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September 23-26, 2024

Phoenix, Arizona

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September 23–26, 2024

Phoenix, Arizona

 * Home
 * Speakers
 * Agenda
 * Experiences
 * Audience
 * Passes
 * FAQ
 * Hotel Accommodations
 * Login

Register




CONNECTING MINDS. BUILDING BRANDS. SHIFTING PARADIGMS.



BREAKING DOWN TO BUILD FORWARD

RETHINKING ENTRENCHED DYNAMICS
OF THE BRAND BUSINESS

It's time to break free from all of the old mantras of brand building.
In an era
of near-constant upheaval, what's working and what should we let go? Where do we
push forward and where do we tear down.

At this year's foremost brand-strategy conference, Brandweek will convene the
marketing leaders of today and tomorrow to drill down on the business of brands:
the personalities, products, services and concepts that distinguish one company
from another. We'll unpack case studies that examine the challenges, the
opportunities and the value of brands and their force in driving communities of
common values, cultural shifts, and, ultimately, business growth.

Set against the vibrant backdrop of the desert, you'll embark on a four-day
journey of discovery that will equip you with the insights, inspiration and
connections with industry and cultural power players to drive brand, personal
and professional growth.



THE COUNTDOWN TO BRANDWEEK

51Days00Hours52Mins10Secs


BRANDWEEK IS

all about the business of brands. Built for brand leaders, brand stewards and
the brand-obsessed, it is the singular event convening the advertising,
marketing and media industry for discourse, exploration, discovery and action.
Built on ADWEEK’s unparalleled editorial expertise, Brandweek spotlights the
change—and changemakers—redefining how brands power business.

800+ SENIOR-LEVEL BRAND MARKETERS AND INDUSTRY LEADERS



100+ FUTURE-FOCUSED SPEAKERS FROM GLOBAL AND BREAKTHROUGH BRANDS



4 EXCEPTIONAL EVENING EXPERIENCES



2 THEMATIC LOUNGES WITH DEDICATED CONTENT



ZERO PITCHES



ENDLESS OPPORTUNITIES TO CONNECT AND SHARE FRESH PERSPECTIVES 




> ADWEEK’s Brandweek brings together many of the top practitioners from the
> world's leading brands to interact, inspire creativity and create action.
> Whether you are part of an online startup or entrenched international
> organization, this conference will SPARK NEW IDEAS TO HELP YOU ELEVATE YOUR
> BRAND AND EXPAND REACH IN NEW AND RELEVANT WAYS.



INDUSTRY
LEADERS MAKING WAVES


Matty Beckerman
Founder and Chief Executive Officer
IRCODE


Aba Blankson
Chief Marketing and Communications Officer
NAACP


Linda Boff
Chief Executive Officer
Said Differently


AJ Brown
Chief Operating Officer
Brand Safety Institute


Jennifer Chase
EVP, Chief Marketing Officer
SAS


Deepak Chopra, M.D.
Founder
The Chopra Foundation


Sofia Colucci
Chief Marketing Officer
Molson Coors


Heidi Cooley
SVP, Chief Marketing Officer
Crocs


Chad Easterling
Chief Executive Officer and Co-founder
Obsidianworks


Emily Essner
Chief Marketing Officer
Saks


George Felix
Chief Marketing Officer
Chili's


Brendan Gahan
Chief Executive Officer and Co-founder
Creator Authority


Tom Gargiulo
Chief Marketing Officer
BODYARMOR Sports Nutrition


Alfonso Gonzalez Loeschen
Chief Executive Officer
Nespresso North America


Megan Graham
Chief Executive Officer and Founder
Ries


Anne Hill
General Manager, Food Vertical
Fetch


Rei Inamoto
Founding Partner
I&CO


Heather Infantry
Chief Executive Officer
Giving Gap


Stephanie Jacoby
Senior Vice President, Smirnoff Global
Diageo


Jesse Kirshbaum
Chief Executive Officer
Nue Agency


David Lee
Chief Creative Officer
Squarespace


Taylor Long
Chief Executive Officer and Founder
Nomads Swimwear


Victoria Lozano
Executive Vice President, Brand Marketing
Crayola


Kleo Mack
Chief Marketing Officer
Glossier


Jason McCarthy
Founder and Chief Executive Officer
GORUCK


Jeff McCrory
Chief Strategy Officer
Mischief


Richard Nunn
Chief Executive Officer
United Mileage Plus


Jessica Padula
Vice President, Marketing and Head of Sustainability
Nespresso North America


