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 * HOW BEKAERT LEVERAGES DIGITAL TO GO BEYOND STEEL

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Digital


HOW BEKAERT LEVERAGES DIGITAL TO GO BEYOND STEEL

Gunter Van Craen, CDIO of Bekaert, discusses driving digital transformation
through technology
 
December 14, 2023
7 minutes read
Mousume Roy
APAC Reporter, HCLTech
December 14, 2023
7 minutes read
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Today, the world is on the precipice of the fifth industrial revolution or
Industry NeXT — the era of human and machine collaboration. Digital
transformation is charting the course in the field of material science by
remodeling the world’s base materials. With technological advancements taking
centerstage, companies like Bekaert are establishing innovative approaches that
leverage digital technologies to enhance efficiency, quality and sustainability
in the traditional world of material science and steel industry.  

In a recent interview, HCLTech Trends and Insights spoke to Gunter Van Craen,
the Chief Digital and Information Officer (CDIO) of Bekaert. Bekaert is a global
market and technology leader in material science of steel wire transformation
and coating technologies. Having driven digitalization in Bekaert for over three
years, Van Craen shared his insights on how the technology is key to evolve
global communities seeking new solutions. 

Bekaert's approach to technology and innovation 

Companies across industries are striving to harness the power of technology to
drive innovation, enhance efficiency and create new value propositions. Bekaert
is no exception. Under Van Craen's leadership, the company has embarked on a
transformative digital journey that is reshaping its core processes, products
and customer experiences. 

Van Craen emphasized that Bekaert's approach to technology is firmly rooted in
delivering business value. He stated: "We start with identifying where we can
make the biggest impact from a business perspective and then work our way back
into technology." This pragmatic approach means that they are not merely chasing
tech trends but aligning technology with specific business needs. 

Distinguishing between mere hype and transformative trends is challenging as
technology changes every month. Van Craen acknowledges this reality, noting that
new technology trends seem to emerge every six months. The critical task for his
organization is to discern which technologies have the potential to positively
disrupt the industry.  

“We continuously scan new technologies and assess the potential impact on our
industry. We've embraced IoT and AI, utilizing them to optimize operations and
transform product portfolios into smart, connected offerings,” added Van Craen. 

For instance, Bekaert leverages IoT to connect its machines, generating valuable
data that fuels AI and machine learning models. This data-driven approach allows
them to optimize operations. At the same time the IoT platform also opens the
potential to provide innovative services like predictive maintenance.

Cybersecurity and maintaining trust in the digital era

Digitalization and advancements in technologies like next-generation security
controls, artificial intelligence (AI), automation and rapid adoption of IoT
have created a highly complex environment for organizations. Van Craen
emphasized that while organizations pursue digital transformation, it's equally
important to strengthen cybersecurity measures.  

To safeguard operations and sensitive data, Bekaert has strengthened its
cybersecurity capabilities in collaboration with partners like HCLTech and other
multiple partners. This includes deploying technical safeguards, improving
incident response procedures and enhancing employee awareness. 

He underlined the importance of “balancing technical capabilities with human
awareness,” acknowledging that employees are often the weakest link in
cybersecurity. However, he stressed that by taking a comprehensive approach to
cybersecurity, adopting flexible solutions and enabling cybersecurity awareness
and training, organizations can prevent, detect and rectify security incidents. 

Bekaert's focus on sustainability

While talking about Bekaert’s commitment to sustainability that is evident in
its products and services, Van Craen explained: “How we create products and what
products we create is important to us.” 

The organization is exploring how its expertise can be harnessed to develop
products that help reduce environmental impact. For instance, when it comes to
providing concrete reinforcement, Bekaert’s product, Dramix® helps reduce the
CO2 emissions of construction projects by up to 35%.

Van Craen highlighted several key initiatives that are part of the company’s
sustainability strategy “Creating a better tomorrow”. We launched a global
program called ‘You Know Watt’ to gradually reduce the company’s energy
consumption and use energy more efficiently in the plants. This initiative not
only aligns with sustainability goals but also brings economic benefits,
demonstrating that sustainability and profitability can coexist,” he said. 

In addition to environmental sustainability, the organization also focuses on
diversity and inclusion and community relations. The company is actively
involved in integrated reporting, a critical step in transparently conveying its
sustainability efforts in financial statements, reinforcing commitment to
sustainable practices. 

HCLTech supercharges demerger for UD Trucks, powered by scaled digital
transformation

Watch the video

Talent acquisition in the tech frontier 

Recognizing the global nature of talent, Bekaert recruits worldwide. They are
also dedicated to building a more diverse tech workforce. “We aim to showcase
the appeal of joining a company which is driving digital transformation,
innovation and sustainability. By leveraging online channels and fostering a
domino effect through employee referrals, we have been successfully expanding
our talent pool,” he continues. 

“Partnerships with firms like HCLTech are integral to our talent strategy. By
fostering a sense of identity and belonging within the Bekaert family, we enable
the team members who are employed by our partners, to better understand and
align with the company's goals, ensuring a seamless collaboration,” added Van
Craen. 

In a world marked by growing sustainability concerns, Van Craen’s insights shed
light on how Bekaert is navigating the intersection of innovation,
sustainability and technology to stay ahead in a dynamic industry. Bekaert
continues to set an example for companies seeking to harness technology for a
better, more sustainable future. 


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