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LIFE AT THE TOP







Get "Life at the Top", today for yourself and each of your Reps.
Put any three of its 29 ideas, to work for your station.
Take the results to the bank. If your bank account isn't fatter,
I'll buy the book back 30 days from the date you recive it.




                            THE ART OF LOVING







                                                                                                 
   


                                                                                                      Love
is not what it used to be. These days, great numbers
                                                                                             
        of couples live in a basic partnership that is very short on
                                                                                                      love
and affection. Men especially have forgotten or, worse,
                                                                                                      have
never learned how to love a woman.




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Life at the Top


WHY I WROTE “LIFE AT THE TOP”

Simply, and sincerely, to help you rise -- from wherever you are today to the
top of our profession.


MAKE MORE MONEY
ENDURE LESS FRUSTRATION
WASTE LESS TIME AND PERSPIRATIONGAIN MORE CONFIDENCE
ENJOY GOING TO WORK -- EVERY MORNING!
BRING HOME A BETTER LIFE AND A BETTER YOU TO YOUR FAMILY.

One day a couple of months ago, I took a trip down memory lane, looking back
over my career in radio and the very special moments in which something I did
produced greater success than I’d ever anticipated.I found that it gave me a
great deal of pleasure, no small amount of satisfaction -- and yes, even pride.
What stimulated these feelings was first one, then another and another, and
finally a whole series of ideas, actions, and lessons I’d learned that turned my
radio station and my career into the kind of income that provided years of
comfort and security and a rapid climb from rookie radio sales rep to the top of
my profession as owner of multiple stations.It didn’t take me long to start
jotting down these lessons. What you’re about to dive into when you pick up LIFE
AT THE TOP is a culling of “the best of the best” of them. Here’s my promise to
you: READ THIS BOOK. IT WON’T TAKE YOU LONG. PICK ANY THREE OF THE 29 IDEAS AND
STRATEGIES CONTAINED IN ITS PAGES. START TODAY TO MAKE THEM YOUR OWN -- NOT JUST
NOW AND THEN, BUT EVERY DAY. MAKE THEM PART OF YOUR “WOODWORK.” WHEN YOU’VE DONE
THAT, PICK UP ON THREE MORE...AND THEN THREE MORE. WHEN YOU’VE MADE EVEN HALF OF
THEM PART OF YOUR DAILY PRACTICE, WATCH WHAT HAPPENS! SEE IF YOUR INCOME HASN’T
DOUBLED -- YOUR REVENUE HASN’T RISEN TO THE TOP OF YOUR STATION’S SALES TEAM,
AND YOUR CONFIDENCE HASN’T GONE THROUGH THE ROOF!IF IT HASN’T SEND ME AN EMAIL
AND ASK FOR YOUR MONEY BACK. I’LL SEND IT TO YOU, EVERY PENNY, NO QUESTIONS
ASKED.

Get your copies now !

 THE ART OF LOVING

 

    Love is not what it used to be. These days, great numbers of couples live in
a basic partnership that is very short on love and affection. Men especially
have forgotten or, worse, have never learned how to love a woman. Many men give
a diluted form of love to get sex, while women give sex to get love, affection,
and attention. It's an exchange that devalues the currency of both love and sex.
Yet when both partners just give pure, affectionate love, the sex will come
naturally and be the best they have ever had. Men don't realize that they will
get back in equal proportions (sometimes more) what they give. Love is an art
and a science. Take this book to heart and watch your relationship grow better
than it's ever been. It may take a little time before your partner begins to
trust that this is a real change and not just a trial, but once trust arrives,
look out! The fireworks will never stop, and the more you do it, the more
satisfying it gets.




Get your copies now !

Endoresed by Jason Jennings & Chris Lytle

Gary, I can't begin to tell you how much I enjoyed your book. I'd strongly urge
any in radio or considering a career in radio to read and use your book. It
provides a real life path to success. 
All the best! 


Jason Jennings
    Business Thought Leader, Best Selling Author

Selling Radio advertising is not for the faint of heart. Gary Ratcliff takes you
how to become a successful street fighter. If getting more local direct business
that sticks is important to you, then read .....
"Life at the Top."


Chris Lytle


    author of the Accidental Salesperson

Testimonials

I have read your book and it's everything I would want to communicate with my
new sales reps. See below what one my future star reps had to say about your
book. I would recommend this book to anyone who wants to be successful in sales.
Joe Flynn VP Sales Clear Channel Worcester Ma.


--------------------------------------------------------------------------------

"A novice in the world of radio sales, I was given Gary Ratcliff’s book “Life at
the Top,” by my sales manager, to help me get started with my new career.
Ratcliff highlights 29 steps to reach the top of the proverbial sales ladder,
but for any newbie like me out there, your first step should be to get yourself
a copy of this book! This book is filled with snippets of wisdom revealed
through Ratcliff’s entertaining personal anecdotes, to which reps at any level
in the industry can relate and understand. When I first got into sales, a few of
my friends and family members were a little skeptical…but I assured them that
radio isn’t a typical product to sell. That is, people don’t necessarily realize
the huge impact that radio has on their own lives – whether it’s for purchasing
decisions or getting daily news. The great thing about radio is that it’s all
about the consumer and in order to get to the consumer, step number one (which
Ratcliff appropriately introduces as his first chapter) is to develop rapport
with your customer/client – ‘It’s tough, but it’s a fact: 90% of potential
customers won’t buy unless and until they’ve developed a Positive First
Impression of you – otherwise known as “rapport.”’ Since radio can be such a
personal tool, this particular step has been especially helpful for me during my
prospecting journey and first few meetings with potential customers/clients.
From managing customer expectations to understanding the word “no,” Ratcliff
shares some great insight to help motivate (and educate!) radio sales reps to
get out there and make more money. …I could go on and on about “Life at the
Top,” but I don’t want to ruin the experience for any rep who hasn’t had the
pleasure to get their hands on this book. So what are you waiting for? There’s
money to be had and opportunities to be seized “at the top!”  



                                                 
                                                                                                                  -
  Joe Flynn

   
                                                                                                                                                         
VP Sales Clear Channel - Worcester, MA

--------------------------------------------------------------------------------

  I have your book Life At The Top and I am implementing many of your great
ideas with our small sales staff. BonusingROS for long term clients has already
earned us new and repeat business. And we got a huge boost out of a remote at a
car dealer's annual car show -- which had lots of built-in traffic. That was a
client who had left us and we got him back because of the remote. And landed a
bakery by giving away slices of their apple pie with that Chevy dealer's free
hot dogs and our local team's baseball tickets.


Ed           

    Vice President/General Manager at Genesee Media Corporation said:





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