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Submission: On February 21 via api from SG — Scanned from DE
Submission: On February 21 via api from SG — Scanned from DE
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Screen pass, where you can view 120+ sessions & 100+ hours of previous and future summit content. More information: <a href="https://www.beetc.io/on-screen">https://www.beetc.io/on-screen</a></div>
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</form>Text Content
Facebook Twitter Linkedin Instagram Slack * Home * Upcoming Events * Virtual MarTech Summit APAC | February * Roundtable ASEAN: Transform Disputes Management | March * Luncheon Hong Kong: Transform Disputes Management | March * Virtual MarTech Summit Europe | March * The MarTech Summit Singapore | April * The MarTech Summit Hong Kong | May * The MarTech Summit London: Digital Experience | May * Global Virtual MarTech Summit APAC | August * The MarTech Summit Bangkok | October * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * MarTech Wiki * Our Sponsors Menu * Home * Upcoming Events * Virtual MarTech Summit APAC | February * Roundtable ASEAN: Transform Disputes Management | March * Luncheon Hong Kong: Transform Disputes Management | March * Virtual MarTech Summit Europe | March * The MarTech Summit Singapore | April * The MarTech Summit Hong Kong | May * The MarTech Summit London: Digital Experience | May * Global Virtual MarTech Summit APAC | August * The MarTech Summit Bangkok | October * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * MarTech Wiki * Our Sponsors Facebook Twitter Linkedin Instagram Slack * Home * Upcoming Events * Virtual MarTech Summit APAC | February * Roundtable ASEAN: Transform Disputes Management | March * Luncheon Hong Kong: Transform Disputes Management | March * Virtual MarTech Summit Europe | March * The MarTech Summit Singapore | April * The MarTech Summit Hong Kong | May * The MarTech Summit London: Digital Experience | May * Global Virtual MarTech Summit APAC | August * The MarTech Summit Bangkok | October * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * MarTech Wiki * Our Sponsors Menu * Home * Upcoming Events * Virtual MarTech Summit APAC | February * Roundtable ASEAN: Transform Disputes Management | March * Luncheon Hong Kong: Transform Disputes Management | March * Virtual MarTech Summit Europe | March * The MarTech Summit Singapore | April * The MarTech Summit Hong Kong | May * The MarTech Summit London: Digital Experience | May * Global Virtual MarTech Summit APAC | August * The MarTech Summit Bangkok | October * Content Library * MarTech Thoughts | Interviews * Reports & Whitepapers * MarTech Wiki * Our Sponsors Register Agenda Speakers Sponsors Register Agenda Speakers Sponsors MARTECH IN THE NEXT NORMAL: CUSTOMISED, CONNECTED & COHERED #VIRTUALMARTECH | 22 & 23 FEBRUARY 2022 | LIVE STREAM | B2C AND B2B TRACKS *Running time: 12:00 p.m. – 5:35 p.m. (Day 1) & 12:00 p.m. – 4:20 p.m. (Day 2) Singapore Standard Time (GMT+8)* Reserve Your Seat Reserve Your Seat AGENDA OVERVIEW Day 1 - B2C Track - 22 Feb Day 2 - B2B Track - 23 Feb Day 1 - B2C Track - 22 Feb 12:00 – 12:40 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & FIRESIDE CHAT | [STORYTELLING / UGC] THE POWER OF USER GENERATED CONTENT (UGC): EFFECTIVE STORYTELLING AND CUSTOMER RELATIONSHIP BUILDING – How UGC helps building customer trust and strength brand/customer relationships – The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies SUSHMITA MOHAPATRA Head, Content Marketing, SEO & Growth JENNIFER VILLALOBOS Chief Digital & Marketing Officer 12:40 – 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [OMNICHANNEL EXPERIENCE] SCALING OMNICHANNEL EXPERIENCES WITH CUSTOMER DATA PLATFORM (CDP) – Tactics to scale your business and generate value through Omnichannel experiences – Case studies exploring how CDP can unify data across channels to deliver exciting new experiences SEAN VALENCIA Marketing Strategist, APAC PARITOSH TRIPATHI Technology Director 13:15 – 14:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER DATA] HOW WE EMPLOYED CUSTOMER DATA TO OPTIMISE THEIR EXPERIENCE – How to gain customer insights and scale content automation through the deployment of customer data – How data has enabled