www.blogdumoderateur.com Open in urlscan Pro
2a00:1798:6:10::90 Public Scan

Go To Rescan
Add Verdict Report

Submitted URL:
http://go.blogdumoderateur.com/lnk/AMAAAEklKc0AAbm3T_AAAG51HuYAALx4Ua0AGKYmAAKAZQBdX8AH3KN7v5VCRwKvF79w4KiL6AAAanQ/8/Fbm6tVLaIn...
Effective URL:
https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsl...
Submission: On August 27 via api (August 27th 2019, 6:47:55 pm UTC) from BE

Summary HTTP 89 Redirects Links 14 Behaviour Indicators

Summary

This website contacted 11 IPs in 4 countries across 9 domains to perform 89 HTTP transactions. The main IP is 2a00:1798:6:10::90, located in Germany and belongs to CLARANET-AS ClaraNET LTD, GB. The main domain is www.blogdumoderateur.com.
TLS certificate: Issued by Gandi Standard SSL CA 2 on January 11th 2019. Valid for: a year.

This is the only time www.blogdumoderateur.com was scanned on urlscan.io!

urlscan.io Verdict: No classification

Domain & IP information

	IP Address	AS Autonomous System
1 1	104.199.110.216 104.199.110.216	15169 (GOOGLE) (GOOGLE - Google LLC)
60	2a00:1798:6:1... 2a00:1798:6:10::90	8426 (CLARANET-...) (CLARANET-AS ClaraNET LTD)
1	2a00:1450:400... 2a00:1450:4001:80b::200a	15169 (GOOGLE) (GOOGLE - Google LLC)
1	2600:9000:205... 2600:9000:2057:7c00:e:5a70:ca47:86e1	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
1	2a00:1450:400... 2a00:1450:4001:81a::2008	15169 (GOOGLE) (GOOGLE - Google LLC)
6	2a00:1450:400... 2a00:1450:4001:816::2003	15169 (GOOGLE) (GOOGLE - Google LLC)
1 2	2600:9000:205... 2600:9000:2057:d400:14:85db:2b40:93a1	16509 (AMAZON-02) (AMAZON-02 - Amazon.com)
11	2a00:1450:400... 2a00:1450:4001:81a::200e	15169 (GOOGLE) (GOOGLE - Google LLC)
3	2a03:2880:f01... 2a03:2880:f01c:8012:face:b00c:0:3	32934 (FACEBOOK) (FACEBOOK - Facebook)
2	37.187.248.156 37.187.248.156	16276 (OVH) (OVH)
3	2a03:2880:f11... 2a03:2880:f11c:8083:face:b00c:0:25de	32934 (FACEBOOK) (FACEBOOK - Facebook)
89	11

1 104.199.110.216 (Mountain View, United States) 1 redirects

ASN15169 (GOOGLE - Google LLC, US)
PTR: 216.110.199.104.bc.googleusercontent.com

go.blogdumoderateur.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

60 2a00:1798:6:10::90 (Germany)

ASN8426 (CLARANET-AS ClaraNET LTD, GB)

www.blogdumoderateur.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools
ressources.blogdumoderateur.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:80b::200a (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

fonts.googleapis.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2600:9000:2057:7c00:e:5a70:ca47:86e1 (United States)

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)

cdn.flipboard.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

1 2a00:1450:4001:81a::2008 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

www.googletagmanager.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

6 2a00:1450:4001:816::2003 (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

fonts.gstatic.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 2600:9000:2057:d400:14:85db:2b40:93a1 (United States) 1 redirects

ASN16509 (AMAZON-02 - Amazon.com, Inc., US)

fpn.flipboard.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

11 2a00:1450:4001:81a::200e (Frankfurt am Main, Germany)

ASN15169 (GOOGLE - Google LLC, US)

www.google-analytics.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a03:2880:f01c:8012:face:b00c:0:3 (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)

connect.facebook.net	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

2 37.187.248.156 (France)

ASN16276 (OVH, FR)
PTR: tracker.quadran.eu

tracker.quadran.eu	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

3 2a03:2880:f11c:8083:face:b00c:0:25de (Ireland)

ASN32934 (FACEBOOK - Facebook, Inc., US)

www.facebook.com	Domain lookup VirusTotal SecurityTrails crt.sh Censys Domaintools

	Apex Domain Subdomains	Transfer
61	blogdumoderateur.com 1 redirects go.blogdumoderateur.com www.blogdumoderateur.com ressources.blogdumoderateur.com	232 KB
11	google-analytics.com www.google-analytics.com	40 KB
6	gstatic.com fonts.gstatic.com	75 KB
3	facebook.com www.facebook.com	432 B
3	facebook.net connect.facebook.net	102 KB
3	flipboard.com 1 redirects cdn.flipboard.com fpn.flipboard.com	5 KB
2	quadran.eu tracker.quadran.eu	21 KB
1	googletagmanager.com www.googletagmanager.com	25 KB
1	googleapis.com fonts.googleapis.com	1 KB
89	9

	Domain	Requested by
50	www.blogdumoderateur.com	www.blogdumoderateur.com
11	www.google-analytics.com	www.googletagmanager.com www.google-analytics.com www.blogdumoderateur.com
10	ressources.blogdumoderateur.com	www.blogdumoderateur.com
6	fonts.gstatic.com	www.blogdumoderateur.com
3	www.facebook.com	www.blogdumoderateur.com connect.facebook.net
3	connect.facebook.net	www.blogdumoderateur.com connect.facebook.net
2	tracker.quadran.eu	www.googletagmanager.com
2	fpn.flipboard.com	1 redirects www.blogdumoderateur.com
1	www.googletagmanager.com	www.blogdumoderateur.com
1	cdn.flipboard.com	www.blogdumoderateur.com
1	fonts.googleapis.com	www.blogdumoderateur.com
1	go.blogdumoderateur.com	1 redirects
89	12

This site contains links to these domains. Also see Links.