Carrie Palin
SVP, Chief Marketing Officer
Cisco


Saneel Radia
Chief Executive Officer and Chief Innovation Officer
Proto


Lindsay Radkoski
Chief Marketing Officer, U.S.
The Wendy's Company


Raja Rajamannar
Chief Marketing and Communications Officer
Mastercard


Lynzie Riebling
Vice President, Insights and Strategy
Revolt TV


Holland Robinson
Brand Manager, Taste Elevation
Kraft Heinz


Angela Roseboro
Chief Diversity Officer
Toast


Sandeep Seth
Chief Growth Officer, Tapestry Inc., and Chief Marketing Officer, Coach Brand


Dominique Shelton Leipzig
Partner
Mayer Brown


Barbara Shipley
Senior Vice President, Brand Integration
AARP


Ramon Soto
SVP, Chief Marketing Officer
Northwell Studios


Danielle Spencer
Founder
Some Creative Agency


Michael Sugar
Chief Executive Officer and Founder
Sugar23


Lynn Teo
Chief Marketing Officer
Northwestern Mutual


Karin Timpone
EVP, Chief Marketing Officer
Major League Baseball


Tony Wells
Board Director


Jason White
President
Wieden + Kennedy


Jessica Williams
Head of Brand Marketing and Partnerships
Shopify


Previous
Karin Timpone
EVP, Chief Marketing Officer
Major League Baseball

Tony Wells
Board Director

Jason White
President
Wieden + Kennedy

Jessica Williams
Head of Brand Marketing and Partnerships
Shopify

Matty Beckerman
Founder and Chief Executive Officer
IRCODE

Aba Blankson
Chief Marketing and Communications Officer
NAACP

Linda Boff
Chief Executive Officer
Said Differently

AJ Brown
Chief Operating Officer
Brand Safety Institute

Jennifer Chase
EVP, Chief Marketing Officer
SAS

Deepak Chopra, M.D.
Founder
The Chopra Foundation

Sofia Colucci
Chief Marketing Officer
Molson Coors

Heidi Cooley
SVP, Chief Marketing Officer
Crocs

Chad Easterling
Chief Executive Officer and Co-founder
Obsidianworks

Emily Essner
Chief Marketing Officer
Saks

George Felix
Chief Marketing Officer
Chili's

Brendan Gahan
Chief Executive Officer and Co-founder
Creator Authority

Tom Gargiulo
Chief Marketing Officer
BODYARMOR Sports Nutrition

Alfonso Gonzalez Loeschen
Chief Executive Officer
Nespresso North America

Megan Graham
Chief Executive Officer and Founder
Ries

Anne Hill
General Manager, Food Vertical
Fetch

Rei Inamoto
Founding Partner
I&CO

Heather Infantry
Chief Executive Officer
Giving Gap

Stephanie Jacoby
Senior Vice President, Smirnoff Global
Diageo

Jesse Kirshbaum
Chief Executive Officer
Nue Agency

David Lee
Chief Creative Officer
Squarespace

Taylor Long
Chief Executive Officer and Founder
Nomads Swimwear

Victoria Lozano
Executive Vice President, Brand Marketing
Crayola

Kleo Mack
Chief Marketing Officer
Glossier

Jason McCarthy
Founder and Chief Executive Officer
GORUCK

Jeff McCrory
Chief Strategy Officer
Mischief

Richard Nunn
Chief Executive Officer
United Mileage Plus

Jessica Padula
Vice President, Marketing and Head of Sustainability
Nespresso North America

