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You are here: Influencer Marketing Hub » Influencer Marketing » Top 18 Twitch
Influencer Marketing Agencies for 2024





TOP 18 TWITCH INFLUENCER MARKETING AGENCIES FOR 2024

by Influencer Marketing Hub
Last Updated: October 10th, 2024
16 min read
Influencer Marketing
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WHY TRUST INFLUENCER MARKETING HUB?
Expert-based Reviews
i
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i
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Influencer Marketing Hub sets itself apart from conventional review platforms
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Influencer Marketing Hub employs an expert-driven methodology to evaluate
Influencer Marketing agencies, ensuring that our recommendations are both
reliable and comprehensive. This approach is designed to help businesses and
individuals find the best agencies to meet their specific Influencer Marketing
needs. Here’s how we assess the various agencies like Viral Nation, NeoReach,
and The Influencer Marketing Factory:

Strategic Analysis of Agency Capabilities: We start by examining each Influencer
Marketing agency’s core competencies, such as SEO, PPC, content marketing, and
social media strategy. Our focus is on identifying Influencer Marketing that not
only offer a wide range of services but also demonstrate exceptional skill in
executing high-impact Influencer Marketing campaigns.

Populated with 7.25 million active streamers and a committed viewer base, Twitch
is somewhat of a gold mine for brands and advertisers that want to partner with
influencers, particularly in the gaming niche. However, unlike other social
media platforms, Twitch is a bit more complex when it comes to finding
influencers for your campaigns.

It doesn't offer the flexibility of TikTok Creator Marketplace or the
functionality of Instagram's Explore page and search feature. A workaround for
this is partnering with Twitch influencer marketing agencies. Since Twitch is a
rather niche platform, there's not exactly a specialist influencer marketing
agency for it, but many agencies have extended their services to include Twitch
influencer marketing in their existing suite.

Below, we look at some of these agencies and go into depth about why they make
the perfect picks for brands planning to partner with Twitch influencers.

--------------------------------------------------------------------------------


TOP TWITCH INFLUENCER MARKETING AGENCIES:

Top
twitch influencer marketing agencies
2024


1. VIRAL NATION



Representing over 900 creators across 35 verticals, Viral Nation is a one-stop
for brands to identify and work with Twitch influencers. The agency hand-picks
creators for its clients, depending on their niche and audience preferences.
Besides mega and macro influencers, Viral Nation is also adept at identifying
nano and micro influencers for brands.

The agency does such a great job of managing Twitch influencers that they don’t
need any additional tools or platforms to connect with them. In fact, ChocoTaco,
a Twitch streamer, said that his team only involves an editor and Viral Nation.
With such close connectivity with influencers, you can expect the agency to
handle all influencer side of things for your influencer marketing campaigns
effectively. 

More importantly, Viral Nation ensures you don’t fall prey to fraudulent
creators or fake followers. The agency’s proprietary AI-powered software
verifies and screens Twitch talent to ensure your campaigns yield real results.
When required, the agency also integrates paid media into campaigns for extra
amplification.

>  



Viral Nation isn’t an exclusive Twitch influencer marketing agency, but its
expertise and reach make it one of the best choices in this regard. They have
also brought in Twitch-experienced experts to further strengthen their
capabilities.

For example, Matt Thomas, former Program Manager at the Twitch Brand Partnership
Studio, now works as a creative project manager at Viral Nation. His experience
and understanding of the Twitch platform add immense value to the agency’s
influencer marketing strategies.

The agency also partakes in Twitch events and conferences to stay updated with
the latest trends and changes in the platform. They’re regular participants of
TwitchCon, an annual event where Twitch streamers and fans come together to
celebrate the platform.

Cooper Short, a Talent Agent at the agency, posted that the Viral Nation team
will be attending TwitchCon 2024, too. 



Viral Nation has also shown its commitment to platforming Twitch streamers and
their talents in the past. For example, earlier in 2024, the Cannes Lions
International Festival of Creativity partnered with Viral Nation to launch LIONS
Creators, an initiative focused on boosting the creator economy.

Vanessa Lopez, a Twitch streamer and DJ was a part of the panel discussion held
during the event. This shows Viral Nation’s dedication to not only supporting
influencer marketing on Twitch but also promoting Twitch streamers as creators
and professionals in their own right.

Even better, with Viral Nation, you’re not limited to US Twitch influencers. You
can partner with influencers in 30+ countries, speaking more than 15 languages,
to reach all your audience segments.


VIRAL NATION CREATOR OS

Viral Nation has a centralized data platform where you can visualize your whole
Twitch creator ecosystem, including performance metrics and campaign data, in
real time. 

Viral Nation Creator OS

The platform allows Twitch creator identification, real-time influencer review,
influencer approval, success measurement, feedback capture, and content review.
It’s an all-in-one place where creators, management teams, and brands can work
in sync.

--------------------------------------------------------------------------------


VIRAL NATION CLIENT SUCCESS

Viral Nation is no stranger to the gaming world, which is what Twitch is
primarily known for. The agency was the brains and force behind the publicity of
the VR version of Resident Evil 4 (RE4). When releasing the game, Meta Quest got
Viral Nation on board to drive hype, engagement, and awareness before the
launch.

Viral Nation worked with 73 creators, including two Twitch streamers who made up
the top 1% on the platform. The agency’s assistance helped Meta Quest make
Resident Evil 4 VR a massive success.

Meta Quest case study

STRATEGIC APPROACH

To start, Viral Nation had to remind gamers about their connection with Resident
Evil, so the agency sourced major influencers across Instagram, Twitch, TikTok,
X, and YouTube to rekindle that love among the audiences through the game’s
iconic moments, storyline, and memes.

The creators were given early access to Resident Evil 4 VR along with a ton of
creative freedom to captivate their fans with original content. Here’s what
Viral Nation did to further drive this campaign home:

 * Got influencers to create interactive stories, Reels, and live streams
 * Created gameplay compilations to show off the best moments of the game
 * Worked with cosplayers to bring the game to life in the real world
 * Induced positive sentiment by commenting on influencer content and sharing it
 * Amplified the campaign’s reach by gifting Meta Quest 2 and launch-day access
   to the game to 25 celebrities, influencers, gamers, and artists

Together, these tactics resulted in 1.3 million engagements and 15.8 million
total views for the campaign. 

VIRAL NATION

Viral Nation unlocks the full power of social-first marketing to scale brands
into the future.

