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Advertisement Morningstar brands and products Company * Portfolio * Tools * Sections * Markets * Funds * ETFs * Stocks * Bonds * Investing Ideas * Home * Tools * Portfolio * Watchlists * Screener * Chart * Rating Changes * Sections * Markets * Funds * ETFs * Stocks * Bonds * Investing Ideas * Help * What’s New * Products for Investors * All Products and Services 1. Home 2. Financial Advisors FINANCIAL ADVISORS FEATURED HOW TO TALK TO YOUR CLIENTS ABOUT THE ELECTION Sheryl Rowling Nov 1, 2024 7 KEY YEAR-END TAX STRATEGIES TO SAVE CLIENTS MONEY Sheryl Rowling Oct 31, 2024 SMALL WINS CAN ADD UP TO LONG-TERM INVESTING SUCCESS. JUST ASK ROGER FEDERER Danny Noonan Oct 28, 2024 HOW TO HELP CLIENTS EMBRACE THE USE OF AI IN FINANCIAL DECISIONS Samantha Lamas and Ryan O. Murphy, Ph.D. Oct 25, 2024 RISKY PLAY: TRADING PLATFORMS ARE GAMING INVESTORS INTO BAD DECISIONS Nicki Potts and Samantha Lamas Oct 24, 2024 FINANCIAL ADVISOR TOPICS FINANCIAL PLANNING View All * HOW ILLNESS CAN CHANGE THE WAY YOU APPROACH YOUR FINANCES Jessica Bebel Oct 20, 2024 * JONATHAN CLEMENTS: 'LIFE IS FULL OF SMALL PLEASURES' Christine Benz Oct 15, 2024 * 6 LESSONS FROM MY 6-WEEK MINI-RETIREMENT Amy C. Arnott, CFA Oct 14, 2024 * FINANCIAL PLANNING TIPS FOR THE LATINO COMMUNITY Samantha Lamas Sep 18, 2024 * REMOTE WORK: A CURSE OR A BLESSING FOR ADVISORS? Sheryl Rowling Sep 16, 2024 * TOO MANY INVESTMENT ACCOUNTS? HERE’S HOW TO REDUCE THE CLUTTER Christine Benz Aug 15, 2024 * HOW TO BRIDGE A RETIREMENT SHORTFALL Christine Benz Jul 31, 2024 * CHARLES DUHIGG: HOW TO HAVE BETTER CONVERSATIONS WITH CLIENTS Christine Benz Jul 16, 2024 * WHAT YOU CAN EXPECT FROM A FINANCIAL ADVISOR Samantha Lamas Jun 20, 2024 INVESTOR BEHAVIOR View All * ELECTION YEARS ARE PRIMED FOR FINANCIAL MISTAKES. HERE’S WHAT YOU CAN DO ABOUT IT Danielle Labotka Nov 1, 2024 * ARE YOU MAKING THESE INVESTING MISTAKES AHEAD OF THE 2024 ELECTION? Samantha Lamas Oct 31, 2024 * HOW TO SPOT A MARKET BUBBLE Christine Benz Oct 30, 2024 * JEREMY GRANTHAM: THE BIGGER THE NEW IDEA, THE MORE THE MARKET BECOMES OVERPRICED Christine Benz Oct 8, 2024 * WHY DO CLIENTS THINK ADVISORS ARE VALUABLE? Danielle Labotka Aug 27, 2024 * WANT TO RETIRE EARLY? HERE’S HOW TO START YOUR FIRE JOURNEY Jessica Bebel Aug 25, 2024 * JACKIE CUMMINGS KOSKI: LATE STARTERS CAN STILL FIND FIRE Christine Benz Aug 20, 2024 * A KEY TO SURVIVING THE GLOBAL MARKET SELLOFF: BE LAZY Samantha Lamas Aug 5, 2024 * 3 ESSENTIAL CONVERSATIONS THAT CAN TRANSFORM CLIENT INTERACTIONS Dawn Rescigno Jul 18, 2024 MORE FOR FINANCIAL ADVISORS WHAT INVESTORS TOLD US THEY WANT FROM ADVISORS How advisors can serve two distinct groups—wealthy clients and young investors. Sheryl Rowling Oct 24, 2024 HOW TAX-MANAGEMENT OPTIONS ARE EXPANDING Firms are leveraging the technology used for direct indexing to make your portfolio more tax-efficient. Jason Kephart Oct 17, 2024 5 CONCERNS INVESTORS HAVE ABOUT GENERATIVE AI IN FINANCIAL ADVISING—AND WHAT TO DO ABOUT THEM How advisors can incorporate generative AI and keep clients comfortable. Danielle Labotka Oct 16, 2024 DOES TOLERANCE FOR RISK CHANGE IN RETIREMENT? Do advisors need a new risk-tolerance tool to help their clients in decumulation? Nicki Potts Oct 15, 2024 DON’T MAKE THESE MISTAKES WITH GENERATIVE AI IN YOUR PRACTICE Investors think that generative AI has value—if advisors use it right. Samantha Lamas Oct 9, 2024 3 STEPS TO UNCOVERING YOUR TRUE FINANCIAL GOALS A process to help you identify what really drives you. Samantha Lamas and Ryan O. Murphy, Ph.D. Sep 23, 2024 WHAT’S NEXT FOR THE MARKETS AND ECONOMY AFTER THE FED RATE CUT? For investors with a time horizon beyond a few years, even Fed decisions can amount to just noise. Danny Noonan Sep 18, 2024 FINANCIAL PLANNING TIPS FOR THE LATINO COMMUNITY Wealth advisor Catalina Franco-Cicero discusses the unique challenges facing Hispanic households and how to help mitigate them. Samantha Lamas and Catalina Franco Cicero , MS, CFP®, CTS™ Sep 18, 2024 THE NUMBER ONE WAY AMERICANS ARE BECOMING MILLIONAIRES The best investing may not always be thrilling. Danny Noonan Sep 16, 2024 REMOTE WORK: A CURSE OR A BLESSING FOR ADVISORS? Establishing clear guidelines key to building a successful work model for employees. Sheryl Rowling Sep 16, 2024 WHEN YOU SHOULD INVEST MORE IN ALTERNATIVES Innovation and lower fees make alternatives a better option for retail investors. Larry Swedroe Sep 11, 2024 CHINA TECH STOCKS: INVESTOR FEARS COULD BRING OPPORTUNITY China’s past performance has painted a bleak picture of the future that may not be accurate. Danny Noonan Sep 4, 2024 WHY DO CLIENTS THINK ADVISORS ARE