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Submitted URL: http://brand.zesty.io/
Effective URL: https://www.zesty.io/about/brand/
Submission: On December 16 via api from AR — Scanned from DE
Effective URL: https://www.zesty.io/about/brand/
Submission: On December 16 via api from AR — Scanned from DE
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Zesty.io Brand Guide
A page dedicated to history and usage of the Zesty.io brand.
VERTICAL LOGO
Vertical logo, the go-to variation for standard design applications.
SVGdownloadPNGdownload
BRAND MARK
Individual brand mark used in minimal environments.
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HORIZONTAL LOGO
Horizontal logo used in environments that do not allow the vertical logo to
work.
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BRAND NAME
Brand name without the brand mark is used in envirnoments without spacing to
acommodate the brand mark.
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The Zesty.io Brand
A FEELING OF ENJOYMENT AND ENTHUSIASM, ZESTY!
The Zesty.io brand represents energy and excitement which it aims to instill
into the concepts of content management.
The brand mark is contructed from programming angle brackets (e.g. <html>) with
expressive and fun angles. The design aims to conjoin the two sides of digital
marketing: rigid web development and expressive content marketing.
The dot eye ohh (.io) is to respresent input and output, as Zesty.io is an
application programming interface as a service which requires user input to
achieve a desired output.
Download Brand Packagedownload
SOCIAL MEDIA / APP ICON
When using the Zesty brandmark as a social media or application icon, download
this version with a white outline and white backdrop.
SVGdownloadPNGdownload
COLOR SYSTEM
Zesty Orange#FF5D0A
O.G. Orange#F7951D
Zesty Blue#497EDF
Bkgd Blue#D6E8F5
Zesty Red#FF2A08
Zesty Green#75BF43
White#FFF
Purple#293056
Zesty Pink#EA398C
Highlight#FFFDE2
Light Grey#A7AFBF
Zesty Grey#5B667D
White Blue#EFF5FF
Light Blue#C3CDDF
Nav Blue#3C465E
Zesty Dark Blue#1B202C
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ALTERNATE LOGO OPTIONS
Horizontal Light Color
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Vertical Light Color
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BrandMark Light Color
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Horizontal Light
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Vertical Light
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BrandMark Light
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Horizontal Dark
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Vertical Dark
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BrandMark Dark
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Typography
MULISH
Mulish is used as the typeface for Zesty.io marketing materials and application
user interfaces. Mulish is easy to access and free to use from Google Fonts.
Mulish is designed by Vernon Adams, Cyreal, Jacques Le Bailly.
Download from Google Fonts
To use on the web, copy this line into your <head>
<link rel="stylesheet" href="https://fonts.googleapis.com/css?family=Mulish" />
Followed by this <style> also in the head.
<style> body { font-family: 'Mulish', Arial, sans-serif; }</style>
H1
MOVE YOUR MESSAGE
H2
MOVE YOUR MESSAGE
H3
MOVE YOUR MESSAGE
H4
MOVE YOUR MESSAGE
H5
MOVE YOUR MESSAGE
H6
MOVE YOUR MESSAGE
PARAGRAPH
Full of energy and enthusiasm. Having a strong, pleasant, and somewhat spicy
flavor. Lively and pleasing : full of zest.
Brandmark History
THE BRAND EVOLVED WITH THE PRODUCT
2022
Modified to represent a new wave of expressive no-code features and data utility
while paying homeage to the original.
2019
Fins added to the original Z to represent the full move to the 100% open API and
headless nature of the product.
2015
A flatten version of the original logo to repsensent simplcity and pronouce the
brackets.
2011
A Z made from <HTML> code angle brackets that uses mulitple hues of orange to
represent depth beyond HTML.
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