www.bazaarvoice.com
Open in
urlscan Pro
2620:12a:8000::4
Public Scan
Submitted URL: http://go.bazaarvoice.com/ODQ4LVBHRC0xNzQAAAGJjcm6eERM6maaqYaPBCs_UvnGKU2LjzrvP7yK5aSMyza16jbDNUetBb7LYTpAiHuy_i59QPI=
Effective URL: https://www.bazaarvoice.com/success-stories/primal-kitchen/?utm_campaign=bazaarvoice+general&utm_medium=email&utm_source=mar...
Submission: On January 26 via api from US — Scanned from DE
Effective URL: https://www.bazaarvoice.com/success-stories/primal-kitchen/?utm_campaign=bazaarvoice+general&utm_medium=email&utm_source=mar...
Submission: On January 26 via api from US — Scanned from DE
Form analysis 2 forms found in the DOM
<form class="flag marketo-request-demo-form mktoForm mktoHasWidth mktoLayoutAbove" data-form-type="demo" data-formid="2234" id="mktoForm_2234" novalidate="novalidate" data-gtm-vis-polling-id-8289859_271="147" data-zi-mapped-form="">
<style type="text/css"></style>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="Email" id="LblEmail" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Business email:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Email" name="Email" maxlength="255" aria-labelledby="LblEmail InstructEmail" type="email" class="mktoField mktoEmailField mktoHasWidth mktoRequired" aria-required="true"><span
id="InstructEmail" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="Company" id="LblCompany" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Company name:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Company" name="Company" maxlength="255" aria-labelledby="LblCompany InstructCompany" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span
id="InstructCompany" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="FirstName" id="LblFirstName" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>First name:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="FirstName" name="FirstName" maxlength="255" aria-labelledby="LblFirstName InstructFirstName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired"
aria-required="true"><span id="InstructFirstName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="LastName" id="LblLastName" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Last name:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="LastName" name="LastName" maxlength="255" aria-labelledby="LblLastName InstructLastName" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span
id="InstructLastName" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="Title" id="LblTitle" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Job title:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Title" name="Title" maxlength="255" aria-labelledby="LblTitle InstructTitle" type="text" class="mktoField mktoTextField mktoHasWidth mktoRequired" aria-required="true"><span
id="InstructTitle" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input"><label for="Phone" id="LblPhone" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Phone number:
</label>
<div class="mktoGutter mktoHasWidth"></div><input id="Phone" name="Phone" maxlength="255" aria-labelledby="LblPhone InstructPhone" type="tel" class="mktoField mktoTelField mktoHasWidth mktoRequired" aria-required="true"><span
id="InstructPhone" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoFieldDescriptor mktoFormCol">
<div class="mktoOffset"></div>
<div class="mktoFieldWrap mktoRequiredField input isDirty"><label for="Country_Code__c_lead" id="LblCountry_Code__c_lead" class="mktoLabel mktoHasWidth">
<div class="mktoAsterix">*</div>Country:
</label>
<div class="mktoGutter mktoHasWidth"></div><select id="Country_Code__c_lead" name="Country_Code__c_lead" aria-labelledby="LblCountry_Code__c_lead InstructCountry_Code__c_lead" class="mktoField mktoHasWidth mktoRequired" aria-required="true">
<option value="">Select...</option>
<option value="United States US">United States US</option>
<option value="United Kingdom GB">United Kingdom GB</option>
<option value="Afghanistan AF">Afghanistan AF</option>
