Inside The Brand Business of Marketing CMO Moves Gen ZEO Innovators Mentor
Program Tips for Success Women Trailblazers
Inside The Brand
Inside The Brand Business of Marketing CMO Moves Gen ZEO Innovators Mentor
Program Tips for Success Women Trailblazers


INNOVATORS


FORTUNE COOKIE ADS ARE THE NEW SUPER BOWL SPOTS–AT LEAST ACCORDING TO GARY
VAYNERCHUK


THE ENTREPRENEUR HAS INVESTED IN OPENFORTUNE, A COMPANY THAT PRODUCES BRAND
CAMPAIGNS WITHIN FORTUNE COOKIES

OpenFortune wants to disrupt the fortune cookie experience and woo more
advertisers away from sports sponsorshipsOpenFortune
By Brittaney Kiefer

 

It’s no secret that collaboration is essential to growth, but the how of it
isn’t always so clear—and it's the understanding of how that is a true
competitive advantage. Join Adweek X, a uniquely formatted event on December 4
in LA, to unlock fresh perspectives, true collaboration and growth.

Entrepreneur Gary Vaynerchuk is known for spouting marketing wisdom and
forecasting trends. But his latest venture may raise a few eyebrows–because it
lies within a fortune cookie. 

Vaynerchuk, who has co-founded businesses from VaynerMedia to restaurant
reservation app Resy to Empathy Wines, recently invested in OpenFortune, a
company that produces ad campaigns that run on the paper slips in fortune
cookies. OpenFortune’s new stakeholder has “significant” equity in the business,
said co-founder and chief fortune officer Shawn Porat, who declined to disclose
a specific figure. 

According




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BRITTANEY KIEFER

 * @BrittaneyKiefer
 * brittaney.kiefer@adweek.com

Brittaney is Adweek's European creativity editor.

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