Carrie Palin
SVP, Chief Marketing Officer
Cisco

Saneel Radia
Chief Executive Officer and Chief Innovation Officer
Proto

Lindsay Radkoski
Chief Marketing Officer, U.S.
The Wendy's Company

Raja Rajamannar
Chief Marketing and Communications Officer
Mastercard

Lynzie Riebling
Vice President, Insights and Strategy
Revolt TV

Holland Robinson
Brand Manager, Taste Elevation
Kraft Heinz

Angela Roseboro
Chief Diversity Officer
Toast

Sandeep Seth
Chief Growth Officer, Tapestry Inc., and Chief Marketing Officer, Coach Brand

Dominique Shelton Leipzig
Partner
Mayer Brown

Barbara Shipley
Senior Vice President, Brand Integration
AARP

Ramon Soto
SVP, Chief Marketing Officer
Northwell Studios

Danielle Spencer
Founder
Some Creative Agency

Michael Sugar
Chief Executive Officer and Founder
Sugar23

Lynn Teo
Chief Marketing Officer
Northwestern Mutual

Karin Timpone
EVP, Chief Marketing Officer
Major League Baseball

Tony Wells
Board Director

Jason White
President
Wieden + Kennedy

Jessica Williams
Head of Brand Marketing and Partnerships
Shopify

Matty Beckerman
Founder and Chief Executive Officer
IRCODE

Aba Blankson
Chief Marketing and Communications Officer
NAACP

Linda Boff
Chief Executive Officer
Said Differently

AJ Brown
Chief Operating Officer
Brand Safety Institute

Jennifer Chase
EVP, Chief Marketing Officer
SAS

Deepak Chopra, M.D.
Founder
The Chopra Foundation

Sofia Colucci
Chief Marketing Officer
Molson Coors

Heidi Cooley
SVP, Chief Marketing Officer
Crocs

Chad Easterling
Chief Executive Officer and Co-founder
Obsidianworks

Emily Essner
Chief Marketing Officer
Saks

George Felix
Chief Marketing Officer
Chili's

Brendan Gahan
Chief Executive Officer and Co-founder
Creator Authority

Tom Gargiulo
Chief Marketing Officer
BODYARMOR Sports Nutrition

Alfonso Gonzalez Loeschen
Chief Executive Officer
Nespresso North America

Megan Graham
Chief Executive Officer and Founder
Ries

Anne Hill
General Manager, Food Vertical
Fetch

Rei Inamoto
Founding Partner
I&CO

Heather Infantry
Chief Executive Officer
Giving Gap

Stephanie Jacoby
Senior Vice President, Smirnoff Global
Diageo

Jesse Kirshbaum
Chief Executive Officer
Nue Agency

David Lee
Chief Creative Officer
Squarespace

Taylor Long
Chief Executive Officer and Founder
Nomads Swimwear

Victoria Lozano
Executive Vice President, Brand Marketing
Crayola

Kleo Mack
Chief Marketing Officer
Glossier

Jason McCarthy
Founder and Chief Executive Officer
GORUCK

Jeff McCrory
Chief Strategy Officer
Mischief

Richard Nunn
Chief Executive Officer
United Mileage Plus

Jessica Padula
Vice President, Marketing and Head of Sustainability
Nespresso North America

Carrie Palin
SVP, Chief Marketing Officer
Cisco

Saneel Radia
Chief Executive Officer and Chief Innovation Officer
Proto

Lindsay Radkoski
Chief Marketing Officer, U.S.
The Wendy's Company

Raja Rajamannar
Chief Marketing and Communications Officer
Mastercard

Lynzie Riebling
Vice President, Insights and Strategy
Revolt TV

Holland Robinson
Brand Manager, Taste Elevation
Kraft Heinz

Angela Roseboro
Chief Diversity Officer
Toast

Sandeep Seth
Chief Growth Officer, Tapestry Inc., and Chief Marketing Officer, Coach Brand