<option value="Aland Islands AX">Aland Islands AX</option>
<option value="Albania AL">Albania AL</option>
<option value="Algeria DZ">Algeria DZ</option>
<option value="American Samoa AS">American Samoa AS</option>
<option value="Andorra AD">Andorra AD</option>
<option value="Angola AO">Angola AO</option>
<option value="Anguilla AI">Anguilla AI</option>
<option value="Antarctica AQ">Antarctica AQ</option>
<option value="Antigua And Barbuda AG">Antigua And Barbuda AG</option>
<option value="Argentina AR">Argentina AR</option>
<option value="Armenia AM">Armenia AM</option>
<option value="Aruba AW">Aruba AW</option>
<option value="Australia AU">Australia AU</option>
<option value="Austria AT">Austria AT</option>
<option value="Azerbaijan AZ">Azerbaijan AZ</option>
<option value="Bahamas BS">Bahamas BS</option>
<option value="Bahrain BH">Bahrain BH</option>
<option value="Bangladesh BD">Bangladesh BD</option>
<option value="Barbados BB">Barbados BB</option>
<option value="Belarus BY">Belarus BY</option>
<option value="Belgium BE">Belgium BE</option>
<option value="Belize BZ">Belize BZ</option>
<option value="Benin BJ">Benin BJ</option>
<option value="Bermuda BM">Bermuda BM</option>
<option value="Bhutan BT">Bhutan BT</option>
<option value="Bolivia, Plurinational State Of BO">Bolivia, Plurinational State Of BO</option>
<option value="Bolivia BO">Bolivia BO</option>
<option value="Bonaire, Saint Eustatius And Saba BQ">Bonaire, Saint Eustatius And Saba BQ</option>
<option value="Bosnia And Herzegovina BA">Bosnia And Herzegovina BA</option>
<option value="Botswana BW">Botswana BW</option>
<option value="Bouvet Island BV">Bouvet Island BV</option>
<option value="Brazil BR">Brazil BR</option>
<option value="British Indian Ocean Territory IO">British Indian Ocean Territory IO</option>
<option value="Brunei Darussalam BN">Brunei Darussalam BN</option>
<option value="Bulgaria BG">Bulgaria BG</option>
<option value="Burkina Faso BF">Burkina Faso BF</option>
<option value="Burundi BI">Burundi BI</option>
<option value="Cambodia KH">Cambodia KH</option>
<option value="Cameroon CM">Cameroon CM</option>
<option value="Canada CA">Canada CA</option>
<option value="Cape Verde CV">Cape Verde CV</option>
<option value="Cayman Islands KY">Cayman Islands KY</option>
<option value="Central African Republic CF">Central African Republic CF</option>
<option value="Chad TD">Chad TD</option>
<option value="Chile CL">Chile CL</option>
<option value="China CN">China CN</option>
<option value="Christmas Island CX">Christmas Island CX</option>
<option value="Cocos (Keeling) Islands CC">Cocos (Keeling) Islands CC</option>
<option value="Colombia CO">Colombia CO</option>
<option value="Comoros KM">Comoros KM</option>
<option value="Congo, The Democratic Republic Of The CD">Congo, The Democratic Republic Of The CD</option>
<option value="Congo CG">Congo CG</option>
<option value="Cook Islands CK">Cook Islands CK</option>
<option value="Costa Rica CR">Costa Rica CR</option>
<option value="Cote D'Ivoire CI">Cote D'Ivoire CI</option>
<option value="Croatia HR">Croatia HR</option>
<option value="Cuba CU">Cuba CU</option>
<option value="Curacao CW">Curacao CW</option>
<option value="Cyprus CY">Cyprus CY</option>
<option value="Czech Republic CZ">Czech Republic CZ</option>
<option value="Denmark DK">Denmark DK</option>
<option value="Djibouti DJ">Djibouti DJ</option>
<option value="Dominica DM">Dominica DM</option>
<option value="Dominican Republic DO">Dominican Republic DO</option>
<option value="Ecuador EC">Ecuador EC</option>
<option value="Egypt EG">Egypt EG</option>
<option value="El Salvador SV">El Salvador SV</option>
<option value="Equatorial Guinea GQ">Equatorial Guinea GQ</option>
<option value="Eritrea ER">Eritrea ER</option>
<option value="Estonia EE">Estonia EE</option>
<option value="Ethiopia ET">Ethiopia ET</option>
<option value="Falkland Islands (Malvinas) FK">Falkland Islands (Malvinas) FK</option>
<option value="Faroe Islands FO">Faroe Islands FO</option>
<option value="Fiji FJ">Fiji FJ</option>
