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APPLE ALUM BUILDS APP TO HELP MILLIONS IN INDIAN SLUMS FIND JOBS

Apna aims to help migrant laborers from rural areas find jobs in cities.

Migrants workers wait in line to register for rail transportation in Bangalore,
India, to return home after the government eased a nationwide lockdown against
the spread of Covid-19.

Photographer: Manjunath Kiran/AFP/Getty Images
By

Saritha Rai

+Follow
August 14, 2020 at 4:01 AM GMTUpdated onAugust 14, 2020 at 7:11 AM GMT


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India’s cities are home to millions of low-skilled workers—drivers, masons,
deliverymen, and others—who hail from villages hundreds of miles away. These
people crowd into shantytowns and slums, scratching out a living on the margins
with virtually no safety net. So when India went into lockdown in March,
millions of migrant laborers found themselves out of work, penniless, and far
from home. In the following weeks, these people hit the road en masse, often
walking alongside highways for days with their children and meager possessions
on their shoulders, backs, and heads, returning to their villages. Now, as India
starts to reopen, those millions are reluctant to go back to cities until they
can be certain there’s work. Nirmit Parikh says he can help.

Parikh, a 32-year-old Apple Inc. alum with an MBA from Stanford, has created
Apna, which he envisions as a sort of LinkedIn for non-English-speaking,
nonaffluent Indians. When these people move to the cities, they typically find
work via small-time employment agencies or on street corners crowded with men
and women waiting for someone to hire them for a few hundred rupees a day. With
Apna, job seekers enter their name, age, and skills to generate a virtual
“business card” that’s passed out to employers in Bangalore, Delhi, Mumbai, and
Pune, with more cities on the way. “A digital business card is a confidence
booster for many who’ve only seen their super bosses carry business cards,”
Parikh says. “We want to give millions of bottom-of-pyramid workers a career
path.”

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