Dominique Shelton Leipzig
Partner
Mayer Brown

Barbara Shipley
Senior Vice President, Brand Integration
AARP

Ramon Soto
SVP, Chief Marketing Officer
Northwell Studios

Danielle Spencer
Founder
Some Creative Agency

Michael Sugar
Chief Executive Officer and Founder
Sugar23

Lynn Teo
Chief Marketing Officer
Northwestern Mutual

Karin Timpone
EVP, Chief Marketing Officer
Major League Baseball

Tony Wells
Board Director

Jason White
President
Wieden + Kennedy

Jessica Williams
Head of Brand Marketing and Partnerships
Shopify

Next


> BRANDWEEK WAS UNLIKE ANY EVENT OF ITS KIND. From CMOs and CEOs to Academics,
> you can mingle with people from leading brands while sharing ideas and visions
> in a casual yet fun environment.



IN FOCUS AT BRANDWEEK

THE STORY OF CREATIVITY: LINKING CRAFT TO CONNECTION

A marketer’s ultimate goal is having the narratives they create drive deep and
authentic connections to the people on the receiving end: their customers and
prospects. But stories that spur sales aren’t a pipe dream; crafting creativity
that drive results shouldn’t be an oxymoron. Here’s what works—and what
doesn’t. 

POWERED BY PEOPLE: ARCHITECTING TEAMS THAT DRIVE RESULTS 

Now more than ever, against forces and opportunities such as AI and the creator
economy, marketers need the right talent, skills, organizational structure and
partners to succeed. Busting silos, building inclusive teams, and going beyond
typical marketing expertise might be required to realize winning within the new
dynamics of the advertising and marketing practice. And understanding consumer
and cultural trends and expectations that inform go-to-market strategy is
paramount to creating engagement and storytelling and driving growth.

DATA AND TECH: NAVIGATING THE TANGLED WEB

Marketers are bombarded daily with new iterations of data and tech that promise
to solve all: gen AI, new online targeting tools, augmented reality. But how can
marketers cut through the noise, navigate ethical and legal implications, and
vet new entrants to ultimately yield real results? We’ll break it down. 

COMMERCE HOT SPOTS: RINGING THE RETAIL MEDIA REGISTER

Consumer buying habits continue to merge and morph, spurring marketers to
respond deftly. Commerce can happen anywhere; everyone is an ad seller.
Retailers like Walmart and TV manufacturers like Samsung are selling ads. Brands
like Crocs and General Mills are aligning with musicians, athletes, and even
other brands to position themselves in culture and sell to a new audience. We’ll
explore the new dynamics and untapped opportunities and channels to deliver
sales. 

CREATOR-VERSED: WINNING IN THE NEW ERA OF MAKERS AND SHAKERS

Creators have taken the industry by storm, showcasing their storytelling skills
and human-centered creative prowess on social platforms that captivate wide
swaths of consumers. It has become imperative for marketers to work with them in
order to compete in an attention-fractured world. We’ll break down the who,
what, where, why and how—at a time when TikTok’s future is uncertain. 

SCREEN AND HEARD: TUNING INTO TV AND EVERYTHING MEDIA

The advent of streaming has forced marketers to reinvent their TV strategies.
Even sports has gone from a linear play to increasingly being showcased online.
Marketers have tremendous opportunities to build innovative, personalized
campaigns — but also new challenges given the fragmented landscape. Unpack how
to build throughlines that may start but don’t end with TV.

SPECIAL DAY 4  FOCUS: POWERING PERFORMANCE

Optimal performance in the brand industry requires fuel for the mind, body,
heart and soul.

People—and brands—that perform at their best have access to the knowledge,
tools, trainers, tips and tricks to exercise the muscle behind some of the most
impactful and dynamic marketing organizations, teams, campaigns, strategies and
financial wins.

Brandweek Day 4 will dive into this concept of performance—in all the ways it
matters.

