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 * Solutions
   
   PriceBeam RGM360 is an end-to-end Revenue Optimization Platform, offering
   unmatched value by integrating market research, internal data with AI and
   next-generation simulation and optimization tools.
   
   Predictive Research
    * Predictive Revenue Research
    * Willingness-to-Pay
    * Comparative Willingness-to-Pay
    * Value Attributes / Choice-Based Conjoint
    * Price Pack Architecture
    * Promotion Lab
    * Promotion Lab Enhanced
    * Assortment Lab
    * Core / Basic Survey
    * Ranking Analysis / MaxDiff
    * Menu-Based Conjoint
    * RGM Study
    * RGM Study - Promotion
    * RGM Study - Ultra
    * Concept Test
    * Claims Test
    * Product Variant Test
    * FAQ
   
   RGM Data Lake
    * RGM Data Lake
    * Prescriptive Analytics
    * Stakeholder Communication
    * Data Integration
    * FAQ
   
   Simulation & Optimization
    * RGM Optimizer & Simulator
    * AI: Virtual Customer Modelling
    * RGM Simulation
    * Prescriptive Optimization
    * FAQ

 * Industries & Challenges
   Industries
    * FMCGs/CPG
    * Cosmetics
    * Beverages
    * Beer, Wine & Spirits
    * Apparel
    * Home Care
    * Home Appliances
    * Food Products
    * Pet Food
    * DIY & Home Improvement
    * Consumer Services
    * Media & Publishing
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    * Memberships
   
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    * Retail
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    * Streaming
    * Consumer Electronics
    * Start-ups
    * SaaS & Software
    * Consumer Finance
    * Equity Analysis
    * Veterinary Products
    * OTC Pharmaceuticals
    * Automotive
    * Auto Aftermarket
   
   
   Pricing Challenges Solved
    * Pricing New Products
    * Brand Health & Pricing
    * M&A Pricing
    * Investment Portfolios & Pricing
    * Price Segmentation
    * Sales Team & Pricing
    * International Pricing
    * Price Optimization
    * Price Increases
    * Pricing Strategy
    * Psychological Pricing
    * Value-Based Pricing
    * Lifecycle Pricing
    * Market Launch Pricing
    * Value Communication
    * Assortment Pricing
    * Promotions & Discounts

 * Plans
    * Plans overview
    * Predictive Research Plans
    * RGM Data Lake Plans
    * RGM Optimizer Plans

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PRICING & REVENUE  OPTIMIZATION AS A SERVICE

AI-powered market insights software that generates actionable insights into
consumers' willingness-to-pay, competitive price positioning, packaging and
assortment dynamics, promotional benchmarking, and opportunities from new
product pricing.

Book a demo
Start a free trial



PRICING RIGHT, MADE EASY: ELIMINATE THE GUESSWORK

Do you have the right price for existing products or services? Do you know what
the price should be for a new product yet to be launched? Are your customers
willing to pay more for a given set of benefits? We help you with all of that.
Through pricing science we help you optimize existing as well as new prices.
introducing RGM360
 


RGM360 IS WORLD-CLASS REVENUE GROWTH MANAGEMENT SOLUTION

PriceBeam's RGM360 platform combines unique Revenue Growth insights across
price, assortment, packs, channels, consumer segments, and promotional
optimization, into a complete and holistic RGM overview. 

RGM360 includes:

 * RGM Optimizer & Simulator:
   Used in conjunction with predictive research and/or RGM Data Lake
 * Predictive Research
   Can be used stand-alone, and/or with RGM Optimizer & Simulator and RGM Data
   Lake
 * RGM Data Lake
   Can import own data, and/or with RGM Optimizer & Simulator and predictive
   research

Pricing Right
 


CONSUMER AND CUSTOMER CENTRIC

PriceBeam provides insights into what consumers and customers really think.
Using leading questioning and test techniques to capture sentiment and opinions,
PriceBeam's results are based on live market perception.

