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 * About Us
   * FAQ
   * Our Team
   * Testimonials
 * Clients
 * Services
   * eCommerce
   * Google Local
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   * Search Engine Optimisation
   * Social Media PPC
   * Website Design
 * Blog
 * Contact Us
   * Cape Town
   * Sandton

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We are Web SEM


A RESULTS DRIVEN DIGITAL MARKETING AGENCY

We only believe in doing one type of marketing: The kind that performs for your
business!

Free Consultation
What We Do
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OUR SERVICES

WE OFFER A WIDE VARIETY OF SERVICES THAT WE CAN ADAPT TO YOUR COMPANY’S NEEDS

SEARCH ENGINE OPTIMISATION

Boost your online visibility, outrank competitors and improve search engine
rankings with our proven strategies

PAY PER CLICK

Drive targeted traffic, increase conversions and reach your ideal audience with
our PPC campaigns

WEB DEVELOPMENT

From wireframing to development, we provide end-to-end web solutions crafted
with precision and strategy

ECOMMERCE SEO

Drive more sales and revenue through optimised product listings and effective
eCommerce SEO campaigns

SOCIAL MEDIA MARKETING

Harness the power of social media platforms to generate leads, increase
conversions, and grow your business

GOOGLE LOCAL OPTIMISATION

Harness the power of Google Maps to connect with customers in your area and make
your business easily discoverable

OUR CLIENTS


TRUSTED BY LEADING COMPANIES




OUR CORE VALUES


TRANSPARENT SUCCESS: HONEST, REALISTIC INTERNET MARKETING STRATEGIES THAT WORK


TRANSPARENCY

We believe in complete openness and clarity in our work, ensuring our clients
always understand the strategies we're implementing and the results they can
expect


CLIENT SUCCESS

Our main objective is our clients' success. We strive to deliver services that
not only meet but exceed client expectations, fostering long-term partnerships


INNOVATION

In the ever-evolving digital landscape, we continually adapt and innovate,
applying the latest techniques to keep our clients ahead in their online journey

WHO ARE WE?


MEET THE DIRECTORS

Darryl Coombes

Managing Director

Gino Urbanski

Technical Director

Hannes Coetzee

Director


SERVICING CLIENTS ACROSS THE GLOBE

Consider us your digital passport to global success, offering unrivalled
marketing services that put your brand on the global map
Get In Touch


TESTIMONIALS


OUR CLIENTS FEEDBACK

Elmarie Jensen
21 June 2023
We have been working with WebSEO since 2019 / 2020. Initially they were involved
in a consulting capacity on SEO services, but it wasn’t long before they played
a prominent role in almost every aspect of our online business - from web design
and hosting to SEO and a variety of digital and other online marketing
initiatives. Their real-time and sophisticated reporting tools also enable their
clients to tract and monitor key performance areas on an ongoing basis.

We have worked with many SEO and digital marketing agencies over the years, but
WebSEO’s services, their partnership to our business, their technical expertise,
they way in which they manage complex situations, their attention to detail and
their 24/7 commitment know no equivalent.

All their staff, from CEO to FD level and in particular our dedicated Digital
Marketing Manager, are always available to assist - not only with standard /
agreed upon deliverables, but also with any ad-hoc request - no matter how big
or small. Their / his work ethic, dedication, professionalism and ownership of
our business objectives make them an indispensable part of our business.

Elmarie Jensen
Marketing Manager
Genesis Medical Scheme
Read more
Kyle Collins
19 June 2023
I have been using WEB SEO for the past 6 years. What an amazing service! 5 stars
for on and off site SEO, web development and digital marketing.

Thank you Darryl.

Keep up the good work.
Read more
Monika Moser from Aroundaboutcars
15 January 2020
Around About Cars has been contracted with Web SEO since August 2018. Web SEO
assists us with our Google Ad campaigns (they are thorough and to budget).

With Web SEO's comprehensive Digital Marketing package we were able to get
everything back on track at an affordable price.

Special thanks to Paul Hutchinson, Gino Urbanski and Nikita Syfert for going
above and beyond for our company.

We highly recommend their service to any company (old/new) who need expert
advice on Google Ads Management.
Read more
Brett Fourie
12 September 2018
Best SEO
 
ENVY Concierge Desk
10 April 2018
I had made many phone calls when I started my company to get great internet
presence; WebSEO has been 5-star from the get-go. Paul was incredibly helpful
and friendly and arranged a meeting shortly after I called them. Daniel, my
account manager, I cannot recommend him enough. Daniel went over and above what
was required of him, even after hours when I made mistakes on my website, he was
willing to help regardless. Laura ran Social Media - you will not find a
happier, helpful, witty and more decent social media expert in Cape Town than
her. All round 5 Stars for WebSEO and their team!
Read more
Michelle Merryweather
23 March 2018
Web SEO have consistently performed above and beyond what was requested and
their attention to detail and turn around time is outstanding. Highly
recommended!
 
