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ABOUT RULE.

The Rule team is a blend of customer service and software engineering
obsessives, who live and breathe in-store marketing with over 100 years’
combined experience in the sector.



The team have worked with many of the major players in the POS industry, and
have led some of the biggest agency side accounts in Europe servicing brands
such as Sainsbury’s, M&S, Whitbread, Holland & Barrett, Wilko and more.


JACK ROSSITER

Director

Jack has led customer service teams for some of the biggest retail POS agency
side accounts in Europe servicing brands such as Sainsbury’s, Whitbread and
Holland & Barrett.

WHAT JACK HAS TO SAY ABOUT RULE:

“Most retailers have their marketing brief data sitting in their internal
systems. With Rule now we can harness this to automate the production of content
and distribution to the relevant marketing channels.


Rule is a truly game-changing platform that is enabling retail marketing teams
to become self-sufficient, and activate campaigns faster with greater accuracy.”

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JAMES BENCH

Technical Services Director

Past achievements include automating store-specific allocations and artwork of
price labels for several prominent UK retailers to facilitate 500,000 prints in
a 48hr turnaround, and technologically enabling a POS logistics operation that
despatched up to 20,000 store specific parcels per day.

WHAT JAMES HAS TO SAY ABOUT RULE:

"We felt a driving need to revolutionise the fundamentals of how campaigns are
briefed and allocated, so we set about creating Rule - a user-obsessed tool that
gives marketers the power and flexibility to get POS exactly where they need it,
without jumping through hoops.”

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SEAN COSTLEY

Director

Sean has worked with a number of the major players in the POS industry leading
accounts for retailers such as M&S, Sainsbury's TU Clothing and more.

WHAT SEAN HAS TO SAY ABOUT RULE:

"It’s true that it has taken over 100 years of combined experience to build Rule
in circa 3 years. We have used all of our creativity to make the most complex
logical challenges beautifully simple for any marketer, I truly believe that.


Designing a solution that delivers a result, but that no one wants to use would
have been a disaster - we had to build something that anyone in this industry
would see, understand, and immediately want to use, and the results would
inevitably follow. That was the brief we gave ourselves.

Rule has been built from the ground up, and considers the time pressures
everyone in the supply chain is under. Speed, usability, accuracy have been at
the heart of every decision throughout development, and the result is a feature
rich platform we are immensely proud of.

Rule is way more than automated campaign briefing and distribution for marketing
teams - it considers all of the teams around the marketer and how these teams
collaborate in reality.

It considers the needs and wants of the agencies that we work with, the print
manufacturers, critical planning, when artwork is required, instant pricing,
invoicing, financial reporting and more. It considers who needs what and when.
It considers how marketers have to update their internal stakeholders and the
types of information they need.


The reactions from our customers absolutely verify our approach and methodology
& they love the platform. I would go as far as to say it’s a competitive
advantage to any retailer, brand, print manager, agency or printer that is using
it - everyone in the supply chain will feel the benefits."


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JOE ROSSITER

Director

In Joe's previous role he led a production services team that managed the
manufacture and sourcing of over £70m of POS per annum.

WHAT JOE HAS TO SAY ABOUT RULE:

"The same challenges come up over and over again. Each retailer has their own
nuance, but the essential challenge is the same.

We found ourselves solving each individual allocation challenge in isolation and
learned that there were common skills that could be adapted. Years of this type
of problem solving culminated in a mix of techniques that we felt we could
amalgamate into one solution.

Rule is the product of many years of experience gained across many different
customers - all of our different skills and techniques went into the mixing bowl
to create a visionary tool that vastly reduces the time and risk involved in
retail marketing campaigns for every user that engages with it.

The reaction has been great to see - every person who sees the system has
several 'wow' moments which really shows us how transformational the tool is.

At one point I had a team of 50+ people processing this type of work and I
really wish I had had Rule available to me - our output would have gone through
the roof!"

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CASE STUDIES

See how some of the world's biggest retailers are benefitting from Rule.


RETAIL MARKETING MADE SIMPLE.

“Rule has transformed the way we build in-store marketing campaigns at Post
Office.”
View the case study



POWERED UP MARKETING.

Rule is the collaborative platform that has supercharged this Netherlands &
Belgium based supermarket’s in-store marketing campaigns.
View the case study



ACTIVATE FASTER.

Using Rule, campaigns are briefed and allocation lists are produced 600% faster
than before, removing days from the activation lead time for this UK
supermarket.
View the case study



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