PRICING RIGHT
 


LOOK FORWARD, NOT BACKWARDS

Ever heard of software vendors who promise that they can just data mine
historical sales data and then predict what is the optimal price point is for
the future? In times when consumer perception is under constant change, with
Covid, war, inflation, channel shifts and many other factors, revenue and price
optimization should not be based solely on past data.

PriceBeam's willingness-to-pay insights are based on what the market currently
thinks and is superior in accuracy when it comes to price change optimization,
new product pricing, and market strategy development.


Pricing RIGHT
 


PRICING SCIENCE INSTEAD OF GUESSWORK

Companies report that 88% of all prices set are based on guesswork or a repeat
of what they did last year. This invariably leads to poor performance with
prices either too high or too low.

PriceBeam applies a range of scientific, quantitative methods to take the
guesswork out of pricing, from Artificial Intelligence (AI) over Choice-Based
Conjoint (CBC) analysis to sophisticated enhancements of tried-and-tested
psychological pricing techniques such as MaxDiff, Gabor-Granger, and
Newton-Smith. All built-in to our RGM360 tool with users just needing to define
target audiences and products in scope, not re-producing the scientific methods.


GET A FREE DEMO

Schedule 1:1 call with a PriceBeam expert and discover how we can solve your
pricing challenges.

Schedule meeting
MADE EASY
 


ACTIONABLE RESULTS IN DAYS. CONTINUOUS INSIGHTS AFTER THAT.

Whereas old-fashioned market research can take many weeks and months,
PriceBeam's cloud-based approach delivers truly actionable results within days.
PriceBeam's insights also don't just sit in a stale report; our customers can
run simulations and what-if scenarios against the collected market data. 


MADE EASY
 


GLOBALLY AVAILABLE AT YOUR FINGERTIPS.

Our market insights are available in 127 countries worldwide. The best part: all
you need to do is define the products and the target audience, and we take care
of the rest, from translation and recruitment to the pricing science. 


THOUGHT LEADERS IN PRICING SERIES

A series that unites industry thought leaders to discuss all aspects of Revenue
Growth Management


JULIE OXNER, ACOSTA

Catch up on our fireside chat with Julie where we go into the nitty gritty of
RGM and what drives a successful implementation.

Watch now


HOWARD LANGER, MARS

Gain valuable insights from an industry expert Howard Langer on the significance
of Revenue Growth Management (RGM) strategies and the critical role of consumer
insights in driving revenue growth.

Watch now


JOE ENRIGHT, ADVANTAGE SOLUTIONS

Catch up on our webinar on Thought Leaders in Pricing Series, featuring Joe
Enright who is a SVP of Finance, RGM at Advantage Solutions. 

Watch now


PRICING & REVENUE OPTIMIZATION CHALLENGES SOLVED

 

Pricing Managers, Revenue Growth Management teams, Marketing & Brand teams, as
well as Innovation Managers get a solution from PriceBeam that helps them with a
wealth of pricing challenges. 


NEW PRODUCT PRICING

Do you need to price a new product or service? What features make customers
willing to pay more? What is the optimal price?

LEARN MORE


PRICE OPTIMIZATION

Are you charging the right price for a product or service? Could you charge
more? Without losing overall revenue?

LEARN MORE


PRICE INCREASES

How do you implement a successful price increase? How big an increase can your
brand justify? What are customers willing to pay?

LEARN MORE


BRAND HEALTH & PRICING

What should the price be vs competition? Do customers agree with that
position/premium/discount versus the competitive alternatives?

LEARN MORE


VALUE-BASED PRICING

How much value do customers put on your products or services? What features can
command a premium price? What segments are willing to pay more?

LEARN MORE


SEGMENTATION & PRODUCT DIFFERENTIATION

Do all customer segments share the same willingness to pay? Who is willing to
pay more? Does it require product differentiation to target them?

LEARN MORE

Try PriceBeam for Free


WHY OUR CLIENTS CHOOSE US?

With PriceBeam's solutions you get extra-ordinary and immediate pay-back on your
pricing actions.

High Value

PriceBeam projects have a near-instant payback. Knowing the right price instead
of guessing means you can improve your profits quickly.