Company
Channels
Services
Company

50+

USA, Canada, Caribbean

Best for:

Enterprises and Large brands

Minimum Campaign Size: $50.000+
Channels
Blog
Discord
Facebook
Google
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Social-First Transformation
Influencer Marketing
Social Experiential Marketing
Social Content Studio
Community Management
Performance Marketing
Social Media Marketing
Digital Marketing
Content Marketing
Growth Marketing
Strategic Paid Media
Data-driven Optimization
Creator Representation
Measurement and Data Analytics
AI Powered Brand Safety Analysis
Minimum Campaign Size: $50.000+

VIRAL NATION

Viral Nation unlocks the full power of social-first marketing to scale brands
into the future.

Visit Website View Profile

--------------------------------------------------------------------------------


2. NEOREACH



NeoReach is one of those Twitch influencer marketing agencies that don’t leave
any bases uncovered. Their difference lies in them looking for a perfect
influencer relationship rather than simply an influencer fit for your business.
They use a blend of deep market insights, top creators, and innovative
approaches to deliver desirable results for their clients.

>  



The agency’s connected network of influencers has worked with them for years,
and this experience allows them to meet client goals effectively. When
identifying influencers for your campaigns, NeoReach won’t merely look at the
subscriber count.

The agency also considers your KPIs and audience demographics to ensure a
mutually beneficial relationship for you and the Twitch influencer.

Following creator identification, NeoReach works alongside the influencer to
maintain content alignment with your brand’s core messaging. You can expect
remarkable storytelling to come out of this collaboration, which is just what
Twitch viewers are used to.

NeoReach not only acquires Twitch talent for you but also manages it. They
negotiate payment terms on your behalf and manage legal contracts, compliance,
and everything else.

>  



Like Viral Nation, Neo Reach also couples paid media with influencer campaigns
to supercharge your campaigns. You simply have to sit back and relax while the
agency takes charge of everything from ad copywriting to creative creation and
budget allocation.


NEOREACH SELF-SERVICE SOFTWARE & APIS

If you’d like to be in the driver’s seat and manage your Twitch influencer
campaign by yourself, NeoReach has self-service software that lets you do so.
You can use the agency’s API to search for Twitch influencers and manage their
campaigns.

The platform also comes with an analytics dashboard for a comprehensive view of
campaign performance. With 400+ data points, you’ll find the right Twitch
influencer every time. Whenever you need an extra hand, the agency’s customer
success team is there to help you through the process.

NeoReach data points

--------------------------------------------------------------------------------


NEO REACH CLIENT SUCCESS 

NeoReach has a history of working with premier brands and delivering successful
Twitch influencer campaigns. One such example comes from NVIDIA. The renowned
tech company contacted NeoReach to promote its new features and project
releases.

STRATEGIC APPROACH

NeoReach understood the importance of consistent brand messaging since that’s
the key to promoting brand identity. They also realized the need to use multiple
marketing strategies, including social media activity and Twitch streaming, to
reach the campaign’s goals.

NVIDIA case study

To ensure brand message consistency, NeoReach specifically partnered with
influencers who understood the conventions of X, Twitch, and YouTube since these
were the platforms the agency had chosen for the campaign. Here’s what the
agency did next:

 * Communicated with the brand and the influencers to choose the most impactful
   content
 * Partnered with Syndicate, a Twitch streamer, to run a giveaway on Twitch and
   direct viewers to X
 * Kept following @NvidiaShield’s X account as a giveaway rule to increase their
   following to 25,000 in just a week
 * Worked with influencers in tech, gaming, and comedy to promote the brand’s
   new releases and features

The Twitch, X, and YouTube influencer campaign brought in 48.3 million
impressions and over 258k engagements. Pretty impressive, isn’t it? 

Key Features: Campaign Management, Search/Discovery, Influencer Relationship
Management, Team Collaboration Tools, Campaign Reporting, Influencer Analysis,
Audience Analysis, Forms and Compliance,

Channels: Facebook, Twitter, Instagram, YouTube, Pinterest, Snapchat



Visit Website View Profile

--------------------------------------------------------------------------------


3. THE INFLUENCER MARKETING FACTORY



The Influencer Marketing Factory is among the top influencer marketing agencies,
covering multiple platforms, including Twitch. They have worked with clients
like Dunkin, Snapchat, Amazon, and Sony Music, to name a few.

The agency’s understanding of the influencer marketing space is evident in their
insights, which they share on a monthly basis with their social media followers.
Additionally, the agency has a skilled team that not only manages Twitch
influencer campaigns, but also helps brands navigate the maze of creator
economy.



The Influencer Marketing Factory’s services include storytelling and KPI
selection, which is mandatory for Twitch marketing success. The agency also
assists in influencer selection. You simply have to communicate your needs, and
they’ll find you an influencer to fit the bill.

On top of that, The Influencer Marketing Factory manages Twitch influencer
contracts on your behalf. They also work with the creators to execute the
campaign according to your requirements.

The Influencer Marketing Factory has two offices in the US, and its team is
spread across global creative hubs, including Berlin, Paris, London, and
Amsterdam. So, you can partner with Twitch influencers from all around the
world.

Last but not least, the agency provides detailed analytics on the influencer’s
reach and other performance metrics.


THE INFLUENCER MARKETING FACTORY CLIENT SUCCESS

Although The Influencer Marketing Factory hasn’t published a Twitch-specific
case study on any of their online platforms, the agency has experience working
with gaming brands. MPL Gaming is one example. The company wanted The Influencer
Marketing Factory to run an influencer campaign to increase app installs and
boost awareness.

STRATEGIC APPROACH

Since the company is US-based and has a local audience, The Influencer Marketing
Factory identified 23 influencers in the US, with a combined follower base of
over 98 million. 

MPL Gaming creators

Then, the agency did this:

 * Got the influencers to create video content around MPL Gaming’s app
 * Collaborated with tech, lifestyle, and gaming influencers to reach the
   brand’s various audience segments
 * Created educational content to show the app’s unique selling point

With just 23 influencers, MPL Gaming saw a 9% increase in engagement rates.

THE INFLUENCER MARKETING FACTORY

The Influencer Marketing Factory is a global full-service influencer marketing
agency that helps brands engage with Gen Z and Millennials audiences on TikTok,
YouTube and Instagram.

Company
Channels
Services
Company

10 - 50

New York, Miami

Best for:

Enterprises and Large brands

Minimum Campaign Size: $20.000+
Channels
Blog
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Social Media Management
Digital Marketing
Minimum Campaign Size: $20.000+

THE INFLUENCER MARKETING FACTORY

The Influencer Marketing Factory is a global full-service influencer marketing
agency that helps brands engage with Gen Z and Millennials audiences on TikTok,
YouTube and Instagram.