<option value="Finland FI">Finland FI</option>
<option value="France FR">France FR</option>
<option value="French Guiana GF">French Guiana GF</option>
<option value="French Polynesia PF">French Polynesia PF</option>
<option value="French Southern Territories TF">French Southern Territories TF</option>
<option value="Gabon GA">Gabon GA</option>
<option value="Gambia GM">Gambia GM</option>
<option value="Georgia GE">Georgia GE</option>
<option value="Germany DE">Germany DE</option>
<option value="Ghana GH">Ghana GH</option>
<option value="Gibraltar GI">Gibraltar GI</option>
<option value="Greece GR">Greece GR</option>
<option value="Greenland GL">Greenland GL</option>
<option value="Grenada GD">Grenada GD</option>
<option value="Guadeloupe GP">Guadeloupe GP</option>
<option value="Guam GU">Guam GU</option>
<option value="Guatemala GT">Guatemala GT</option>
<option value="Guernsey GG">Guernsey GG</option>
<option value="Guinea-Bissau GW">Guinea-Bissau GW</option>
<option value="Guinea GN">Guinea GN</option>
<option value="Guyana GY">Guyana GY</option>
<option value="Haiti HT">Haiti HT</option>
<option value="Heard Island And Mcdonald Islands HM">Heard Island And Mcdonald Islands HM</option>
<option value="Holy See (Vatican City State) VA">Holy See (Vatican City State) VA</option>
<option value="Honduras HN">Honduras HN</option>
<option value="Hong Kong HK">Hong Kong HK</option>
<option value="Hungary HU">Hungary HU</option>
<option value="Iceland IS">Iceland IS</option>
<option value="India IN">India IN</option>
<option value="Indonesia ID">Indonesia ID</option>
<option value="Iran, Islamic Republic Of IR">Iran, Islamic Republic Of IR</option>
<option value="Iraq IQ">Iraq IQ</option>
<option value="Ireland IE">Ireland IE</option>
<option value="Island IS">Island IS</option>
<option value="Isle Of Man IM">Isle Of Man IM</option>
<option value="Israel IL">Israel IL</option>
<option value="Italy IT">Italy IT</option>
<option value="Jamaica JM">Jamaica JM</option>
<option value="Japan JP">Japan JP</option>
<option value="Jersey JE">Jersey JE</option>
<option value="Jordan JO">Jordan JO</option>
<option value="Kazakhstan KZ">Kazakhstan KZ</option>
<option value="Kenya KE">Kenya KE</option>
<option value="Kiribati KI">Kiribati KI</option>
<option value="Korea, Democratic People's Republic KP">Korea, Democratic People's Republic KP</option>
<option value="Korea, Republic Of KR">Korea, Republic Of KR</option>
<option value="Kuwait KW">Kuwait KW</option>
<option value="Kyrgyzstan KG">Kyrgyzstan KG</option>
<option value="Lao People's Democratic Republic LA">Lao People's Democratic Republic LA</option>
<option value="Latvia LV">Latvia LV</option>
<option value="Lebanon LB">Lebanon LB</option>
<option value="Lesotho LS">Lesotho LS</option>
<option value="Liberia LR">Liberia LR</option>
<option value="Libyan Arab Jamahiriya LY">Libyan Arab Jamahiriya LY</option>
<option value="Liechtenstein LI">Liechtenstein LI</option>
<option value="Lithuania LT">Lithuania LT</option>
<option value="Luxembourg LU">Luxembourg LU</option>
<option value="Macao MO">Macao MO</option>
<option value="Macedonia, Former Yugoslav Republic MK">Macedonia, Former Yugoslav Republic MK</option>
<option value="Madagascar MG">Madagascar MG</option>
<option value="Malawi MW">Malawi MW</option>
<option value="Malaysia MY">Malaysia MY</option>
<option value="Maldives MV">Maldives MV</option>
<option value="Mali ML">Mali ML</option>
<option value="Malta MT">Malta MT</option>
<option value="Marshall Islands MH">Marshall Islands MH</option>
<option value="Martinique MQ">Martinique MQ</option>
<option value="Mauritania MR">Mauritania MR</option>
<option value="Mauritius MU">Mauritius MU</option>
<option value="Mayotte YT">Mayotte YT</option>
<option value="Mexico MX">Mexico MX</option>
<option value="Micronesia, Federated States Of FM">Micronesia, Federated States Of FM</option>
<option value="Moldova, Republic Of MD">Moldova, Republic Of MD</option>
<option value="Monaco MC">Monaco MC</option>
