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Effective URL: https://www.bloomberg.com/news/articles/2020-08-14/apna-job-app-aims-to-connect-india-s-workers-with-employees
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Migrants workers wait in line to register for rail transportation in Bangalore, India, to return home after the government eased a nationwide lockdown against the spread of Covid-19. Photographer: Manjunath Kiran/AFP/Getty Images By Saritha Rai +Follow August 14, 2020 at 4:01 AM GMTUpdated onAugust 14, 2020 at 7:11 AM GMT SHARE THIS ARTICLE Copied Follow the authors @SarithaRai + Get alerts forSaritha Rai India’s cities are home to millions of low-skilled workers—drivers, masons, deliverymen, and others—who hail from villages hundreds of miles away. These people crowd into shantytowns and slums, scratching out a living on the margins with virtually no safety net. So when India went into lockdown in March, millions of migrant laborers found themselves out of work, penniless, and far from home. In the following weeks, these people hit the road en masse, often walking alongside highways for days with their children and meager possessions on their shoulders, backs, and heads, returning to their villages. Now, as India starts to reopen, those millions are reluctant to go back to cities until they can be certain there’s work. Nirmit Parikh says he can help. Parikh, a 32-year-old Apple Inc. alum with an MBA from Stanford, has created Apna, which he envisions as a sort of LinkedIn for non-English-speaking, nonaffluent Indians. When these people move to the cities, they typically find work via small-time employment agencies or on street corners crowded with men and women waiting for someone to hire them for a few hundred rupees a day. With Apna, job seekers enter their name, age, and skills to generate a virtual “business card” that’s passed out to employers in Bangalore, Delhi, Mumbai, and Pune, with more cities on the way. “A digital business card is a confidence booster for many who’ve only seen their super bosses carry business cards,” Parikh says. “We want to give millions of bottom-of-pyramid workers a career path.” LIVE ON BLOOMBERG Watch Live TVListen to Live Radio Video Player is loading. Play Video Play Unmute Current Time 0:00 / Duration 0:00 Loaded: 0% 0:00 Progress: 0% Stream Type LIVE Remaining Time -0:00 Playback Rate 1x Chapters * Chapters Captions * captions settings, opens captions settings dialog * captions off, selected Fullscreen This is a modal window. Beginning of dialog window. Escape will cancel and close the window. 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