Join us to celebrate the multifaceted nature of performance, where athleticism,
leadership, and mental perception come together to shape the future of branding
and spur both brands and individuals to new success.

Meet with tactical branding gurus, participate in group exercise classes, hear
firsthand from some of the world’s elite athletes on their physical and mental
game plans, compete in culinary showdowns, go head-to-head with peers in
agility-course races, participate in a live masterclass and more.



> Brandweek is THE INDUSTRY'S BEST compilation of bright minds, thoughtful
> discussions, and opportunities for marketers to grow. I come back full of
> ideas that I can contribute immediately. Thank you for a fantastic event!



NETWORKING EXPERIENCES

THE BRANDWEEK
WELCOME RECEPTION


Sunday, September 22 

THE BRANDWEEK
BIERGARTEN FEST


Monday, September 23

THE BRANDWEEK
WESTERN EXCURSION

Tuesday, September 24
@ Rustler's Rooste

ADWEEK BRAND GENIUS AWARDS GALA AND AFTER-PARTY

Wednesday, September 25 

EVENING
NIGHT CAPS

Nightly

MORNING
WELLNESS ACTIVITIES

DAILY



> I had a phenomenal couple of days at Brandweek. Refreshing to be reminded what
> an event can be—good people, conversation, venue and entertainment.



PASSES

Our Brandweek experience will provide boundless opportunities for professional
growth and personal transformation. Individual, group and virtual pass options
are available. In-person pass rates are dependent on your role and organization,
and will grant you access to all Main Stage sessions, your choice of interactive
breakout sessions and daily networking activities. Before you dive in, view the
pass eligibility criteria to make sure you select the appropriate in-person
pass.

If you have any questions about pass type eligibility, review the FAQs or email
us at eventshelp@adweek.com and we will be happy to assist you. 



Special discounts are available for Adweek+ Subscribers, undergrad students,
non-profits and groups— inquire here.






BRAND AND MARKETER PASS

ELIGIBILITY CRITERIA

You are currently employed at a consumer brand (eg. retail, food & beverage,
travel, consumer electronics, CPG, automotive, retail banking, entertainment and
sports), in a marketing, brand or product management, management, creative,
innovation, production, social media, or operations role.

Or, you are a B2B marketer not doing business in the marketing, advertising or
media industry (you are not employed at an agency, media, mar-tech, ad-tech
organization or other solution provider serving the marketing, agency and media
industry).

BENEFITS

In-person access to four action-packed days of insightful and actionable Main
Stage sessions, deep-dive breakouts with industry leaders and breakthrough
talent.

--------------------------------------------------------------------------------

Unlimited access to Breakthrough Brands Oasis: experience new projects and hear
from breakthrough brands as they share their stories during dedicated content,
and mix and mingle with your fellow brand and marketer pass holders throughout
the day. (Formerly known as the Challenger Brands Experience)

--------------------------------------------------------------------------------

Complimentary breakfast and lunch

--------------------------------------------------------------------------------

Access to the event app, including attendee messaging and networking database

--------------------------------------------------------------------------------

Unlimited access to on-demand content for one year

--------------------------------------------------------------------------------

Access to the Brandweek LinkedIn group

--------------------------------------------------------------------------------

$500 discount of your Brandweek 2025 pass



SINGLE PASS RATE

$3,999/pass

Register



Brand and Marketer Group Rate
(Team of 3) 

$2,000/pass

Register for Group



Brand and Marketer Group Rate
(Team of 5)

$1,800/pass

REGISTER for Group




AGENCY AND MEDIA PASS

ELIGIBILITY CRITERIA

You are currently employed at an agency or media organization (includes digital,
TV and print media) Or you are a consultant.

BENEFITS

In-person access to four action-packed days of insightful and actionable Main
Stage sessions, deep-dive breakouts with industry leaders and breakthrough
talent.