the capturing of customer experience across multiple touch-points GAURAV GUPTA CMO & Integration Leader KC Softex PANKAJ AGARWAL Director, Center of Competency, Services JIMMY HILVERT-BRUCE Strategist BENJAMIN POOLE Head of Singapore Office 14:00 – 14:20 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby KEYNOTE PRESENTATION | [PAY-PER-CLICK MARKETING] PREVENTION, PROTECTION AND OPTIMISATION: PROACTIVELY STOPPING CLICK AND AD FRAUD TO MAXIMISE ROI – How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns – How organisations can deploy end-to-end protection and detection capabilities to maximise ROI MATT SUTTON Chief Revenue Officer 14:20 – 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [GEN Z / SOCIAL MEDIA / INFLUENCER MARKETING] WINNING THE HEARTS OF GEN Z: INFLUENCER MARKETING ACROSS SOCIAL MEDIA PLATFORMS – How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok – To understand the essence of authenticity and creativity from influencer marketing for Gen Z TRIVENI RAJAGOPAL Global Digital Director, Skin Cleansing & Oral Care VINCENT LAU Partner GEORGE IONUT DANIFELD CMO 15:00 – 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [CUSTOMER EXPERIENCE] ROI FOR CX SOLUTIONS: CONTINUE MOMENTUM WITH INDUSTRY CHALLENGES – How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics DANIELLE WEST Principal Business Solutions Manager NAWAZ IMAM Head of Commercial Strategy & Operations 15:35 – 16:10 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [COMMUNITY MARKETING] FOSTERING A BRAND COMMUNITY FOR ONGOING CUSTOMER ENGAGEMENT AND MAKING CUSTOMER-DRIVEN DECISIONS – How to capitalise a devoted community by driving authenticity through customer engagement – Possible platform and channels that a brand community can be built upon KRITHIRUN ARIYAMAHAPONG Head of Brand & Marketing Communication JASON HUAN Chief Marketing Officer 16:10 – 16:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [GAMIFICATION] ENHANCING CUSTOMER RETENTION AND LOYALTY THROUGH INTERACTIVITY AND GAMIFICATION – How to engage customers and motivate them to want to come back – The effectiveness of gamified techniques in marketing strategy across channels ADAM W. COWLISHAW Head of Marketing and Connected Commerce BERNARD CHONG Marketing Director 16:45 – 17:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [PERSONALISATION / OMNICHANNEL] FINDING THE RIGHT TECHNOLOGY: HOW WE PERSONALISED MARKETING INITIATIVES ACROSS MULTIPLE CHANNELS TO DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue MAGITH NOOHUKHAN Customer Engagement Evangelist LI ZHILIANG Head of CRM MUGILAN CHITAMBRAM Group Digital Marketing Manager JUNE TEE Head of Group Digital Communications 17:30 – 17:35 | SINGAPORE STANDARD TIME (GMT+8) CHAIRPERSON CLOSING & DAY 2 PREVIEW Scroll up for Day 2 Agenda Day 2 - B2B Track - 23 Feb 12:00 – 12:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & PANEL DISCUSSION | [CUSTOMER DATA & ANALYTICS] HOW WE DESIGNED BUSINESS OPERATIONS TO COLLECT AND ANALYSE CUSTOMER DATA & INSIGHTS – How to innovate sales and marketing operations to effectively gather account data and understand their behaviours – How customer analytics enables business to generate productive account interaction and relationship SARAH MATHEWS Head of Media Partnerships, APAC SAHAJ KHUNTETA Head of Marketing Analytics, Asia Pacific and Japan SHAILENDRA SINGH Vice President, Global Sales & Marketing Head 12:45 – 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby INTERVIEW | [VIRTUAL PLATFORMS] UNVEILING THE 2022 APAC WEBINAR BENCHMARKS REPORT Metrics and best practices that define webinar success: – Best days and times to promote and hold webinars – Average registrant to attendee conversion – Most popular engagement tools – Live vs. on-demand viewing TIM JOHNSTON Senior Marketing Director, APJ LIN DUAN Head of Events 13:15 – 13:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby LIGHTNING TALK | [DISRUPTIVE TECHNOLOGY] HOW TO FUTURE PROOF YOUR DIGITAL ADVERTISING WITH MADTECH (MARTECH + ADTECH + DEEPTECH) – How to Unify Ad Activation & Reporting Silos; Simplify Ad planning and execution workflows; and Build Real-time Dashboards that connect all the dots – How to Enable 1st Party data targeting through partners as more; Build Single view of