Domain
www.bdmjob.com
www.bdmskills.com
share.flipboard.com
www.linkedin.com
www.facebook.com
twitter.com
www.regionsjob.com
www.cadreo.com
www.maformation.fr

Subject Issuer	Validity	Valid
www.blogdumoderateur.com Gandi Standard SSL CA 2	`2019-01-11` - `2020-01-11`	a year	crt.sh
*.googleapis.com Google Internet Authority G3	`2019-07-29` - `2019-10-21`	3 months	crt.sh
*.flipboard.com DigiCert SHA2 High Assurance Server CA	`2017-10-19` - `2019-11-06`	2 years	crt.sh
*.google-analytics.com Google Internet Authority G3	`2019-07-29` - `2019-10-21`	3 months	crt.sh
*.google.com GTS CA 1O1	`2019-08-13` - `2019-11-11`	3 months	crt.sh
*.facebook.com DigiCert SHA2 High Assurance Server CA	`2019-08-24` - `2019-10-19`	2 months	crt.sh
tracker.quadran.eu Gandi Pro SSL CA 2	`2018-06-04` - `2020-06-25`	2 years	crt.sh

This page contains 2 frames:

Primary Page: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire
Frame ID: BDB5F34B27703F37CEC6E1C57FE57A25
Requests: 89 HTTP requests in this frame

Frame: https://www.facebook.com/tr/
Frame ID: 9288900972603991F8CB9BDA7E57848C
Requests: 1 HTTP requests in this frame

Screenshot
Live screenshot

Full Image

Page URL History Show full URLs

http://go.blogdumoderateur.com/lnk/AMAAAEklKc0AAbm3T_AAAG51HuYAALx4Ua0AGKYmAAKAZQBdX8AH3KN7v5VCRwKvF79w4KiL... HTTP 302
https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=emai... Page URL

Detected technologies

Nginx (Web Servers) Expand

Overall confidence: 100%
Detected patterns

headers server /nginx(?:\/([\d.]+))?/i

Facebook (Widgets) Expand

Overall confidence: 100%
Detected patterns

script /\/\/connect\.facebook\.net\/[^\/]*\/[a-z]*\.js/i

Google Analytics (Analytics) Expand

Overall confidence: 100%
Detected patterns

script /google-analytics\.com\/(?:ga|urchin|analytics)\.js/i

Google Font API (Font Scripts) Expand

Overall confidence: 100%
Detected patterns

html /<link[^>]* href=[^>]+fonts\.(?:googleapis|google)\.com/i

Page Statistics

89
Requests

100 %
HTTPS

82 %
IPv6

9
Domains

12
Subdomains

11
IPs

4
Countries

500 kB
Transfer

1277 kB
Size

0
Cookies

14 Outgoing links

These are links going to different origins than the main page.

URL: https://www.bdmjob.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=preheader&utm_term=job
Title: job

Search URL Search Domain Scan URL

URL: https://www.bdmskills.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=preheader&utm_term=skills
Title: skills

Search URL Search Domain Scan URL

URL: https://www.bdmjob.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=menumobile&utm_term=job

Search URL Search Domain Scan URL

URL: https://www.bdmskills.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=menumobile&utm_term=skills

Search URL Search Domain Scan URL

URL: https://share.flipboard.com/bookmarklet/popout?v=2&title=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&url=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&t=1566931657688&utm_campaign=tools&utm_medium=article-share&utm_source=www.blogdumoderateur.com

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/in/marionwyss/
Title: consultante spécialisée dans les médias

Search URL Search Domain Scan URL

URL: https://www.bdmjob.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=sidebar&utm_term=voir%20toutes%20les%20offres%20d%27emploi
Title: voir toutes les offres d'emploi

Search URL Search Domain Scan URL

URL: https://www.bdmskills.com/?utm_medium=siteweb&utm_source=blogdumoderateur&utm_campaign=avenir-monetisation-information&utm_content=sidebar&utm_term=voir%20toutes%20les%20formations
Title: voir toutes les formations

Search URL Search Domain Scan URL

URL: https://www.facebook.com/blogdumoderateur
Title:

Search URL Search Domain Scan URL

URL: https://twitter.com/BlogModerateur
Title:

Search URL Search Domain Scan URL

URL: https://www.linkedin.com/company/blogdumoderateur
Title:

Search URL Search Domain Scan URL

URL: https://www.regionsjob.com/
Title: Emploi

Search URL Search Domain Scan URL

URL: https://www.cadreo.com/
Title: Emploi Cadre

Search URL Search Domain Scan URL

URL: https://www.maformation.fr/
Title: Formation

Search URL Search Domain Scan URL

Page URL History

This captures the URL locations of the websites, including HTTP redirects and client-side redirects via JavaScript or Meta fields.

http://go.blogdumoderateur.com/lnk/AMAAAEklKc0AAbm3T_AAAG51HuYAALx4Ua0AGKYmAAKAZQBdX8AH3KN7v5VCRwKvF79w4KiL6AAAanQ/8/Fbm6tVLaIn1HDcobjFKC9w/aHR0cHM6Ly93d3cuYmxvZ2R1bW9kZXJhdGV1ci5jb20vYXZlbmlyLW1vbmV0aXNhdGlvbi1pbmZvcm1hdGlvbi8_dXRtX3NvdXJjZT1ibG9nZHVtb2RlcmF0ZXVyJnV0bV9tZWRpdW09ZW1haWwmdXRtX2NhbXBhaWduPW5ld3NsZXR0ZXJfaGViZG9tYWRhaXJl HTTP 302
https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire Page URL

Redirected requests

There were HTTP redirect chains for the following requests:

