zorka.agency Open in urlscan Pro
94.130.169.106  Public Scan

URL: https://zorka.agency/performance-marketing/
Submission Tags: falconsandbox
Submission: On October 17 via api from US — Scanned from CA

Form analysis 8 forms found in the DOM

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<form class="form form_contact" method="post" action="/ajax/form_contact_pot/" data-form-action="/ajax/form_contact/" data-form-name="contact" novalidate="">
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        <option value="3">Someone recommended you</option>
        <option value="4">I saw your ads</option>
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  <div class="r2 form__terms"> By clicking submit, you agree to our <a href="/privacy/" data-show-page="privacy">Privacy Policy</a><br>and <a href="/terms/" data-show-page="terms">Terms and Conditions</a> </div>
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Text Content

Influence Performance Creative Work



About us
Blog
Reports
Events Calendar
How did you hear about us? I found your profile on social media You appeared
while googling Someone recommended you I saw your ads We met at the conference
Find your article or company profile


Submit
By clicking submit, you agree to our Privacy Policy
and Terms and Conditions


THANK YOU FOR CONTACTING ZORKA.AGENCY!
WE WILL GET IN TOUCH WITH YOU SHORTLY

Close


SET AN APPOINTMENT





Meeting Format Coffee Chat Drink Hard Philosophical Conversation Serious Talks
Send


THANK YOU!

We will get in touch with you shortly
Close



SMART


EFFICIENT


WORLDWIDE

We increase LTV and ROI metrics by offering smart and creative approaches
according to your goals KPIs, and strategic plan



INFLUENCER MARKETING

We take influencer marketing to the next level and go beyond boring
integrations.

Launch performance-oriented campaigns with bloggers all over the world!

Explore


PERFORMANCE MARKETING

We drive paying users to mobile apps and games, and launch outreach campaigns
according to your goals, KPIs, and strategic plan

Explore


CREATIVE

We believe in connecting creative thinking and a strategic approach.

Explore


OUR WORK

No words needed. Just check it out!

Explore


ZORKA.AGENCY

Founded in 2014
$400M managed marketing budget
137 social experts
14 languages


OPERATING WORLDWIDE

North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
CIS
980 campaigns
Asia Pacific
640 campaigns
North America
2,125 campaigns
Latin America
1,100 campaigns
Europe
1,850 campaigns
MENA region
890 campaigns
CIS
980 campaigns
Asia Pacific
640 campaigns


WE WORKED WITH

Not just clients, but partners



ZORKA.AGENCY

Influencer & Performance Marketing Agency

How did you hear about us? I found your profile on social media You appeared
while googling Someone recommended you I saw your ads We met at the conference
Find your article or company profile


Submit
By clicking submit, you agree to our Privacy Policy
and Terms and Conditions


THANK YOU FOR CONTACTING ZORKA.AGENCY!
WE WILL GET IN TOUCH WITH YOU SHORTLY


info@zorka.agency
Download mediakit
Privacy policy
Terms&conditions




INFLUENCER


MARKETING

Achieving maximum ROI via performance-forecasted influencer marketing! Bringing
brands and creators together to make native and entertaining content inciting
organic emotional brand connections with influencers



ZORKA
SHOWREEL

2023



700K

Influencers


6

Social platforms


IN-HOUSE

Analytics platform


10+

Metrics in media plan


14

Languages


40

Managers


WHAT WE DO

Custom approach according to your goals and KPI’s


INFLUENCER MARKETING

Ad integration with influencers according to a standard video script
Dedicated specialist
Brief creation and its localization
Media planning
Legal & financial supervising
Advertising execution
Post-campaign reporting


$20K+

Let’s chat


INFLUENCER MARKETING 2.0

Engaging content based on strategic and creative research
Dedicated team
Brief creation and its localization
Strategy research
Competitor analysis
Creative ideas generation
Media planning
Legal & financial supervising
Advertising execution
Post-campaign reporting
Trend watching and monthly digests


$50K+

Let’s chat


BRAND AWARENESS CAMPAIGNS

Special projects and collaborations others will be jealous of
Dedicated team
Brief creation and its localization
Strategy research
Competitor analysis
Big idea generation
Creative mechanics (collabs, giveaways, offline activities)
Additional marketing services (UA, content production, web design, widgets,
etc.)
Legal & financial supervising
Media planning
Advertising execution
Post-campaign reporting
Trend watching and monthly digests


$150K+

Let’s chat


OUR CLIENTS





WHY CHOOSE US

WE PROVIDE DEEP INSIGHT INTO INFLUENCERS’ AUDIENCES

Likes credibility
94.06%
Notable likes
7.92%
Likes not from followers
7.49%
Location by country
United states
30.64%