customer; and Enable AI/ML Led Automations to drive data drive results RAJIV DINGRA Founder & CEO 13:30 – 14:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER CENTRICITY] HOW MARTECH TRANSFORMED B2B MARKETING TO BE CUSTOMER-CENTRIC AND ENHANCE CLIENT EXPERIENCE – Challenges and opportunities in B2B Marketing when implementing MarTech to engage with Customers/Clients – Strategies that work well to improve client experience and achieve customer centricity throughout their journeys ANGELYN VARKEY Marketing Director, Asia Pacific SOPHIA ONG Director of Branding & Marketing Communications, APAC MARK DREXELIUS Head of IT, AAA (Asia, Australasia & Africa) Region SMITA KUMAR Digital Capabilities and Marketing Execution Leader, Safety and Industrial Business 14:15 – 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [DIGITAL ACCELERATION] SIX WAYS TO WIN 350 MILLION SOUTHEAST ASIAN DIGITAL CONSUMERS – How to capitalise on a post-pandemic digital boom in the region – How to maximise brand success and insulate your company from ensuing digital disruptions TYRONE ALMEIDA Senior Expert, Consumer Products & Retail MANDY MAK Regional Marketing Director – Asia Pacific VISHY RAMASWAMY Senior Marketing Director, South East Asia 15:00 – 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [PRECISION DEMAND MARKETING] HOW WE UTILISED DATA FROM DEMAND/REVENUE MARKETING STRATEGIES TO BOOST SALES – How to evaluate marketing efforts across internal teams, tactics and technologies – How MarTech has converged ABM to generate effective and precise demand marketing ADRIAN LEE Senior Vice President, Audience Growth NIKKI TAYLOR Marketing Growth Strategy Director, Asia Pacific 15:35 – 16:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [DIGITAL TRANSFORMATION] “INNOVATE OR DIE”: HOW BUSINESSES MANAGED UNCERTAINTY AND MAINTAIN ORGANISATIONAL EFFICIENCY – The importance of adapting your organisation structure and culture when you innovate amid uncertainties – Choosing the right marketing strategy and technology based on data under different contexts JASLYIN QIYU Head of Client Marketing and Digital Channels BABUL BALAKRISHNAN Head of Customer Care ATHIKOM KANCHANAVIBHU Vice President, Business Transformation 16:15 – 16:20 | SINGAPORE STANDARD TIME (GMT+8) DAY 2 CHAIRPERSON CLOSING 12:00 - 12:40 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & FIRESIDE CHAT | [STORYTELLING / UGC] THE POWER OF USER GENERATED CONTENT (UGC): EFFECTIVE STORYTELLING AND CUSTOMER RELATIONSHIP BUILDING – How UGC helps building customer trust and strength brand/customer relationships – The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies SUSHMITA MOHAPATRA Head, Content Marketing, SEO & Growth JENNIFER VILLALOBOS Chief Digital & Marketing Officer 12:40 - 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [OMNICHANNEL EXPERIENCE] SCALING OMNICHANNEL EXPERIENCES WITH CUSTOMER DATA PLATFORM (CDP) – Tactics to scale your business and generate value through Omnichannel experiences – Case studies exploring how CDP can unify data across channels to deliver exciting new experiences SEAN VALENCIA Marketing Strategist, APAC PARITOSH TRIPATHI Technology Director 13:15 - 14:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER DATA] HOW WE EMPLOYED CUSTOMER DATA TO OPTIMISE THEIR EXPERIENCE – How to gain customer insights and scale content automation through the deployment of customer data – How data has enabled the capturing of customer experience across multiple touch-points GAURAV GUPTA CMO & Integration Leader KC Softex PANKAJ AGARWAL Director, Center of Competency, Services JIMMY HILVERT-BRUCE Strategist BENJAMIN POOLE Head of Singapore Office 14:00 - 14:20 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby KEYNOTE PRESENTATION | [PAY-PER-CLICK MARKETING] PREVENTION, PROTECTION AND OPTIMISATION: PROACTIVELY STOPPING CLICK AND AD FRAUD TO MAXIMISE ROI – How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns – How organisations can deploy end-to-end protection and detection capabilities to maximise ROI MATT SUTTON Chief Revenue Officer 14:20 - 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [GEN Z / SOCIAL MEDIA / INFLUENCER MARKETING] WINNING THE HEARTS OF GEN Z: INFLUENCER MARKETING ACROSS SOCIAL MEDIA PLATFORMS – How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok – To understand the essence of authenticity and creativity from influencer marketing for Gen Z TRIVENI RAJAGOPAL Global Digital Director, Skin Cleansing & Oral Care VINCENT LAU Partner GEORGE IONUT DANIFELD CMO 15:00 - 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [CUSTOMER EXPERIENCE] ROI FOR CX SOLUTIONS: CONTINUE MOMENTUM WITH INDUSTRY CHALLENGES – How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics DANIELLE WEST Principal Business Solutions Manager NAWAZ IMAM Head of Commercial Strategy & Operations 15:35 - 16:10 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [COMMUNITY MARKETING] FOSTERING A BRAND COMMUNITY FOR ONGOING CUSTOMER ENGAGEMENT AND MAKING CUSTOMER-DRIVEN DECISIONS – How to capitalise a devoted community by driving authenticity through customer engagement – Possible platform and channels that a brand community can be built upon KRITHIRUN ARIYAMAHAPONG Head of Brand & Marketing Communication JASON HUAN Chief Marketing Officer 16:10 - 16:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [GAMIFICATION] ENHANCING CUSTOMER RETENTION AND LOYALTY THROUGH INTERACTIVITY AND GAMIFICATION – How to engage customers and motivate them to want to come back – The effectiveness of gamified techniques in marketing strategy across channels ADAM W. COWLISHAW Head of Marketing and Connected Commerce BERNARD CHONG Marketing Director 16:45 - 17:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [PERSONALISATION / OMNICHANNEL] FINDING THE RIGHT TECHNOLOGY: HOW WE PERSONALISED MARKETING INITIATIVES ACROSS MULTIPLE CHANNELS TO DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue MAGITH NOOHUKHAN Customer Engagement Evangelist LI ZHILIANG Head of CRM MUGILAN CHITAMBRAM Group Digital Marketing Manager JUNE TEE Head of Group Digital Communications 17:30 - 17:35 | SINGAPORE STANDARD TIME (GMT+8) CHAIRPERSON CLOSING & DAY 2 PREVIEW Scroll up for Day 2 Agenda Add to Calendar HELLO WORLD Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion. This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more. 0 + Attendees 0 + Speakers 0 % Seniority 0 Days 0 Tracks 0 Sessions REGISTRATION * All Access Pass - Industry Attendees Only FOR THIS EVENT ONLY. Access to all live sessions, live Q&A, virtual breakout sessions, resources, Spotlight series & more. free * Season Pass - Industry Attendees Only INCLUDES THIS EVENT. Access to all the upcoming Virtual MarTech Summits without having to register one by one for each event. Limited availability. Access to all live sessions, live Q&As, virtual breakout sessions, resources, Spotlight series & more. free * On-Demand Content Access INCLUDES LIVE ACCESS. Unlimited access to online materials of all sessions post-summit for 3 months (23/02/2022 - 23/05/2022). Subject to speaker consent. OR purchase an annual BEETc On Screen pass, where you can view 120+ sessions & 100+ hours of previous and future summit content. More information: https://www.beetc.io/on-screen $59 × * All Access Pass - Vendor Attendee Pass This pass is for vendors, solution providers, consultants, software / services providers or marketing agencies to join the event. $49 × * Discount code Add a discount code Apply Continue By the power of Tito CONFIRMED SPEAKERS Linkedin NAWAZ IMAM Head of Commercial Strategy & Operations, Hyphen Group [IT & Services] Linkedin PARITOSH TRIPATHI Technology Director, ADA [Marketing & Advertising] Linkedin DANIELLE WEST Principal Business Solutions Manager, SAS [Computer Software] Linkedin MANDY MAK Regional Marketing Director – Asia Pacific, Subway [Restaurants] Linkedin VISHY RAMASWAMY Senior Marketing Director, South East Asia, Johnson & Johnson [Hospital & Health Care] Linkedin MATT SUTTON Chief Revenue Officer, TrafficGuard [Internet] Linkedin SMITA KUMAR Digital Capabilities and Marketing Execution Leader, Safety and Industrial Business, 3M Asia [Mechanical / Industrial Engineering] Linkedin BENJAMIN POOLE Head of Singapore Office, 55 [Internet] Linkedin SARAH MATHEWS Head of Media Partnerships, APAC, Tripadvisor [Internet] Linkedin GEORGE IONUT DANIFELD CMO, Trapo [Automotive] Linkedin MAGITH NOOHUKHAN Customer Engagement Evangelist, Braze [Internet] Linkedin JASON HUAN Chief Marketing Officer, Endowus [Financial