Request Chain 50

https://fpn.flipboard.com/pix/__fpn.gif?utm_source=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire HTTP 307
https://fpn.flipboard.com/tr/__fpn.gif?qs=utm_source%253Dhttps%25253A%25252F%25252Fwww.blogdumoderateur.com%25252Favenir-monetisation-information%25252F%25253Futm_source%25253Dblogdumoderateur%252526utm_medium%25253Demail%252526utm_campaign%25253Dnewsletter_hebdomadaire&rh=https%253A%252F%252Fwww.blogdumoderateur.com%252Favenir-monetisation-information%252F%253Futm_source%253Dblogdumoderateur%2526utm_medium%253Demail%2526utm_campaign%253Dnewsletter_hebdomadaire

89 HTTP transactions
1 data transactions

Method
Protocol Status Resource
Path Size
x-fer Time
Latency Type
MIME-Type IP
Location

GET
H2

200

Primary Request / Show response
www.blogdumoderateur.com/avenir-monetisation-information/
Redirect Chain

http://go.blogdumoderateur.com/lnk/AMAAAEklKc0AAbm3T_AAAG51HuYAALx4Ua0AGKYmAAKAZQBdX8AH3KN7v5VCRwKvF79w4KiL6AAAanQ/8/Fbm6tVLaIn1HDcobjFKC9w/aHR0cHM6Ly93d3cuYmxvZ2R1bW9kZXJhdGV1ci5jb20vYXZlbmlyLW1vb...
https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

75 KB
23 KB

30ms
30ms

Document
text/html

2a00:1798:6:10::90
CLARANET-AS Clara...

General

Check archive.org

Show headers Download Go to

Full URL

https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

2a00:1798:6:10::90 , Germany, ASN8426 (CLARANET-AS ClaraNET LTD, GB),

Reverse DNS

Software

nginx /

Resource Hash

8d3f55d4abf8d140f2a1a64ad107a6259038ccf3fe8358c1eb03c23092c4ff72

Security Headers

Name	Value
Strict-Transport-Security	max-age=15768000
X-Content-Type-Options	nosniff

Request headers

:method: GET
:authority: www.blogdumoderateur.com
:scheme: https
:path: /avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire
pragma: no-cache
cache-control: no-cache
upgrade-insecure-requests: 1
user-agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36
accept: text/html,application/xhtml+xml,application/xml;q=0.9,image/webp,image/apng,*/*;q=0.8,application/signed-exchange;v=b3
sec-fetch-site: none
accept-encoding: gzip, deflate, br
Upgrade-Insecure-Requests: 1
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

status: 200
server: nginx
date: Tue, 27 Aug 2019 18:47:37 GMT
content-type: text/html; charset=UTF-8
content-length: 23278
vary: X-Forwarded-Proto,Accept-Encoding,User-Agent
last-modified: Tue, 27 Aug 2019 16:05:38 GMT
content-encoding: gzip
cache-control: max-age=7200
expires: Tue, 27 Aug 2019 20:47:37 GMT
strict-transport-security: max-age=15768000
x-ua-compatible: IE=Edge,chrome=1
x-served-by: regjob-pc01
x-backend: regjob_pw01_wp
x-cache: MISS
x-clara-backend-id: db323s__regionsjob__regionsjob
inserted-into-cache-at: Tue, 27 Aug 2019 18:47:37 GMT
age: 0
x-content-type-options: nosniff
x-clara-asap: 122559149
via: 1.1 clara
x-asap-cache: MISS
accept-ranges: bytes

Redirect headers

date: Tue, 27 Aug 2019 18:47:37 GMT
content-type: text/html; charset=UTF-8
transfer-encoding: chunked
location: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

GET
H2 200 css
fonts.googleapis.com/ 14 KB
1 KB 18ms
18ms Stylesheet
text/css 2a00:1450:4001:80b::200a
Google LLC

General

Check archive.org

Show headers Download Go to

Full URL

https://fonts.googleapis.com/css?family=Source+Sans+Pro%3A400%2C600%2C700%7CRoboto%3A400%2C700%7CSource+Serif+Pro%3A400%2C700

Requested by

Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:80b::200a Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

ESF /

Resource Hash

de310d923d804ce24f5dcc047aae513780c6ce99eccfe8ff650fe436a9ce0f0c

Security Headers

Name	Value
Strict-Transport-Security	max-age=31536000
X-Frame-Options	SAMEORIGIN
X-Xss-Protection	0

Request headers

Sec-Fetch-Mode: no-cors
Referer: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

strict-transport-security: max-age=31536000
content-encoding: br
last-modified: Tue, 27 Aug 2019 18:47:37 GMT
server: ESF
link: <https://fonts.gstatic.com>; rel=preconnect; crossorigin
status: 200
date: Tue, 27 Aug 2019 18:47:37 GMT
x-frame-options: SAMEORIGIN
content-type: text/css; charset=utf-8
access-control-allow-origin: *
cache-control: private, max-age=86400, stale-while-revalidate=604800
timing-allow-origin: *
alt-svc: quic=":443"; ma=2592000; v="46,43,39"
x-xss-protection: 0
expires: Tue, 27 Aug 2019 18:47:37 GMT

GET
H2 200 styles-4ec383811773cc880f53e8a6e32391e9.css
www.blogdumoderateur.com/wp-content/cache/min/1/wp-content/plugins/contact-form-7/includes/css/ 1 KB
1 KB 7ms
6ms Stylesheet
text/css 2a00:1798:6:10::90
CLARANET-AS Clara...