--------------------------------------------------------------------------------

Unrivaled networking: build and deepen your professional network during daily
networking experiences

--------------------------------------------------------------------------------

Complimentary breakfast and lunch

--------------------------------------------------------------------------------

Access to the event app, including attendee messaging and networking database

--------------------------------------------------------------------------------

Unlimited access to on-demand content for one year

--------------------------------------------------------------------------------

Access to the Brandweek LinkedIn group

--------------------------------------------------------------------------------

$250 discount of your Brandweek 2025 pass



SINGLE PASS RATE

$4,999/pass

REgister



AGENCY AND MEDIA GROUP
PASS RATE (3)

$3,000/pass

Register for Group



LIMITED AVAILABILITY



TECHNOLOGY, SOFTWARE, SOLUTION PROVIDER PASS 

ELIGIBILITY CRITERIA

You are currently employed at a business technology (mar-tech, ad-tech)
organization, or other vendor or solution provider whose primary business is
providing a service or solution to consumer brands and other businesses. Limited
to 2 attendees per company. Please note that capacity for this pass type is
limited. 

BENEFITS

In-person access to four action-packed days of insightful and actionable Main
Stage sessions, deep-dive breakouts with industry leaders and breakthrough
talent.

--------------------------------------------------------------------------------

Unrivaled networking: build and deepen your professional network during daily
networking experiences

--------------------------------------------------------------------------------

Complimentary breakfast and lunch

--------------------------------------------------------------------------------

Access to the event app, including attendee messaging and networking database

--------------------------------------------------------------------------------

Unlimited access to on-demand content for one year

--------------------------------------------------------------------------------

Access to the Brandweek LinkedIn group

--------------------------------------------------------------------------------

$250 discount of your Brandweek 2025 pass    



SINGLE PASS RATE

$4,999/pass

Register



VIRTUAL PASS

BENEFITS

Unlimited virtual access to all Main Stage session content live and on-demand
for one year. 



SINGLE PASS RATE

$699/pass

Register


VIRTUAL GROUP RATE (3+)

$425.00

Register for Group



> I had a phenomenal couple of days at Brandweek. Refreshing to be reminded what
> an event can be—good people, conversation, venue and entertainment.



THE BUZZ

> A can’t-miss event for anyone serious about brand marketing.



> Brandweek is an amazing event for any/all those who truly must be in the
> know—stay connected with the clients, the colleagues and innovation in our
> ever-changing world.



> A transformative experience that solidified my beliefs about the future of our
> industry.



> Brandweek exceeded my expectations. To be in a room with some of the best
> marketers in the world — and to hear the similarities between our challenges
> and our stories — was incredibly inspiring. I came back to my office full of
> ideas and insights to guide the team.



> It's the best place to talk about the importance of brand without all the
> clutter and concerns of day-to-day work.



> I would describe BRANDWEEK in one word: EXTRAORDINARY.



> Brandweek was amazing! The speakers were dynamic and diverse. I captured many
> gems for my marketing toolbox from the panel of leading and seasoned
> marketers!



> Most valuable industry event I've ever attended. Speakers and content were
> top-notch. Location and venue were superb.



> Marketing conferences are a dime a dozen, so to deliver an industry event that
> is meaningfully elevated and differentiated is a tall order, and one which
> Brandweek delivered in spades.



> It's hard to justify time away from daily responsibilities but Brandweek was
> curated in a way that over-delivered my expectations. I made valuable
> connections and learned a lot including ways to improve our business. It
> really felt like a community of peers openly sharing opinions and insights,
> and the social aspects were really fun and everyone was just so nice which
> made connecting with new people really easy.



> Brandweek provided brand marketers with vision, inspiration and real-life
> examples to tackle the unknown with conviction.




> This was BY FAR THE BEST PROFESSIONAL EVENT I have ever attended. The speakers
> and content were fantastic. The community that ADWEEK has cultivated is
> helpful, optimistic, supportive, intelligent and kind. This is an event you
> need to attend.



AT THE ARIZONA GRAND RESORT AND SPA

8000 South Arizona Grand E 

Phoenix, AZ 85044 




A LOOK BACK AT LAST YEAR

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