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Deep Dive * Why Attend? * Why Digital Summit? * See Who Attends * FAQ * About Digital Summit * Agenda * Full Agenda * Email Agenda * Content Agenda * SEO Agenda * Speakers * Pass Info * Buy Passes AGENDA (ALL TIMES ET) THESE GREAT SESSIONS HAVE BEEN CONFIRMED. KEEP CHECKING BACK FOR UPDATES! DEEP DIVE INTO EMAIL THURSDAY, DECEMBER 02 11:00AM - 2:00PM SECRETS OF THE EMAIL MARKETING STRATEGIST Masterclass * Jen Capstraw, Women of Email * Lesson One: A Template for Email Success As an email marketer, you have an idea of what you *should* be doing, and you’re dreaming of what you *would* do – if only you had the time, the resources, and the buy-in to make it all happen. But without all that, where do you even start? Jen Capstraw reveals her methodology for identifying and prioritizing your top email marketing opportunities and shares pragmatic advice for moving the needle in meaningful ways. You’ll learn: * The essential elements of a complete email program * How to identify and prioritize your top email opportunities * Defining a plan to level up your email ROI Included with Platinum Passes, upgrade required for Main Event Passes * December 2 * 11:00am - 2:00pm * View Full Description 2:10PM - 2:50PM HOW INVOICE2GO USES EMAIL TO BUILD LONG-TERM RELATIONSHIPS Brand Case Study * Naomi West, Invoice2go * After this session, you’ll be able to: * Identify key user lifecycle moments where email can drive engagement * Frame your email marketing with best practices for deliverability * Create valuable A/B tests with scalable results * December 2 * 2:10pm - 2:50pm * View Full Description 2:50PM - 3:00PM BRAND CASE STUDY Q&A – EMAIL * Naomi West, Invoice2go * * December 2 * 2:50pm - 3:00pm 3:10PM - 3:50PM HOW TO DELIVER PRACTICAL, PERSONALIZED EMAILS THAT DRIVE ACTION Playbook How-To * Emily McGuire, Flourish & Grit * After this session, you’ll be able to: * Deliver highly relevant, personalized email campaigns * Apply messaging tricks to remove the creep-factor * Execute key email campaigns that every personalization strategy should include * December 2 * 3:10pm - 3:50pm * View Full Description 3:50PM - 4:00PM PLAYBOOK HOW-TO Q&A – EMAIL * Emily McGuire, Flourish & Grit * * December 2 * 3:50pm - 4:00pm 4:00PM - 4:30PM DEEP DIVE EMAIL WRAP-UP * Jen Capstraw, Women of Email * Get your most burning email questions answered during the live Q+A chat with Masterclass speaker Jen Capstraw from Women of Email. Ask on the spot or fill out the pre-event survey questionnaire ahead of time (please reach out to registration if you did not receive this by the week prior to the event). * December 2 * 4:00pm - 4:30pm * View Full Description DEEP DIVE INTO CONTENT TUESDAY, DECEMBER 14 11:00AM - 2:00PM CONTENT FUEL FRAMEWORK: HOW TO GENERATE UNLIMITED CONTENT Masterclass * Melanie Deziel, StoryFuel * Lesson One: Choosing a Content Focus We’ll open by talking about the challenge of content idea generation and share the importance of a content idea generation framework. We’ll cover 10 different focuses: the lenses or approaches we can use to tell stories and create content. This will build the first half of our framework. After plenty of examples, we’ll try our hand at using this part of the framework. You’ll learn: * New ways of approaching stories * How you can combine multiple angles to create unique content Included with Platinum Passes, upgrade required for Main Event Passes * December 14 * 11:00am - 2:00pm * View Full Description 2:10PM - 2:50PM TOP CONTENT STRATEGIES DELOITTE USES TO DEEPLY ENGAGE AUDIENCES Brand Case Study * Meredith Howard, Deloitte * * December 14 * 2:10pm - 2:50pm 2:50PM - 3:00PM BRAND CASE STUDY Q&A – CONTENT * Meredith Howard, Deloitte * * December 14 * 2:50pm - 3:00pm 3:10PM - 3:50PM REPURPOSE, DISTRIBUTE AND MEASURE: HOW TO CREATE A WINNING CONTENT STRATEGY IN 2022 Playbook How-To * Ashley Segura, TopHatContent * After this session, you’ll be able to: * Properly reuse your content * Apply content distribution methods and techniques * Determine which metrics matter most when it comes to your content * Create content way better than your competitors * December 14 * 3:10pm - 3:50pm * View Full Description 3:50PM - 4:00PM PLAYBOOK HOW-TO Q&A – CONTENT * Ashley Segura, TopHatContent * * December 14 * 3:50pm - 4:00pm 4:00PM - 4:30PM DEEP DIVE CONTENT WRAP-UP * Melanie Deziel, StoryFuel * Get your most burning content questions answered during the live Q+A chat with Masterclass speaker Melanie Deziel from StoryFuel. Ask on the spot or fill out the pre-event survey questionnaire ahead of time (please reach out to registration if you did not receive this by the week prior to the event). * December 14 * 4:00pm - 4:30pm * View Full Description JOIN US AT DIGITAL SUMMIT DEEP DIVE 2021 Buy Passes DIGITAL SUMMIT IN-PERSON EVENTS * Atlanta * Charlotte * Chicago * Dallas * Detroit * Kansas City * Miami * Minneapolis * Nashville * Philadelphia * Portland * Raleigh * Tampa * Washington DC GENERAL INFO * Event Agenda * Event Speakers * Why Digital Summit? * See Who Attends * FAQ * Contact REGISTRATION & GENERAL QUESTIONS (919) 529-5373 | registration@digitalsummit.com SPONSORSHIP INFORMATION (650) 549-5151 | roi@digitalsummit.com Privacy Policy | Code of Conduct Powered by SUBSCRIBE TO OUR NEWSLETTER By clicking "SUBMIT" I acknowledge that I have read and I accept the Digital Summit Privacy Policy CONNECT WITH US #DSDeepDive #DigitalSummit * * * * * © 2021 Naylor Association Solutions