General

Check archive.org

Show headers Download Go to

Full URL

https://www.blogdumoderateur.com/wp-content/cache/min/1/wp-content/plugins/contact-form-7/includes/css/styles-4ec383811773cc880f53e8a6e32391e9.css

Requested by

Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

2a00:1798:6:10::90 , Germany, ASN8426 (CLARANET-AS ClaraNET LTD, GB),

Reverse DNS

Software

nginx /

Resource Hash

5924de10ee76c01e046b7b54875b66e670ff84fbe1bc7bbbf6cb0443f63a7504

Security Headers

Name	Value
Strict-Transport-Security	max-age=15768000
X-Content-Type-Options	nosniff

Request headers

Sec-Fetch-Mode: no-cors
Referer: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

x-asap-cache: HIT
date: Tue, 27 Aug 2019 18:47:37 GMT
content-encoding: gzip
x-content-type-options: nosniff
x-backend: regjob_pw01_wp
age: 183
x-clara-asap: 122559151 120105022
x-cache: MISS
status: 200
vary: X-Forwarded-Proto,Accept-Encoding,User-Agent
content-length: 632
x-served-by: regjob-pc02
x-clara-backend-id: db323s__regionsjob__regionsjob
pragma: public
last-modified: Tue, 27 Aug 2019 15:50:52 GMT
server: nginx
x-asap-age: 183.642
strict-transport-security: max-age=15768000
content-type: text/css; charset=utf-8
via: 1.1 clara
cache-control: max-age=14400
accept-ranges: bytes
expires: Wed, 26 Aug 2020 18:44:34 GMT

GET
H2 200 front.min.css
www.blogdumoderateur.com/wp-content/plugins/cookie-notice/css/ 2 KB
1 KB 8ms
6ms Stylesheet
text/css 2a00:1798:6:10::90
CLARANET-AS Clara...

General

Check archive.org

Show headers Download Go to

Full URL

https://www.blogdumoderateur.com/wp-content/plugins/cookie-notice/css/front.min.css?ver=4.9.8

Requested by

Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

2a00:1798:6:10::90 , Germany, ASN8426 (CLARANET-AS ClaraNET LTD, GB),

Reverse DNS

Software

nginx /

Resource Hash

45f79263ba2f64f1d1f2059eb6e8ad1ce50148310c2da905a34ba7d2ad9d6ada

Security Headers

Name	Value
Strict-Transport-Security	max-age=15768000
X-Content-Type-Options	nosniff

Request headers

Sec-Fetch-Mode: no-cors
Referer: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire
User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

x-asap-cache: HIT
date: Tue, 27 Aug 2019 18:47:37 GMT
content-encoding: gzip
x-content-type-options: nosniff
x-backend: regjob_pw01_wp
age: 10826
x-clara-asap: 122559152 115559563
x-cache: HIT
status: 200
x-cache-hits: 2
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image/gif 2a00:1450:4001:81a::200e
Google LLC

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https://www.google-analytics.com/collect?v=1&_v=j79&a=1724562360&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&ul=en-us&de=UTF-8&dt=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Load&ea=Tag&el=strategie-digitale&_u=aGDAAAADQ~&jid=&gjid=&cid=1778152377.1566931658&tid=UA-32615634-1&_gid=1398665728.1566931658&gtm=2wg8e15SBPW8G&z=422524471

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URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

Golfe2 /

Resource Hash

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Security Headers

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Request headers

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User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

pragma: no-cache
date: Sun, 25 Aug 2019 04:01:35 GMT
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server: Golfe2
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GET
H2 200 collect
www.google-analytics.com/ 35 B
103 B 8ms
7ms Image
image/gif 2a00:1450:4001:81a::200e
Google LLC

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https://www.google-analytics.com/collect?v=1&_v=j79&a=1724562360&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&ul=en-us&de=UTF-8&dt=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Load&ea=Tag&el=medias&_u=aGDAAAADQ~&jid=&gjid=&cid=1778152377.1566931658&tid=UA-48063641-1&_gid=1398665728.1566931658&gtm=2wg8e15SBPW8G&z=1171347419

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Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

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Resource Hash

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Request headers

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User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

pragma: no-cache
date: Sun, 25 Aug 2019 04:01:35 GMT
x-content-type-options: nosniff
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server: Golfe2
age: 225962
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expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 200 collect
www.google-analytics.com/ 35 B
103 B 7ms
7ms Image
image/gif 2a00:1450:4001:81a::200e
Google LLC

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https://www.google-analytics.com/collect?v=1&_v=j79&a=1724562360&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&ul=en-us&de=UTF-8&dt=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Load&ea=Tag&el=medias&_u=aGDAAAADQ~&jid=&gjid=&cid=1778152377.1566931658&tid=UA-2015743-1&_gid=1398665728.1566931658&gtm=2wg8e15SBPW8G&z=1579612587

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Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

Golfe2 /

Resource Hash

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Security Headers

Name	Value
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Request headers

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User-Agent: Mozilla/5.0 (Macintosh; Intel Mac OS X 10_14_5) AppleWebKit/537.36 (KHTML, like Gecko) Chrome/74.0.3729.169 Safari/537.36

Response headers

pragma: no-cache
date: Sun, 25 Aug 2019 04:01:35 GMT
x-content-type-options: nosniff
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server: Golfe2
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GET
H2 200 collect
www.google-analytics.com/ 35 B
103 B 7ms
7ms Image
image/gif 2a00:1450:4001:81a::200e
Google LLC

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Host: www.blogdumoderateur.com
URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

Golfe2 /

Resource Hash

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Security Headers

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Response headers

pragma: no-cache
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expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 200 collect
www.google-analytics.com/ 35 B
103 B 7ms
6ms Image
image/gif 2a00:1450:4001:81a::200e
Google LLC

General

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Full URL

https://www.google-analytics.com/collect?v=1&_v=j79&a=1724562360&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&ul=en-us&de=UTF-8&dt=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Load&ea=Tag&el=strategie-digitale&_u=aGDAAAADQ~&jid=&gjid=&cid=1778152377.1566931658&tid=UA-48063641-1&_gid=1398665728.1566931658&gtm=2wg8e15SBPW8G&z=459873220

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URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