Visit Website View Profile

--------------------------------------------------------------------------------


4. MOBURST



Moburst is a global marketing agency that helps brands grow into category
leaders. It offers consulting, creative, and marketing services with the goal of
providing companies with creative solutions that convert target audiences into
advocates. While Moburst is the key agency for TikTok, it also works closely
with partners in other platforms, including Twitch.

As a full-service digital agency, Moburst offers a full suite of services. This
includes creative and content, marketing strategies, media buying, organic
awareness, and product and development. Its influencer marketing strategy
involves building briefs for influencers as well as using and repurposing
content to create multiple digital assets.

Moreover, Moburst leverages an army of creators from all over the world to
develop authentic user-generated content. Its creator network isn’t only social
media savvy; each creator also has a pulse for content that works. Moreover, the
content they produce is specific to their respective social media platforms. 

Moburst’s clientele ranges from startups to Fortune 500 companies, including
Barnes and Noble, Google, Uber, and Discovery. Having worked with over 600
products, Moburst’s team demonstrates experience in digital and mobile
marketing. This year, Business of Apps named the agency a Top Influencer and Top
App Marketing Company.  

MOBURST

Harness the power of influencers to achieve your growth goals with Moburst, a
leading global performance influencer marketing agency that helps brands
over-achieve their goals and become category leaders.

Company
Channels
Services
Company

50+

New York, Tel Aviv, San Fransisco, London

Best for:

Startup & Enterprise

Minimum Campaign Size: $20.000+
Channels
Blog
Facebook
Google
Instagram
LinkedIn
Pinterest
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
User Generated Content
Social Media Marketing
Social Media Management
Digital Marketing
Talent Management
Full Service Production
Minimum Campaign Size: $20.000+

MOBURST

Harness the power of influencers to achieve your growth goals with Moburst, a
leading global performance influencer marketing agency that helps brands
over-achieve their goals and become category leaders.

Visit Website View Profile

--------------------------------------------------------------------------------


5. THE GOAT AGENCY



Goat is a worldwide social media marketing agency specializing in Twitch
influencer marketing and maximizing the potential of this unique platform. The
agency makes it very clear to its clients what they get from procuring an
influencer partner, including a dedicated team and detailed reporting.



Goat employs a data-driven strategy to achieve high-impact Twitch campaigns.
Using a comprehensive database of Twitch creators, Goat identifies the perfect
influencers based on niche, audience, and Key Performance Indicators (KPIs). The
agency’s in-house Data & Insights team ensures this knowledge base is constantly
updated for optimal results.

With Goat, clients gain a team of Twitch marketing specialists capable of
devising strategies and delivering campaigns to meet desired goals. The agency
has yielded remarkable results for its past clients, including a 7.8x return on
ad spend (ROAS) for Emma and $1.2 million+ in tracked sales for Thinx.

Besides the obvious commitment to maximizing return on investment (ROI), Goat is
also a good choice due to its global presence, with three remote working hubs in
the Asia-Pacific, UK, and USA. With Goat, you can partner with Twitch
influencers in over 70 countries, speaking over 38 languages. So, no matter your
audience’s demographics, Goat has got you covered.  

Goat also runs paid ad campaigns through influencer-owned channels to further
boost reach and engagement. In its 7+ years of being in business, the agency has
managed over 1,000 influencer campaigns, including those on Twitch. For all
these campaigns, the agency’s team continuously monitors performance metrics to
provide clear results and insights to its clients.

Goat Agency track record


THE GOAT AGENCY CLIENT SUCCESS

While most people only see the gaming side of Twitch, Goat has managed to use
the platform for a wide range of other industries, too. For example, TurboTax,
the Intuit-owned tax software company, needed to grow its brand awareness in the
live streaming and gaming circles.

Goat took it upon itself to find the best Twitch gamers to get TurboTax’s
message across to audiences in the gaming industry.

STRATEGIC APPROACH

Goat uses live content as the main driver for its influencer campaigns on
Twitch. The agency identified four self-employed Twitch streamers in different
gaming niches, which could promote the brand’s offering in an educational yet
digestible way. Here’s what the brand did next:

 * Held influencer-run live stream sessions under the supervision of TurboTax’s
   expert Diana Castro
 * Showed audiences how to file taxes through the platform
 * Got each influencer to run four Twitch streams and one TikTok promotions
 * Included interactions with Diana Castro in each live stream to discuss
   tax-related topics more in-depth

TurboTax case study

The campaign worked for two main reasons. One, showing people how easy it is to
perform a task that has a reputation for being difficult helped the audience see
TurboTax as a viable solution. Two, with Diana’s insightful conversation
combined with the influencer’s trust factor, the audience not only understood
how the product works but also trusted it.

The campaign resulted in 2.2 million views, earning 126% of the agency’s target
media views.

THE GOAT AGENCY

Goat is a global, award-winning social media and influencer marketing agency.
We've worked with some of the world's most exciting brands including Dell,
Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and
Wayfair, helping them ...

Company
Channels
Services
Company

50+

London, New York, Singapore

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+
Channels
Facebook
Instagram
LinkedIn
Pinterest
Reddit
Snapchat
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Strategy
Paid Social
Content Production
Social Media Management
Community Management
Minimum Campaign Size: $50.000+

THE GOAT AGENCY

Goat is a global, award-winning social media and influencer marketing agency.
We've worked with some of the world's most exciting brands including Dell,
Nivea, Audi, Pernod Ricard, Deep Silver, The Body Shop, Mars, TurboTax and
Wayfair, helping them ...

Visit Website View Profile

--------------------------------------------------------------------------------


6. NINJAPROMO



NinjaPromo is a leading name in B2B and crypto influencer marketing that helps
brands break into niche markets through influencers on multiple platforms,
including Twitch.

The agency specializes in creating influencer marketing campaigns that provide
quality content, build brand credibility, and cut through ad blindness to
maximize your ROI. Plus, they share helpful tips with their clients to keep them
up-to-date with new happenings in the influencer marketing world.

>  



They use creative influencer marketing strategies to help their clients reach
their target audiences. These innovative strategies are backed up by their
network of diverse influencers. Whether you prefer nano influencers to
megastars, they have a huge database across virtually all industries.