<option value="Mongolia MN">Mongolia MN</option>
<option value="Montenegro ME">Montenegro ME</option>
<option value="Montserrat MS">Montserrat MS</option>
<option value="Morocco MA">Morocco MA</option>
<option value="Mozambique MZ">Mozambique MZ</option>
<option value="Myanmar MM">Myanmar MM</option>
<option value="Namibia NA">Namibia NA</option>
<option value="Nauru NR">Nauru NR</option>
<option value="Nepal NP">Nepal NP</option>
<option value="Netherlands NL">Netherlands NL</option>
<option value="New Caledonia NC">New Caledonia NC</option>
<option value="New Zealand NZ">New Zealand NZ</option>
<option value="Nicaragua NI">Nicaragua NI</option>
<option value="Nigeria NG">Nigeria NG</option>
<option value="Niger NE">Niger NE</option>
<option value="Niue NU">Niue NU</option>
<option value="Norfolk Island NF">Norfolk Island NF</option>
<option value="Northern Mariana Islands MP">Northern Mariana Islands MP</option>
<option value="Norway NO">Norway NO</option>
<option value="Oman OM">Oman OM</option>
<option value="Pakistan PK">Pakistan PK</option>
<option value="Palau PW">Palau PW</option>
<option value="Palestinian Territory, Occupied PS">Palestinian Territory, Occupied PS</option>
<option value="Panama PA">Panama PA</option>
<option value="Papua New Guinea PG">Papua New Guinea PG</option>
<option value="Paraguay PY">Paraguay PY</option>
<option value="Peru PE">Peru PE</option>
<option value="Philippines PH">Philippines PH</option>
<option value="Pitcairn PN">Pitcairn PN</option>
<option value="Poland PL">Poland PL</option>
<option value="Portugal PT">Portugal PT</option>
<option value="Puerto Rico PR">Puerto Rico PR</option>
<option value="Qatar QA">Qatar QA</option>
<option value="Reunion RE">Reunion RE</option>
<option value="Romania RO">Romania RO</option>
<option value="Russian Federation RU">Russian Federation RU</option>
<option value="Rwanda RW">Rwanda RW</option>
<option value="Saint Barthelemy BL">Saint Barthelemy BL</option>
<option value="Saint Helena, Ascension And Tristan Da Cunha SH">Saint Helena, Ascension And Tristan Da Cunha SH</option>
<option value="Saint Kitts And Nevis KN">Saint Kitts And Nevis KN</option>
<option value="Saint Lucia LC">Saint Lucia LC</option>
<option value="Saint Maarten (Dutch Part) SX">Saint Maarten (Dutch Part) SX</option>
<option value="Saint Martin (French Part) MF">Saint Martin (French Part) MF</option>
<option value="Saint Pierre And Miquelon PM">Saint Pierre And Miquelon PM</option>
<option value="Saint Vincent And The Grenadines VC">Saint Vincent And The Grenadines VC</option>
<option value="Samoa WS">Samoa WS</option>
<option value="San Marino SM">San Marino SM</option>
<option value="Sao Tome And Principe ST">Sao Tome And Principe ST</option>
<option value="Saudi Arabia SA">Saudi Arabia SA</option>
<option value="Senegal SN">Senegal SN</option>
<option value="Serbia RS">Serbia RS</option>
<option value="Seychelles SC">Seychelles SC</option>
<option value="Sierra Leone SL">Sierra Leone SL</option>
<option value="Singapore SG">Singapore SG</option>
<option value="Slovakia SK">Slovakia SK</option>
<option value="Slovenia SI">Slovenia SI</option>
<option value="Solomon Islands SB">Solomon Islands SB</option>
<option value="Somalia SO">Somalia SO</option>
<option value="South Africa ZA">South Africa ZA</option>
<option value="South Georgia And The South Sandwich Islands GS">South Georgia And The South Sandwich Islands GS</option>
<option value="Spain ES">Spain ES</option>
<option value="Sri Lanka LK">Sri Lanka LK</option>
<option value="Sudan SD">Sudan SD</option>
<option value="Suriname SR">Suriname SR</option>
<option value="Svalbard And Jan Mayen SJ">Svalbard And Jan Mayen SJ</option>
<option value="Swaziland SZ">Swaziland SZ</option>
<option value="Sweden SE">Sweden SE</option>
<option value="Switzerland CH">Switzerland CH</option>
<option value="Taiwan, Province Of China TW">Taiwan, Province Of China TW</option>
<option value="Tajikistan TJ">Tajikistan TJ</option>
