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 * AMA PROFESSIONAL CERTIFIED MARKETER®
   
   When you’re ready to advance your career, AMA Professional Certified
   Marketer® credentials can help you gain confidence and prove you have the
   skills to make an impact. Our programs are as flexible as your schedule but
   rigorous enough to show you have stand-out knowledge to solve modern business
   challenges.

 * 


THE POWER OF PROFESSIONAL CERTIFIED MARKETER® (PCM®) CREDENTIALS

Achieving Professional Certified Marketer® status opens you to a world of
possibilities, earning you respect and credibility from peers and employers. Our
programs are as flexible, but rigorous enough to show you have stand-out
knowledge to solve modern business challenges.

Join a network of over 7,500 Professional Certified Marketers® that currently
leverage their credential for career advancement and continued education.


92%

of graduates have said that our digital marketing course has had a positive
impact on their career.


81%

of graduates have been promoted after completing one of our digital marketing
programs.


71%

of AMA Professional Certified Marketer® graduates are working at (or have been
promoted to) senior or management levels.

AMA offers Professional Certified Marketer® (PCM®) credentials in:

Digital Marketing | Marketing Management | Content Marketing


DIGITAL MARKETING

PROFESSIONAL CERTIFICATION

Digital Marketing Pro

30 hours of self-paced online learning

TOPICS COVERED

Social media | PPC/Paid Search | Email marketing | SEO and analytics | Content
marketing

ADVANCED CERTIFICATION

Digital Marketing Expert

120 hours of self-paced online learning

TOPICS COVERED

Search marketing and demand generation | Social media marketing | Digital
marketing analytics and planning | Business strategy and management


MARKETING MANAGEMENT

PROFESSIONAL CERTIFICATION

Marketing Management

16 hours of self-paced online learning

TOPICS COVERED

Marketing strategy | Marketing research and data analytics | Pricing strategy |
Customer behavior and segmentation | Product and service positioning


CONTENT MARKETING

PROFESSIONAL CERTIFICATION

Content Marketing

15 hours of self-paced online learning

TOPICS COVERED

Modern content marketing | Operations and content modeling | Standards and
guidelines | Audience | Storytelling | Measurement | Storymapping


UNIVERSITY DIGITAL MARKETING PROGRAM ACCREDITATION

Help your students build strong skill endorsements by getting your program
accredited by global authorities in digital marketing.

Learn More


ALREADY A PROFESSIONAL CERTIFIED MARKETER®?

Congratulations! Your PCM® credential shows your commitment to understanding the
most impactful trends in marketing. Report your Continuing Education Units
(CEUs) to the AMA.

> “I am really looking forward to marketing myself with the American Marketing
> Association PCM credential.  As a marketer, it’s wonderful to be recognized in
> the industry as a professional who has mastered core knowledge and
> principles.”
> 
> Angela Jiskoot
> F&G


FREQUENTLY ASKED QUESTIONS (FAQS)

What is a marketing certification?

A professional marketing certification trains you in marketing skills to fill
knowledge gaps, be better at your current role, stand out from your peers, stay
up to date and help advance your career. It helps you gain confidence and prove
you have the skills to make an impact. 

At American Marketing Association, we offer professional certifications in
digital marketing, advanced digital marketing, content marketing and marketing
management that result in a Professional Certified Marketer® credential. 

Why is a marketing certification important?

A certification is an excellent addition to your resume to prove that you have
the knowledge and insight to succeed in the modern marketing landscape. It is a
valuable addition to any marketer’s resume and LinkedIn page!

What are the benefits of a marketing certification?

By completing an American Marketing Association professional certification,
you’ll refine your marketing expertise and establish yourself as a certified
marketing professional.

For those looking to fill knowledge gaps or distinguish themselves amongst their
peers or to employers, a marketing certification can serve as a powerful tool.
Professionals aiming for career advancement can leverage the certification for
promotions. Also, marketing certification helps you stay updated with the latest
industry trends, and the knowledge gained can be immediately applied to your
job.

If you complete one of the American Marketing Association’s digital marketing
professional certifications, you will become dually certified with the AMA and
the Digital Marketing Institute.

What is the best marketing certification?

The American Marketing Association’s marketing certification is the best because
it is a dual certification with the Digital Marketing Institute. We offer
multiple levels of certifications: The Digital Marketing Pro and the Digital
Marketing Expert.

Are marketing certifications worth it?

Yes, a marketing certification proves that you are an expert in your chosen
field. A marketing certification can help you land that next job or big
promotion you are hoping for, not to mention help you hone your marketing skills
for the real world.

Can you get a certification in marketing?

With the American Marketing Association, you can get a certification in
marketing management, content marketing, and/or two levels of digital marketing
with our partner DMI, the Digital Marketing Pro and the Digital Marketing
Expert.

What certifications are worth getting?

This answer depends on what you are most interested in accomplishing in the
marketing industry. The American Marketing Association offers marketing programs
in marketing management, content marketing, and multiple levels of digital
marketing: The Digital Marketing Pro and the Digital Marketing Expert
certifications through our partner, DMI.

What certifications can I get online that pay well?

The digital marketing industry is a growing and lucrative field, so any
professional marketing certifications are a worthwhile investment.

Is it hard to get a marketing certification?

The American Marketing Association’s professional certification programs are as
flexible as your schedule but rigorous enough to show you have stand-out
knowledge to solve modern business challenges.

What kinds of certifications does the American Marketing Association offer?

The American Marketing Association offers professional marketing certifications
in digital marketing, marketing management and content marketing.

Our digital marketing certifications include the Digital Marketing Pro
certification program, which is 30 hours of online learning, and the Digital
Marketing Expert advanced certification, which is 120 hours of online learning.
You can choose the digital marketing certification that is the best option for
you!



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