NinjaPromo is also heavily data-driven. The agency conducts comprehensive social
media audits to learn about your brand’s current market position and provides
detailed reports for its findings. Throughout the influencer campaign, the
agency tests, refines, and optimizes your strategy based on its data.

If you prefer a hands-free approach, their fully managed influencer partnerships
are what you need. After they’ve matched you with the ideal influencer or
popular streamer, they can take care of all the management aspects, like
contracts, while still keeping you in the loop.

The best part about NinjaPromo is that the agency offers an all-in-one
subscription. You can get comprehensive marketing services, including Twitch
influencer marketing, at a set price. According to the agency, it can help you
save up to $100k every year.

>  




NINJAPROMO CLIENT SUCCESS

Leon.bet, an online sports betting platform, partnered with NinjaPromo to
enhance its brand visibility across Brazil, Kazakhstan, and Portugal. The brand
specifically wanted to target audiences on Twitch and Instagram to increase user
sign-ups and build engagement in their desired regions.

STRATEGIC APPROACH

NinjaPromo created a hybrid of influencer marketing and Google Analytics setup
to meet the client’s goals. Here’s what the agency did:

 * Engaged 5 Kazakhstani Twitch influencers (hatiko_luna, qq_oxygen,
   qwe_bleessed123, montana_bandana, and rimbolds) and got them to conduct
   hour-long live streams to promote Leon.bet
 * Engaged 5 Portuguese influencers (RTPArenaCSGO2, MrRicardo94, Sovitia,
   StreamLAB, and boltz) to showcase the Leon. bet’s offerings through two live
   streams each
 * Partnered with Portuguese Instagram influencers to post one targeted story
 * Engaged 7 Brazilian influencers (strongerrp, dcosta__, booy, AdamiFPS,
   malonesp, murilo_rt, and langofps1) to run 5 hour-long streams per month,
   featuring chatbot promotions and on-screen banners
 * Used Google Analytics and tracking pixels to monitor campaign performance and
   user interactions

Leon.bet influencer content

The campaign was a major success in all three regions, bringing in 15,000 new
registrations on Leon.bet from Kazakhstan, 12,000 from Portugal, and 25,000 from
Brazil. With the incorporation of Google Analytics, NinjaPromo could tweak the
campaign in real time, resulting in a 15% increase in ROI.

NINJAPROMO

NinjaPromo is a leading digital marketing agency dedicated to elevating your
brand through multi-channel marketing solutions, branding and creative design.

Company
Channels
Services
Company

50+

London, New York, Dubai, Singapore, Hong Kong, Vilnius

Best for:

Small Business, Midmarket and Enterprise

Minimum Campaign Size: $50.000+
Channels
Amazon
AppLovin
Blog
Discord
Facebook
Google
Google Ads
Instagram
ironSource
LinkedIn
Medium
Mixer
Pinterest
Podcast
Quora
Reddit
Snapchat
Spotify
Telegram
TikTok
Twitch
Twitter (X)
Unity Ads
Weibo
WhatsApp
YouTube
YouTube Advertising
Services
SEO
Branding
Paid Social
Paid Media
Web Design
Social Media
PR & Outreach
Video Marketing
Lead Generation
Video Production
Mobile App Design
Influencer Marketing
Website Development
Marketing Subscription
Blockchain Development
Mobile App Development
Community Management
Minimum Campaign Size: $50.000+

NINJAPROMO

NinjaPromo is a leading digital marketing agency dedicated to elevating your
brand through multi-channel marketing solutions, branding and creative design.

Visit Website View Profile

--------------------------------------------------------------------------------


7. AUDIENCLY



Audiencly began in 2018 as an ads campaign creator for the gaming industry.
Soon, it branched out into lifestyle and technology before establishing itself
in various segments.

Today, it serves as a management platform for influencers and content creators.
It supports global companies of all sizes in any industry. It has signed over
1,000 campaigns for 100 brands and has generated over 1 billion impressions.

Audiencly has created campaigns for some of the leading brands in gaming, such
as Epic Games, MY.GAMES, and EA. The agency was behind the marketing campaign
for the digital card game Zenonzard. With 31 gaming influencers on YouTube and
Twitch, the campaign garnered 400,000 likes, 6 million views, and 50,000
comments on these social platforms.

Audiencly can connect you to 5,000 influencers around the world, from gaming to
lifestyle niches. The agency offers all-around services for your influencer
marketing campaign and you can get your products on some of the most popular
Twitch channels. Moreover, Audiencly can help boost your social presence through
social media marketing campaigns and paid advertising strategies.

Audiencly’s influencer marketing campaign starts with goal setting. After
identifying your success metrics and target audience, Audiencly can help you
plan your campaign strategy. Then, you can choose from the agency’s network of
Twitch influencers who can help you create ad promotions. After implementation,
Audiencly provides a detailed report that reviews the campaign’s success.

AUDIENCLY

Influencer marketing means significantly more than sponsoring hilarious videos
or glamourous Instagram posts. With Audiencly the right influencer marketing
strategy enables companies to reach their target groups in a direct way and
retain them sust...

Company
Channels
Services
Company

10 - 50

Düsseldorf, London

Best for:

Small Size Brand and creators

Minimum Campaign Size: $50.000+
Channels
Instagram
TikTok
Twitch
YouTube
Services
Influencer Marketing
Talent Management
Minimum Campaign Size: $50.000+

AUDIENCLY

Influencer marketing means significantly more than sponsoring hilarious videos
or glamourous Instagram posts. With Audiencly the right influencer marketing
strategy enables companies to reach their target groups in a direct way and
retain them sust...

Visit Website View Profile

--------------------------------------------------------------------------------


8. NEWGEN (FORMERLY KAIROS MEDIA)



NewGen is a fast-growing social creative agency in the UK. Their ’30 under 30
co-founders and their 100-strong team of creatives built a 360 agency that
delivers creative strategy and execution for brands with a ‘science meets art’
approach.

They have a strong focus on gaming, so it should not be surprising that they
offer Twitch influencer marketing services. 

The company began solely as an influencer marketing agency but has widened to
add services in creative strategy, content production, social strategy, data and
insights, and paid media. However, they still consider influencer marketing the
heart of their business, and they keep their passion for it.

One example of NewGen utilizing multiple channels was a campaign they ran for
the global online fashion retailer, boohooMAN. With the launch of the Call of
Duty title, Modern Warfare, boohooMAN saw an excellent opportunity to bridge the
gap between gaming and lifestyle.