<option value="Tanzania, United Republic Of TZ">Tanzania, United Republic Of TZ</option>
<option value="Tanzania TZ">Tanzania TZ</option>
<option value="Thailand TH">Thailand TH</option>
<option value="Timor-Leste TL">Timor-Leste TL</option>
<option value="Togo TG">Togo TG</option>
<option value="Tokelau TK">Tokelau TK</option>
<option value="Tonga TO">Tonga TO</option>
<option value="Trinidad And Tobago TT">Trinidad And Tobago TT</option>
<option value="Tunisia TN">Tunisia TN</option>
<option value="Turkey TR">Turkey TR</option>
<option value="Turkmenistan TM">Turkmenistan TM</option>
<option value="Turks And Caicos Islands TC">Turks And Caicos Islands TC</option>
<option value="Tuvalu TV">Tuvalu TV</option>
<option value="Uganda UG">Uganda UG</option>
<option value="Ukraine UA">Ukraine UA</option>
<option value="United Arab Emirates AE">United Arab Emirates AE</option>
<option value="United States Minor Outlying Islands UM">United States Minor Outlying Islands UM</option>
<option value="Uruguay UY">Uruguay UY</option>
<option value="Uzbekistan UZ">Uzbekistan UZ</option>
<option value="Vanuatu VU">Vanuatu VU</option>
<option value="Vatican City State VA">Vatican City State VA</option>
<option value="Venezuela VE">Venezuela VE</option>
<option value="Viet Nam VN">Viet Nam VN</option>
<option value="Virgin Islands, British VG">Virgin Islands, British VG</option>
<option value="Virgin Islands, U.S. VI">Virgin Islands, U.S. VI</option>
<option value="Wallis And Futuna WF">Wallis And Futuna WF</option>
<option value="Western Sahara EH">Western Sahara EH</option>
<option value="Yemen YE">Yemen YE</option>
<option value="Zambia ZM">Zambia ZM</option>
<option value="Zimbabwe ZW">Zimbabwe ZW</option>
</select><span id="InstructCountry_Code__c_lead" tabindex="-1" class="mktoInstruction"></span>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow">
<div class="mktoPlaceholder mktoPlaceholderState"></div>
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="formType" class="mktoField mktoFieldDescriptor mktoFormCol" value="0"><input type="hidden" name="AID" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden"
name="LeadSource" class="mktoField mktoFieldDescriptor mktoFormCol" value="Website"><input type="hidden" name="Industry" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Segment__c" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="AnnualRevenue" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden"
name="Website" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Address" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="City" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden"
name="PostalCode" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Sic__c" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="DemandBase_ID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden"
name="Consent_to_Processing__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="Yes"><input type="hidden" name="GCLID__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Last_UTM_Campaign__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="bazaarvoice+general"><input type="hidden" name="Last_UTM_Content__c"
class="mktoField mktoFieldDescriptor mktoFormCol" value="ecom+nu+em5p">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Last_UTM_Medium__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="email"><input type="hidden" name="Last_UTM_Source__c" class="mktoField mktoFieldDescriptor mktoFormCol"
value="marketo">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="Last_UTM_Term__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="none"><input type="hidden" name="GCM_Time_Stamp__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="_cxugroy2k">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="jobFunction" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="managementLevel" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden"
