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3 REASONS YOUR MARTECH STACK IS UNDERUTILIZED - AND WHAT TO DO ABOUT IT

MarTech utilization has hit an all-time low this year with marketing departments
using only 33% of their current capabilities (down from 42% in 2022 and 58% in
2020), according to a Gartner study.

And it’s a huge drain on their budgets. The same study estimated that MarTech
underutilization could cost companies with a revenue size of $250 million up to
$4 million - an extravagance resource-strapped marketing teams cannot afford.

But why is it so hard for marketing departments to leverage the full power of
their MarTech stacks - and what can they do about it?







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