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 * 
 * Models/ID.4
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 * 0

Newsroom
01. ID.4 Pro Performance 150 kW (204 PS) - power consumption in kWh/100 km:
combined: 18.7-16.4; CO₂ emissions in g/km: 0; only consumption and emission
values according to WLTP and not according to NEDC are available for the vehicle
01
ID.4 Pro Performance 150 kW (204 PS) - power consumption in kWh/100 km:
combined: 18.7-16.4; CO₂ emissions in g/km: 0; only consumption and emission
values according to WLTP and not according to NEDC are available for the
vehicle.


ASSOCIATED ALBUMS


02/02/23
Wolfsburg
Models
Press Release


VOLKSWAGEN LAUNCHES ELECTRIFYING COLLABORATION WITH MARVEL STUDIOS’
ANT-MAN AND THE WASP: QUANTUMANIA



 * Volkswagen’s ID.401 will feature in Marvel Studios’ “Ant-Man and The Wasp:
   Quantumania,” releasing in theaters worldwide in mid-February
 * Global 360-degree campaign will feature custom content made in collaboration
   with Marvel Studios, Bullitt and directed by long-time Marvel Studios
   collaborator Anthony Leonardi III
 * Red carpet appearance for the ID.4 at the movie’s red carpet world premiere
   event in Los Angeles



Marking the release of Marvel Studios’ “Ant-Man and The Wasp: Quantumania”, in
U.S. theaters starting February 17, Volkswagen is launching a global 360-degree
campaign that puts the ID.4 in the limelight with custom content inspired by the
movie. The cooperation is based on the product placement of the all-electric
vehicle as the Super Hero’s family car in the upcoming film.



“Marvel Studios films rank among the most successful movies of all time and
Ant-Man is one of the most likeable characters in the Marvel Cinematic Universe.
Integrating the ID.4 in the movie and the accompanying campaign enables us to
reach millions of people all over the world,” says Gilbert Heise, Head of Global
Brand Management and Consumer Insights at Volkswagen. “What’s more, the Ant-Man
character is a perfect fit for our brand: he is likeable, authentic and has a
great sense of humor,” he adds.

Global custom content for social media, TV and movie theaters shows Ant-Man and
Cassie Lang in an amusing and elaborately staged sequence with the ID.4.


In the run-up to the film’s release, Volkswagen and Marvel Studios’ “Ant-Man and
The Wasp: Quantumania” are presenting a jointly-created custom spot to kick off
the global campaign. The ad, developed and produced by Volkswagen, the Walt
Disney Studios partnerships team, and Bullitt, was directed by long-time Marvel
Studios collaborator Anthony Leonardi III. Framestore’s award-winning VFX team
brought the spot’s shrinking and growing effects to life. The spot will run on
social media, TV and in movie theaters: https://youtu.be/5XmuqzfpPU4

“This fun, innovative and integrated campaign brings a relatable storyline to
life in an extraordinary way. We are so excited to share it with fans around the
world, in celebration of the release of the next installment of the MCU”, said
Lylle Breier, SVP Global Marketing Partnerships at Walt Disney Studios.

In addition, a behind-the-scenes featurette will give viewers an inside look at
the making of the movie with the placement of the Volkswagen e-SUV ID.4 during
production of the film. The vehicle will also be presented on the red carpet at
the world premiere in Los Angeles.

“Nowadays, emotional storytelling through this kind of cooperation is enormously
important for brands,” explains Salim Yüksel, who is responsible for Future
Trends, Strategic Partnerships and Global Branded Entertainment at Volkswagen
and jointly leads the project alongside Volkswagen of America. “We are very
proud to have brought together our global brands with such a creative project.”

About Marvel Studios’ “Ant-Man and The Wasp: Quantumania”:

Super Hero partners Scott Lang (Paul Rudd) and Hope Van Dyne (Evangeline Lilly)
return to continue their adventures as Ant-Man and the Wasp. Together, with
Hope’s parents Janet Van Dyne (Michelle Pfeiffer) and Hank Pym (Michael
Douglas), and Scott’s daughter Cassie Lang (Kathryn Newton), the family finds
themselves exploring the Quantum Realm, interacting with strange new creatures
and embarking on an adventure that will push them beyond the limits of what they
thought possible. Directed by Peyton Reed and produced by Kevin Feige and
Stephen Broussard, “Ant-Man and The Wasp: Quantumania” also stars Jonathan
Majors as Kang, David Dastmalchian as Veb, Katy O'Brian as Jentorra, William
Jackson Harper as Quaz and Bill Murray as Lord Krylar. The sci-fi adventure
opens in US theaters on Feb. 17, 2023.






MEDIA CONTACTS

Nina Krake-Thiemann
Spokesper­son Sales, Mar­ket­ing and After Sales
Tel. +49 (0) 5361 / 9-33854
Send Email

Contact details
Dr. Christoph Ludewig
Head of Cor­po­rate Com­mu­ni­ca­tions
Tel. +49 (0) 5361 / 9-87575
Send Email

Contact details
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The specified fuel consumption and emission data are determined in accordance
with the measurement procedures prescribed by law. 1 January 2022, the WLTP test
cycle completely replaced the NEDC test cycle and therefore no NEDC values are
available for new type approved vehicles after that date.

This information does not refer to a single vehicle and is not part of the offer
but is only intended for comparison between different types of vehicles.
Additional equipment and accessories (additional components, tyre formats, etc.)
can alter relevant vehicle parameters such as weight, rolling resistance and
aerodynamics, affecting the vehicle's fuel consumption, power consumption, CO2
emissions and driving performance values in addition to weather and traffic
conditions and individual driving behavior.

Due to more realistic testing conditions, fuel consumption and CO2 emissions
measured according to WLTP will in many cases be higher than the values measured
according to NEDC. As a result, the taxation of vehicles may change accordingly
as of 1 September 2018. For further information on the differences between WLTP
and NEDC, please visit www.volkswagen.de/wltp.

Further information on official fuel consumption data and official specific CO2
emissions for new passenger cars can be found in the "Guide to fuel economy, CO2
emissions and power consumption for new passenger car models", which is
available free of charge from all sales dealerships and from DAT Deutsche
Automobil Treuhand GmbH, Hellmuth-Hirth-Str. 1, D-73760 Ostfildern, Germany and
at www.dat.de/co2.


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