Speed

Results are available in as little as a day and never more than a few weeks,
regardless of complexity. PriceBeam's cloud platform also delivers results 24/7.

Making Pricing Easy

Our cloud-based platform is very easy to use. All you have to do is define
target market and describe the product. We handle all the details of conducting
professional market research.

Instant Access

You can access your online account at any point in time, and launch new
projects. No need for long waiting periods to get set up. Create, manage and
analyze research at your fingertips.




PRICING IN NUMBERS

88
% of companies get prices wrong
1000
% ROI on Pricebeam projects in the first 3 months
10
% Increase in net profit from 1% price improvement
Book a demo


OUR PREDICTIVE RESEARCH SUITE

PriceBeam solutions can solve different types of pricing challenges.

WILLINGNESS-TO-PAY

Research what your customers in a given market are willing to pay for a product
or service.
 
Learn more

COMPARATIVE WILLINGNESS-TO-PAY

Compare willingness-to-pay across multiple products or services, yours as well
as the competition.
 
 
Learn more

ASSORTMENT LAB

Understand differences in willing-to-pay for different assortment options and
optimize individual prices.
 
Learn more

VALUE ATTRIBUTES (CBC)

Understand what features or benefits are valued by customers, and see how it
impacts willingness-to-pay.
 
Learn more

CUSTOMER EXPERIENCE INSIGHTS

Understand customers and gain insights into overall customer attitudes.
 
Learn more

MENU-BASED CONJOINT

Optimize prices of menus and build-it-yourself products & services through
advanced conjoint simulation.
 
Learn more

PROMOTION LAB

Get insights into different promotional mechanisms and generate options for
promotional execution. Predict uplift on volume, revenue, and margin.
 
Learn more

RGM STUDY

Combine the best of both Comparative Willingness-to-Pay and Value Attributes
study types, getting a full perspective on pricing opportunities.
 
Learn more

PRODUCT VARIANT TEST

Test different product variants and find out what each variant is worth, and how
each variant makes the consumer feel along a set of variables.
 
Learn more

BASIC SURVEY

Use this study to ask your customers anything about a product, exclusively
non-pricing related.
 
Learn more

CONCEPT TEST

Test different marketing concepts for preference and value as well as validate
conceptual product ideas with real consumers.
 
Learn more

CLAIMS TEST

Test different claims for preference and value to identify the best or most
appropriate claims for a brand or product.
 
Learn more

PROMOTION LAB ENHANCED 

Test different promotional mechanisms, products, and channels to identify the
best offerings for the customer and determine which choices are the most
popular.
 
Learn more

RGM ULTRA

RGM Ultra combines three studies: Promotion Lab, Comparative Willingness to Pay,
and Value Attributes. 

Learn more

RGM PROMOTION

RGM Promotion is a unique study that brings together the insights from two
powerful components: It merges Promotion Lab and Comparative Willingness to Pay
studies.
 
Learn more

PPA STUDY

PPA study helps to understand WtP and pricing opportunities for different packs,
sizes, ingredients/contents/features and thus suggests how to optimize the packs
for Volume, Revenue and Profit.


 
Learn more


LET'S GET YOU STARTED

Book a demo with one of our PriceBeam experts and discover our platform
capabilities.

 

Book a demo


CASE STUDIES

Learn how our customers were able to solve their pricing challenges and increase
revenue.

Read more


PRICEBEAM WEBINARS

Catch up on all our webinars from topics on AI, RGM, Promotional Pricing, Market
Simulation, and much more.

Learn more
Pricing Right, Made Easy

Almost all companies struggle to price right. They use methods such as cost plus
a fixed margin. They use guesses and gut feel. They peg their price to a
competitor’s. They price themselves too low, leaving money on the table, or too
high, forsaking sales volume. They lose out on the profits they should be
earning.

PriceBeam changes all that.

With a methodology that is confirmed to be accurate in thousands of projects,
PriceBeam provides AI-powered market insights software that generates actionable
insights into consumers' willingness-to-pay, competitive price positioning,
packaging and assortment dynamics, promotional benchmarking, and opportunities
from new product pricing.

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