Lushes Lawn
23 March 2018
Well Done Guys. Great service and great results.
 

Google rating score: 4.7 of 5, based on 26 reviews



FREQUENTLY ASKED QUESTIONS


WHAT WE GET ASKED

What is the primary goal of Web SEO?


As the world becomes increasingly digital, it’s more important than ever for
businesses to have a strong online presence. And that’s where SEO comes in.
Whether you’re a small business owner or a marketing professional, you know how
crucial it is to rank high in search engine results pages (SERPs). But with so
much competition out there, it can be challenging to know where to start.

At our SEO company, we understand how painful it can be to navigate the complex
world of search engine optimisation. That’s why we’ve developed a comprehensive
approach to help you improve your online visibility and attract more customers
to your website. We promise to provide you with customized solutions that fit
your unique needs and goals

Our team of experts will work closely with you to analyze your website and
identify areas that need improvement. We’ll then develop a tailored SEO strategy
that incorporates keyword research, on-page optimisation, link building, and
content creation. With our proven track record of success, you can trust us to
help you achieve your online marketing goals and take your business to the next
level.

What is SEO and why is it important for businesses?


Search Engine Optimisation, or SEO, is the process of enhancing a website's
visibility on search engine results pages (SERPs) by optimising its content,
design, and structure. The primary objective of SEO is to attract more organic
(non-paid) traffic to your website, which can lead to increased brand exposure
and higher sales. It's essential for any business, whether large or small, to
invest in SEO as it can significantly impact their online presence, leading to
improved customer acquisition and retention.

An SEO company or agency specializes in providing businesses with the necessary
tools and strategies to improve their search engine rankings. These
professionals are well-versed in the latest techniques and best practices that
are essential for effective SEO. They can analyze your website's performance,
identify areas for improvement, and recommend tailored solutions that align with
your business goals. Collaborating with an SEO agency can provide your business
with a competitive edge by ensuring your website is optimised for visibility in
search results, resulting in increased traffic and higher conversions.

In today's digital age, the importance of search engine optimisation cannot be
understated. Most consumers rely on search engines like Google and Bing to find
information, products, or services they need, making it crucial for businesses
to rank high in the SERPs. By investing in SEO, you're ensuring that potential
customers can easily find your website when they search for relevant keywords or
phrases, thus increasing the chances of converting them into loyal clients.

SEO plays a vital role in helping your business succeed in the competitive
online market. Working with an SEO company or agency can significantly improve
your website's search engine rankings, driving more organic traffic to your site
and ultimately leading to increased revenue. By focusing on SEO, you can enhance
your brand's visibility, attract more customers, and grow your business in the
long run.

Why should I use Google Ads?


Google Ads can help your business reach more customers and grow its online
presence. It can be particularly beneficial if you're looking to attract local
customers, as Google Ads allows you to target your ads to customers in a
specific location. By using Google Ads, potential customers can see your ad when
they search for businesses like yours

What’s the difference between Google Ads and SEO?


While both Google Ads and SEO aim to help your business get found online, they
do so in different ways. Google Ads is a paid service that can quickly get your
website at the top of search results for specific keywords. On the other hand,
SEO is a longer-term strategy that involves optimising your website and content
to rank in organic search results. While Google Ads can provide immediate
visibility, the benefits of SEO grow over time. Many businesses find that it's
important to do both

What are the key benefits of using Google Ads?


Google Ads offers several key benefits for businesses. It provides a
cost-effective way to reach potential customers who are interested in your
products or services. It offers flexibility, as you can adjust your campaigns at
any time to meet changing business needs. And it provides measurable results, so
you can see how well your ads are performing and make necessary adjustments.
Furthermore, Google Ads is a great way to drive traffic to your website quickly
and boost your visibility on Google

How long does it take to see results from SEO?


The time it takes to see results from Search Engine Optimisation (SEO) can vary
greatly depending on numerous factors, such as the industry, competition, and
the starting point of your website's optimisation. While it's difficult to
provide a one-size-fits-all answer, many SEO professionals agree that it
generally takes around three to six months for visible improvements in search
engine rankings. However, this timeline may differ based on the complexity of
the project and the level of competition in your niche.

When working with an SEO company or agency, they will typically begin by
conducting a comprehensive audit of your website to identify areas that require
optimisation. This process may involve making changes to your website's content,
design, and structure to ensure it adheres to search engine best practices. Once
these adjustments are implemented, it's essential to remember that search
engines like Google and Bing can take some time to index and recognize these
changes. Consequently, patience is key when waiting for your SEO efforts to
yield tangible results.

It's also important to note that SEO is an ongoing process, not a one-time
event. Search engine algorithms are continually evolving, and so are the
techniques used by SEO agencies to optimise websites. Partnering with a
professional SEO company in Cape Town can ensure that your website remains
up-to-date with the latest developments in search engine optimisation. By
consistently investing in SEO, you can maintain and improve your website's
ranking in the long run, leading to sustained growth and success for your
business.