They challenged NewGen to develop an event bringing together musicians, fitness,
and lifestyle influencers, alongside professional gamers and content creators,
to find the ultimate champion. They then streamed this event on both Facebook
and Twitch with commentary. 

NEWGEN (FORMERLY KAIROS MEDIA)

NewGen (formerly Kairos Media) is a social-first creative and creator agency
that stands at the forefront of culture, creators and community.

Company
Channels
Services
Company

1 - 10

London, LA

Best for:

Small and Medium Companies

Minimum Campaign Size: $5.000+
Channels
Facebook
Instagram
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Digital Marketing
Minimum Campaign Size: $5.000+

NEWGEN (FORMERLY KAIROS MEDIA)

NewGen (formerly Kairos Media) is a social-first creative and creator agency
that stands at the forefront of culture, creators and community.

Visit Website View Profile

--------------------------------------------------------------------------------


9. CLOUTBOOST



Cloutboost recognizes that Twitch and YouTube sponsorships are now an integral
part of any significant video-gaming marketing campaign. While YouTube is their
primary focus, Cloutboost also leverages the power of Twitch streamers to
promote brands to their fans.

Cloutboost provides an additional income source for favorite Twitch streamers,
where they can partner with top gaming brands (and other companies who have
gamers as their target market).

Cloutboost provides game developers access to Twitch livestreamers at various
stages of a games’ life, from its initial launch onwards. They find that
advertisers are moving away from interruption advertising to interactive
marketing. They believe Twitch livestreamers can help spread the message about a
game, without looking like formal ads.

CLOUTBOOST

Cloutboost is a leader in acquisition-focused influencer marketing tailored for
video game brands. Led by seasoned veterans in the gaming industry, Cloutboost
leverages cutting-edge AI technologies to optimize and scale influencer
marketing strategie...

Company
Channels
Services
Company

10 - 50

Dallas, San Francisco

Best for:

Medium-sized Companies

Minimum Campaign Size: $10.000+
Channels
Facebook
Instagram
TikTok
Twitch
YouTube
Services
Influencer Marketing
UA Licensing
Measurement and Data Analytics
Paid Media
Public Relations
Content Repurposing
Social Media Marketing
Minimum Campaign Size: $10.000+

CLOUTBOOST

Cloutboost is a leader in acquisition-focused influencer marketing tailored for
video game brands. Led by seasoned veterans in the gaming industry, Cloutboost
leverages cutting-edge AI technologies to optimize and scale influencer
marketing strategie...

Visit Website View Profile

--------------------------------------------------------------------------------


10. UPFLUENCE INC.



Upfluence offers many services in both influencer and content marketing. They
are a full-service influencer marketing agency, who works with a wide range of
companies, include those in the Fortune 500.

However, Upfluence does not restrict itself to working with the high profile
social media networks like Facebook, Twitter, and Instagram. They also recognize
the value of Twitch to influencer marketing campaigns, particularly those in the
electronic gaming sector.

Upfluence understands the importance of Twitch to gamers and those who follow
gaming. They recognize that if gamers are your target market, then you can reach
millions through Twitch influencers. Indeed they understand that Twitch’s gaming
audience of 670 million provides a greater potential audience than HBO, Netflix,
ESPN, and Hulu combined.

Upfluence provides software to its clients that makes identifying relevant
Twitch influencers extremely easy for brands. It has advanced search criteria,
allowing you to quickly find the particular gamers that your target market most
admire. Upfluence can provide you with a wealth of metrics to better fine-tune
your influencer selection, and then determine the success of your campaigns.

If you target the types of people who love to watch top gamers play Fortnite
battles on Twitch, you can easily work with Upfluence to ensure that you don’t
end up working with influencers who spend their nights playing League of Legends
or Counter-Strike: Global Offensive. Likewise, if you sell to a more junior
market, Upfluence can help you find family-friendly gamers on Twitch.

You can even use Upfluence’s integrated mailing tool to contact your preferred
influencers. And once you have reached an agreement with your preferred
influencers you can manage partnerships, track results, and even pay your
influencers from within Upfluence.

UPFLUENCE INC.

Find the perfect influencers for your brand, manage your campaigns, & measure
your results in one platform.

Company
Channels
Services
Company

10 - 50

New York City (USA), Mexico City (Mexico), Lyon (France)

Best for:

Large Brands and non-profit organizations.

Minimum Campaign Size: On Request
Channels
Blog
Facebook
Instagram
Pinterest
Twitch
Twitter (X)
YouTube
Services
Manage client campaigns
Find influencers
Analyze influencers
Manage influencers
Influencer gifting
Influencer payment
Campaign analytics
Shopify Influencer Marketing
Bigcommerce Influencer Marketing
Amazon Influencer Marketing
Ecommerce Influencer Marketing
Magento Influencer Marketing
Woocommerce Influencer Marketing
Minimum Campaign Size: On Request

UPFLUENCE INC.

Find the perfect influencers for your brand, manage your campaigns, & measure
your results in one platform.

Visit Website View Profile

--------------------------------------------------------------------------------


11. BECORE



Becore is somewhat apart from most of the agencies profiled here. Their primary
focus is on experiential marketing, some of which involves partnering with
influencers. They promise “brand experiences that resonate with audiences and
reverberate across media channels.”

They find that influencer marketing can be particularly helpful for marketing
events. Brands can collaborate with influencers both before and after an event,
adding elements of social proof.

Becore recognizes the potential for experiential marketing tied to eSports
events. 71% of the eSports industry valuation ($500 million) is connected to
advertising and sponsorship. They can see how eSports can provide access to
young digitally-oriented gamers. Twitch is the primary way that the followers of
eSports can look at their heroes in action.

Becore matches brands with suitable Twitch livestream gamers. While they would
typically only use Twitch as part of an experiential campaign, they recognize
that Twitch can help a brand connect with thousands of interested gamers.

--------------------------------------------------------------------------------


12. SOCIALLY POWERFUL



Socially Powerful describes itself as a global influencer marketing agency. It
prides itself on covering all social media platforms, including Facebook,
Instagram, Snapchat, Twitter, Musical.ly, YouTube, and Twitch.

It works with influencers and brands in the niches of sports, lifestyle, gaming,
fashion, beauty, food, entertainment, technology, and more.

They work with gaming influencers with a combined reach of 150 million fans.
They say that their “gaming influencers range from eSport stars to Twitch
heroes.” Of course, the two often overlap, with many of Twitch’s superstars
having already made their name in eSports.

Socially Powerful makes a point of matching a brand with the best influencers to
meet the specific goals of a campaign. They promise to identify new influencers
when necessary for a brand or campaign.

