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SESSION TYPE
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242 SESSIONS
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TRACK
* Analytics for Customer Journeys
* B2B Marketing
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* Commerce Made Personal
* Content Supply Chain
* Content that Drives Performance
* Customer Data Management and Activation
* Developer Ecosystem
* Personalized Omnichannel Engagement
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* Trends and Inspiration
242 SESSIONS
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PRODUCTS
* Adobe Advertising
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* Adobe Creative Cloud
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* Adobe Experience Manager
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* Not Product Specific
242 SESSIONS
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INDUSTRY FOCUS
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* Commerce
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* Education
* Financial Services & Insurance
* Government
* Healthcare & Lifesciences
* High Tech
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* Travel & Hospitality
242 SESSIONS
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TECHNICAL LEVEL
* Advanced
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242 SESSIONS
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AUDIENCE TYPE
* Advertiser
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* Business Analyst
* Campaign Manager
* Channel Marketer
* Commerce Executive
* Commerce Marketer or Merchandiser
* Content Marketer
* Creative Leader
* Data Scientist
* Database Marketing Manager
* Developer
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* Mobile Marketer
* Operations Executive
* Optimization Manager
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* Publisher
* Segmentation Specialist
* Social Marketer
* Web Analyst
* Web Designer
* Web Marketer
242 SESSIONS
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BUSINESS TYPE
* Business-to-Business
* Business-to-Consumer
* Business-to-People
* Large Enterprise
* Small and Midsize Business
242 SESSIONS
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PRESENTATION STYLE
* Case & Use Study
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* Tips & Tricks
* Value Realization
242 SESSIONS
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242 SESSIONS
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ON-DEMAND SESSIONS
242 SESSIONS
Refine the results
OPENING KEYNOTE - GS1
Shantanu Narayen, Anil Chakravarthy, David Wadhwani, Dave Ricks, Marcus East,
Susan Somersille Johnson
KICK OFF YOUR ADOBE SUMMIT EXPERIENCE AND LEARN TO HOW TO DELIVER PROFITABLE,
EXPERIENCE-LED GROWTH WITH OUR LATEST INNOVATIONS IN PERSONALIZATION AT SCALE
AND GENERATIVE AI FOR BUSINESS. JOIN ADOBE CHAIRMAN AND CEO, SHANTANU NARAYEN
AND PRESIDENT, DIGITAL EXPERIENCE BUSINESS, ANIL CHAKRAVARTHY WITH EXECUTIVES
FROM ELI LILLY, T-MOBILE, PRUDENTIAL FINANCIAL AND MORE, AS THEY SHARE
INNOVATIONS FOR CREATING EXCEPTIONAL CUSTOMER EXPERIENCES THAT BUILD
CONNECTIONS, GROW TRUST, AND DRIVE BUSINESS GROWTH.
Tue Mar 21 | 04:00 PM - 06:00 PM GMT
Sign in to add to your favorites.
OPENING KEYNOTE - ASL - GS1-1
Shantanu Narayen, Anil Chakravarthy, David Wadhwani, Dave Ricks, Marcus East,
Susan Somersille Johnson
**THIS SESSION IS PRESENTED IN AMERICAN SIGN LANGUAGE.** KICK OFF YOUR ADOBE
SUMMIT EXPERIENCE AND LEARN TO HOW TO DELIVER PROFITABLE, EXPERIENCE-LED GROWTH
WITH OUR LATEST INNOVATIONS IN PERSONALIZATION AT SCALE AND GENERATIVE AI FOR
BUSINESS. JOIN ADOBE CHAIRMAN AND CEO, SHANTANU NARAYEN AND PRESIDENT, DIGITAL
EXPERIENCE BUSINESS, ANIL CHAKRAVARTHY WITH EXECUTIVES FROM ELI LILLY, T-MOBILE,
PRUDENTIAL FINANCIAL AND MORE, AS THEY SHARE INNOVATIONS FOR CREATING
EXCEPTIONAL CUSTOMER EXPERIENCES THAT BUILD CONNECTIONS, GROW TRUST, AND DRIVE
BUSINESS GROWTH.
