otherwayaround.co Open in urlscan Pro
63.35.51.142  Public Scan

Form analysis
2 forms found in the DOM

Name: wf-form-Contact-Form — GET

<form id="wf-form-Contact-Form" name="wf-form-Contact-Form" data-name="Contact Form" method="get" class="contact_form" data-wf-page-id="6481ba39e59885ca5665507d" data-wf-element-id="c001b5e9-b183-5b39-4581-5764e61ce50b" aria-label="Contact Form"
  data-hs-cf-bound="true">
  <div class="form-field-wrapper home"><label for="Contact-11-Name" class="field-label">Full name</label><input class="form-input w-input" maxlength="256" name="Contact-11-Name" data-name="Contact 11 Name" placeholder="" type="text"
      id="Contact-11-Name" required=""></div>
  <div class="form-field-wrapper home"><label for="Email" class="field-label">Email address</label><input class="form-input w-input" maxlength="256" name="Email" data-name="Email" placeholder="" type="email" id="Email" required=""></div>
  <div class="form-field-wrapper home"><label for="Message" class="field-label">Share your app search marketing goals</label><textarea id="Message" name="Message" maxlength="5000" data-name="Message"
      placeholder="Tell us what do you want to change with your App’s search marketing growth" required="" class="form-input is-text-area w-input"></textarea>
    <div class="spacer-10"></div><label id="checkbox-field" class="w-checkbox checkbox-field">
      <div class="w-checkbox-input w-checkbox-input--inputType-custom checkbox"></div><input id="newsletter-checkbox" type="checkbox" name="Newsletter" data-name="Newsletter" style="opacity:0;position:absolute;z-index:-1"><span id="checkbox"
        class="text-size-small w-form-label" for="Newsletter">Subscribe to latest news and offers. By subscribing you agree to our <a href="/legal/privacy-policy" target="_blank" class="text-style-link">Privacy Policy</a></span>
    </label>
  </div><input type="submit" data-wait="Please wait..." id="w-node-c001b5e9-b183-5b39-4581-5764e61ce51f-5665507d" class="button is-center w-button" value="Submit Form">
</form>

Name: wf-form-Sign-Up-Form — GET

<form id="wf-form-Sign-Up-Form" name="wf-form-Sign-Up-Form" data-name="Sign Up Form" method="get" class="sign-up-form" data-wf-page-id="6481ba39e59885ca5665507d" data-wf-element-id="fe1613c8-29d3-336d-ed1a-ebe614b577c2" aria-label="Sign Up Form"
  data-hs-cf-bound="true">
  <div class="form-field-wrapper-3cl-copy"><input class="text-field _100 w-input" maxlength="256" name="Name" data-name="Name" placeholder="John" type="text" id="Sign-Up-Form" required=""><input class="text-field _100 w-input" maxlength="256"
      name="Surname" data-name="Surname" placeholder="Smith" type="text" id="Surname-3" required=""><input class="text-field email w-input" maxlength="256" name="Email" data-name="Email" placeholder="john@example.com" type="email" id="Email-3"
      required=""><input type="submit" data-wait="Please wait..." id="w-node-fe1613c8-29d3-336d-ed1a-ebe614b577c7-14b577b7" class="form-submit longer w-button" value="Subscribe to our newsletter"></div>
</form>

Text Content

PainpointsFormulaTeamBlogContact
Reach Out Now




DEPEND NO LONGER ON APP GROWTH AGENCIES, NOT EVEN US!

With our 4-Month program, you'll learn the skills and
knowledge to drive sustained success for your app
while we deliver the results your app deserves.


Reach Out Now

Our six-month program is designed to empower you with the skills and knowledge
required to create a sustainable infrastructure for success. Unlike traditional
approaches, we work hand-in-hand with you throughout the entire process,
conducting in-depth analyses to support the growth of your app. By transferring
of our expertise and centering on your learning experience, we strive to be the
last agency you will ever need.


THE MOBILE INDUSTRY IS IN A CONSTANT STATE OF FLUX, MAKING IT CHALLENGING TO
KEEP UP AND STAY INFORMED.

While you understand that progress is an ongoing journey, have you considered if
your actions are in line with that perspective? Furthermore, do your actions,
frameworks, and procedures hinder your progress?

65% of all iOS downloads happen from the App Store, with search being the
dominant channel.

Similarly, 53% of Android users come from the Play Store.

58% of all installs in 2022 were organic according to Adjust.

The 58%-42% of organic/paid balance heavily highlights not only the importance
of aligned representation [ASO] but also the urgent need for compound effect of
paid-organic strategies.

3x growth of Apple Search ads as an iOS channel since 2020, namely after SKAN.
Making it the dominant, and #1 media source for iOS acquisitions.


OTHERWAYAROUND IS DESIGNED TO SOLVE THE CURRENT CONFUSION AND COMPLEXITY IN THE
MARKET.

We know achieving your App growth goal is not a one-time event. Here is the
formula!

1


ANALYZE YOUR IDEAL USER PROFILE & YOUR COMPETITIVE POSITIONING

Understanding the intent of your ideal users, and where you stand in the market:
that is the core of growth.

2


IDENTIFY THE RIGHT KEYWORDS TO CONNECT WITH YOUR IDEAL USERS

Understanding is not enough! Aligning your metadata to capture that intent is
crucial for increasing your visibility.

3


CAPTURE USERS’ ATTENTION WITH CONTINUOUS TESTING ON APP STORES

Visibility is essential, but without harnessing it, your growth will be trapped.
Continuous creative testing becomes mission-critical for real growth.

4


EMPOWER PAID MARKETING WITH ASO BY CREATING COMPOUNDED ACQUISITION POWER

With continuous optimization of your visibility and conversion, paid traffic
will supercharge your learning and iteration speed, and support your organic
rankings.