SOCIALLY POWERFUL

We understand attention. What began as an influencer marketing agency has
transformed into a global social agency built to help brands untangle the
complex interplay of social media platforms, influencer marketing, paid media
and advertising, whil...

Company
Channels
Services
Company

50+

London, New York, Beijing

Best for:

Medium and Large Brands

Minimum Campaign Size: $50.000+
Channels
Amazon
Discord
Facebook
Google
Google Ads
Instagram
LinkedIn
Pinterest
Podcast
Reddit
Snapchat
Spotify
TikTok
Twitch
Twitter (X)
Weibo
WhatsApp
YouTube
YouTube Advertising
Services
Influencer Marketing
Social Media Management
Paid Media
Video Production
Talent Management
Social Strategy
Creative
Social Commerce
Minimum Campaign Size: $50.000+

SOCIALLY POWERFUL

We understand attention. What began as an influencer marketing agency has
transformed into a global social agency built to help brands untangle the
complex interplay of social media platforms, influencer marketing, paid media
and advertising, whil...

Visit Website View Profile

--------------------------------------------------------------------------------


13. FLOOD INTERACTIVE



Flood Interactive is an influencer marketing and talent management agency. They
focus on eSports and livestreaming, particularly on Twitch.

Flood provides sponsorship opportunities, relationship management and personal
branding support for gaming influencers. They provide talent acquisition and
management program support for brands, along with program design, execution, and
analytics.

They work with a variety of influencer on Twitch, YouTube, and Twitter. Some of
the influencers on their books enjoy more than a million Twitch followers.

Flood recognizes that Twitch influencers can help promote more than just games.
They work with companies who sell products that typical gamers would like. Their
clients include Anheuser-Busch (beer), Mophie (wireless mobile phone chargers),
Soylent (soy products), and Band (online forums and groups).

--------------------------------------------------------------------------------


14. SHAKERS



Spanish-based Shakers is a specialist eSports marketing agency. They carry out a
range of agency duties, such as:

 * graphic & web design
 * sponsorship management
 * marketing strategy
 * audiovisual production
 * legal assessment
 * eSports consultancy
 * specialized communication, and
 * talent and influencer marketing

Shakers has funded eSports clubs and they include former professional gamers in
their team.

Shakers helps brands connect with eSports players and their followers. Working
with gamers on their Twitch livestreams is a significant part of their
strategies. The obvious advantage of Twitch livestreaming is that the viewers
consume content in real time. Shakers believes this provides immense
possibilities for brands.

They recognize that the critical audience is millennials – men and women from 14
to 35. In Spain alone, eGamers generate a total audience of 7.2 million, and it
is not entirely male-dominated. 35% of their audience is young women.

Shakers offers the following services to influencers:

 * assistance with creativity and media
 * acquisition of sponsorships
 * help to strengthen their visibility
 * assistance with content production
 * marketing action
 * access to editing software
 * a management application
 * a chance to make synergies

--------------------------------------------------------------------------------


15. HEAVEN MEDIA



Heaven Media describes themselves as being “one of the world’s fastest growing
media agencies in the Enthusiast Gaming industry.”

They perform the full range of marketing activities but focus exclusively on
gaming and eSports. This includes organizing both online and offline
tournaments, running events for more than 160,000 people and delivering events
in eight European countries.

They believe they are experts in marketing to online gamers. Their mission is to
help brands to curate their message to the right people in the right way and
know what to measure to ensure they get the best ROI.

They list their main services as:

 * Creating and distributing targeted advertisements
 * Copywriting for the difficult-to-reach gaming demographic
 * Providing agency experience – for instance, they know where each gaming
   influencer is actively followed geographically and can advise who are the
   best influencers to meet a particular brand’s needs
 * ·Social media – both company sites and influencers over a range of networks,
   including Twitch
 * Creating eye-catching content, including 2D and 3D, rendered videos
 * Researching influencers – they work with over 100 YouTube and Twitch
   influencers of many different types (ranging from 40 million to 250,000
   followers)
 * Organizing electronic events and tournaments

--------------------------------------------------------------------------------


16. SPARTAN ELITE ADVERTISING



Chicago-based Spartan Elite Advertising focuses on influencer marketing for
YouTube and Social Media. The main social networks they work with are Instagram,
Facebook, Twitter, Twitch, and YouTube.

The company was set up by a YouTuber, who clearly sees the advantages of working
with influencers on a video platform. Adding Twitch to the mix was a natural
addition. They claim to manage some of the top gaming influencers exclusively.

They make a point of ensuring that the agency is represented at events, such as
TwitchCon.

--------------------------------------------------------------------------------


17. THE OUTLOUD GROUP



Detroit-based influencer agency The Outloud Group is one of the leading agencies
that has worked on gaming and esports campaigns on Twitch and other platforms. A
full-service influencer marketing agency, Outloud’s more than 10 years of
experience in gaming marketing has earned them clients from around the world who
trust them to deliver results.

Outloud helps their clients with everything from setting their influencer
strategy to selecting the most suitable influencer to execution up until
measurement and analytics. They cultivate strong relationships with influencers
and creators, including Twitch’s niche audience of gamers, streamers, and
esports enthusiasts.

A key part of Outloud’s strategy is combining science and art to deliver
high-quality results to their clients, whether on Twitch or other social media
platforms.

THE OUTLOUD GROUP

Nationally & internationally renowned influencer marketing agency that creates &
executes strategic campaigns to deliver measurable results at scale.

Company
Channels
Services
Company

1 - 10

Detroit

Best for:

Enterprises and Large brands

Minimum Campaign Size: $100.000+
Channels
Blog
Facebook
Instagram
LinkedIn
TikTok
Twitch
Twitter (X)
YouTube
Services
Influencer Marketing
Social Media Marketing
Influencer Paid Social
Influencer Gaming
Talent Representation
Platform Monetization
Minimum Campaign Size: $100.000+

THE OUTLOUD GROUP

Nationally & internationally renowned influencer marketing agency that creates &
executes strategic campaigns to deliver measurable results at scale.

Visit Website View Profile

--------------------------------------------------------------------------------


18. LETSTOK



With offices in New York, Israel, and Hong Kong, LetsTok has a diverse and
multi-cultural team to match the gaming landscape of today. Technically, they
are a central platform that connects talents and customers looking for content
for business or personal use.