Tue Mar 21 | 04:00 PM - 06:00 PM GMT
Sign in to add to your favorites.
COMMERCE MADE PERSONAL - SS1
Loni Stark, Meg Knauth, Jennifer Small
WHILE COMMERCE IS CORE TO EVERY BUSINESS, INCREASINGLY, BUSINESSES MUST EVOLVE
TO MEET THE DEMANDS OF THE DIGITAL ECONOMY. SUCCESSFUL COMPANIES CAN ACCELERATE
GROWTH AND PROFITABILITY BY LEVERAGING CUSTOMER INSIGHTS TO PERSONALIZE SHOPPING
EXPERIENCES ACROSS EXISTING AND NEW BUSINESS MODELS AND CHANNELS. WINNING THE
B2C AND B2B BUYER IN THIS DYNAMIC ENVIRONMENT REQUIRES DATA-DRIVEN TOOLS THAT
USE CUSTOMER CONTEXT TO CRAFT COMMERCE EXPERIENCES THAT ARE CONVENIENT AND
ENGAGING. JOIN EXPERTS FROM ADOBE AND LEADING BRANDS TO DISCOVER HOW TO EXECUTE
END-TO-END PERSONALIZED COMMERCE JOURNEYS AND HEAR THE LATEST BEST PRACTICES,
CASE STUDIES, AND STRATEGIES TO GROW REVENUE AND INCREASE PRODUCTIVITY.
Tue Mar 21 | 08:00 PM - 08:45 PM GMT
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SCALE YOUR B2B ORGANIZATION WITH NEXT-GENERATION EXPERIENCES - SS2
Amit Ahuja, Karen Hopkins, Brian Glover, Bridget Burne
THE B2B BUYING JOURNEY IS BECOMING MORE COMPLEX WITH MULTIPLE BUYER, SUPPLIER,
AND PARTNER ROLES ALL ENGAGING THROUGH HUNDREDS OF INTERACTIONS AND THE LATEST
DIGITAL CHANNELS. IT’S TIME FOR B2B BUSINESSES TO SCALE USING A NEW BLUEPRINT
THAT FOCUSES ON THE RIGHT PROSPECTS, CREATES A FAST-TRACK TO SALES, AND
OPTIMIZES FOR REVENUE IMPACT. ADOBE B2B OFFERINGS CAN HELP YOU ADVANCE YOUR
PERSONALIZATION, CAMPAIGN VELOCITY, LEAD AND ACCOUNT QUALIFICATION, AND ROUTING
AND ATTRIBUTION AUTOMATION EFFORTS. JOIN US TO UNDERSTAND THE KEYS TO A HIGHLY
EFFICIENT MARKETING-LED GROWTH ENGINE FUELED BY NEXT-GEN EXPERIENCES AND
AUTOMATED MARKETING AND SALES COLLABORATION.
Tue Mar 21 | 08:00 PM - 08:45 PM GMT
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HOW ADOBE IS TRANSFORMING OMNICHANNEL CUSTOMER ENGAGEMENT - SS3
Sundeep Parsa, Ajay Kapoor, Kara Kelley
CUSTOMER EXPERIENCES ARE MADE UP OF MYRIAD MOMENTS THAT COMPRISE INDIVIDUAL
JOURNEYS — NO TWO ARE THE SAME. AND TODAY'S CONSUMERS — WHETHER THEY'RE BOOKING
A TRIP, PURCHASING GROCERIES, OR CHEERING ON THEIR FAVORITE TEAM — DON'T CONCERN
THEMSELVES WITH MARKETING CHANNELS. THEY JUST WANT A GREAT EXPERIENCE EXACTLY
WHEN AND WHERE THEY NEED IT. AT THE SAME TIME, LIFECYCLE AND CAMPAIGN MARKETERS
AND PRODUCT MANAGERS NEED TO FACILITATE THESE UNIQUE JOURNEYS AND DELIVER GREAT
BUSINESS RESULTS. JOIN US TO LEARN ABOUT ADOBE'S STRATEGY FOR TACKLING TODAY'S —
AND TOMORROW'S — GREATEST CUSTOMER ENGAGEMENT CHALLENGES, AS WELL AS TO SEE THE
NEWEST CUSTOMER JOURNEY INNOVATIONS DESIGNED TO HELP BRANDS CREATE PERSONALIZED
EXPERIENCES AT SCALE.
