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Contact Sales:Phone1-800-405-0844 Does my company subscribe? Newsletter sign-up Envelope IndustriesProductsInsightsEventsPricingAbout Search Log inLogin Become a Client Become a ClientGet a DemoPricing Calendar INDUSTRIES OVERVIEW Our research focuses on the five core coverage areas below. We apply our rigorous research methodology to our reports, charts, forecasts, and more to keep our clients at the forefront of key developments and trends before they hit the mainstream. Advertising & MarketingSocial MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & RetailEcommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial ServicesBankingPaymentsFintechWealth ManagementBrowse All → GeographiesAsia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe HealthValue-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → TechnologyConnected Devices5GArtificial Intelligence (AI)Browse All → More IndustriesReal EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → All Topics LATEST ARTICLES Browse All → COST, LACK OF VERIFICATION AMONG THE MANY RETAIL MEDIA CHALLENGES Article | Jan 3, 2024 EACH GENERATION HAS DISTINCT FINANCIAL GOALS FOR 2024—AND THEY SHOULD INFORM BANKS’ TARGETED MARKETING STRATEGIES Article | Jan 3, 2024 RETAIL MEDIA WILL BE THE SOURCE OF MOST SEARCH AD SPENDING GROWTH IN THE COMING YEARS Article | Jan 3, 2024 MARKETERS EMBRACE OPTIMISM DESPITE ECONOMIC CONCERNS FOR 2024 Article | Jan 2, 2024 NEARLY A THIRD OF B2B MARKETERS ARE USING AI FOR CHATBOTS, CODING, AND DESIGN Article | Jan 2, 2024 2023 ‘UNOFFICIAL’ RETAIL AWARDS REVEAL THE YEAR’S MUST-VISIT STORE, BEST COMEBACK STORY, BEST RETAILER YOU DON’T KNOW OF YET, AND MORE Article | Jan 2, 2024 4 MORE MARKETING AND ADVERTISING PREDICTIONS FOR 2024 Article | Jan 2, 2024 MORE STREAMING VIEWERS ARE ADOPTING AD TIERS Article | Jan 2, 2024 SHOULD YOU BE USING TIKTOK FOR B2B MARKETING? Article | Jan 2, 2024 WHAT BRANDS NEED TO KNOW ABOUT LIVESTREAM COMMERCE Article | Jan 2, 2024 Explore our Research → PRODUCTS Insider Intelligence delivers leading-edge research to clients in a variety of forms, including full-length reports and data visualizations to equip you with actionable takeaways for better business decisions. Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Learn More → Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Learn More → Charts Proprietary data and over 3,000 third-party sources about the most important topics. Learn More → Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Learn More → Briefings Client-only email newsletters with analysis and takeaways from the daily news. Learn More → Analyst Access Program Exclusive time with the thought leaders who craft our research. Learn More → ABOUT INSIDER INTELLIGENCE Our goal at Insider Intelligence is to unlock digital opportunities for our clients with the world’s most trusted forecasts, analysis, and benchmarks. Spanning five core coverage areas and dozens of industries, our research on digital transformation is exhaustive. Our Story Learn more about our mission and how Insider Intelligence came to be. Learn More → Methodology Rigorous proprietary data vetting strips biases and produces superior insights. Learn More → Our People Take a look into our corporate culture and view our open roles. Join the Team → Contact Us Speak to a member of our team to learn more about Insider Intelligence. Contact Us → Newsroom See our latest press releases, news articles or download our press kit. Learn More → Advertising & Sponsorship Opportunities Reach an engaged audience of decision-makers. Learn More → Events Browse our upcoming and past events, recent podcasts, and other featured resources. Learn More → Podcasts Tune in to eMarketer's daily, weekly, and monthly podcasts. Learn More → Open Menu Menu Search Industries Advertising & Marketing Social MediaContent MarketingEmail MarketingVideoBrowse All → Ecommerce & Retail Ecommerce SalesMcommerceRetail SalesSocial CommerceBrowse All → Financial Services BankingPaymentsFintechWealth