VALUABLE? Investors value advisors who attend to their financial and human needs. Danielle Labotka Aug 27, 2024 WHAT’S BEHIND STARBUCKS’ BEST TRADING DAY EVER How a simple change reversed negative market sentiment. Danny Noonan Aug 16, 2024 WHY INVESTORS MISSED OUT ON 15% OF TOTAL FUND RETURNS And six ways that you can try to close the gap. Jeffrey Ptak, CFA Aug 15, 2024 BONDS RECLAIM THEIR DEFENSIVE STATUS The recent stock slide proved the diversification value of bonds. Danny Noonan Aug 13, 2024 THESE MAJOR COMPANIES AREN’T WORRIED ABOUT ELECTION OUTCOMES While consumers are becoming more discerning about the future, many companies are doing the exact opposite. Danny Noonan Aug 12, 2024 9 CHARTS ON WHAT’S HAPPENING WITH THE MARKET This month: the small-cap rotation, looming Fed-rate cuts, and cash on the move. Danny Noonan Aug 8, 2024 RISK CAPACITY IS MORE THAN JUST A TIME FRAME Without a destination, you’ll likely hit disappointment. Nicki Potts and Ryan O. Murphy, Ph.D. Aug 5, 2024 WHAT IS THE FED’S TSP MUTUAL FUND WINDOW GOOD FOR? With its $150 annual fees, for many workers, not much. Janet Yang Rohr, CFA Aug 5, 2024 FEATURED CONTRIBUTORS * Sheryl Rowling Editorial Director, Financial Advisor * Samantha Lamas Senior Behavioral Insights Researcher * Denise Appleby Contributing Author * Danielle Labotka Behavioral Scientist (Saving & Retirement) * Laura Lallos Managing Editor, Morningstar Magazine * Jerry Kerns Editor in Chief, Morningstar magazine. PRODUCTS FOR ADVISORS More * Advisor Workstation A powerful suite of capabilities designed to help financial advisors deliver great advice at scale. * Morningstar Managed Portfolios Our broad lineup of portfolios is designed to help your clients’ needs at each stage of their lifetimes. * Morningstar Office A fully integrated practice and portfolio management platform for RIA firms. * Morningstar Wealth Platform An intuitive wealth management platform to power your business. ADDITIONAL RESOURCES * Advisor Digest Every Tuesday and Thursday, get Morningstar’s essential reading for financial professionals. * Morningstar Investment Research Expert analysis from 100+ global researchers on securities, funds, markets, and portfolios. * Morningstar Magazine The magazine of independent research for the world’s financial professionals. SPONSOR CENTER Transparency is our policy. Learn how it impacts everything we do Read More Transparency is how we protect the integrity of our work and keep empowering investors to achieve their goals and dreams. And we have unwavering standards for how we keep that integrity intact, from our research and data to our policies on content and your personal data. We’d like to share more about how we work and what drives our day-to-day business. HOW WE MAKE MONEY We sell different types of products and services to both investment professionals and individual investors. These products and services are usually sold through license agreements or subscriptions. Our investment management business generates asset-based fees, which are calculated as a percentage of assets under management. We also sell both admissions and sponsorship packages for our investment conferences and advertising on our websites and newsletters. HOW WE USE YOUR PERSONAL DATA How we use your information depends on the product and service that you use and your relationship with us. We may use it to: * Verify your identity, personalize the content you receive, or create and administer your account. * Provide specific products and services to you, such as portfolio management or data aggregation. * Develop and improve features of our offerings. * Gear advertisements and other marketing efforts towards your interests. To learn more about how we handle and protect your data, visit our privacy center. HOW WE APPROACH EDITORIAL CONTENT Maintaining independence and editorial freedom is essential to our mission of empowering investor success. We provide a platform for our authors to report on investments fairly, accurately, and from the investor’s point of view. We also respect individual opinions––they represent the unvarnished thinking of our people and exacting analysis of our research processes. Our authors can publish views that we may or may not agree with, but they show their work, distinguish facts from opinions, and make sure their analysis is clear and in no way misleading or deceptive. To further protect the integrity of our editorial content, we keep a strict separation between our sales teams and authors to remove any pressure or influence on our analyses and research. Read our editorial policy to learn more about our process. 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