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Request headers

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Response headers

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GET
H2 200 collect
www.google-analytics.com/ 35 B
103 B 6ms
6ms Image
image/gif 2a00:1450:4001:81a::200e
Google LLC

General

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Full URL

https://www.google-analytics.com/collect?v=1&_v=j79&a=1724562360&t=event&ni=1&_s=1&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&ul=en-us&de=UTF-8&dt=Quel%20avenir%20pour%20la%20mon%C3%A9tisation%20de%20l%27information%20%3F%20-%20BDM&sd=24-bit&sr=1600x1200&vp=1585x1200&je=0&ec=Load&ea=Tag&el=strategie-digitale&_u=aGDAAAADQ~&jid=&gjid=&cid=1778152377.1566931658&tid=UA-2015743-1&_gid=1398665728.1566931658&gtm=2wg8e15SBPW8G&z=1295727675

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Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a00:1450:4001:81a::200e Frankfurt am Main, Germany, ASN15169 (GOOGLE - Google LLC, US),

Reverse DNS

Software

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Resource Hash

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Response headers

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expires: Mon, 01 Jan 1990 00:00:00 GMT

GET
H2 200 inferredEvents.js Show response
connect.facebook.net/signals/plugins/ 1 KB
897 B 6ms
6ms Script
application/x-javascript 2a03:2880:f01c:8012:face:b00c:0:3
Facebook

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https://connect.facebook.net/signals/plugins/inferredEvents.js?v=2.9.4

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Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js

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Security

TLS 1.3, , AES_128_GCM

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2a03:2880:f01c:8012:face:b00c:0:3 , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),

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Software

Resource Hash

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GET
H2 200 presse_opt-664x443.jpg
ressources.blogdumoderateur.com/2019/07/ 55 KB
56 KB 20ms
20ms Image
image/jpeg 2a00:1798:6:10::90
CLARANET-AS Clara...

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https://ressources.blogdumoderateur.com/2019/07/presse_opt-664x443.jpg

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URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

2a00:1798:6:10::90 , Germany, ASN8426 (CLARANET-AS ClaraNET LTD, GB),

Reverse DNS

Software

nginx /

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GET
H2 200 marion-wyss_opt.jpg
ressources.blogdumoderateur.com/2019/07/ 5 KB
6 KB 19ms
19ms Image
image/jpeg 2a00:1798:6:10::90
CLARANET-AS Clara...

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https://ressources.blogdumoderateur.com/2019/07/marion-wyss_opt.jpg

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URL: https://www.blogdumoderateur.com/avenir-monetisation-information/?utm_source=blogdumoderateur&utm_medium=email&utm_campaign=newsletter_hebdomadaire

Protocol

Security

TLS 1.2, ECDHE_RSA, AES_256_GCM

Server

2a00:1798:6:10::90 , Germany, ASN8426 (CLARANET-AS ClaraNET LTD, GB),

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Software

nginx /

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H2 200 /
www.facebook.com/tr/ 44 B
205 B 7ms
6ms Image
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Facebook

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https://www.facebook.com/tr/?id=2129803857140960&ev=PageView&dl=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&rl=&if=false&ts=1566931657901&sw=1600&sh=1200&v=2.9.4&r=stable&ec=0&o=30&fbp=fb.1.1566931657900.230784177&it=1566931657849&coo=false&rqm=GET

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Host: www.blogdumoderateur.com
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TLS 1.3, , AES_128_GCM

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2a03:2880:f11c:8083:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),

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proxygen-bolt /

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Response headers

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Facebook

General

Check archive.org

Show headers Download Go to Show image

Full URL

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Security

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Reverse DNS

Software

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Response headers

date: Tue, 27 Aug 2019 18:47:37 GMT
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5ms Document
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Facebook

General

Check archive.org

Show headers Download Go to

Full URL

https://www.facebook.com/tr/

Requested by

Host: connect.facebook.net
URL: https://connect.facebook.net/en_US/fbevents.js

Protocol

Security

TLS 1.3, , AES_128_GCM

Server

2a03:2880:f11c:8083:face:b00c:0:25de , Ireland, ASN32934 (FACEBOOK - Facebook, Inc., US),

Reverse DNS

Software

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Resource Hash

Security Headers

Name	Value
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Request headers

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GET
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General

Check archive.org

Show headers Download Go to Show image

Full URL: https://tracker.quadran.eu/qwa/log.php?owa_timestamp=1566931659&owa_page_url=https%3A%2F%2Fwww.blogdumoderateur.com%2Favenir-monetisation-information%2F%3Futm_source%3Dblogdumoderateur%26utm_medium%3Demail%26utm_campaign%3Dnewsletter_hebdomadaire&owa_page_title=Quel+avenir+pour+la+mon%C3%A9tisation+de+l%27information+%3F+-+BDM&owa_event_type=base.page_request&owa_HTTP_REFERER=&owa_cv1=isfl%3D1&owa_cv2=ttl%3D8624&owa_cv3=ttd%3D1378&owa_cv6=con%3D7210&owa_cv7=req%3D30&owa_cv8=res%3D2&owa_cv9=pro%3D1382&owa_is_new_visitor=true&owa_visitor_id=-1257432560&owa_fsts=1566931659&owa_dsfs=0&owa_last_req=&owa_session_id=-574214354&owa_is_new_session=true&owa_nps=1&owa_dsps=0&owa_medium=direct&owa_source=%28none%29&owa_search_terms=%28none%29&owa_session_referer=%28none%29&owa_site_id=f67ceaee5b172284964cb14d05c922f5&
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Response headers

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55 JavaScript Global Variables

These are the non-standard "global" variables defined on the window object. These can be helpful in identifying possible client-side frameworks and code.

0 Cookies

Cookies are little pieces of information stored in the browser of a user. Whenever a user visits the site again, he will also send his cookie values, thus allowing the website to re-identify him even if he changed locations. This is how permanent logins work.

