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Suchita Salwan


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Suchita Salwan


GOOD COMPANIES REWARD PEOPLE. GREAT COMPANIES REWARD TEAMS.


THATS IT. THATS THE POST.

Apr 14


Apr 14




Suchita Salwan


REFLECTIONS ON LIFE POST ACQUISITION


IN SEPTEMBER OF 2022, LBB THE COMPANY I FOUNDED & LED (STILL LEAD) WAS ACQUIRED
BY NYKAA. YOU CAN READ MORE ABOUT MY DECISION MAKING…

Mar 23
6


Mar 23
6



Suchita Salwan


SMOL THOUGHTS: ON CONFIDENCE


ONE ASSUMES CONFIDENCE IS WHAT YOU PROJECT WHEN YOU’RE CERTAIN OF BEING RIGHT.
ON THE CONTRARY, I’VE FOUND MYSELF TO BE MOST CONFIDENT WHEN…

Feb 11
12


Feb 11
12



Suchita Salwan


FRAMEWORKS, METRICS & MATH: FOR CONTENT & BRAND MARKETING


YOUR 101 ON CONTENT AND BRAND MARKETING

Nov 14, 2023
39


Nov 14, 2023
39



Suchita Salwan


SMOL THOUGHTS: ON AVERAGE, GOOD & GREAT MARKETERS


NO ONE CARES ABOUT YOUR OPINION. GIVE ‘EM YOUR POINT OF VIEW.

May 13, 2023
8

May 13, 2023
8



Suchita Salwan


BLOOM WHERE YOU ARE PLANTED, & 33 MORE THINGS I’VE LEARNT AT 33


I’VE NEVER BEEN A FAN OF BIRTHDAYS. IN FACT, THE ONLY REASON I LOOK FORWARD TO
MY BIRTHDAY IS BECAUSE I’VE BUILT A TRADITION AROUND…

Mar 11, 2023
206
2


Mar 11, 2023
206
2



Suchita Salwan


SMOL THOUGHTS: PREMIUM USE-CASES > PREMIUM CUSTOMERS


A PURSUIT BETTER THAN ‘PREMIUM CUSTOMERS’ IS BUILDING FOR USE
CASES/TRIGGERS/OCCASIONS THAT COMMAND PREMIUMISATION OF CUSTOMERS’ CHOICES

Mar 5, 2023
21


Mar 5, 2023
21



Suchita Salwan


SMOL THOUGHTS: EVENTUALLY, POOR DOMAIN KNOWLEDGE CATCHES UP


THERE’S THE POPULAR SAYING- FAKE IT TILL YOU MAKE IT. THIS MANTRA WORKS WELL TO
BOLSTER CONFIDENCE AND KICK ONES IMPOSTER SYNDROME TO THE…

Feb 19, 2023
21


Feb 19, 2023
21



Suchita Salwan


SMOL THOUGHTS: ON PERSONAL BRAND


THERE ARE AMPLE INCOMPETENT PEOPLE WITH GREAT PUBLIC PERSONAL BRANDS.
IRONICALLY, THE MORE POPULAR THESE GUYS GET- AND IF THEY DON’T SOLVE…

Jan 6, 2023
16


Jan 6, 2023
16



Suchita Salwan


THINGS I’VE LEARNT & RE-LEARNT IN 2022


REFLECTIONS ON WINS, LOSSES, CHALLENGES AND CONQUESTS FROM THIS YEAR

Dec 18, 2022
24


Dec 18, 2022
24



Suchita Salwan


SMOL THOUGHTS: DON’T FALL FOR THE MOLLYCODDLE


WE’VE GONE FROM HUSTLE PORN TO MOLLYCODDLE PORN, AND THAT ISN’T A GOOD THING

Dec 4, 2022
71
1

Dec 4, 2022
71
1



Suchita Salwan


INSTAGRAM’S BECOMING FACEBOOK & THAT’S BAD NEWS FOR CREATORS


2010 TO 2015 WERE THE GOLDEN YEARS OF FACEBOOK. ESPECIALLY IF YOU WERE A
PUBLISHER OR IN THE CONTENT BUSINESS. THIS IS THE ERA OF BUZZFEED…

Oct 9, 2022



Oct 9, 2022




Suchita Salwan


SMOL THOUGHTS: DON’T #BUILDINPUBLIC


THE OLDER I GET, THE MORE (ACTUALLY) SUCCESSFUL (NOT ‘TWITTER SUCCESSFUL’)
ENTREPRENEURS I MEET, THE MORE I BELIEVE IN BUILDING QUIETLY.

Oct 9, 2022
50
3


Oct 9, 2022
50
3



Suchita Salwan


WOMAN IN LEADERSHIP? WELCOME TO THE ODDS BEING STACKED AGAINST YOU


YOU CAN (AND SHOULD) HATE THAT SOME OF YOUR PEERS AND CO-WORKERS ARE PASSIVELY
SEXIST, HOW THAT FRESH-OUTTA-B-SCHOOL COCKY LITTLE KID…

Sep 19, 2022



Sep 19, 2022




Suchita Salwan


WHY WE CHOSE NYKAA & HOW WE APPROACHED LBB’S ACQUISITION


ICYMI, WE ANNOUNCED LBB’S ACQUISITION BY NYKAA LAST MONTH 🎉 YOU CAN READ MORE
ABOUT THIS HERE. LBB WILL CONTINUE TO OPERATE INDEPENDENTLY…

Sep 13, 2022
12
1


Sep 13, 2022
12
1



Suchita Salwan


TWO CENTS: SOLVING FOR DISCOVERY


WHY IS EVERYONE A DISCOVERY APP? WHEN IS DISCOVERY A FEATURE AND NOT A PRODUCT?
AND HOW AT LBB WE’VE DELIVERED ON DISCOVERY IN UNIQUE WAYS

Jun 21, 2022
37

Jun 21, 2022
37



Suchita Salwan


TWO CENTS: WHAT’S NEXT IN BEAUTY?


A CONVERSATION WITH A FOUNDER WHO RUNS AN EARLY STAGE STARTUP HAD ME THINKING
ABOUT WHAT WOULD I BET ON IN BEAUTY.

Jun 20, 2022
11

Jun 20, 2022
11



Suchita Salwan


LEARNING THROUGH COLLECTIVES


I’VE ALWAYS LOVED MEETING AND INTERACTING WITH NEW PEOPLE. IT’S BEEN THE FASTEST
WAY FOR ME TO LEARN NEW THINGS, STRESS-TEST MY ASSUMPTIONS…

Apr 17, 2022
27
1


Apr 17, 2022
27
1



Suchita Salwan


WIP: RE-THINKING “PRODUCT MARKET FIT”


THE TERM PMF OR PRODUCT MARKET FIT IS USED RATHER LOOSELY IN DISCUSSING AND
DELIBERATING CUSTOMER RESONANCE. WHAT’S INTERESTING ABOUT THIS…

Jan 23, 2022
5

Jan 23, 2022
5



Suchita Salwan


HOW TO TAKE FEEDBACK (WITHOUT TAKING IT PERSONALLY)


FEEDBACK AND OPINION IS NOT THE SAME THING; AND WHY SELF-AWARENESS GOES A LONG
WAY

Jan 15, 2022
12


Jan 15, 2022
12





SUCHITA SALWAN

328 Followers

co-founder at LBB. interested in content x community x commerce x brands &
everything in between

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