cocacoladrivethru.theforce.cc Open in urlscan Pro
54.194.41.141  Public Scan

Form analysis
0 forms found in the DOM

Text Content

THE FORCE - New media agency

CONFIDENTIAL - 2023


Your browser does not support Canvas element


THE FORCE +

‍

THE FORCE - New media agency

CONFIDENTIAL - 2023

THE FORCE

The Force is an agency and producer of art and technology that explores expanded
narratives. We connect technology and culture to take consumers to new places.
From live events and reality gamification to immersive environments, The Force
is an invitation to the unexpected. With more than ten years of experience in
Brazil, North America, and Europe, we carry out projects from conception to
execution, having in our portfolio actions developed for globally relevant
brands, as well as cultural institutions and other organizations. With a global
network of creatives, strategists, and producers, The Force's trajectory
explores projects that involve artificial intelligence, interactivity,
generative content, and augmented reality, always working with innovative
technologies.

CONFIDENTIAL-SET-2021

 

 

WE WORK WITH :












CONFIDENTIAL-SET-2021

 

 



THE FORCE - New media agency

CONFIDENTIAL - 2023

THE FORCE - New media agency

CONFIDENTIAL - 2023



MOOD

Contents that evoke the experience of having a Coca-Cola. Ice crystals, bubbles,
bottles, and cascades of Coca-Cola can be represented by 3D visuals, abstract
and photographic, that will create a sense of desire in the audience and remind
them of the best combo at McDonald's.

CONFIDENTIAL-SET-2021

 

 

THE FORCE - New media agency

CONFIDENTIAL - 2023

‍



OPTION 1

HOLOGRAPHIC DISPLAY

A holographic totem displays 3D digital content that, from the perspective of
cars, appears to be floating like a real hologram. Creating a sense of
three-dimensionality and inviting people to refresh themselves with a Coca-Cola.

CONFIDENTIAL-SET-2021

 

 

THE FORCE - New media agency

CONFIDENTIAL - 2023



OPTION 2

LENTICULAR PRINT

A large-scale lenticular display would be installed along the Drive-Thru route
to display a visual narrative that uses elements of Coca-Cola to evoke the
sensation of freshness and aroma of the drink.

CONFIDENTIAL-SET-2021

 

 

THE FORCE - New media agency

CONFIDENTIAL - 2023



OPTION 3

COCA-COLA PORTAL ENTRANCE

As cars enter the Drive-Thru, they pass through a portal: a physical structure
with LED panels that display Coca-Cola content. When crossed, the portal changes
its visuals and triggers the iconic sound of a cold Coca-Cola being served.

CONFIDENTIAL-SET-2021

 

 

THE FORCE - New media agency

CONFIDENTIAL - 2023

for more visit : theforce.cc






Menu

Cloud




Shop

About

Shipping & returns

Contact




Instagram

Facebook

Twitter