Services] Linkedin SAHAJ KHUNTETA Head of Marketing Analytics, Asia Pacific and Japan, Intel [Semiconductors] Linkedin TYRONE ALMEIDA Senior Expert, Consumer Products & Retail, Bain & Company [Management Consulting] Linkedin MARK DREXELIUS Head of IT, AAA (Asia, Australasia & Africa) Region, Imperial Brands [Consumer Goods] Linkedin JIMMY HILVERT-BRUCE Strategist, Australian Broadcast Corporation [Media] Linkedin SOPHIA ONG Director of Branding & Marketing Communications, APAC, ERM [Environmental Services] Linkedin ATHIKOM KANCHANAVIBHU Vice President, Business Transformation, Zuellig Pharma [Pharmaceuticals] Linkedin SEAN VALENCIA Marketing Strategist, APAC Marketing Lead, Treasure Data [Computer Software] Linkedin TIM JOHNSTON Senior Marketing Director, APJ, ON24 [Internet] Linkedin RAJIV DINGRA Founder & CEO, RD&X Network [IT & Services] Linkedin JENNIFER VILLALOBOS Chief Digital & Marketing Officer, Prudential Thailand [Insurance] Linkedin KRITHIRUN ARIYAMAHAPONG Head of Brand and Marketing Communication, Cigna Insurance [Insurance] Linkedin ADRIAN LEE Senior Vice President, Audience Growth, South China Morning Post [Newspapers] Linkedin MUGILAN CHITAMBRAM Group Digital Marketing Manager, Valiram Group [Retail] Linkedin BABUL BALAKRISHNAN Head of Customer Care, Thunes [Financial Services] Linkedin PANKAJ AGARWAL Director, Center of Competency, Services, Dell Technologies [IT & Services] Linkedin BERNARD CHONG Marketing Director, foodpanda Malaysia [Internet] Linkedin JASLYIN QIYU Head of Client Marketing and Digital Channels, Citibank [Financial Services] Linkedin JUNE TEE Head of Group Digital Communications, CIMB Bank [Financial Services] Linkedin LI ZHILIANG Head of CRM, ZALORA [Internet] Linkedin SUSHMITA MOHAPATRA Head, Content Marketing, SEO & Growth, PropertyGuru [Real Estate] Linkedin ANGELYN VARKEY Marketing Director, Asia Pacific, Aon [Financial Services] Linkedin TRIVENI RAJAGOPAL Global Digital Director, Skin Cleansing & Oral Care, Unilever [Consumer Goods] Linkedin VINCENT LAU Partner, Wise Venture [Venture Capital] Linkedin SHAILENDRA SINGH Vice President, Global Sales & Marketing Head, Aditya Birla Chemicals Thailand [Chemicals] Linkedin GAURAV GUPTA CMO & Integration Leader KC Softex, Kimberly Clark Softex [Consumer Goods] Linkedin NIKKI TAYLOR Marketing Growth Strategy Director, Asia Pacific, UPS [Logistics & Supply Chain] Linkedin ADAM W. COWLISHAW Head of Marketing and Connected Commerce, Johnson & Johnson [Healthcare] Request to Speak Request to Speak AGENDA OVERVIEW Day 1 - B2C Track - 22 Feb Day 2 - B2B Track - 23 Feb Day 1 - B2C Track - 22 Feb 12:00 – 12:40 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & FIRESIDE CHAT | [STORYTELLING / UGC] THE POWER OF USER GENERATED CONTENT (UGC): EFFECTIVE STORYTELLING AND CUSTOMER RELATIONSHIP BUILDING – How UGC helps building customer trust and strength brand/customer relationships – The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies SUSHMITA MOHAPATRA Head, Content Marketing, SEO & Growth JENNIFER VILLALOBOS Chief Digital & Marketing Officer 12:40 – 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [OMNICHANNEL EXPERIENCE] SCALING OMNICHANNEL EXPERIENCES WITH CUSTOMER DATA PLATFORM (CDP) – Tactics to scale your business and generate value through Omnichannel experiences – Case studies exploring how CDP can unify data across channels to deliver exciting new experiences SEAN VALENCIA Marketing Strategist, APAC PARITOSH TRIPATHI Technology Director 13:15 – 14:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER DATA] HOW WE EMPLOYED CUSTOMER DATA TO OPTIMISE THEIR EXPERIENCE – How to gain customer insights and scale content automation through the deployment of customer data – How data has enabled the capturing of customer experience across multiple touch-points GAURAV GUPTA CMO & Integration Leader KC Softex PANKAJ AGARWAL Director, Center of Competency, Services JIMMY HILVERT-BRUCE Strategist BENJAMIN POOLE Head of Singapore Office 14:00 – 14:20 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby KEYNOTE PRESENTATION | [PAY-PER-CLICK MARKETING] PREVENTION, PROTECTION AND OPTIMISATION: PROACTIVELY STOPPING CLICK AND AD FRAUD TO MAXIMISE ROI – How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns – How organisations