unhashed.io Open in urlscan Pro
216.10.241.193  Public Scan

Form analysis
1 forms found in the DOM

Name: New Form — POST

<form class="elementor-form" method="post" name="New Form">
  <input type="hidden" name="post_id" value="20">
  <input type="hidden" name="form_id" value="8aba34f">
  <input type="hidden" name="referer_title" value="">
  <input type="hidden" name="queried_id" value="20">
  <div class="elementor-form-fields-wrapper elementor-labels-above">
    <div class="elementor-field-type-text elementor-field-group elementor-column elementor-field-group-name elementor-col-100 elementor-field-required elementor-mark-required">
      <label for="form-field-name" class="elementor-field-label"> Name </label>
      <input size="1" type="text" name="form_fields[name]" id="form-field-name" class="elementor-field elementor-size-sm  elementor-field-textual" placeholder="Name" required="required" aria-required="true">
    </div>
    <div class="elementor-field-type-email elementor-field-group elementor-column elementor-field-group-email elementor-col-100 elementor-field-required elementor-mark-required">
      <label for="form-field-email" class="elementor-field-label"> Email </label>
      <input size="1" type="email" name="form_fields[email]" id="form-field-email" class="elementor-field elementor-size-sm  elementor-field-textual" placeholder="Email" required="required" aria-required="true">
    </div>
    <div class="elementor-field-type-textarea elementor-field-group elementor-column elementor-field-group-message elementor-col-100">
      <label for="form-field-message" class="elementor-field-label"> Message </label>
      <textarea class="elementor-field-textual elementor-field  elementor-size-sm" name="form_fields[message]" id="form-field-message" rows="4" placeholder="Message"></textarea>
    </div>
    <div class="elementor-field-group elementor-column elementor-field-type-submit elementor-col-100 e-form__buttons">
      <button type="submit" class="elementor-button elementor-size-sm">
        <span>
          <span class=" elementor-button-icon">
          </span>
          <span class="elementor-button-text">Send</span>
        </span>
      </button>
    </div>
  </div>
</form>

Text Content

Skip to content
 * Home
 * About Us
 * Contact Us

Menu
 * Home
 * About Us
 * Contact Us

Web3 marketing that grows your brand. ORGANICALLY

We take a content first approach and amplify your brand presence to turn
strangers into paying users.

Book Consultation



Web3 organic marketing:
The way it’s supposed to be done.


GET CLARITY ON PRODUCT MESSAGING

Stop changing your website copy all the time. Understand what’s your
differentiator in the market, the category you should anchor to, and how best to
communicate it to your audience.


GET CLARITY ON PRODUCT MESSAGING

Stop changing your website/ presentation deck/ whitepaper copy all the time.
Understand what’s your differentiator in the market, the category you should
anchor to, and how best to communicate it to your community.


WORK WITH WEB3 NATIVE CONTENT STRATEGISTS & MARKETERS

Ditch traditional web2 agencies that don’t understand the constantly evolving
web3 space. Hire a team that knows the industry in and out and has a proven
track record of working with leading web3 brands.




TAKE A DISTRIBUTION FIRST PHILOSOPHY

Break out of the chicken-egg problem. No content, no reach. No reach equally
means your content wouldn’t work.  Use our curated researcher (KOL) network,
newsletters, and journalists to break out of that cycle and get the biggest bang
for every buck.


REMOVE UNPREDICTABILITY FROM YOUR ORGANIC MARKETING GOALS

Find marketing gaps in your niche and create content with KPIs and goals in
mind. Balance long term goals and short term traction with web3 marketing
experts that know when to focus on what.





WELL-KNOWN WEB3 BRANDS CHOOSE
UNHASHED FOR THEIR CONTENT NEEDS




OUR APPROACH


STRATEGY

Create a bespoke editorial calendar that meets your business goals with macro
level storytelling, SEO keywords, and product updates/ announcements coming
along the way.

Check out ‘tokenization-as-a-service’ (our Client Dibbs owns the key term); or
the Bitcoin Pizza story of Ledger; or the Smart contract wallets topic of
Thirdweb doing the rounds on Twitter.


EXECUTION

Write content that’s a healthy balance of TOFU (blog posts, social media,
whitepapers, lead magnets, whitepapers) MOFU (guides, newsletters, product
documentation) and BOFU content (case studies, customer stories, demo videos).


STRATEGY

Create a bespoke editorial calendar that meets your business goals (encapsulates
your brand ethos and market positioning) with SEO keywords, thought leadership
topics, and product updates coming along the way.




EXECUTION

Take a full-funnel approach where you execute content in a way that it’s a
healthy balance of TOFU (blog posts, social media, whitepapers, lead magnets)
MOFU (guides, newsletters, product documentation) and BOFU content (case
studies, customer stories, demo videos)

 

Go to the official website of Dfinity (Internet Computer Blockchain) and check
out all their case studies—we interviewed all the devs building on ICP to work
on that; or take a look at the Merkle Science industry reports or Aleo’s
website. 