name="Department" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="zisf__zoom_id__c" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="zisf__ZoomInfo_Industry__c" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="rOICalcAnnualSiteVisits" class="mktoField mktoFieldDescriptor mktoFormCol"
value=""><input type="hidden" name="rOICalcDateofCalculation" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="rOICalcAvgOrderValue" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
<div class="mktoClear"></div>
</div>
<div class="mktoFormRow"><input type="hidden" name="rOICalcCompanyType" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="rOICalcConversionRate" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input
type="hidden" name="rOICalcCurrency" class="mktoField mktoFieldDescriptor mktoFormCol" value=""><input type="hidden" name="rOICalcIndustry" class="mktoField mktoFieldDescriptor mktoFormCol" value="">
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Supercharge your commerce engine at Bazaarvoice Summit. Join us for talks +
masterclasses on March 7-8 with the best and brightest minds in our industry
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Jump-start product launches with authentic content.
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Food & Beverage
REVIEW SYNDICATION HELPS PRIMAL KITCHEN SEE 64X MORE REVIEWS ON RETAILER SITES
See how Primal Kitchen’s robust UGC program has driven success on its website
and retailer sites.
Insights and Reports Ratings and Reviews Social Commerce Visual and Social
Content Retail Syndication
At a Glance
CHALLENGE
Scale reviews and visual UGC to retailer sites to increase visibility and
revenue, acquire new customers and build loyalty with current customers, and
improve search ranking and web traffic.
SOLUTION
Manage all syndication of reviews using the Bazaarvoice Visual Syndication
Network for syndicating social and visual UGC.
BENEFITS
Reviews are now Primal Kitchen’s primary source of traffic—Review volume
increased 130x across its retail partner sites. On target.com review volume
increased 64-fold and conversion increased 131% Q4 year-on-year.
131%
conversion increase
on target.com
1:00
Primal Kitchen is a brand that’s been taking over grocery store shelves for the
last few years thanks to its tasty pantry staples and meal solutions made from
beneficial fats and clean ingredients.
The brand also sells its products direct-to-consumer online through its
primalkitchen.com site and primalblueprint.com.
Primal Kitchen initially started working with Bazaarvoice because the team
understood the importance of featuring user-generated content (UGC). The brand
was accumulating continuous reviews on its website, and sites like Amazon, but
it needed a way to syndicate them to retail partners, like Target.com and
Walmart.com, to build customer confidence.
“We are constantly looking for more content to be helpful to our consumer base.
What brought Primal Kitchen to Bazaarvoice was its unique ability to seamlessly
plug into our site’s technology and pump out reviews to our retail network. That
was a selling point for us,” said Anna Simon, Senior Digital Marketing Manager
at Primal Kitchen.
THE UGC PRIMAL KITCHEN WAS MISSING
Primal Kitchen needed a way to get first-time customers who may not be familiar
with its unique products to convert. The company knew that written reviews would
help with this, but it also wanted to use Bazaarvoice’s unique solutions to
increase visual UGC and in turn create more authenticity.
“Most consumers are looking for authenticity from brands. Reviews are the
absolute best way to provide that,” said Simon.
The brand also needed an easier way to connect with social media followers.
Primal Kitchen has over 700,000 followers on Instagram alone, so it’s no small
feat to connect with every single one of them in a meaningful way.
SOCIAL PROOF MAKES A BIG DIFFERENCE
Today, Bazaarvoice enables Primal Kitchen to manage and engage in social media
at scale. The brand uses Bazaarvoice’s social suite for day-to-day posting on
its channels and for engaging with customers.