can deploy end-to-end protection and detection capabilities to maximise ROI MATT SUTTON Chief Revenue Officer 14:20 – 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [GEN Z / SOCIAL MEDIA / INFLUENCER MARKETING] WINNING THE HEARTS OF GEN Z: INFLUENCER MARKETING ACROSS SOCIAL MEDIA PLATFORMS – How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok – To understand the essence of authenticity and creativity from influencer marketing for Gen Z TRIVENI RAJAGOPAL Global Digital Director, Skin Cleansing & Oral Care VINCENT LAU Partner GEORGE IONUT DANIFELD CMO 15:00 – 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [CUSTOMER EXPERIENCE] ROI FOR CX SOLUTIONS: CONTINUE MOMENTUM WITH INDUSTRY CHALLENGES – How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics DANIELLE WEST Principal Business Solutions Manager NAWAZ IMAM Head of Commercial Strategy & Operations 15:35 – 16:10 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [COMMUNITY MARKETING] FOSTERING A BRAND COMMUNITY FOR ONGOING CUSTOMER ENGAGEMENT AND MAKING CUSTOMER-DRIVEN DECISIONS – How to capitalise a devoted community by driving authenticity through customer engagement – Possible platform and channels that a brand community can be built upon KRITHIRUN ARIYAMAHAPONG Head of Brand & Marketing Communication JASON HUAN Chief Marketing Officer 16:10 – 16:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [GAMIFICATION] ENHANCING CUSTOMER RETENTION AND LOYALTY THROUGH INTERACTIVITY AND GAMIFICATION – How to engage customers and motivate them to want to come back – The effectiveness of gamified techniques in marketing strategy across channels ADAM W. COWLISHAW Head of Marketing and Connected Commerce BERNARD CHONG Marketing Director 16:45 – 17:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [PERSONALISATION / OMNICHANNEL] FINDING THE RIGHT TECHNOLOGY: HOW WE PERSONALISED MARKETING INITIATIVES ACROSS MULTIPLE CHANNELS TO DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue MAGITH NOOHUKHAN Customer Engagement Evangelist LI ZHILIANG Head of CRM MUGILAN CHITAMBRAM Group Digital Marketing Manager JUNE TEE Head of Group Digital Communications 17:30 – 17:35 | SINGAPORE STANDARD TIME (GMT+8) CHAIRPERSON CLOSING & DAY 2 PREVIEW Scroll up for Day 2 Agenda Day 2 - B2B Track - 23 Feb 12:00 – 12:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & PANEL DISCUSSION | [CUSTOMER DATA & ANALYTICS] HOW WE DESIGNED BUSINESS OPERATIONS TO COLLECT AND ANALYSE CUSTOMER DATA & INSIGHTS – How to innovate sales and marketing operations to effectively gather account data and understand their behaviours – How customer analytics enables business to generate productive account interaction and relationship SARAH MATHEWS Head of Media Partnerships, APAC SAHAJ KHUNTETA Head of Marketing Analytics, Asia Pacific and Japan SHAILENDRA SINGH Vice President, Global Sales & Marketing Head 12:45 – 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby INTERVIEW | [VIRTUAL PLATFORMS] UNVEILING THE 2022 APAC WEBINAR BENCHMARKS REPORT Metrics and best practices that define webinar success: – Best days and times to promote and hold webinars – Average registrant to attendee conversion – Most popular engagement tools – Live vs. on-demand viewing TIM JOHNSTON Senior Marketing Director, APJ LIN DUAN Head of Events 13:15 – 13:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby LIGHTNING TALK | [DISRUPTIVE TECHNOLOGY] HOW TO FUTURE PROOF YOUR DIGITAL ADVERTISING WITH MADTECH (MARTECH + ADTECH + DEEPTECH) – How to Unify Ad Activation & Reporting Silos; Simplify Ad planning and execution workflows; and Build Real-time Dashboards that connect all the dots – How to Enable 1st Party data targeting through partners as more; Build Single view of customer; and Enable AI/ML Led Automations to drive data drive results RAJIV DINGRA Founder & CEO 13:30 – 14:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER CENTRICITY] HOW MARTECH TRANSFORMED B2B MARKETING TO BE CUSTOMER-CENTRIC AND ENHANCE CLIENT EXPERIENCE – Challenges and opportunities in B2B Marketing when implementing MarTech to engage with Customers/Clients – Strategies that work well to improve client experience and achieve customer centricity throughout their journeys ANGELYN VARKEY Marketing Director, Asia Pacific SOPHIA