Indonesia
6.02%

United kingdom
5.68%

Audience reachability
<500
FOLLOWINGS
61.98%

500–1k
FOLLOWINGS
25.13%

1k–1.5k
FOLLOWINGS
6.96%

>1.5k
FOLLOWINGS
5.93%

Age and gender split
Female
41.26%
Male
58.74%
13—17

6.63%

7.21%
18—21

25.18%

33.9%
25—34

8.61%

13.46%
35—44

0.69%

2.91%
45—64

0.14%

1.25%
Location by city

Los Angeles
1.59%
New York
1.35%
Jakarta
0.88%
London
0.75%
Mumbai
0.62%
Audience brand affinity
WALT DISNEY
9.95%
APPLE
7.49%
POKEMON
6.86%
MARVEL
5.74%
STARBUCKS
5.44%
Audience interests
TELEVISION & FILM
41.07%
MUSIC
27.74%
GAMING
26.99%
TOYS, CHILDREN & BABY
26.21%
ART & DESIGN
25.79%
Language
English
74.81%

Spanish
4.9%

Russian
2.95%


WE TAKE A DATA-DRIVEN APPROACH

Reliable and transparent campaign assessment before the launch and over 10
metrics in our media plan!
Media plan
Click to see more

WE OFFER HOLIDAY AND OCCASION-BASED MARKETING CAMPAIGNS

With a wide creator network and skilled in-house team, we can launch over 600
influencer marketing campaigns per month.
Hard to believe that? Just give it a try


WE HAVE STRONG DIRECT RELATIONSHIPS WITH INFLUENCERS

Direct contact with influencers allows us to:
 * get the best prices
 * avoid misunderstanding between influencers and clients
 * speed up campaign launches
 * assess creativity
 * build trust-based and long-term relationships between brands and influencers

Communication

Say Hello


ANY INFLUENCER, ANY PLATFORM




WE HAVE THE BEST
OF BOTH WORLDS


TECHNOLOGIES

ZORKA.VIDEO

Internal platform for working with influencers with granular data from all of
our campaigns

HYPETRAIN

Deep analytics of influencers’ audiences

IQDATA

In-depth insights into data of influencers and their audience

THOUGHT LEADERS

Influencer ad analysis, including competitors

YOUSCAN

AI-powered social media analytics platform for brand sentiment and competitive
analysis


CREATIVE

105 YEARS

Total experience of our team in influencer marketing and launching creative
campaigns

THE BRIGHTEST MINDS

Our experts have experience working for the top companies: Wargaming, Electronic
Arts, Coca-Cola, Unilever, etc.

IN-HOUSE CREATIVE TEAM

Our design team work in collaboration with our creative strategy team to develop
unique campaigns that deliver maximum impact


OUR VERTICALS

E-COMMERCE

GAMING

Mobile
PC
Console

EDUCATION

TRAVEL

FINANCE

UTILITIES

SOCIAL

HEALTH

FOOD & DRINK

ENTERTAINMENT

DELIVERY

RETAIL


OUR WORK

GAMELOFT

GAMING → MMO

WARGAMING

GAMING → MMO

PLARIUM

GAMING → MMO RPG

PLARIUM

GAMING → MMO RPG

ALIEXPRESS

E-COMMERCE

AZUR GAMES

GAMING → MMO RPG

CYBERGHOST VPN

UTILITIES

FREECASH

FINANCE


ZORKA.AGENCY

Influencer & Performance Marketing Agency

How did you hear about us? I found your profile on social media You appeared
while googling Someone recommended you I saw your ads We met at the conference
Find your article or company profile


Submit
By clicking submit, you agree to our Privacy Policy
and Terms and Conditions


THANK YOU FOR CONTACTING ZORKA.AGENCY!
WE WILL GET IN TOUCH WITH YOU SHORTLY


info@zorka.agency
Download mediakit
Privacy policy
Terms&conditions




PERFORMANCE


MARKETING

We drive paying users to mobile apps, and launch outreach campaigns according to
your goals, KPIs, and strategic plan



113

Social Experts


2014

Year of foundation


WW

Operating worldwide


14

Languages


$4 MILLION

Managed marketing budget per year


PAYMENT MODELS

CPI + Soft / Hard KPI
CPA + Soft / Hard KPI
Agency Fee
Revenue Share


OPTIMIZATION FORMATS

Ad campaign optimization for conversions
Testing of creative approaches and hypotheses (increase CTR/VTR)
Traffic quality monitoring
Placement optimization
Testing of target and lookalike audiences


WHY US?


