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Currently booking for August 2024.

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THINK


BIG,


MOVE


FAST.


HOLD FAST STUDIO IS AN INDEPENDENT DESIGN STUDIO WORKING ACROSS BRAND, PRODUCT,
AND USER EXPERIENCE. ADD AN ALREADY-UP-TO-SPEED PRINCIPAL-LEVEL PRODUCT DESIGNER
& PRODUCT MANAGER TO YOUR TEAM. RIGHT NOW.


CURRENTLY BOOKING FOR AUGUST 2024.

Start a project




FEATURED WORK


HERO 11 BLACK MINI

Product Design + HarDware‹›Software

Leading design for an all-new camera and new form factor in GoPro's lineup.

View the work





MOMENT PRO CAMERA

Product Design + HarDware‹›Software + iOS + ANDROID

Designing one of the first DSLR-like experiences for the camera in your pocket
on iOS and Android.

View the work






ACTION CAMERA PLATFORM

Product Design + HarDware‹›Software + iOS + ANDROID

Designing a first-of-its-kind connected action camera platform🤘🏼.

View the work







MULTI-STOP DELIVERY SYSTEM

Product Design + iOS + WEB

The #1 route planner for multi-stop delivery drivers across FedEx, UPS, DHL,
onTrac, and Amazon.

View the work








View more selected projects




A DIFFERENT


BREED


OF DESIGN PARTNER.

We've all been there: product meetings that devolve into endless loops of
opinions.

Let's break the cycle.

Unlike agency account managers who parachute in and out, or unreliable
freelancers who might lack the big-picture perspective, I become an extension of
your team. Think in-house principal designer, not outside vendor. This
translates to visualizing clear directions that your team can rally around, not
just churning through endless strategy sessions or brainstorming sessions that
go in circles.


STARTUPS & NEW PRODUCTS

I've partnered with founders, heads of product, and heads of engineering to take
numerous products from zero-to-one and been the founding design hire at multiple
startups.


NO IN-HOUSE DESIGN TEAM

You have a solid plan but no in-house design or research resources in-house to
execute it. Mitigate the risk of a full-time hire too early and the overhead of
an agency.


OVER-STRETCHED DESIGN TEAMS

Too much for your design team to take on? Strategic help with future product
planning? Fractional leadership? I'll seamlessly integrate and get up to speed
lightening fast.

Read: The Strategic Advantage of Independent Design Consultants in Early-stage
Product Development





FULL-STACK,


MULTI-DISCIPLINARY,


MULTI-FACETED,


FULL-SERVICE.

Whatever you call it, I've worked across the board in design, from design
workshops to brand to complex hardware & software product design and design
systems. Tactical or strategic and, ideally, both in parallel to get your
engineers working right now and clarity on your vision for the future.


DESIGN WORKSHOPS + STRATEGIC DIRECTION

Kickstart your project with a workshop to refine ideas and build a solid
foundation for development. I'll help shape and visualize your product's
direction, aligning goals, schedule and design strategy.


DEEP NATIVE MOBILE EXPERTISE

My work has been recognized with multiple App of the Day awards and I was an
early designer on Material Design for Android at Google. Oh, and designing for
DoCoMo phones in Japan 20+ years ago.


CONNECTED HARDWARE EXPERIENCES

Leading design for connected hardware projects at GoPro, Contour, Moment, and
Google has equipped me with the skills to ensure hardware and software work
together to deliver a seamless user experience.


DESIGN FOR A.I. + CONVERSATIONAL SYSTEMS

With a background in complex conversational products, I bring a unique
perspective to designing AI products. We'll create intuitive and engaging AI
experiences that make the complex accessible and enjoyable.


CORE SPECIALTIES

Product Design

Product Strategy

Connected hardware

Branding

Creative direction

Prototyping

Responsive Web Design

Analytics & experimentation

Copywriting

User research

Design systems

Product management


BONUS POINTS IF YOUR TEAM IS WORKING ON:

Precision Health & Wellness

Gen A.I.

Connected Hardware

Maps/Wayfinding

Cameras

"With a discerning eye for detail and commitment to excellence, Kevin
consistently pushes the limits of product development, while simultaneously
driving the process forward, unearthing numerous avenues for enhancing team
dynamics and business efficacy. Kevin is a valuable asset to the world of
product development, and his contributions to GoPro and the field of UX are
elevated having worked with him.”

Principal Designer, Cameras & Hardware, GoPro

Read more kind words



Hold Fast Studio is the design practice of Kevin Korpi.

Learn more about him here




Start a project






©2024 HFS

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