DISTRIBUTION

Leverage our curated group of researchers, journalists,  and newsletter partners
to distribute brand content to your target community. We’ll help you
strategically execute content in a way that best aligns with the macro narrative
in the market. 

Google ‘Account Abstraction’ ‘Zk rollup projects’ ‘Optimistic rollups’ ‘what is
layer1’ ‘Flash loans’ ‘web3 wallets’ or any few key terms in the industry—you’ll
see our bylines in the top ranking articles.


DISTRIBUTION

Strategize how content will be distributed to your target audience. This isn’t
just repurposing after content has been written but also carefully choosing
topics that are likely to be picked up by the algorithm.




OPTIMIZATION

Content is not a once done and over thing. You need to set KPIs and use data to
double down on what’s working and use that traction to draw attention to the
content pieces that aren’t (working.)




OPTIMIZATION

Content is not a once done and over thing. You need to set KPIs and use data to
double down on what’s working and use that traction to draw attention to the
content pieces that aren’t (working.)


OPTIMIZATION

Organic content is not a once done and over thing. You need to set KPIs and use
data to double down on what’s working and use that traction to draw attention to
the content pieces that aren’t (working.)

Look into the ‘No Blueprint Podcast’—we’ve worked on Dominik Karaman’s LinkedIn
to help him create killer content and build thought leadership in the industry
(we started working with him when he had just started out on LinkedIn)


GOVERNANCE

When your marketing reaches a particular scale, you need a tech stack to
organize, manage (govern), and collect data from your campaigns to tell you what
to do more of/ change strategy accordingly.

Domain authority impacts your content more than you know. We’ve worked with all
our clients to improve their internal links, set up their CMS, and establish a
structured process around publishing content.





OUR ORGANIC MARKETING HAS ALL THE 5 ELEMENTS MENTIONED ABOVE. 

But Unhashed serves different purposes for different clients.

For some clients, we do the process end to end from strategy to governance.

For others, we’re just a group of freelance experts who do top quality
marketing—the team takes care of the strategy and sets up the KPIs on their
own. 


HOW IT WORKS?

WE DEPLOY A POINT BASED SYSTEM FOR EVERY RETAINER THAT YOU SIGN UP.

OUR FEES ARE CONVERTED INTO POINTS THAT CAN BE USED AGAINST THE DIFFERENT
SERVICES WE HAVE.

LET’S SAY YOU SIGN UP FOR $5000 WITH US AND EACH $100 IS 1 POINT.

THERE COULD BE 3 POINTS FOR EMAILS, 5 FOR LANDING PAGES, 10 POINTS FOR EVERY
PRODUCT PLACEMENT IN OUR NEWSLETTER DISTRIBUTION NETWORK.

THIS KEEPS OUR ENGAGEMENT MORE FLEXIBLE.

ALSO, IT ALLOWS OUR CLIENTS TO USE ALL OUR SERVICES WITHOUT FEELING RESTRICTED
WITH THE PROJECT SCOPE THEY SIGNED UP FOR.

IT’S A WIN-WIN FOR BOTH PARTIES AND HONESTLY, JUST MORE FUN





ARE WE A GOOD FIT?

UNHASHED DOESN’T WORK ON ONE-OFF PROJECTS.

Creating any campaign requires a thorough understanding of the products and its
customers. You need time and attention for that.

THAT’S WHY, WE ONLY DO RETAINERS FOR A MINIMUM OF 3 MONTHS

We are happy to do a trial for a month before we sign a contract but the
expectation is that of a retainer at the end of it.

WE’RE NOT JUST ANOTHER VENDOR IN THE MARKET

You should only work with us if you want partners who can help you get more
traction and help you achieve your business goals


WE LET OUR WORK DO THE TALKING

Previous
Next


Results we delivered

Bondex is a decentralized talent marketplace that democratizes professional
networking and hiring. It aligns the interests of job seekers and employers, and
incentivizes user engagement by rewarding users for completing meaningful
actions.

They wanted to leverage Unhashed’s expertise to grow their community and get
more eyeballs on their token launch. So, Unhashed crafted comprehensive email
sequences, strategic announcements, and engaging tweet threads designed to gain
traction for the project and token.

Our strategy significantly increased the number of active and engaged users, and
ensured that Bondex stays on top of their users’ minds to drive higher interest
in the $BDXN token and the project itself.

16,400+

New active subscribers

25%

Email open rate

16,000+

Reads on Medium



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



At the start of the 2020 bull market, the largest crypto hardware wallet company
Ledger decided to go all in on their digital strategy to expand their user base
beyond pro crypto users. Inconsistent content and no clear strategy meant
failing to acquire new customers and leaving money on the table.  

