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 * Who We Are
   
   * Our Team
   * Blog
   * Testimonials
   * Careers
 * What to Expect
 * Why Us
 * Services
   
   * Digital
   * Lead Generation
   * SEO
   * Web
   * Creative
 * Industries
   
   * B2B
   * Home Services
   * Heavy Equipment
   * Industrial Machinery
 * Contact Us
 * 866-335-3735
 * Request Free Analysis

 * Who We Are
   
   * Our Team
   * Blog
   * Testimonials
   * Careers
 * What to Expect
 * Why Us
 * Services
   
   * Digital
   * Lead Generation
   * SEO
   * Web
   * Creative
 * Industries
   
   * B2B
   * Home Services
   * Heavy Equipment
   * Industrial Machinery
 * Contact Us
 * 866-335-3735
 * Request Free Analysis


NEVER WASTE ANOTHERMARKETING DOLLAR AGAIN

Request Free Analysis


FULL-SERVICE. PERFORMANCE-DRIVEN.


REPEATABLE, SCALABLE, AND PROFITABLE RESULTS

We named our practice Valve+Meter because the variables we can manage with you
are the flow and cost of new business. The “valve” part of our approach manages
the right rate of new business for your operation. By managing the appropriate
rate of leads for your business, we help ensure your marketing dollars are only
spent on leads you can convert. We set our pricing with you not based on the
activities we pursue but on the “metered” results we generate.

01


STRATEGY

A robust customer acquisition strategy is what happens when you align your
business strategy with your marketing strategy.

02


EXECUTION

Good-to-great companies understand tremendous power exists in the continued
improvement and the delivery of results.

03


DATA

We measure performance and keep track of the numbers: Return on Marketing Spend
(ROMS), Cost Per Lead, Cost Per Customer.

Learn Our Process


NEVER WASTE A MARKETING DOLLAR AGAIN

At Valve+Meter, we hold a core belief that your financial growth and goals
should determine your marketing investment. Learn how to determine your Growth
Rate, Profitability and more with our Math Before Marketing Flash Cards.

Download Flashcards


THE STATE OF SPEED TO LEAD IN HOME SERVICES

How does the home services industry treat prospective customers in a world where
buyers expect responses in real-time? We were curious. The results of our
independent study made it abundantly clear: When it comes to lead response time,
the home services industry is falling short.

Download Your Copy


EXPERIENCE GROWTH WITH VALVE+METER

We use the term performance marketing because we have a core value of delivering
real, tangible results to grow your business efficiently while making sure no
marketing dollar is wasted. Our team was specifically designed to deliver
cross-vertical expertise. From Brand Management to Web Development, SEO to Paid
Media and Accounts-Based Marketing strategies, we have digital marketing and
lead generation experts in each of these fields to grow your business at a rate
designed in partnership with your financial performance.

See Our Services

CEO + FOUNDER


MARCIA BARNES

As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows
a thing or two about leading and serving. This woman of influence has made a
career out of reinventing herself and helping others become the best version of
themselves.

Marcia has a rich history in leading and serving performance-based marketing
organizations in the home services vertical. In addition to leading multiple
marketing agencies, she has received notable recognition for her leadership as
President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS).
Over the course of her 14-year tenure with the company, Defender Direct
experienced exponential growth from $2MM in annual revenue to more than $400MM.
Marcia believes everyone has a ‘here to there’ story unfolding in their lives,
so she focuses her business leadership and personal stewardship on efforts to
help others thrive.

Meet Marcia



CEO + FOUNDER


MARCIA BARNES

As the Founder and CEO of Valve+Meter Performance Marketing, Marcia Barnes knows
a thing or two about leading and serving. This woman of influence has made a
career out of reinventing herself and helping others become the best version of
themselves.

Marcia has a rich history in leading and serving performance-based marketing
organizations in the home services vertical. In addition to leading multiple
marketing agencies, she has received notable recognition for her leadership as
President and CEO at Indianapolis-based Defender Direct (now called DEFENDERS).
Over the course of her 14-year tenure with the company, Defender Direct
experienced exponential growth from $2MM in annual revenue to more than $400MM.
Marcia believes everyone has a ‘here to there’ story unfolding in their lives,
so she focuses her business leadership and personal stewardship on efforts to
help others thrive.

Meet Marcia

> When Valve+Meter came into our company, they quickly realized that what we
> thought was marketing was really just chaos and wasted money. We are now
> quickly achieving much greater results with a lower spend. Engaging
> Valve+Meter is one of the best decisions I have ever made.
> 
> MIKE KENNEY, PRESIDENT, KENNEY CORPORATION





 * Digital Marketing Agency
 * Lead Generation Agency
 * SEO Agency
 * Web Design & Development Agency
 * Creative Marketing Agency
 * B2B Marketing
 * Home Services Marketing
 * Heavy Equipment Marketing
 * Industrial Machinery Marketing
 * Careers
 * Contact Us

10475 Crosspoint Blvd, Ste 405 Indianapolis, IN 46256

 * 866-335-3735
 * Request Free Analysis

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