ManagementBrowse All → Health Value-Based CareDigital TherapeuticsTelehealthOnline PharmacyBrowse All → Technology Connected Devices5GArtificial Intelligence (AI)Browse All → More Industries Real EstateCustomer ExperienceB2BTravelSmall Business (SMB)Browse All → Geographies Asia-PacificCentral & Eastern EuropeLatin AmericaMiddle East & AfricaNorth AmericaWestern Europe All Topics Products Reports In-depth analysis, benchmarks and shorter spotlights on digital trends. Forecasts Interactive projections with 10k+ metrics on market trends, & consumer behavior. Charts Proprietary data and over 3,000 third-party sources about the most important topics. Industry KPIs Industry benchmarks for the most important KPIs in digital marketing, advertising, retail and ecommerce. Briefings Client-only email newsletters with analysis and takeaways from the daily news. Analyst Access Program Exclusive time with the thought leaders who craft our research. InsightsEventsLatest Articles Cost, lack of verification among the many retail media challengesEach generation has distinct financial goals for 2024—and they should inform banks’ targeted marketing strategiesRetail media will be the source of most search ad spending growth in the coming years Marketers embrace optimism despite economic concerns for 2024Nearly a third of B2B marketers are using AI for chatbots, coding, and designBrowse All → PricingAbout Our StoryMethodologyOur PeopleContact UsNewsroom User Log inEnvelope Newsletter sign-upPhone1-800-405-0844 Become a Client Close Menu Close Search EXCLUSIVE ACCESS TO THOUGHT LEADERS Insider Intelligence’s NEW Analyst Access Program now gives you direct access to the analysts behind our leading research, data and insights. Learn More Become a Client Search LATEST RESEARCH Unlock insights and trends about your target audiences with research built on vetted and transparently sourced data put through our proprietary research methodology. Arrow MARKETERS EMBRACE OPTIMISM DESPITE ECONOMIC CONCERNS FOR 2024 Article January 2, 2024 NEARLY A THIRD OF B2B MARKETERS ARE USING AI FOR CHATBOTS, CODING, AND DESIGN Article January 2, 2024 Insider Intelligence 2023 ‘UNOFFICIAL’ RETAIL AWARDS REVEAL THE YEAR’S MUST-VISIT STORE, BEST COMEBACK STORY, BEST RETAILER YOU DON’T KNOW OF YET, AND MORE Article January 2, 2024 Insider Intelligence 4 MORE MARKETING AND ADVERTISING PREDICTIONS FOR 2024 Article January 2, 2024 MORE STREAMING VIEWERS ARE ADOPTING AD TIERS Article January 2, 2024 COST, LACK OF VERIFICATION AMONG THE MANY RETAIL MEDIA CHALLENGES Article January 3, 2024 EACH GENERATION HAS DISTINCT FINANCIAL GOALS FOR 2024—AND THEY SHOULD INFORM BANKS’ TARGETED MARKETING STRATEGIES Article January 3, 2024 RETAIL MEDIA WILL BE THE SOURCE OF MOST SEARCH AD SPENDING GROWTH IN THE COMING YEARS Article January 3, 2024 SHOULD YOU BE USING TIKTOK FOR B2B MARKETING? Article January 2, 2024 Insider Intelligence WHAT BRANDS NEED TO KNOW ABOUT LIVESTREAM COMMERCE Article January 2, 2024 Arrow Featured New Upcoming Arrow EBOOK: 3 KEY TRENDS SHAPING THE ADVERTISING INDUSTRY Resources August 21, 2023 EBOOK: TRENDS IN COMMERCE AND PAYMENTS Resources August 21, 2023 EBOOK: 3 TRENDS HELPING ADVERTISERS MEET AUDIENCES WHERE THEY CONSUME MEDIA Resources August 14, 2023 Arrow IN THE NEWS The world’s leading media publications regularly cite Insider Intelligence to inform their readers. Arrow ONCE AGAIN, IN 2023, MANY CABLE NETWORKS HAD A DECLINE IN AUDIENCE January 3, 2024 AD INDUSTRY LOSES 30-YEAR-OLD TOOL January 2, 2024 REPORT: GROWING RETAIL HEALTHCARE WILL SPUR IN-STORE PHARMA ADVERTISING January 2, 2024 LAS REDES SOCIALES EN 2023: MUERE TWITTER, NACEN X Y THREADS; SE IMPONE LA INTELIGENCIA ARTIFICIAL December 30, 2023 THE YEAR OF SOCIAL MEDIA SOUL-SEARCHING: TWITTER DIES, X AND THREADS ARE BORN AND AI GETS PERSONAL December 29, 2023 LINKEDIN ENJOYS RISE IN AD REVENUES AS BRANDS LEAVE MUSK'S X December 29, 2023 LINKEDIN AD PRICES SURGE AS BRANDS REALLOCATE SPENDING FROM X December 28, 2023 B2B'S BEST BET: BRANDS WEIGH BENEFITS AND RISKS OF GENAI