10К DAILY LEADS

High traffic volumes


<8% FRAUD TRAFFIC

Quality control helps us keep fraud traffic low


70%

Performance boost to your in-house marketing team


STRATEGY

It’s not just an Excel spreadsheet.
We devise a detailed creative strategy and paid social media plan, which gets a
green light only when it gets your approval


RAPID OPTIMIZATION

We work directly with traffiс sources and optimize ad campaigns on the go. No
part of a marketing budget goes to waste


CREATIVE TEAM

Our in-house creative centre is ready to produce bespoke content that is
carefully designed to promote your product. We draw and laugh together, shoot
funny videos, make crazy TikTok videos — and it’s our job :)
Say Hello


OUR CLIENTS




CERTIFIED TEAM





OUR PARTNERS

FRAUD TOOLS



TRACKING & ANALYTICS TOOLS




YOU WILL GET HIGH QUALITY SERVICE

Performance marketing analytics
Landing pages
Usability audit and advertising campaign audit
Creating ad campaigns for pre-installs from Samsung, Xiaomi and Huawei stores
Website promotion on social media
Development of custom mechanics and special projects
Detailed reports
Media market overview and competitors analysis
A/B testing
Say Hello


TRAFFIC SOURCES


OEM NETWORKS

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OEM, or original equipment manufacturer, advertising is a new trend in mobile
marketing. A smartphone screen is the first and, perhaps, the main display we
interact with throughout the day. Some users would even refer to their
smartphones as their “friends” since there’s very little time they spend apart.
Case


FINANCE

118,560
installs
24,440
cards issued
$2
CPI
20.61%
CR card installation-issue
$10
CPA
Case


LOTTERY

30,000
installs
4,498
purchases
$1.04
CPI
14.99%
CR install-purchase
$6.95
CPA


PROGRAMMATIC ADS

Read More
Programmatic advertising means using AI to automate ad buying so you can target
more specific audiences. Real-time bidding, for example, is a type of
programmatic ad buying. This automation is much more efficient and fast, which
means higher conversions and lower customer acquisition costs.
Case


E-COMMERCE

11,268
installs
$1.5
CPI
80%
CIR
3%
CR impression-install
Case


GAMING (HARD CORE)

15,280
installs
11,491
registrations
$2.5
CPI
75.20%
install-registration
917
purchases
6%
CR install-purchase


DSP

Read More
Mobile ad networks are marketplaces where app developers (publishers) can sell
ad space to marketers (advertisers). Mobile ad networks help developers sell ad
space to monetize their apps, and they help marketers purchase ad space to ramp
up user acquisition.
Case


DELIVERY

80,641,014
impressions
7,526
registrations
109,148
clicks
$1.4
CPI
21,894
installs
20.06%
CR click-installation
3,219
first orders
34,37%
CR install-registration
25,094
orders
17.7%
CR install-first order


SOCIAL MEDIA ADS

Read More
No one can deny that we can’t talk about advertising without using social media.
Undoubtedly, both such giants as Facebook and developing social networks like
TikTok can be used for performance and awareness campaigns. They operate
billions of user requests daily.
Case


TAXI

477,100
installs
402,404
registrations
$1.3
CPI
84.34%
CR install-registration
77,403
first orders
16.22%
CR install-first order
628,479
total orders
$8.3
CPA first order
$1.02
CPA order


APPLE SEARCH ADS

Read More
After Apple introduced SKADNetwork, Apple Search Ads became the best or,
perhaps, the only way to get fraud free iOS traffic for reasonable costs.
Apple Search Ads is an efficient and easy way to help people discover your app
at the top of App Store search results.
Case


FINANCE

36,685
installs
367,110
impressions
$0.30
CPI
5.17%
CR install-credit card issue
$5.7
CPA
45,325
clicks
1,900
credit card issue


CONTEXTUAL ADVERTISING

Read More
There are two main sources of contextual advertising: Google Ads and
Yandex.Direct for CIS countries.
Google Ads displays your ads across Google services. This includes Google
Search, Google Play, YouTube, the Google Display Network, AdMob, Discover on
Google Search, our search partners, and many more publishers that display app
ads. Similarly, Yandex has a well-developed network in CIS as a huge search and
digital services player.
Case


DELIVERY

18,559
installs
9,463
registrations
$0.55
CPI
51.71%
CR install-registration
4,148
first orders
22.37%
CR install-first order
36,822
total orders
Design & creative center


WE CREATE CATCHY ANIMATIONS AND VIDEOS, MAKE ADVERTISING BANNERS WITH CTR 25%+,
SHOOT HIGH-QUALITY VIDEO FOOTAGE AND DEVELOP SPECIAL PROJECTS TO FEATURE
SEASONAL EVENTS AND CULTURE SPECIFIC CELEBRATIONS

