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McKinneyMenu
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 * Work
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Offices
 * Durham
   
   318 Blackwell St
   Durham, NC 27701

 * Los Angeles
   
   4539 West Adams Blvd
   Los Angeles, CA 90016

 * New York
   
   112 West 20th St
   7th Floor
   New York, NY 10011

 * Dallas-Fort Worth
   
   6600 Chase Oaks Blvd
   Suite 170
   Plano, TX 75023

 * Phoenix
   
   6200 E Thomas Road,
   Suite 200,
   Scottsdale, AZ 85251

Follow us on
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WELCOME
TO MCKINNEY


AD AGE A-LIST AGENCY STANDOUT: 2024


AD AGE BEST PLACES TO WORK: 2024

--------------------------------------------------------------------------------

The Latest


MCKINNEY NAMED 2024 AD AGE A-LIST AGENCY STANDOUT

Continuing to unleash the untapped potential for brands, employees, and our
community.

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Play Reel



MED AD NEWS NAMES MCKINNEY HEALTH FINALIST FOR AGENCY ON THE RISE

McKinney Health further solidifies its position as a top healthcare marketing
agency in pharmaceutical and biotech.

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ARE YOU BLACKER THAN CHATGPT? MCKINNEY WANTS TO KNOW

Our new game pits you against ChatGPT to see who knows more about Black culture.
Wanna play?

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MCKINNEY NAMED TO AD AGE’S 2024 BEST PLACES TO WORK LIST

It starts with good pay, robust benefits, thorough training, and a healthy
work-life balance.

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"WINGS FOR WINGS" WILL BE POPEYES' FIRST SUPER BOWL AD

Popeyes never shies away from a challenge… even the biggest stage of them all:
the Super Bowl.

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WHAT WE DO

As a full-service integrated agency, McKinney partners with all of our clients
on strategy, creative development and production, digital, and measurement. We
also have a full-service media entity housed within the agency that has both
shared creative clients as well as stand-alone clients. Our media capabilities
span the gamut ─ from media planning and activation, billing and trafficking, to
reporting and optimization.

Capabilities
01
AUDIENCE DEFINITION
+
You want as many customers as you can profitably serve. But some people are more
likely than others to drive your business.
02
BRAND STRATEGY
+
Knowing how people feel about you now and what you can credibly deliver, we seek
a path to connecting your brand to what people want from your category.
03
SOCIAL MEDIA
+
Anyone can buy an impression, but not everyone can make one. We treat social
media as a focused effort with balance between a catchall for all messages and
keeping it fresh.
04
HUMAN INSIGHT
+
The most powerful brands own the real reasons why people come to your category
in the first place. Our job is to divine those truths.
05
COMMUNICATION STRATEGY
+
Given your business objectives, what’s the real challenge that communications
can address? Starting there increases the odds of extraordinary results.
06
HEALTH & WELLNESS
+
We leverage the cultural narrative to empower fitness, nutrition, and lifestyle
brands while seeking innovative clients who redefine solutions for diseases and
chronic conditions.
07
INFLUENCER MARKETING
+
We utilize influencers within a holistic social strategy to help shift
perceptions and consideration for targeted audiences relevant to a specific
category or client.
08
INTEGRATED CREATIVE DEVELOPMENT
+
We start from ideas, not executions, and use each touch point to deliver its
role in the brand experience.
09
BRAND EXPERIENCE
+
We examine every lever, from product performance to cultural context, to design
a brand experience that exceeds category expectations.
10
DATA & ANALYTICS
+
Our qualitative inquiry is supplemented by primary quantitative research. We
also optimize our clients’ digital efforts through performance analytics.
11
MEDIA PLANNING, BUYING, & OPTIMIZATION
+
When media unbundled from creative, we held on. In a world where the medium is
so often the message, media remains central to our creative thinking.
12
INTEGRATED CREATIVE PRODUCTION
+
Our production team, one of the most respected in the business, is structured to
achieve efficiency and effectiveness across media.
13
TECHNOLOGY
+
Our in-house team of innovators and technologists can do everything from
concepting to prototyping in order to bring ideas to life and add value.
 * General
   hello@mckinney.com
 * New Business
   newbiz@mckinney.com
 * Press
   press@mckinney.com
 * Media
   mediainquiries@mckinney.com

 * Durham
   
   318 Blackwell St
   Durham, NC 27701

 * Los Angeles
   
   4539 West Adams Blvd
   Los Angeles, CA 90016

 * New York
   
   112 West 20th St
   7th Floor
   New York, NY 10011

 * Dallas-Fort Worth
   
   6600 Chase Oaks Blvd
   Suite 170
   Plano, TX 75023

 * Phoenix
   
   6200 E Thomas Road,
   Suite 200,
   Scottsdale, AZ 85251

© 2023 McKinney Ventures, LLC
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