December 28, 2023 THE YEAR THAT BIG TECH REMEMBERED ADS ARE A GOOD BUSINESS December 28, 2023 SOCIAL MEDIA COMPANIES MADE $11 BILLION IN AD REVENUE FROM KIDS AND TEENS, STUDY FINDS December 28, 2023 Arrow EXPLORE WHAT INSIDER INTELLIGENCE CAN PROVIDE FOR YOUR INDUSTRY. Learn More Plans & Pricing ADVERTISING, MEDIA AND MARKETING→ Learn how marketers and advertisers are maximizing revenue through optimized spend and efficient targeting. Our research covers how they most effectively reach consumers and which channels have the most growth potential – both now and in the coming years. RETAIL & ECOMMERCE→ Our Retail & Ecommerce research dives into how the world’s biggest retailers (and those with rising market share) are maximizing their revenue by reaching new buyers and refining their delivery processes. Understand where consumers are spending, what channels they are using to make purchases and how brands are reaching shoppers. FINANCIAL SERVICES→ Today’s leading financial services companies are winning the battle for customer loyalty by anticipating disruption and meeting consumer demand for a frictionless experience. Learn how incumbents and startups are managing their financial health, streamlining transactions, lowering barriers to entry and driving revenue through better digital experiences. TECHNOLOGY→ Stay ahead of emerging technologies such as generative AI, AR/VR, wearables and more and how they are disrupting and shaping the future of business. COMPLETE COVERAGE AREAS→ All of our research, data and insights covers a span of categories that are relevant for your key initiatives, from strategy, to planning and execution. HERE’S WHAT OUR CLIENTS HAVE TO SAY. Key decision-makers at the world’s leading brands share why they find Insider Intelligence research so critical to their operations. * “There are very few places that I feel like I’m getting interesting information that might spark an idea or get me to rethink what we’re doing—and eMarketer is one of them.” Ann Lewnes Executive Vice President and CMO, Adobe * “I’m constantly going into the database to look up the macro numbers, constantly benchmarking and asking, ‘At what pace does eMarketer think things are going to grow?’” Jeff Green CEO and Co-Founder, The Trade Desk * “eMarketer is a valuable resource that helps us navigate our customers’ changing landscape and understand their evolving needs.” Stan Pavlovsky CEO, Shutterstock BECOME A CLIENT. Find out how Insider Intelligence research, data and insights empowers you to make informed strategic decisions for your company and teams. Become a Client Plans & Pricing Call Us: + 1-800-405-0844 Rigorously sourced and vetted data Proprietary and transparent, research methodology Timely, insightful and unbiased analysis Citable and reusable charts, insights, forecasts and datasets External credibility and validation for projects and initiatives COVERAGE → INDUSTRIES → ADVERTISING & MARKETING * Social Media * Content Marketing * Email Marketing * Video * Browse All → HEALTH * Value-Based Care * Digital Therapeutics * Telehealth * Online Pharmacy * Browse All → ECOMMERCE & RETAIL * Ecommerce Sales * Mcommerce * Retail Sales * Social Commerce * Browse All → TECHNOLOGY * Connected Devices * 5G * Artificial Intelligence (AI) * Browse All → FINANCIAL SERVICES * Banking * Payments * Fintech * Wealth Management * Browse All → MORE INDUSTRIES * Real Estate * Customer Experience * B2B * Travel * Small Business (SMB) * Browse All → GEOGRAPHIES * Asia-Pacific * Central & Eastern Europe * Latin America * Middle East & Africa * North America * Western Europe INSIDER INTELLIGENCE * Home * Industries * Forecasts * About * Careers * Data Partnerships MEDIA SERVICES * Advertising & Sponsorship Opportunities * Newsroom * Events FREE CONTENT * Newsletters * Articles * Podcasts CONTACT US → WORLDWIDE HQ One Liberty Plaza9th FloorNew York, NY 100061-800-405-0844 SALES INQUIRIES 1-800-405-0844ii-sales@insiderintelligence.com * Copyright © 2024 Insider Intelligence Inc. 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