Tue Mar 21 | 09:30 PM - 10:15 PM GMT
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USING DATA AND INSIGHT AS A FORCE MULTIPLIER FOR CXM - SS4
Eric Hall, Vasanth Williams, Sanjay Vachani, Jennifer Werkmeister
CUSTOMER ENGAGEMENT IS INHERENTLY OMNICHANNEL, WHICH CAN PRODUCE SILOS OF
UNCONNECTED DATA WITH FRAGMENTED INSIGHTS AND DISJOINTED MANAGEMENT OF THE
CUSTOMER EXPERIENCE. BUT WHEN DATA IS EASILY CONNECTED, STANDARDIZED, AND
SEQUENCED AND THEN COMBINED WITH CROSS-FUNCTIONAL OWNERSHIP OF CXM, ENTERPRISES
CAN DISCOVER AND ACTION CONTEXTUALLY RELEVANT INSIGHTS ACROSS THE ENTIRE
CUSTOMER JOURNEY — ALL AT SCALE. JOIN US TO LEARN HOW YOU CAN TRANSFORM YOUR CXM
APPROACH WITH UNIQUE AND POWERFUL OMNICHANNEL INSIGHTS THAT FUEL REAL-TIME
ACQUISITION, RETENTION, CROSS-SELL/UPSELL, AND PERSONALIZED MARKETING CAMPAIGNS
THAT WILL DELIVER POWERFUL RESULTS FOR YOUR BUSINESS.
Tue Mar 21 | 09:30 PM - 10:15 PM GMT
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IMPACTFUL EXPERIENCES: FROM CONTENT CREATION TO PERSONALIZATION - SS5
Mark Szulc, Heather Freeland, Bridget Esposito, Haresh Kumar, Richard Whitehead,
Purnima Rachoor Roy, Jody Fales
SUCCESSFUL DIGITAL BUSINESSES DEPEND ON GREAT CUSTOMER EXPERIENCES DRIVEN BY
CAPTIVATING CONTENT. AS THE DEMAND FOR MORE AND BETTER CONTENT CONTINUES TO
RISE, ORGANIZATIONS NEED NEW WAYS TO CREATE, MANAGE, AND PERSONALIZE CONTENT.
AND TO IMPROVE BUSINESS RESULTS, THESE IMPACTFUL EXPERIENCES NEED TO BE
DELIVERED WITH GREATER EFFICIENCY. JOIN US TO LEARN HOW ADOBE'S LATEST
INNOVATIONS UNIQUELY ALLOW YOU TO SOLVE THE CHALLENGES OF CONNECTING DISPARATE
TEAMS, ACCELERATING CONTENT VELOCITY, AND ELIMINATING DUPLICATIVE TECHNOLOGY.
DISCOVER HOW TO TRANSFORM YOUR DISJOINTED CONTENT SUPPLY CHAIN INTO A WELL-OILED
CONTENT MACHINE THAT DRIVES VALUE AT SCALE.
Tue Mar 21 | 11:00 PM - 12:00 AM GMT
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PERSONALIZED INSIGHTS AND ENGAGEMENT WITH ADOBE EXPERIENCE PLATFORM - SS6
Anjul Bhambhri, Srini Nallasivan, Klaasjan Tukker, Rakhi Patel
BUILDING A WINNING PERSONALIZATION STRATEGY STARTS WITH THE ABILITY TO LEVERAGE
DEEP INSIGHTS AND IMPACTFULLY ENGAGE WITH CUSTOMERS TO DELIVER MEANINGFUL
EXPERIENCES. JOIN TO LEARN HOW ADOBE CAN HELP YOU ACHIEVE THIS OBJECTIVE BY
DEPLOYING ADOBE REAL-TIME CDP, ADOBE JOURNEY OPTIMIZER, AND ADOBE CUSTOMER
JOURNEY ANALYTICS — ALL POWERED BY A NATIVELY CONNECTED FOUNDATION WITH ADOBE
EXPERIENCE PLATFORM. ADDITIONALLY, LEARN HOW THESE SOLUTIONS CAN SUPERCHARGE
YOUR ENTIRE CUSTOMER EXPERIENCE STACK, INCLUDING OTHER ADOBE APPLICATIONS SUCH
AS ADOBE TARGET AND ADOBE COMMERCE, AS WELL AS THIRD-PARTY SYSTEMS LIKE
ENTERPRISE DATA WAREHOUSES. DISCOVER THE VALUE OF CONNECTED APPLICATIONS TO
POWER CONNECTED CUSTOMER EXPERIENCES.