2 Console Messages

A page may trigger messages to the console to be logged. These are often error messages about being unable to load a resource or execute a piece of JavaScript. Sometimes they also provide insight into the technology behind a website.

Source	Level	URL Text
console-api	log	URL: https://www.blogdumoderateur.com/wp-includes/js/jquery/jquery-migrate.min.js?ver=1.4.1(Line 2) Message: JQMIGRATE: Migrate is installed, version 1.4.1
console-api	warning	URL: https://connect.facebook.net/en_US/fbevents.js(Line 24) Message: [Facebook Pixel] - Unable to parse JSON-LD tag. Malformed JSON found: '{ "@context": "http://schema.org", "@type": "NewsArticle", "mainEntityOfPage": { "@type": "WebPage", "@id": "https://www.blogdumoderateur.com/avenir-monetisation-information/" }, "headline": "Quel avenir pour la monétisation de l’information ?", "alternativeHeadline": "Marion Wyss propose dans cette interview sa vision du futur de la presse et de la manière dont elle va devoir se réinventer pour pouvoir gagner de l'argent.", "description": "Marion Wyss propose dans cette interview sa vision du futur de la presse et de la manière dont elle va devoir se réinventer pour pouvoir gagner de l'argent.", "image": "https://ressources.blogdumoderateur.com/2019/07/presse_opt.jpg", "datePublished": "2019-08-20T11:44:10", "dateModified": "2019-08-20T11:44:10", "keywords":["Médias","Stratégie digitale"], "articleSection": "Métiers du web", "author": { "@type": "Person", "name": "Flavien Chantrel" }, "articleBody":"Après avoir travaillé pendant plus de 10 ans pour des titres majeurs de la presse, Marion Wyss est aujourd'hui consultante spécialisée dans les médias, notamment dans le domaine du digital. Dans cette interview passionnante, elle nous livre sa vision des rapports entre les lecteurs et ceux qui écrivent, la difficile transformation digitale de l'information en ligne et, bien sûr, de la problématique grandissante de la monétisation. Et si se recentrer sur la qualité, plutôt que de privilégier les usines à clics, permettait de rétablir le rapport de force ? Pour commencer, peux-tu te présenter ? Quels rapports as-tu entretenu avec la presse dans ta carrière ? Je travaille depuis bientôt 15 ans dans la presse en ligne. Plus jeune, je savais que j’avais un truc avec la communication, avec l’écrit, sans vraiment trouver l’axe précis qui m’exciterait et me donnerait envie d’y passer ma vie. Et puis en 2005, je suis tombée amoureuse d’un journaliste. D’un coup, j’avais trouvé celui qui deviendrait le père de mes enfants et le secteur qui me passionnerait. J’étais lancée. J’ai d’abord occupé des rôles de couteau suisse dans des magazines en ligne « pure players ». J’ai un profil autodidacte (j’ai arrêté mes études après un DUT Infocom’, à 19 ans), et ces années ont vraiment été formatrices. J’ai intégré en 2009 le magazine ELLE, où j’ai été chef de projet digital. C’est vraiment là que j’ai commencé à comprendre comment fonctionnait un journal, les liens entre les métiers, la fragile formule du business model, et ce qu’on tentait tous pour trouver l’équilibre. En 2013, j’ai été embauchée dans le groupe de Claude Perdriel, pour travailler sur les projets numériques du Nouvel Observateur, de Challenges et Sciences et Avenir. En 2015, après le rachat de L’Obs par Le Monde, j’ai choisi de partir côté Challenges/Sciences et Avenir, parce qu’il y avait tout à reconstruire sur le digital, et qu’évidemment c’était plus drôle de repartir de zéro. Fin 2018, j’étais Directrice Numérique Déléguée de Challenges et Sciences et Avenir, mais l’indépendance et l’entrepreneuriat commençaient à franchement m’obséder. J’ai quitté le groupe, et suis devenue consultante indépendante. J’ai participé à la construction et au lancement de quelques sites médias, et je conseille aussi des titres plus établis sur leurs stratégies digitales, et plus précisément de monétisation, en partenariat avec Poool, une start-up qui a développé un paywall dynamique. Mon positionnement, c’est du stratégique, allié à de la mise en place opérationnelle très concrète. J’adore évoluer au milieu des mots, de ceux qui les écrivent, tout en sachant que mon boulot, c’est de trouver des solutions pour que ça continue. La monétisation est une problématique forte pour la presse, notamment en ligne. Quels différents types de monétisation sont actuellement les plus courants ? Avec quels résultats ? Premièrement, et même si bien sûr, tous les sites de presse n’en sont pas au même stade, tout le monde s’est rendu compte que le modèle publicitaire seul ne fonctionnait plus. Les formats « display » (bannières, habillages, interstitiels…), que l’on connait depuis que le web existe, ne sont quasi pas cliqués… quand ils ne sont pas considérés comme une gêne. En France, on approche des 30% d’équipement d’adblockers sur ordinateur ! Parallèlement, l’usage se déplace sur le mobile, où les formats pub sont moins nombreux, plus petits et vendus moins cher. Non seulement cela devient un casse-tête pour les régies pub, mais en plus, ce modèle rémunéré au volume d’audience a poussé les médias à différents stratagèmes plus ou moins élégants pour « faire de la page vue », souvent au détriment de la ligne éditoriale. Je crois vraiment que cette ère est terminée. Les rédactions en ont marre, et les lecteurs veulent un retour à la qualité, à une monétisation qui ne les prend pas pour des idiots en les poussant à s’équiper de bloqueurs de pub ou à se reporter vers des plateformes où l’information est moins fiable, mais la navigation plus agréable. Seulement pour convaincre les éditeurs, il faut montrer qu’on peut trouver des sources de revenus ailleurs… ou autrement. C’est donc mon deuxième point : il devient évident qu’il faut adapter les stratégies de monétisation en fonction du profil des lecteurs. Un visiteur qui a lu un article il y a 6 mois amené par le widget News d’Apple n’a pas la même valeur qu’un autre qui vient 4 fois par jour lire 3 articles parce qu’il est abonné à la newsletter. Cela n’a pas de sens de vouloir les « monétiser » de la même manière ! En cela, les paywalls dynamiques sont un outil précieux, car ils permettent de maximiser les revenus générés par utilisateur (le fameux ARPU) : revenus liés à la publicité, à l’abonnement, les achats à l’acte, l’événementiel… Enfin, il y a toutes les stratégies de diversification qui ont le vent en poupe, et pour cause : elles ramènent du cash. On pense bien sûr au développement de l’événementiel, des podcasts, de produits dérivés. Mais il ne faut pas oublier le marché B2B qui est extrêmement porteur pour les titres à haute valeur ajoutée : revente de contenus, fourniture de données, fourniture de technologies, licences de marque, partenariats de services… Penses-tu que l’avenir de la presse en ligne passe, côté lecteurs, par les abonnements, ou par la capacité des médias à faire payer leur audience pour accéder à l’information ? Faire payer les lecteurs pour l’information est évidemment sur toutes les lèvres, et toutes les stratégies désormais. Le paywall est un outil qui permet de convertir les lecteurs en abonnés, mais il n’est pas la raison pour laquelle les lecteurs s’abonnent à un média, et ne peut pas être considéré, en soi, comme une stratégie. Ce qu’il est urgent de remettre au centre des réflexions, c’est la définition de la proposition de valeur faite aux lecteurs. En tant que média, qui suis-je ? Quel contenu est-ce que je fabrique ? Pour quels usages, quelle expérience ? Pourquoi les lecteurs s’abonneraient-ils ? Bref, quelle est mon offre ? Cela semble basique, mais c’est rarement si clair ! Mettre un paywall et ne pas penser ces sujets de contenus, d’offre, c’est gagner (un peu) de temps, parce qu’on frustre une partie engagée de l’audience qui aurait de toute façon été prête à payer dès le départ, mais ça ne