ONG Director of Branding & Marketing Communications, APAC MARK DREXELIUS Head of IT, AAA (Asia, Australasia & Africa) Region SMITA KUMAR Digital Capabilities and Marketing Execution Leader, Safety and Industrial Business 14:15 – 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [DIGITAL ACCELERATION] SIX WAYS TO WIN 350 MILLION SOUTHEAST ASIAN DIGITAL CONSUMERS – How to capitalise on a post-pandemic digital boom in the region – How to maximise brand success and insulate your company from ensuing digital disruptions TYRONE ALMEIDA Senior Expert, Consumer Products & Retail MANDY MAK Regional Marketing Director – Asia Pacific VISHY RAMASWAMY Senior Marketing Director, South East Asia 15:00 – 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [PRECISION DEMAND MARKETING] HOW WE UTILISED DATA FROM DEMAND/REVENUE MARKETING STRATEGIES TO BOOST SALES – How to evaluate marketing efforts across internal teams, tactics and technologies – How MarTech has converged ABM to generate effective and precise demand marketing ADRIAN LEE Senior Vice President, Audience Growth NIKKI TAYLOR Marketing Growth Strategy Director, Asia Pacific 15:35 – 16:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [DIGITAL TRANSFORMATION] “INNOVATE OR DIE”: HOW BUSINESSES MANAGED UNCERTAINTY AND MAINTAIN ORGANISATIONAL EFFICIENCY – The importance of adapting your organisation structure and culture when you innovate amid uncertainties – Choosing the right marketing strategy and technology based on data under different contexts JASLYIN QIYU Head of Client Marketing and Digital Channels BABUL BALAKRISHNAN Head of Customer Care ATHIKOM KANCHANAVIBHU Vice President, Business Transformation 16:15 – 16:20 | SINGAPORE STANDARD TIME (GMT+8) DAY 2 CHAIRPERSON CLOSING 12:00 - 12:40 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby CHAIRPERSON OPENING & FIRESIDE CHAT | [STORYTELLING / UGC] THE POWER OF USER GENERATED CONTENT (UGC): EFFECTIVE STORYTELLING AND CUSTOMER RELATIONSHIP BUILDING – How UGC helps building customer trust and strength brand/customer relationships – The uniqueness of UGC to boost authenticity and credibility of your content marketing strategies SUSHMITA MOHAPATRA Head, Content Marketing, SEO & Growth JENNIFER VILLALOBOS Chief Digital & Marketing Officer 12:40 - 13:15 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [OMNICHANNEL EXPERIENCE] SCALING OMNICHANNEL EXPERIENCES WITH CUSTOMER DATA PLATFORM (CDP) – Tactics to scale your business and generate value through Omnichannel experiences – Case studies exploring how CDP can unify data across channels to deliver exciting new experiences SEAN VALENCIA Marketing Strategist, APAC PARITOSH TRIPATHI Technology Director 13:15 - 14:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [CUSTOMER DATA] HOW WE EMPLOYED CUSTOMER DATA TO OPTIMISE THEIR EXPERIENCE – How to gain customer insights and scale content automation through the deployment of customer data – How data has enabled the capturing of customer experience across multiple touch-points GAURAV GUPTA CMO & Integration Leader KC Softex PANKAJ AGARWAL Director, Center of Competency, Services JIMMY HILVERT-BRUCE Strategist BENJAMIN POOLE Head of Singapore Office 14:00 - 14:20 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby KEYNOTE PRESENTATION | [PAY-PER-CLICK MARKETING] PREVENTION, PROTECTION AND OPTIMISATION: PROACTIVELY STOPPING CLICK AND AD FRAUD TO MAXIMISE ROI – How to verify advertising engagements as they occur and proactively block invalid traffic from infiltrating search campaigns – How organisations can deploy end-to-end protection and detection capabilities to maximise ROI MATT SUTTON Chief Revenue Officer 14:20 - 15:00 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [GEN Z / SOCIAL MEDIA / INFLUENCER MARKETING] WINNING THE HEARTS OF GEN Z: INFLUENCER MARKETING ACROSS SOCIAL MEDIA PLATFORMS – How to increase brand affinity with influencer engagement on different social media platforms, e.g., YouTube, Facebook, Instagram, TikTok – To understand the essence of authenticity and creativity from influencer marketing for Gen Z TRIVENI RAJAGOPAL Global Digital Director, Skin Cleansing & Oral Care VINCENT LAU Partner GEORGE IONUT DANIFELD CMO 15:00 - 15:35 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [CUSTOMER