Calling themselves the “first ever ad influencers network,” LetsTok lets you
contact influencers from their pool of talents to request content for you or
your brand. They have talents from several categories, including gaming and
sports for Twitch audiences.

Their process is fully digital, so all collaborations are done smoothly. The
agency does not charge a fixed fee for their services; they collect a percentage
from the fees set by the talents. 

The company uses its proprietary artificial intelligence tools in its influencer
strategy to boost brand awareness for customers and drive results.

LETSTOK

LetsTok is an influencer marketing agency offering a free, AI-powered technology
for professionals and that allows you to run a real performance-driven
influencer marketing campaign from idea to execution, all automated through an
easy-to-use platfor...

Company
Channels
Services
Company

1 - 10

New York, Israel, Hong Kong

Best for:

Medium Size Brands

Minimum Campaign Size: $5.000+
Channels
Discord
Facebook
Instagram
LinkedIn
Telegram
TikTok
Twitch
Twitter (X)
YouTube
YouTube Advertising
Services
Influencer marketing for TikTok, Instagram, YouTube
Campaign design and strategy
Content creation
User-generated content
Brand awareness campaigns
Performance-based influencer marketing campaigns
AI automated influencer marketing campaigns
Influencer discovery
Minimum Campaign Size: $5.000+

LETSTOK

LetsTok is an influencer marketing agency offering a free, AI-powered technology
for professionals and that allows you to run a real performance-driven
influencer marketing campaign from idea to execution, all automated through an
easy-to-use platfor...

Visit Website View Profile

--------------------------------------------------------------------------------

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 * 16 Twitch Influencer Marketing Platforms to Help Find the Right Tw...

--------------------------------------------------------------------------------


TYPES OF TWITCH INFLUENCER COLLABORATIONS

Brands can partner with Twitch influencers in several ways, many of which are
the same as other platforms. Here are some common types of Twitch influencer
collaborations.


PRODUCT PLACEMENTS

Just like any other social media platform, Twitch streamers can also promote a
brand's product by showing it in their live streams. For example, if a gaming
gear company partners with a Twitch streamer, they can mention using their
product during the stream, show it on-screen, or even give a live demonstration.

In The Goat Agency's case study we mentioned earlier, TurboTax did the same
thing. The brand worked with Twitch streamers who ran hour-long streams to show
their audiences how to file taxes through the platform.

TurboTax case study results


PRODUCT UNBOXING AND REVIEWS

Twitch influencers can also create unboxing content during their live streams.
It's as simple as opening a brand's package when they're live and then reviewing
the product.

For example, a beauty brand can work with female Twitch influencers to show
their new Fortnite-themed makeup line.


GIVEAWAYS AND CONTESTS

With their hundreds of thousands of followers, Twitch streamers can reach a much
larger audience than the brand would be able to through their own social media
platforms. So, brands may run giveaways and contests in collaboration with
Twitch streamers to get higher engagement.

For example, in a case study mentioned earlier, NVIDIA partnered with a Twitch
streamer, Syndicate, to run a giveaway. One of the rules of the giveaway was to
follow @NvidiaShield's on X. This way, the brand got 25,000 new followers on X
in just 7 days. Plus, they were able to reach even more people through
Syndicate's channel than they could with their own.


COLLABORATIVE STREAMS

Some brands may work with multiple Twitch streamers on a campaign. In such
campaigns, there's an opportunity for these streamers to run collaborative
streams. For example, they may play a game together or discuss the brand's
product. It's an effective way to cross-promote both the brand and the streamers
to each other's audiences for an amplified impact.


EXCLUSIVE CONTENT OR EARLY ACCESS

Many brands, particularly those in the gaming space, give early access to their
new titles to Twitch influencers. When streamers play these new games on their
Twitch accounts, it helps generate hype around the title.

Viral Nation took this approach when promoting Resident Evil's VR version for
Meta Quest. The agency provided early access to the game to Twitch influencers
so that they could stream the gameplay and build some excitement around it
before the game was launched.


LIVE ADVERTISEMENTS

Brands can also run live Twitch ads in collaboration with influencers. Suppose a
gaming app partners with a Twitch streamer to play the app in front of their
audience (live).

They may also provide the influencer with an ad read, which highlights the app's
features. The streamer will integrate this ad read into their stream while
playing a game on the app to show and tell their audience about the app's
benefits.


BRAND ASSETS

Twitch influencers may also show branded visual assets, such as image overlays,
during their stream. These graphics can include logos, product images, or videos
that appear on the screen while the streamer plays a game or interacts with
their audience.

For example, when NinjaPromo ran the influencer campaign for Leon.bet, they
provided Twitch influencers with on-screen banners that they had to show during
the branded live streams.

--------------------------------------------------------------------------------


BENEFITS OF TWITCH INFLUENCER MARKETING

Twitch may not be as popular as other social media platforms. But it's not a
platform to ignore if you have a niche audience. Some benefits of working with
Twitch influencers are as follows.


EXCEPTIONAL ENGAGEMENT LEVELS

On the whole, the world spent 851 billion minutes watching Twitch content in
2023. If you break it down to per individual, the average watch time per day for
Twitch is 95 minutes. That's much higher than popular social media platforms
like Instagram and Facebook.

Source: statista.com

Such high engagement levels help brands reach their target audiences and keep
them captivated.


REACHING A YOUNG, NICHE AUDIENCE

Twitch is an excellent platform to reach Gen Z, as 52% of its audience is 25 to
34 years old, and over 20% is between the ages of 16 and 24. Brands with a young
target audience can capitalize on Twitch's young audience demographics.


BUILDING TRUST THROUGH AUTHENTIC CONTENT

Twitch streamers often have loyal followers who trust their opinions and
recommendations. Their followers are also likely to try the products recommended
by their favorite Twitch streamers, providing brands with an avenue to boost
conversion rates through trust-based influencer marketing.


FLEXIBLE AND DIVERSE MARKETING OPTIONS

In recent years, Twitch has introduced many features to help its users make
money on the platform. Some of these features, such as the integration of Twitch
extensions, are influencer-centric, too.  

As a result, Twitch influencers have just as many options as influencers on any
other social media platform to market their sponsor's content. For example,
streamers can read ads, place products in their videos, run giveaways, and
collaborate with brands for sponsored streams.

They can also create dedicated content and product unboxing videos to show a
product in real time and answer queries related to it.


CAPITALIZING ON A GROWING MARKET

Bringing in a revenue of around $347 billion, the gaming industry has become a
behemoth. Twitch is among the most popular social media platforms for gamers,
and 29% of gamers choose it as their social media site of choice. As the gaming
and Twitch market expands, brands have an opportunity to tap into this growth by
partnering with Twitch influencers.




