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Skip to content * Home * Cookies * Privacy Policy Marketing MEASURING NEW CUSTOMER ACQUISITION AND LOYALTY: BEST OF THE MARTECHBOT July 16, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from MarTech embedded on top of ChatGPT. The editors of MarTech selected this response for Read more… -------------------------------------------------------------------------------- Marketing UBERFLIP ACQUIRED BY PATHFACTORY PathFactory today acquired the well-known content experience platform Uberflip in a stock-for-stock transaction. PathFactory is a Canada-based content intelligence platform serving B2B go-to-market teams by building AI-powered content journeys based on real-time analysis of prospect behavior. Co-founded by Yoav Schwartz Read more… -------------------------------------------------------------------------------- Marketing A ROADMAP TO MARTECH STACK MATURITY Maturing a martech stack is a critical yet often overlooked aspect of marketing technology management. While marketers frequently focus on executing immediate projects, their technology ecosystem’s long-term health and effectiveness require ongoing attention and strategic development. The building blocks of Read more… -------------------------------------------------------------------------------- Marketing AI FUELS INVESTMENT SURGE IN Q2 AMID SLOWDOWN IN NEW PRODUCTS CabinetM’s Q2 2024 Martech Innovation Report reveals a surge in martech investments to $10.8 billion, despite a 31% year-over-year decrease in new product announcements. New products. We are once again seeing a steady uptick in new products since the end Read more… -------------------------------------------------------------------------------- Marketing TARGET AUDIENCES PRECISELY TO MAXIMIZE REACH AND REDUCE SPEND BY EDNA CHAVIRA Imagine a world where your marketing message finds its perfect match. No wasted effort, no aimless casting of a net. Your ideal audience, captivated. This isn’t a dream. It’s Connected TV (CTV) advertising. Picture television’s massive reach, sharpened to a Read more… -------------------------------------------------------------------------------- Marketing BLACK WOMEN FOUNDERS HAVE TO KEEP PUSHING Entrepreneur and author Octavia Goderema When it comes to securing funding for a tech startup, we all know the depressing statistics. Men do better than women, white men do better than Black men, they both do better than Black women, Read more… -------------------------------------------------------------------------------- Marketing THE LATEST JOBS IN MARTECH Every week, we feature fresh job listings for martech-ers, so make sure to bookmark this page and check back every Friday. If you’re looking to hire, please submit your listing here — please note: We will not post listings without Read more… -------------------------------------------------------------------------------- Marketing WHY BRAND TRUST IS DECLINING AND HOW MARKETERS CAN EARN IT BACK Brand trust is on the decline. The combination of rapidly emerging technologies, an abundance of misinformation and unethical data use is putting consumers on edge. The trust metrics are proof. Only 30% of consumers trust companies highly, and only 61% Read more… -------------------------------------------------------------------------------- Marketing SALESFORCE’S SUMMER 2024 RELEASE FEATURES TIME-SAVING ENHANCEMENTS Salesforce’s Summer 2024 releases will help teams work smarter, with new product innovations built on data, AI, CRM and trust. This edition’s enhancements save time for businesses and improve the end-user experience with better search results, individualized personalization and more. Read more… -------------------------------------------------------------------------------- Marketing LINKEDIN’S AI AD TOOL TO LAUNCH GLOBALLY THIS FALL LinkedIn is preparing to roll out Accelerate, its AI-driven campaign tool, to all advertisers globally by early fall. It was originally made available in October 2023 to selected North American advertisers, but by the time of Cannes Lions in June Read more… -------------------------------------------------------------------------------- POSTS NAVIGATION Older posts Search Search RECENT POSTS * Measuring new customer acquisition and loyalty: Best of the MarTechBot * Uberflip acquired by PathFactory * A roadmap to martech stack maturity * AI fuels investment surge in Q2 amid slowdown in new products * Target audiences precisely to maximize reach and reduce spend by Edna Chavira RECENT COMMENTS 1. A WordPress Commenter on Hello world! ARCHIVES * July 2024 CATEGORIES * Marketing * Uncategorized Site Title, Some rights reserved. Terms of Use - Privacy Policy WordPress Di Blog Theme