“We respond to literally every single person, which is pretty incredible and we
do get a lot of feedback from our consumers that our personalized approach is
meaningful. It’s just a wonderful customer experience that they don’t
necessarily get from other brands,” said Simon
Primal Kitchen also uses Like2Buy as a social commerce solution to drive traffic
to its own website.
“We see constant growth, and it’s consistently one of our top five referral
sources to our site,” said Simon.
Primal Kitchen leverages visual UGC to provide social proof on retailer sites,
like Target.com. When acquiring social and visual content, the Primal Kitchen
team knows exactly what to look for.
“We do have a standard that we look for in images for amplification. It
typically mimics what you see on our Instagram page. We want the food to look
appetizing, but we don’t want it to look too perfect because it needs to have
authenticity,” said Simon.
SYNDICATION BRINGS A 130X INCREASE IN REVIEW VOLUME
After implementing the Bazaarvoice platform, Primal Kitchen saw an immediate
increase in reviews on retail partner sites and a massive boost in search volume
for its products. Primal Kitchen’s product pages on Target.com and Walmart.com
are also more visually appealing to potential customers.
Primal Kitchen went from a few thousand reviews to over 100,000 reviews across
multiple retailers, which was a 130x increase in review volume.
Looking specifically at Target.com, the brand is syndicating hundreds of visuals
that are approved by Target for its product pages, and the company is seeing
significant business growth from this effort.
Bazaarvoice’s Visual Syndication Network increased reviews on Target.com
64-fold, taking them from a few hundred reviews on the retailer site to over
20,000 reviews. Unsurprisingly, it’s the top brand within the food and beverage
category for volume of visual content syndicated to Target, with over 1,000
images shared to date. And on top of that, Primal Kitchen saw a 131% increase in
conversion at Target.com for Q4 year-on-year.
“Our product pages look so beautiful now across all of ecommerce, not just our
own site. It’s so nice having the ability to tag particular photos with
particular products and then send that off via the Bazaarvoice Visual
Syndication Network to Target.com,” said Simon.
The brand has also seen click-through-rates improve when using UGC in email,
Instagram, and Facebook campaigns.
“UGC is incredibly important in all our channels. In our testing, we find that
UGC content outperforms any other content that we put out there. On Instagram,
Facebook, and e-mail channels, we see engagement, click-through rates, and open
rates are higher,” said Simon.
Insights from reviews are also crucial for the business to understand how the
consumer views its products.
“Reviews are always very telling as to whether people are enjoying the
experience that they’re getting, and we always take that back to our QA team to
further improve our products,” said Simon.
Use review syndication to increase conversions, improve SEO, and see better
performance on retailer sites. Get started here.
131%
conversion increase
on target.com
About the company
Primal Kitchen delivers on its promise of uncompromisingly delicious condiments,
dressings/marinades, avocado oils, and meal solutions that focus on fats we
love, clean ingredients, and uncompromisingly delicious flavor.
Visit website
We respond to literally every single person, which is pretty incredible and we
do get a lot of feedback from our consumers that our personalized approach is
meaningful. It's just a wonderful customer experience that they don't
necessarily get from other brands
Anna Simon
Senior Digital Marketing Manager, Primal Kitchen
MORE IN THIS INDUSTRY
All success stories
T2 SEES A 75% CONVERSION INCREASE FROM USER-GENERATED CONTENT
T2 brews up a user-generated content strategy to boost review volume and drive
international online success.
Read more
KRAFT HEINZ EARNS 39 MILLION IMPRESSIONS FROM THE INFLUENSTER COMMUNITY
The global food company fuels product launch success by getting new Kraft
Dressings Vinaigrettes, Twisted Ranch, and Bitten dressings into the hands of
hyper-targeted consumers...
Read more
NESTLÉ CANADA IMPROVES PRODUCTS WITH QUESTIONS & ANSWERS
UGC plays a critical role in Nestlé Canada’s relentless effort to serve
customers and deliver continued growth.
Read more
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