5


MEASURE LIKE A MASTER FOR GROWTH WHILE ENHANCING LEARNING AND PROGRESS

The concept is straightforward: without measuring impact, you can't iterate;
without iterating, improvement is impossible.

6


ITERATE THROUGH THE CONTINUOUS OPTIMIZATION FRAMEWORKS TO FOSTER GROWTH

In apps and businesses, an infinite game mindset is the way. This continuous
game sees those who keep iterating as the 'winners.'


WHILE WE MAY NOT HAVE BEEN THE ONLY DISCOVERERS OF THE FORMULA, WE DO TAKE PRIDE
IN BEING THE ARCHITECTS OF THE SIX-MONTH PLAN THAT WILL FACILITATE ITS SEAMLESS
INTEGRATION INTO YOUR LIFE.


FIRST
MONTH


 * Market and Competitive Research
 * Visibility Analysis and KWO
 * Conversion Analysis and Testing Roadmap

 * 
 * 
 * 
 * 


SECOND
MONTH


 * ASA Deep Dive Analysis and Suggestions
 * Automated Reports and Guides
 * Strategy Mapping
 * Sequential Analysis


THIRTH
MONTH


 * ASA Optimization Framework
 * User Acquisition Strategy Workshop
 * Onboarding, Engagement, Retention, Monetization Workshops
 * ASO & ASA: Hands on optimization, testing and analyzing


FOURTH
MONTH


 * CPP Workshop
 * Custom Tailored CPP Playbook
 * CPP Data Governance
 * ASO & ASA: Hands on optimization, testing and analyzing


FIFTH
MONTH


 * CPPs Hands on Execution
 * ASO & ASA: Hands on optimization, testing, analyzing
 * Strategy Map Revisit


SIXTH
MONTH


 * Master Analysis and Reports
 * Gauage and Test Opportunities on Facebook, Instagram and TikTok Testing
 * Strategy Map for the next 12 months


JOIN THE REBELLION. INQUIRE WITHIN!

Reach Out Now


FREQUENTLY ASKED QUESTIONS

What makes OtherWayAround's app marketing services different from others?


OtherWayAround stands out from traditional mobile marketing agencies due to its
unique approach and commitment to long-term client success. While typical
agencies have an average partnership duration of 8 months, OtherWayAround offers
a comprehensive 6-month mobile growth program. This program not only provides
App Store Optimization and ASA services like other agencies, but also
prioritizes transferring valuable industry knowledge and expertise to clients.
Our primary goal is to empower app businesses to achieve sustainable growth
independently, leveraging years of experience in the mobile industry.

What is included in the 6-month program, and how does it contribute to my app's
growth?


The 6-month program encompasses all crucial aspects of app growth, providing a
comprehensive learning experience. The program includes four consecutive app
store performance audits, helping you understand and analyze your app's
performance effectively. With our detailed guides and regular follow-ups,
keyword optimization and experimentation will become integral parts of your
daily operations.

Our experts will create a tailored strategy map for your business, demonstrating
how App Store Optimization (ASO) and Apple Search Ads (ASA) can complement each
other. In addition to these core components, you will receive guidance from
industry leaders on advanced topics, such as performance measurement and
analytics, paid user acquisition, retention, and monetization strategies.

Furthermore, we will introduce you to essential tools for your app marketing
operations, prioritizing your business needs and budget over profit. By the end
of the program, you will be equipped with the knowledge and skills needed to
drive your app's growth independently and sustainably.

How does OtherWayAround ensure that I can sustain my app's growth independently
after the program?


At OtherWayAround, our primary focus is to ensure a seamless knowledge transfer
process, empowering you with the necessary skills and resources to sustain your
app's growth independently. Our experts achieve this by providing you with
easy-to-use templates, comprehensive guides, and hands-on support in
implementing essential operations within your business. Moreover, by the end of
the 6-month program, you will also receive a tailored 12-month marketing
strategy map, designed to guide your app growth initiatives long after the
program concludes. This comprehensive approach ensures that you have a solid
foundation to continue your app's success autonomously.

Why is it crucial to integrate ASO with paid marketing for enhanced acquisition
potential?


Combining ASO with paid marketing is essential because it creates a synergistic
effect that amplifies your app's acquisition potential. ASO focuses on
increasing your app's visibility in app stores and improving conversion rates
for more downloads. Better conversion rates signal ranking algorithms, leading
to improved visibility.

Targeted paid campaigns, when executed alongside ASO operations, fuel this cycle
by generating high-conversion traffic, significantly boosting your organic
visibility. A well-optimized store page not only enhances visibility and
conversion but also positively impacts paid campaigns, resulting in lower user
acquisition costs.

By integrating ASO and paid marketing with the right strategy, you create a
powerful combination that drives app growth and maximizes the return on your
marketing efforts.

Previous
Load more


HAVE QUESTIONS OR NEED EXPERT GUIDANCE?

Full name
Email address
Share your app search marketing goals


Subscribe to latest news and offers. By subscribing you agree to our Privacy
Policy
Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.


EMAIL

marketing@otherwayaround.co


ADDRESS

74 E Glenwood Ave
Smyrna, DE 19977, USA
Smyrna, DE 19977, USA
About Us

TeamPrivacy PolicyTerms Of ServiceContact

Blog

The Power of Promotional Content in Google Play Store
App Growth Success Story Baydoner Cossla
Essential Tips for Competitor Classification in Mobile Marketing
© 2023 OtherWayAround. All rights reserved.

GET MONTHLY DOSES OF INDUSTRY NEWS, PRO TIPS AND OWA UPDATES DELIVERED DIRECTLY
TO YOUR INBOX!

Thank you!
Your submission has been received!
Oops! Something went wrong while submitting the form.