While the timeline for SEO results can vary, it's crucial to approach this
process with patience and a long-term perspective. By working with a reputable
SEO agency, you can ensure that your website is optimised for search engines,
leading to higher rankings, increased organic traffic, and ultimately, better
business performance. Keep in mind that SEO is a continuous process that
requires ongoing effort and commitment to achieve and maintain optimal results.

Why should my business use social media PPC?


Social media PPC can help you reach a wider audience than you could organically.
By placing PPC ads on social media, you can tap into the platform's user base
and direct targeted traffic to your website. This can be particularly useful for
increasing conversions, boosting revenue, and expanding your brand's visibility

What is responsive web design?


Responsive web design is an approach to web design that makes web pages render
well on a variety of devices and window or screen sizes. This means that
regardless of the device a person uses to view your website, the layout and
content will resize to fit their preferred device.

Can you guarantee a #1 ranking on Google?


The idea of guaranteeing a #1 ranking on Google is certainly an enticing
proposition. However, it's essential to approach such claims with caution, as no
SEO company or agency can genuinely guarantee the top spot on Google's search
results. This is because search engine optimisation (SEO) is a complex and
ever-changing process, influenced by numerous factors beyond the control of any
agency. Additionally, Google's algorithms are continuously evolving, making it
impossible to predict their exact behaviour with certainty.

A reputable SEO agency will instead focus on implementing effective strategies
and best practices that increase your website's visibility and improve its
overall ranking in search engine results pages (SERPs). While they can't promise
a specific position on Google, their efforts will likely lead to significant
improvements in your website's ranking over time. It's crucial to remember that
SEO is a long-term investment, and achieving high rankings requires ongoing
effort, adaptation, and patience.

Rather than chasing the elusive #1 spot, it's more productive for businesses to
work towards achieving sustainable, long-term growth through a well-rounded SEO
strategy. This may involve optimising your website's content, design, and
structure, along with building high-quality backlinks, creating shareable
content, and enhancing your site's user experience. By partnering with an
experienced SEO company, you can gain access to their knowledge and expertise,
ensuring that your website remains optimised for search engines and that it
continues to attract organic traffic.

While no SEO agency can guarantee a #1 ranking on Google, working with a
reputable company can significantly improve your website's visibility and
ranking in SERPs. The primary goal of SEO should be to create a robust online
presence and achieve sustainable, long-term growth for your business. By
focusing on implementing effective strategies and best practices, your website
can gradually climb the ranks and ultimately enjoy increased organic traffic,
conversions, and overall success.

How do you measure the success of an SEO campaign?


Measuring the success of an SEO campaign is crucial in determining its
effectiveness and the return on investment (ROI) for your business. A reputable
SEO company or agency will utilise various key performance indicators (KPIs) and
metrics to track the progress and results of your search engine optimisation
(SEO) efforts. These metrics not only help assess the success of your campaign
but also provide insights for future adjustments and improvements.

One primary metric for evaluating the success of an SEO campaign is organic
traffic growth, which refers to the number of visitors arriving at your website
through search engines without using paid advertising. An increase in organic
traffic indicates that your website's visibility in search engine results pages
(SERPs) has improved, leading to more potential customers finding your site.
Another critical metric is the website's ranking on SERPs for specific target
keywords. By monitoring your website's position for these keywords, you can
gauge the effectiveness of your SEO strategies and identify areas for
improvement.

In addition to organic traffic and keyword rankings, it's essential to track
other KPIs, such as conversion rates and user engagement. Conversion rates
measure the percentage of visitors who take a desired action on your website,
like making a purchase or signing up for a newsletter. A successful SEO campaign
should not only drive traffic to your site but also encourage users to engage
with your content and become customers. User engagement metrics, such as average
time spent on the site and bounce rate, can provide valuable insights into how
effectively your content resonates with your audience and influences their
behaviour.

Measuring the success of an SEO campaign involves monitoring a combination of
metrics that encompass organic traffic, keyword rankings, conversion rates, and
user engagement. By working with a professional SEO agency, you can ensure that
your campaign's progress is tracked and evaluated effectively, allowing for
data-driven adjustments and continuous improvement. Ultimately, the success of
an SEO campaign should be gauged by its ability to generate increased
visibility, traffic, and conversions for your business, contributing to
sustainable long-term growth.

OUR BLOG


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CAPE TOWN

 * +27 21 551 7052
 * +27 81 548 4680
 * info@webseo.co.za

 * The Estuaries, Block D Century Avenue,
   Oxbow Cres, Century City,
   Cape Town, 7441


SANDTON

 * +27 81 548 4680
 * info@webseo.co.za

 * 9th Floor, 5th Steet, Atrium on 5th,
   Sandhurst, Sandton,
   2196

© 2023 Web SEO. All rights reserved.



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