Tue Mar 21 | 11:00 PM - 12:00 AM GMT
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INSPIRATION KEYNOTE - GS2
Anil Chakravarthy, Lisa Su, Aaron Sorkin, Damar Hamlin, Peyton Manning, Anjul
Bhambhri, Amit Ahuja, Ely Greenfield, Stacy Martinet
JOIN INDUSTRY LEADERS AND INNOVATORS AS THEY DISCUSS THE CHALLENGES WE FACE IN
OUR EVER-CHANGING WORLD AND THE OPPORTUNITIES THEY BRING TO THE FUTURE. ADOBE
PRESIDENT, DIGITAL EXPERIENCE BUSINESS, ANIL CHAKRAVARTHY WILL WELCOME LISA SU,
CHAIR AND CEO, ADVANCED MICRO DEVICES INC., AND AARON SORKIN, ACADEMY
AWARD-WINNING WRITER, DIRECTOR, AND PLAYWRIGHT.
Wed Mar 22 | 05:00 PM - 06:30 PM GMT
Sign in to add to your favorites.
INSPIRATION KEYNOTE - ASL - GS2-1
Anil Chakravarthy, Lisa Su, Aaron Sorkin, Damar Hamlin, Peyton Manning, Amit
Ahuja, Anjul Bhambhri, Ely Greenfield, Stacy Martinet
**THIS SESSION IS PRESENTED IN AMERICAN SIGN LANGUAGE.** JOIN INDUSTRY LEADERS
AND INNOVATORS AS THEY DISCUSS THE CHALLENGES WE FACE IN OUR EVER-CHANGING WORLD
AND THE OPPORTUNITIES THEY BRING TO THE FUTURE. ADOBE PRESIDENT, DIGITAL
EXPERIENCE BUSINESS, ANIL CHAKRAVARTHY WILL WELCOME LISA SU, CHAIR AND CEO,
ADVANCED MICRO DEVICES INC., AND AARON SORKIN, ACADEMY AWARD-WINNING WRITER,
DIRECTOR, AND PLAYWRIGHT.
Wed Mar 22 | 05:00 PM - 06:30 PM GMT
Sign in to add to your favorites.
SUMMIT SNEAKS - GS6
Tig Notaro, Eric Matisoff, Dej Mejia, Ronald Oribio, Deepak Pai, Stefano
Petrangeli, Richie Preece, Nikaash Puri, Jennifer Qian
TAKE A SNEAK PEEK AT WHAT’S BEING DEVELOPED WITHIN ADOBE LABS. YOU’LL SEE DEMOS
OF FEATURES THAT MAY OR MAY NOT MAKE IT INTO EXPERIENCE CLOUD.
Thu Mar 23 | 12:30 AM - 02:00 AM GMT
Sign in to add to your favorites.
SUMMIT SNEAKS - ASL - GS6-0
Tig Notaro, Eric Matisoff, Dej Mejia, Ronald Oribio, Deepak Pai, Stefano
Petrangeli, Richie Preece, Nikaash Puri, Jennifer Qian
**THIS SESSION IS PRESENTED IN AMERICAN SIGN LANGUAGE.** TAKE A SNEAK PEEK AT
WHAT’S BEING DEVELOPED WITHIN ADOBE LABS. YOU’LL SEE DEMOS OF FEATURES THAT MAY
OR MAY NOT MAKE IT INTO EXPERIENCE CLOUD.
Thu Mar 23 | 12:30 AM - 02:00 AM GMT
Sign in to add to your favorites.
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