This gave birth to Ledger Academy that set out to establish the company as a
trailblazer through a series of educational, thought leadership, and brand
content. 

We helped Ledger execute on its content strategy between December 2020 and
February 2022, creating stellar content and grabbing the attention of thousands
of new crypto-curious users. Currently, we are helping Ledger’s Growth team with
their SEO initiatives.

600x

Audience reach boost

15x

Audience growth

200x

Brand mentions



Merkle Science is a predictive intelligence platform that allows crypto-native
and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and
complying with AML, KYC and CFT regulations using tech means that you’ve been
through with every detail and you educate your customers about how the process
works.  

Merkle Science onboarded Unhashed to research crypto regulations across the U.S.
and around the globe and prepare detailed documentations to ensure the company’s
clients can remain on top of the regulatory compliance matters. 

The research papers are titled “Merkle Science RegWatch: 2021 Global
Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part
1: Federal Regulators & Corresponding Regulations”

17,885

Total content views

5,962

Monthly content views

502

Content Downloads



Dom Karaman is the founder of Eekigai Labs, a creative consultancy guiding
companies through the next evolution of consumer experiences. Eekigai is
redefining relationships between brands and consumers with web3.

We worked with Dom to bootstrap his personal brand on LinkedIn, focussing on
engagement and lead generation. We developed a comprehensive LinkedIn strategy
aligned with Dom’s expectations, content preferences, and industry insights. 

Over the next eight months, we executed the strategy with high-quality
consistent content and scaled Dom’s profile to some amazing numbers that we are
damn proud of.

4029.63%

Engagement growth

49.26%

Followers growth

49.26%

Likes



thirdweb is a full-stack, open-source web3 development platform that offers
frontend, backend, and onchain tools to build complete web3 apps on every EVM
chain. Their goal was to rank higher on search results, reach a larger audience
of developers, and onboard them into discovering web3 development easily.

Unhashed created a tailored content strategy and calendar for thirdweb. This
included developing content that resonated with thirdweb’s brand voice and tone,
ensuring regular and consistent blog posts, and focusing on SEO-optimized
topics. 

As a result, thirdweb saw an amazing uptick in search rankings, organic,
traffic, and domain authority.

135+

Keywords ranked in top 3

145,390

Organic traffic

19000+

Live backlinks gained



QuickNode is a leading blockchain infrastructure and developer tooling provider
with unparalleled reliability and security. They aimed to enhance developer
education and engagement through long-form content.

Unhashed helped QuickNode with content strategy and execution, building content
pillars and clusters around major web3 development topics. We also executed a
holistic content calendar covering conceptual and actionable content, helping
developers with the needed knowledge and tools.

Our strategy signficantly boosted QuickNode’s digital footprint and authority in
the blockchain development space.

400+

Keywords ranked in top 3

401,542

Organic traffic

37000+

Live backlinks gained



Raleon is a web3 engagement and analytics platform that enables brands to
improve their growth and retention. It offers comprehensive tooling for brands
to monitor off-chain and on-chain data and set up personalized web3 marketing
campaigns.

Their priority and need were to drive organic traffic to their tooling niche
without compromising their core identity as an engagement and retention
solution.

Unhashed created an organic content strategy with long-form pillar blogs that
interlinked broad and niche terms. This approach ensured all content remained
product-led while prioritizing information and value and funneled traffic to
niche pages. This approach helped Raleon differentiate itself in the competitive
web3 marketing space.

93.6%

Monthly traffic increase

25%

Overall organic traffic increase

3,300+

Monthly website visits



Bondex is a decentralized talent marketplace that democratizes professional
networking and hiring. It aligns the interests of job seekers and employers, and
incentivizes user engagement by rewarding users for completing meaningful
actions.

They wanted to leverage Unhashed’s expertise to grow their community and get
more eyeballs on their token launch. So, Unhashed crafted comprehensive email
sequences, strategic announcements, and engaging tweet threads designed to gain
traction for the project and token.

Our strategy significantly increased the number of active and engaged users, and
ensured that Bondex stays on top of their users’ minds to drive higher interest
in the $BDXN token and the project itself.

16,400+

New active subscribers

25%

Email open rate

16,000+

Reads on Medium



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Previous
Next

Results We Delivered

Dfinity was set out to take Ethereum’s decentralized world to the next level
with the Internet Computer that set out to create the infrastructure for the
decentralized internet.  

However, replacing the current version of the internet meant that they had to
define how their ecosystem worked and help developers build on the platform.

Dfinity hired us to interview teams building innovative decentralized
applications on the Internet Computer and write content targetted toward showing
the potential of the blockchain and how it enables a wide range of innovative
solutions. 

