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BARK, MEOW, TWEET! IT’S NATIONAL PET DAY

HERE ARE FOUR WAYS TO CELEBRATE YOUR FURRY FRIENDS!

 




If you’re a pet owner, you know there’s no other bond like the one you have with
your furry friend. Whether it’s a dog, cat, a bird or even a ferret, the
companionship and unconditional love they provide is unique.

That’s one of the reasons why April 11 is National Pet Day in the U.S. It began
back in 2006 when Colleen Paige, an animal welfare advocate, wanted to bring
more attention to pets in need who were waiting in shelters to be adopted.
“Don’t shop! Adopt!” is still the motto today. It’s estimated that 6.3 million
cats and dogs enter shelters every year, making this an important, ongoing issue
– and an even more important day of awareness and appreciation for animals.

As a pet business owner, whether you design and craft collars or sell special
treats, you can play a part in pairing these sweet souls with their furever
families on this day (and every day). Here are just a few of the ways your
business can help…

1. SOCIAL MEDIA

The easiest and most valuable way you can celebrate National Pet Day is by using
social media to spread awareness. You can make a post using the hashtag
#NationalPetDay and show ways your customers can get involved in animal rights
and adoption campaigns. Or you could use it to draw importance to issues
shelters and animals are facing today. The content doesn’t need to be sad, but
it should bring some attention to the cause and definitely encourage followers
to open their hearts and homes to these loving creatures.

2. TURN PROFITS INTO PROCEEDS

Another way you can help is by setting up a specific promo code with a certain
percentage of proceeds going to a local shelter or cause. You could use NATIONAL
PET DAY as the code for example. Customers will love the opportunity to give
back, especially when shopping for things they already need for their own furry
friend!

3. BRING IN A SHELTER EXPERT – AND LOTS OF SWEET ANIMALS

A great opportunity to help educate your community is by bringing a local
shelter expert into your store or perhaps partnering with a local school or
civic group for an open forum and/or adoption event. They could show some of the
animals they have available, explain the adoption or foster process, or simply
answer questions to help educate the community and garner new animal advocates.
Sometimes adoption may not seem appealing to someone because it may seem
complicated, but an expert can explain how simple it really is.

4. HOST A DONATION EVENT

Another way to help spread awareness of the cause is by hosting a donation
event. We all have toys our pets no longer play with – or maybe weren’t fans of
to begin with. Perhaps they were gifted one they already have or got tired of
one ball because they got a new squeakier one. And how many times do pet owners
buy way too much of a food their fur babies just don’t like or eventually grow
tired of eating every day? These, along with blankets, towels, potty pads, and
bowls, are great items to donate to a shelter where supplies are so desperately
needed. All you need to do is post a sign and set up a box where supplies can be
dropped off. You can even gift some of your own shop items if you’re feeling
extra generous!

There are so many other ways to give back. For more information on how to help,
we encourage you to contact local shelters or visit their websites to see how
your business can be there for them.

###




EDITOR’S NOTE:

A printer malfunction should be the last of your worries when you’re setting up
an event, labeling donations to ensure they get to the right location, or
printing flyers promoting your business or the cause. Get to know the
easy-to-use Zebra ZSB Series Printers here

And for more creative ideas on how your business can support your community,
check out our other ZSB blog posts.

 

 





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