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ORACLE MOAT MEASUREMENT

Oracle Moat is an ad measurement and marketing analytics suite designed to help
advertisers, publishers, and platforms measure media performance across the
breadth of their digital and TV advertising campaigns.

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Vox Media is committed to getting the future of media right. At the recent
Oracle Advertising Virtual Summit, Aaron Tabas, VP of content strategy and
innovation, walks you through his recommendations and wishes for the advertising
industry.

Watch the video (3:10)
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ANALYTICS


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Moat Analytics features pre- and post-bid solutions for brand safety, invalid
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REAL-TIME LIFT MEASUREMENT

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you to make decisions while your campaign is still in-flight. Evaluate campaigns
across all digital channels with both historical and real-time performance data
to drive better performance.

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SPOTIFY EXPANDS MEASUREMENT OPTIONS WITH ORACLE MOAT ANALYTICS

Spotify chose Moat because it was a leader in the video measurement space. We
always want to provide a first-class experience for our listeners and
advertisers. Moat was a great fit, and it still is.

— Rochelle Sanchirico, Spotify global director of SMB marketing

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FEATURED BENEFITS—ORACLE MOAT MEASUREMENT


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Publishers can discover and optimize the value of their audiences and inventory.
Our suite of measurement solutions helps you tell better stories about the
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maximize the value of your media.


BUILD THE CREDIBILITY OF YOUR PLATFORM

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partners by verifying the value of their solutions with Oracle Moat’s
independent measurement solutions.


GO BEYOND VERIFICATION AND MEASURE WHAT MATTERS

Verify impression delivery in valid, viewable, and brand-safe environments. But
don’t stop there. Better understand advertising effectiveness across all
channels, measure reach and frequency, and use campaign analytics to see what
drove offline lift. You’ll get the full story with Oracle Moat Measurement.

April 15, 2022


ORACLE IDENTIFIES NEW KISSFRAUD CONTEXT SPOOFING SCHEME ATTACHED TO VIDEO PIRACY
WEBSITES

Sam Mansour, Principal Product Manager, Oracle

One of the most dangerous forms of ad fraud is context spoofing (or content
injection). This tactic is used by hackers to inject malicious content into a
web application, delivering counterfeit content directed by the bad actor. So
instead of IVT being attached to a system of botnets creating unsafe ad
impressions, the invalid traffic is generated by humans. According to the Open
Web Application Security Project, “The attack is typically used as, or in
conjunction with, social engineering because the attack is exploiting a
code-based vulnerability and user’s trust.” Continue reading to learn more about
KissFraud, the latest context spoofing ad fraud scheme found by Oracle.

Read the complete article

FEATURED BLOGS

 * July 29, 2022 CTV ad fraud: 5 Questions with ad fraud expert Sam Mansour
 * July 7, 2022 It’s primetime! Why brands are fully embracing the Connected TV
   advertising market
 * June 29, 2022 The history of online ad fraud and what you can do about it
 * June 22, 2022 Why funny advertising campaigns make you stand out (and why
   some business leaders avoid them)

View all


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