500+

Developers building

250,000+

Users

$2.1 billion

Total volume locked


Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



At the start of the 2020 bull market, the largest crypto hardware wallet company
Ledger decided to go all in on their digital strategy to expand their user base
beyond pro crypto users. Inconsistent content and no clear strategy meant
failing to acquire new customers and leaving money on the table.  

This gave birth to Ledger Academy that set out to establish the company as a
trailblazer through a series of educational, thought leadership, and brand
content. 

We helped Ledger execute on its content strategy between December 2020 and
February 2022, creating stellar content and grabbing the attention of thousands
of new crypto-curious users. Currently, we are helping Ledger’s Growth team with
their SEO initiatives.

600x

Audience reach boost

15x

Audience growth

200x

Brand mentions



Merkle Science is a predictive intelligence platform that allows crypto-native
and Web3 businesses to mitigate risk and manage compliance. Preventing fraud and
complying with AML, KYC and CFT regulations using tech means that you’ve been
through with every detail and you educate your customers about how the process
works.  

Merkle Science onboarded Unhashed to research crypto regulations across the U.S.
and around the globe and prepare detailed documentations to ensure the company’s
clients can remain on top of the regulatory compliance matters. 

The research papers are titled “Merkle Science RegWatch: 2021 Global
Cryptocurrency Regulatory Review” and “A Guide to U.S. Crypto Regulations | Part
1: Federal Regulators & Corresponding Regulations”

17,885

Total content views

5,962

Monthly content views

502

Content Downloads



Alchemy is a SaaS product that helps Web3 developers with tools to build and
scale their dApps.

Up until 2022, Alchemy had a strong social brand that drove the majority of the
business for the company. 

But when their new SEO lead, Brady Werkheiser joined and encouraged the team to
look into the SEO opportunity lurking, Alchemy was ready to go.

The team collaborated with Unhashed to turn some very brain-heavy topics into
compelling content that ranked on SERPs and attracted more devs to their
products.

65,500+

Organic monthly traffic

102,800+

Monthly content views

24,000+

Ranking keywords 



When the largest crypto on-ramp platform Moonpay decided to increase their
exposure to new crypto users, guess who they decided to reach out to? Unhashed.

We helped the billion dollar tech giant strategically plan their content pieces,
build the product story into every content piece, and optimize for the keywords
that had the highest ROI. 

Just four months later, Moonpay’s content ranks as the featured snippet on
Google for multiple crucial Web3 keywords. Further, their organic search drove
32.8% of the traffic on the homepage. Our content assets were viewed ~79K times
every month and ranked for 38,065 organic keywords in the space.

79,036

Monthly content views 

38,065

Organic keywords 

32.8%

Leads (Organic search)



Dfinity was set out to take Ethereum’s decentralized world to the next level
with the Internet Computer that set out to create the infrastructure for the
decentralized internet.  

However, replacing the current version of the internet meant that they had to
define how their ecosystem worked and help developers build on the platform.

Dfinity hired us to interview teams building innovative decentralized
applications on the Internet Computer and write content targetted toward showing
the potential of the blockchain and how it enables a wide range of innovative
solutions. 

500+

Developers building

250,000+

Users

$2.1 billion

Total volume locked


Poolz is a decentralized launchpad offering everyone the opportunity to be an
early investor in the most innovative projects in Web3 and Metaverse space. In
2020, while Poolz was building its MVP, the team wanted investors to commit
their cash towards the product and to attract projects that would be listed on
the platform after the raise.

Unhashed helped the team create their white paper, pitch deck, and web copy that
outlined the business at a high level and built the case for why the project was
worth investing in. 

The result? Poolz’s private round was oversubscribed by 25x, and Poolz decided
to raise $1M in return for its native POOLZ tokens. The platform has since
helped 91 innovative Web3 projects raise a combined total of $16 million through
public offerings. 

$1 million

Private round funding

$16+ million

Funds raised for IDOs

91

Projects funded



Previous
Next


READY TO SCALE?

Name
Email
Message
Send



FREQUENTLY ASKED QUESTIONS (FAQS)

WHAT DOES THE TEAM LOOK LIKE?

Every client that starts with Unhashed gets a client manager assigned with team
members who work dedicatedly for that client. We have a set client onboarding
process on Slack where the team members are assigned the project and added to
the channel.

DOES UNHASHED OUTSOURCE WORK TO FREELANCERS?

All employees at Unhashed work full-time and have been with the company (and in
web3) for a long time. We DO NOT outsource work to any external contractors or
freelancers outside of the company.

CAN UNHASHED HELP ME WITH SOCIAL MEDIA?

Unhashed specializes in long form organic content marketing. We have two clients
for whom we manage social media. However, that’s not the team’s forte.

Enabling mass web3 adoption with organic content 

Twitter Linkedin Telegram
Quick Links
 * About Us
 * Contact Us
 * Blog

© 2023 – All Rights Reserved