résout aucune équation de fond. Bien sûr, je n’ai pas la formule magique. Mais j’ai des méthodes pour chercher. Quel est l’impact de ces difficultés à trouver un modèle de monétisation simple sur la profession de journaliste, et sur la manière dont ces professionnels sont payés et considérés ? Ce qu’il s’est passé ces dernières années, c’est qu’on a dit aux rédactions web « toujours plus d’audience ». Parce que les visites généraient des pages vues, qui généraient du chiffre d’affaires via le modèle de rémunération pub au CPM. Alors toutes les méthodes étaient bonnes : concessions sur les choix des sujets, les temps de relecture, l’attractivité des titres, les promesses de contenus plus ou moins honnêtes… et donc la qualité. Je ne parle même pas du sentiment des journalistes eux-mêmes de devoir participer à ce jeu marketing et commercial. Bien sûr, les mentalités ont évolué récemment, mais on a continué à mettre le nombre de visites et de pages vues en haut des rapports statistiques envoyés aux rédactions, à indexer leurs rémunérations variables sur le volume d’audience. Alors qu’il n’est que très peu maîtrisé par les journalistes ! Un algorithme de GAFA (ou autre plateforme) change, et l’audience peut s’écrouler du jour au lendemain. Chez les Anglo-saxons, je pense notamment au Globe and Mail à Toronto, ou à NewsCorp en Australie, on voit de plus en plus d’exemples où les rémunérations des journalistes sont indexées sur le nombre d’abonnements générés par leurs articles. Ou au moins du nombre de lecteurs envoyés « dans le tunnel » de conversion (cela évite probablement les affrontements entre les techs et les journalistes à la machine à café). Cela me semble beaucoup plus juste : un lecteur s’abonne pour la qualité et l’utilité perçue de ce qu’il lit, pas pour échapper aux sapins de noël publicitaires. Est-il nécessaire de changer notre façon de mesurer les performances de la presse en ligne ? C’est évident ! Il faut arrêter de donner autant de poids aux visites et pages vues. A travailler sur les questions de paywall, je dis souvent à mes clients que chaque article payant est un nouveau kiosque, un nouveau point de vente de son offre d’abonnement. La visibilité de l’offre payante est donc un indicateur essentiel. Et puis j’ai filé la métaphore du kiosque à journaux physique, que l’on aurait par exemple planté Boulevard Haussman à Paris. Imaginez qu’un beau matin, un car stationne juste devant notre kiosque, et déverse des dizaines de touristes japonais. Les visites devant le kiosque vont monter en flèche, mais le marchand de journaux sait, lui, que ces visites ne servent à rien : ce sont des personnes qui a priori ne parlent pas français, n’ont aucune affinité avec le moindre média, et n’ont probablement aucune intention d’acheter de la presse à ce moment-là. Mesurer le nombre de personnes qui passent ici n’a pas de sens : c’est une affaire de flux… Et quand on s’intéresse aux flux, on pense bien sûr aux algorithmes des GAFA, qui apportent des visiteurs extrêmement volatiles, et alors c’est la publicité qui est le bon moyen de monétisation, qui elle se base bien sur l’exposition. Mais à partir du moment où l’on a dit que l’on voulait se rendre moins dépendant de la pub… Compter le nombre de personnes qui sont rentrées dans le kiosque (un journaliste du Figaro qui passe en voisin ?), celles qui ont feuilleté un journal (combien de pages pour se décider ? quel article finit de convaincre ?), celles qui ont passé du temps à choisir un titre (quelle durée ? comment ?), celles qui se sont dirigées vers le kiosquier (au bout de combien de temps ?), celles qui ont hésité (quel taux d’abandon ?), sont reparties (pour quelle raison ?), ou au contraire ont acheté (pour combien ?)… ça c’est mesurer un parcours client. Et c’est en mesurant cela que l’on peut se rendre compte de l’efficacité de sa stratégie de contenus, de sa proposition de valeur, et de la qualité de son site. Une presse plus qualitative semble être un positionnement fort contre l’infobésité et les usines à dépêches. Mais est-ce une solution d’avenir générale ou une simple niche ? Allier ces trois mots : infobésité, usines à dépêches et qualité est très intéressant. Est-ce que l’on peut dire que publier beaucoup de dépêches bien bâtonnées par des journalistes qualifiés est de la qualité ? Bien sûr, publier beaucoup et souvent aide probablement à se faire attraper par les algos. Mais pour quelle qualité de visiteurs ? Quel business model à la fin ? De manière plus générale, si on ne croit pas que la qualité est la seule solution d’avenir, alors autant fermer boutique tout de suite et arrêter de faire des enfants ! J’ai cherché cet été avec beaucoup d’ardeur des jeunes entre 14 et 20 ans qui étaient consommateurs de presse numérique. Sur les plateformes du média. Je n’ai trouvé, au mieux, que des abonnés aux publications de certains titres, sur Instagram. La qualité du contenu, la tenue d’une ligne éditoriale claire, le développement de plateformes performantes et la facilité d’accès sont des priorités absolues. Les GAFA ont aujourd’hui les moyens de fabriquer des plateformes de qualité technique extrême, qui chargent vite et sont fluides d’utilisation, mais ils n’embauchent encore aucun journaliste. Pas encore. Personne ne paiera pour du contenu bas de gamme : ni les annonceurs pub pour qui le contexte devient de plus en plus important, ni les lecteurs qui ne verraient pas la différence de valeur avec ce que proposent les plateformes, ni les clients B2B, évidemment. Quels exemples efficaces de monétisation des médias as-tu pu observer ces dernières années ? A-t-on trouvé des pistes novatrices à ce sujet ? On peut reprendre la liste des solutions de monétisation existantes, et trouver des vainqueurs dans chaque catégorie : The Guardian a annoncé récemment être parvenu à l’équilibre, grâce à sa stratégie de membership philanthropique. Le New York Times gagne, depuis longtemps maintenant, plus d’argent avec ses lecteurs qu’avec ses annonceurs, grâce à ses contenus payants. D’autres médias parviennent à gagner beaucoup d’argent grâce aux événements qu’ils organisent, et pour d’autres, c’est la vente de licences logicielles (d’un CMS, par exemple), ou de base de données, qui permet au titre de tirer son épingle du jeu. Je pense aussi au Financial Times, très fort sur la revente de ses contenus auprès d’entreprises. A ELLE, dont la marque a été si largement licenciée. A d’autres, dont le gros des revenus provient de l’e-commerce… Mais ce que l’on retrouve chez tous ces beaux exemples, c’est une proposition de valeur forte, claire. La pérennisation des médias passe-t-elle d’après toi par une complémentarité et des synergies entre print et web ? Quel rapport doivent entretenir les deux ? La distinction n’a plus aucun sens. L’important est de savoir qui on est, ce qu’on fait, pourquoi on le fait et comment on le fait. La différence fondamentale entre ces deux supports, c’est la temporalité. L’un est immédiat et mesurable, l’autre non. Ce sont des qualificatifs de support, et c’est tout. Je repense souvent au rédacteur en chef du New York Times, Dean Baquet, que j’ai eu la chance d’écouter au printemps dernier, et qui nous racontait qu’il pensait aujourd’hui aux gamins de 12 ans qui grandissaient en banlieue de la Nouvelle-Orléans, là où lui-même avait grandi. Il ne se demandait pas si ces jeunes allaient acheter le Times d’ici quelques années, et quel genre de réductions il faudrait leur accorder pour qu’ils puissent acheter du papier. Il se disait en fait simplement que si ces gamins étaient sur Snapchat, alors c’était son devoir de mettre son contenu sur Snapchat. Sa conclusion était sans appel : « Mon boulot n’est pas de fabriquer un journal papier ou un journal numérique. 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Security Headers

