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DOWNLOAD OUR CONSUMER TREND REPORT


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INVESTING AT THE INTERSECTION OF


Fora
Ritual
Faire





WE OBSESS OVER THE



values shifts driving consumers



AND THE TECH SHIFTS



underpinning consumer adoption









Tally Health
Chime

The need and potential is clear,



AND THE OPPORTUNITIES ARE MASSIVE.









Evolved attitudes and social norms are shaping new demands.

Antiquated and fragile systems are begging for reinvention.

Ongoing demographic shifts are fueling deep, fundamental needs.







The power of technology for progress



IS MORE PROFOUND AND SCALABLE THAN EVER.









We live in a society dependent on thoughtful bridging of on-and off-line worlds.

Generative AI will unlock a new set of possibilities.

Nimble adoption and swift, bold change is the norm.







Ōura

We believe opportunity lies ahead of the trend.



In an industry obsessed with trailblazing, we go one step further: We meet the
consumer where they’re going. When big thinkers are poised to transform culture,
they become more than just founders, or CEOs, or investors, or entrepreneurs.



THEY BECOME FORERUNNERS.







The Farmer's Dog
Forerunner is a research-focused, thesis-driven venture capital firm that’s
dedicated to serving a fast-changing society with complex needs. We believe in
walking the walk: early action, high conviction, engaged partnership.
Glossier

RESEARCH-FOCUSED



We commit ourselves to having a constant pulse on what people are doing and why.
This requires both IQ and EQ — we combine data-driven research with an intimate
understanding of peoples’ needs. We always show up with a prepared mind.





THESIS-DRIVEN









We leverage our research to uncover business opportunity and invest in the teams
best positioned to reshape categories and help transform culture, such as Faire,
Chime, Glossier, Hims&Hers, ŌURA, The Farmer’s Dog, Ritual, and more. And the
work doesn’t stop when we invest.



CONSUMER-LED



The consumer is our North Star. We invest to support evolving societal needs and
further the potential of people. We see technology-driven change as a means to
meet the consumer—your user—where they are going.





CREDIBILITY-BUILDING



Working with us is a statement about the company you aim to build. Our focused
efforts and decades-long track record of partnering with category-defining
companies early have established Forerunner as a true advantage to founders.




PERSPECTIVES

Our vision for tomorrow comes from our empathy for today. Our conviction comes
from our passion and experience.

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