EXPERIENCE] ROI FOR CX SOLUTIONS: CONTINUE MOMENTUM WITH INDUSTRY CHALLENGES – How to measure and what can be done when facing industry challenges, such as IDFA, the death of 3rd party cookies or even pandemics DANIELLE WEST Principal Business Solutions Manager NAWAZ IMAM Head of Commercial Strategy & Operations 15:35 - 16:10 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [COMMUNITY MARKETING] FOSTERING A BRAND COMMUNITY FOR ONGOING CUSTOMER ENGAGEMENT AND MAKING CUSTOMER-DRIVEN DECISIONS – How to capitalise a devoted community by driving authenticity through customer engagement – Possible platform and channels that a brand community can be built upon KRITHIRUN ARIYAMAHAPONG Head of Brand & Marketing Communication JASON HUAN Chief Marketing Officer 16:10 - 16:45 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby FIRESIDE CHAT | [GAMIFICATION] ENHANCING CUSTOMER RETENTION AND LOYALTY THROUGH INTERACTIVITY AND GAMIFICATION – How to engage customers and motivate them to want to come back – The effectiveness of gamified techniques in marketing strategy across channels ADAM W. COWLISHAW Head of Marketing and Connected Commerce BERNARD CHONG Marketing Director 16:45 - 17:30 | SINGAPORE STANDARD TIME (GMT+8) Session on Standby PANEL DISCUSSION | [PERSONALISATION / OMNICHANNEL] FINDING THE RIGHT TECHNOLOGY: HOW WE PERSONALISED MARKETING INITIATIVES ACROSS MULTIPLE CHANNELS TO DRIVE ROI – What technologies help to create personalised experience for customers from offline to online – How personalised touch improves customer experience so as to benefit brand loyalty and drive revenue MAGITH NOOHUKHAN Customer Engagement Evangelist LI ZHILIANG Head of CRM MUGILAN CHITAMBRAM Group Digital Marketing Manager JUNE TEE Head of Group Digital Communications 17:30 - 17:35 | SINGAPORE STANDARD TIME (GMT+8) CHAIRPERSON CLOSING & DAY 2 PREVIEW Scroll up for Day 2 Agenda Add to Calendar SPONSOR SHOWCASE WHAT'S DIFFERENT ALL LIVE SESSIONS All our sessions are in real-time, allowing for live interaction with experts including speaker Q&As, live polling and connecting with the rest of the MarTech loving audience TWO-DAY TRACKS Holistic inclusion of B2C and B2B aspects of MarTech Trends and Pain-points with a new speaker line-up COMPLETE APAC COVERAGE Wide-ranging industries of speakers and audience members joining together for sharing and networking SPONSORS Become a Sponsor Become a Sponsor View All Sponsors HELLO WORLD Welcome to The Virtual MarTech Summit where the best minds in modern marketing technology converge. You’ll hear from leaders working in a cross-section of industries whose stories illustrate unique company pain points, breakthroughs, and triumphs. As digital adoption and innovation continue to shift consumer behaviour, crafting impactful digital experiences is fundamental to reaching the right audience. Savvy tech adopters and tomorrow’s consumer will demand instant solutions, unprecedented access, and the technology to match. Coming to the Next Normal, businesses are braced for an era of customisation, connection and cohesion. This 2-day summit, with 1 day dedicated to B2C and another to B2B, will be delivered through a blend of fireside chats, panel discussions, and expert talks. Experienced thought-leaders will cover cutting-edge topics including Community Marketing, Gamification, Social Media & Influencer Marketing, CX, Customer Data Platform, UGC, Personalisation, Precision Demand Marketing, Digital Acceleration & more. 0 + Attendees 0 + Speakers 0 % Seniority 0 Days 0 Tracks 0 Sessions REGISTRATION * All Access Pass - Industry Attendees Only FOR THIS EVENT ONLY. Access to all live sessions, live Q&A, virtual breakout sessions, resources, Spotlight series & more. free * Season Pass - Industry Attendees Only INCLUDES THIS EVENT. Access to all the upcoming Virtual MarTech Summits without having to register one by one for each event. Limited availability. Access to all live sessions, live Q&As, virtual breakout sessions, resources, Spotlight series & more. free * On-Demand Content Access INCLUDES LIVE ACCESS. Unlimited access to online materials of all sessions post-summit for 3 months (23/02/2022 - 23/05/2022). Subject to speaker consent. 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