Say Hello

MOTION-DESIGN AND VIDEO PRODUCTION


PreviousNext

STATIC CREATIVE ASSETS WITH HIGH CR


PreviousNext
Awards
Top Media Planning and Buying Agencies – GoodFirms
TOP B2B Company Worldwide – Clutch.co
TOP Mobile Marketing Agency – Mobileappdaily
“Best UA & Advertising” Finalist – Mobile Games Awards
The Best Agency in the “Most Innovative Campaign” category – Masterclassing
Awards
Best Marketing Campaign Finalist – European Digital Mindset Awards


CASE STUDIES

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Read More


ZORKA.AGENCY

Influencer & Performance Marketing Agency

How did you hear about us? I found your profile on social media You appeared
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CREATIVE

At Zorka.Agency, we look to the future and act in the present. We believe
in connecting creative thinking and a strategic approach



TO GOALS THROUGH IDEAS


WE CONNECT THE POWER AND ART OF
CREATIVITY TO CREATE BRAND-CENTRIC
SOLUTIONS. AFTER ALL, OUR GOAL IS TO
GENERATE EFFECTIVE IDEAS
THAT WORK


THIS IS OUR WAY


OUR PASSION IS TO TELL STORIES AND
CREATE IDEAS IN ALL SHAPES,
SIZES AND WORLDS. WE BRING IDEAS TO LIFE
THROUGH IMPACTFUL CREATIVE WORK ACROSS
ALL COMMUNICATION TOUCHPOINTS


WE CREATE


CRAFTING BIG IDEAS THAT BOLDLY SHOWCASE
A BRAND'S IDENTITY AND POSITIONING
THROUGH INNOVATIVE INTEGRATED
CAMPAIGNS


CONTENT

01
CONTENT


WE TRANSLATE IDEAS INTO CONTENT. WE TELL RELEVANT AND NEW STORIES AT THE CUTTING
EDGE OF TRENDS ACROSS ALL MEDIA. AND WE CRAFT CONTENT IN ALL VISUAL FORMATS

Branded entertainment content
Film
Design
Social media content
Motion graphics & animation


BRAND EXPERIENCE

01
BRAND EXPERIENCE


WE COMBINE CREATIVITY AND TECHNOLOGY TO HELP BRANDS STAY AHEAD OF THE CURVE. WE
TRANSFORM UNIQUE IDEAS INTO INTERACTIVE AND IMMERSIVE EXPERIENCES

Experiential
AR & VR experience
Innovations
Digital products & activations
Sponsorships & Collaborations


HOW WE DO IT

Our Work



DELIVERY


USING AN END-TO-END CONTENT CREATION AND PRODUCTION SOLUTION, WE ENSURE NOT ONLY
FLAWLESS EXECUTION BUT ALSO DELIVERY THROUGH THE ECOSYSTEM OF OUR AGENCY


INFLUENCER MARKETING

We take influencer marketing to the next level and go beyond boring
integrations.

Launch performance-oriented campaigns with bloggers all over the world!

Explore


PERFORMANCE MARKETING

We drive paying users to mobile apps and games, and launch outreach campaigns
according to your goals, KPIs, and strategic plan

Explore


ZORKA.AGENCY

Influencer & Performance Marketing Agency

How did you hear about us? I found your profile on social media You appeared
while googling Someone recommended you I saw your ads We met at the conference
Find your article or company profile


Submit
By clicking submit, you agree to our Privacy Policy
and Terms and Conditions


THANK YOU FOR CONTACTING ZORKA.AGENCY!
WE WILL GET IN TOUCH WITH YOU SHORTLY


info@zorka.agency
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WORK

A large repository of our team's work, clients' achievements, and collaborative
results

inDrive
Five years of successful cooperation, thousands of users and new countries. How
we helped inDrive grow from a startup to a major international company
Learn more
Plarium
The world-famous game developer has been working with our team practically since
the inception of Influencer Marketing
Learn more
Nexters
How to take a fresh look at mobile games marketing: Zorka.Agency’s creative
approach to a commercial video
Learn more


OTHER WORKS

All Services Influencer Marketing Performance Marketing
All GEOs Africa CIS Eastern Europe Latin America Tier 1 Worldwide
All Verticals Delivery E-commerce Education Entertainment Finance Food & Drink
Games Health Retail Social Travel Utilities
Plarium
RAID: Shadow Legends
Games

Client
Plarium

Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
The dragon in the dungeons of RAID: Shadow Legends is one of the most beloved
and recognizable bosses. That's why in honor of Easter, we announced a hunt for
its eggs! Valuable prizes hidden in the egg awaited the adventurers. We created
an AR-quest in which participants had to open a portal in a convenient location
by entering their in-game ID. Moving around the place, users could approach the
chest, talk to the dragon and get prizes. The project was implemented through a
mobile site so that participants did not need to install an additional app to
participate.