This page lists any security headers set by the main page. If you want to understand what these mean and how to use them, head on over to this page

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Indicators

This is a term in the security industry to describe indicators such as IPs, Domains, Hashes, etc. This does not imply that any of these indicate malicious activity.

cdn.flipboard.com
connect.facebook.net
fonts.googleapis.com
fonts.gstatic.com
fpn.flipboard.com
go.blogdumoderateur.com
ressources.blogdumoderateur.com
tracker.quadran.eu
www.blogdumoderateur.com
www.facebook.com
www.google-analytics.com
www.googletagmanager.com
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2a00:1798:6:10::90
2a03:2880:f01c:8012:face:b00c:0:3
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www.blogdumoderateur.com Open in urlscan Pro 2a00:1798:6:10::90 Public Scan

Summary

urlscan.io Verdict: No classification

Domain & IP information

Screenshot Live screenshot Full Image

Page URL History Show full URLs

Detected technologies

Page Statistics

89 Requests

100 %HTTPS

82 %IPv6

9 Domains

12 Subdomains

11 IPs

4 Countries

500 kBTransfer

1277 kBSize

0 Cookies

14 Outgoing links

Page URL History

Redirected requests

89 HTTP transactions Everything HTML Script AJAX CSS Image Expand all 1 data transactions

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www.blogdumoderateur.com Open in urlscan Pro
2a00:1798:6:10::90 Public Scan

Screenshot
Live screenshot

Full Image

89
Requests

100 %
HTTPS

82 %
IPv6

9
Domains

12
Subdomains

11
IPs

4
Countries

500 kB
Transfer

1277 kB
Size

0
Cookies

89 HTTP transactions
1 data transactions