Nexters
Hero Wars
Games

Client
Nexters

Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
This special project took place during the Halloween season. We decided to
invite the audience to participate in blurring the boundaries between the real
world and the game, offering them the opportunity to receive unique real-life
gifts. Users downloaded the game from the website using a provided link, and as
the number of downloads increased, new gifts became available to the
participants. Once the required number of installations was reached, a portal
opened, transferring in-game prizes into the real world.

Plarium
Mech Arena
Games

Client
Plarium

Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
Twitch
Result
For this campaign, our team invented animated widgets. During the stream, they
appeared on the screen every time a new user installed the game. In addition,
the total number of installs was recorded in real-time on a progress bar.
Chatbot technology made it possible to send everyone a tracking link to easily
download the game.

Sensorium AG
Sensorium
Games

Client
Sensorium AG

Services
Performance Marketing
Vertical
Games
GEO
Tier 1
Platform
Apple Search Ads, Google Ads, Meta, TikTok
Result
This campaign began with the preparation of an action plan for the launch
of an entertainment product on the Tier 1 market. Once it was launched, the
agency team tested more than 30 different creative scenarios over six months
in terms of geography, traffic sources and audiences. The result was 124,000
installs at a CPI of $2.20.

Animoca Brands
Crazy Defense Hero
Games

Client
Animoca Brands

Services
Performance Marketing
Vertical
Games
GEO
CIS
Platform
Google Ads, Pangle, TikTok
Result
When making media plans and developing creative scenarios, we focused on the
game’s internal KPIs. The result was 33,000 installs with a CPI of $1.2.

inDrive
inDrive
Travel

Client
inDrive

Services
Performance Marketing
Vertical
Travel
GEO
Tier 1, CIS, Latin America
Platform
Meta, Unity Ads
Result
Our team has been working with inDrive for about 5 years. Together we first
launched performance campaigns in the markets of Africa, Latin America and Asia,
and tangibly increased the audience in the CIS. In 2021 we reached 477,100
installs with an average CPI $3. The results of our work can be considered
402,404 registered users who made a total of 628,479 trips.
Pixonic
War Robots
Games

Client
Pixonic

Services
Influencer Marketing
Vertical
Games
GEO
Worldwide
Platform
YouTube, TikTok
Result
A global ad campaign with bloggers. The main goal was to get high-performance
results, so our IM team focused on classic integrations with YouTube channels
with a high percentage of the target audience. Each blogger formed a clear
call-to-action and offered fans a special bonus that could be only got
by clicking on their personal links.

Plarium
RAID: Shadow Legends
Games

Client
Plarium

Services
Influencer Marketing
Vertical
Games
GEO
Tier 1, Europe
Platform
YouTube
Result
We developed a special progress bar and inserted it in a description box. So the
blogger’s subscribers were able to see the increase in the number of users who
logged into the game using a special link. Such an interactive scale encouraged
new users to download the game to help their favorite creator reach 100% on the
progress bar.

MrSpeedy
MrSpeedy
Delivery

Client
MrSpeedy

Services
Performance Marketing
Vertical
Delivery
GEO
Asia
Platform
Google Ads, Meta, Appnext
Result
Almost a year of productive work with MrSpeedy allowed us to acquire 164,000
users for Android and 52,000 users for iOS.On average, each of the users
we attracted made about 9 additional orders after the first one. In terms
of money, the CPA rate for each order placed using MrSpeedy app was $0.79.

R2GAMES
My Heroes: Dungeon Raid
Games

Client
R2GAMES

Services
Influencer Marketing
Vertical
Games
GEO
Tier 1
Platform
YouTube
Result
We partnered with niche gaming influencers who would fit the game’s overall
atmosphere and style. As a result, the influencers shared their thoughts on the
game in their videos, which resonated positively with the audience.

Show more


ZORKA.AGENCY

Influencer & Performance Marketing Agency

How did you hear about us? I found your profile on social media You appeared
while googling Someone recommended you I saw your ads We met at the conference
Find your article or company profile


Submit
By clicking submit, you agree to our Privacy Policy
and Terms and Conditions


THANK YOU FOR CONTACTING ZORKA.AGENCY!
WE WILL GET IN TOUCH WITH YOU SHORTLY


info@zorka.agency
Download mediakit
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