TAPPING INTO AN UNDERSERVED SPACE

Despite being decently impactful, Twitch isn't as competitive as other social
media platforms. So why not benefit from this low-competition, high-potential
market? Right now, it's a suitable time for brands to establish a presence on
Twitch. And given that the platform lacks a sophisticated advertising system,
it's only natural to turn towards influencer marketing.

Again, we'll go back to the TurboTax Twitch campaign run by The Goat Agency.
It's quite interesting how the brand ran a campaign on a platform that's not the
first pick for businesses in its industry. The low competition helped TurboTax
make a mark, as the company's most viewed Twitch stream had over 584,000 views.

TurboTax Twitch streams


FOSTERING COMMUNITY AND BRAND LOYALTY

On other platforms, audiences have to wait to get a response from influencers,
be it through comments or DMs. However, Twitch's live interactive features, like
chat and Q&A sessions, allow for instant engagement.

They ultimately enhance customer retention because people feel more valued when
they get quick responses. Many influencers also use Twitch tools and plugins to
further increase interactivity and community engagement.

--------------------------------------------------------------------------------


LEVEL UP YOUR BRAND WITH TWITCH INFLUENCER MARKETING

For many people, Twitch isn't the first platform that comes to mind when they
think about influencer marketing. However, seeing Twitch's popularity, it's
clear that this is a space worth exploring for brands.

The good news is that you don't have to do much yourself. Twitch influencer
marketing agencies can assist you at every step of the way. They can also
execute your Twitch influencer campaigns and manage influencers to create a
variety of collaborative content, including live streams, branded segments,
product sponsorships, and branded assets.

Twitch influencer marketing is beneficial due to its low competitiveness and
high engagement. Plus, it allows for a diverse range of content types, making it
perfect for any industry. So, if you're ready to level up, go with any agency on
this list to get started. 


FREQUENTLY ASKED QUESTIONS


WHAT ARE SOME RESOURCES FOR TWITCH INFLUENCERS?

Twitch influencers should be on the top of their game (literally and
figuratively) to achieve optimal results for clients. The following resources
can help. 

 * Get More Views on Twitch 
 * Essential Twitch Tools for Streamers 
 * Twitch Talent Management Agencies 


WHAT ARE SOME RESOURCES FOR BRANDS TO FIND TWITCH INFLUENCERS?

Besides partnering with Twitch influencer marketing agencies, brands can also
reach out to Twitch streamers directly. Here are some helpful resources. 

 * Top Twitch Streamers 
 * Best Black Twitch Streamers 


WHAT ARE THE TOP TWITCH INFLUENCER MARKETING AGENCIES?

Based on our research and in-depth analysis, here are the top Twitch influencer
marketing agencies. 

Twitch Influencer Marketing Agency 

Best For  Location  Minimum Campaign Size  Viral Nation  Enterprises and large
brands  US, Canada, Caribbean 

$50,000+

NeoReach 

Large brands and agencies  US $50,000+ The Influencer Marketing Factory
Enterprises and large brands  US

$20,000+

The Goat Agency 

Medium and large brands  UK, US, Singapore  $50,000+ NinjaPromo  Small
businesses and enterprises  UK, US, Dubai, Hong Kong, and Singapore 

$50,000+ 

Moburst 

Startup and enterprises  UK, Israel, and UK $20,000+  Audiencely  Small brands
and creators  UK, Hungary, and Germany 

$50,000+ 


WHICH SERVICES DO THE TOP TWITCH INFLUENCER MARKETING AGENCIES OFFER?

The top Twitch influencer marketing agencies offer a wide range of services,
from influencer detection to campaign execution. Here’s a comparison of how the
top agencies fare in this regard. 

Twitch Influencer Marketing Agency 

Influencer Detection  Contract Negotiation  Campaign Execution  Fraud Detection 
API or Self-Service Software  Viral Nation  ✔ ✔ ✔ ✔

✔

NeoReach 

✔ ✔ ✔ ✔ ✔ The Influencer Marketing Factory ✔ ✔ ✔ X 

X

The Goat Agency 

✔ ✔ ✔ X X NinjaPromo  ✔ ✔ ✔ X

X

Moburst 

✔ ✔ ✔ X X Audiencely  ✔ ✔ ✔ X

X


WHICH OTHER PLATFORMS DO TWITCH INFLUENCER MARKETING AGENCIES SUPPORT?

Most Twitch influencer marketing agencies aren’t specific to Twitch. They also
provide influencer marketing services on other channels. 

Twitch Influencer Marketing Agency 

Supported Channels  Viral Nation 

Discord, Facebook, Google, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, X,
YouTube, Twitch, TikTok

NeoReach 

Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X,
YouTube The Influencer Marketing Factory

Facebook, Instagram, TikTok, Twitch, X, YouTube 

The Goat Agency 

Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X,
YouTube NinjaPromo 

Amazon, blog, Discord, Facebook, Google, Instagram, LinkedIn, TikTok, Twitch, X,
Pinterest, Snapchat, Spotify, YouTube 

Moburst 

Facebook, Instagram, LinkedIn, Pinterest, Reddit, Snapchat, TikTok, Twitch, X,
YouTube Audiencely 

Instagram, TikTok, Twitch, YouTube 


HOW DO TWITCH INFLUENCERS MAKE MONEY?

Twitch influencers make money through brand sponsorships and affiliate links.
They may also get paid to run brand giveaways or show brand assets during their
live streams. Brands also pay Twitch influencers for product placement and
endorsements.


WHAT IS TWITCH MARKETING?

Twitch is the largest online live-streaming platform, with a significant
emphasis on gaming. This gives numerous marketing opportunities for brands
selling to Twitch’s viewers. One common marketing method on Twitch is influencer
marketing, and any of the influencer agencies included in this article could
help you create a Twitch influencer marketing campaign. In addition to
influencer marketing, there are other ways you can market on Twitch. These
include traditional advertising using videos and banners and branded content.


WHAT IS TWITCH USED FOR?

Twitch is primarily a live-streaming platform, with a major, although not
exclusive, focus on gaming. It does include some pre-recorded video content for
when streamers are offline. A typical gaming livestream involves a player
broadcasting his game as he plays, commentating as he goes. The main screen will
be the game action, with a small inset of the gamer playing and talking. The
gamer will have various graphics and relevant data overlaying the game screen,
for his audience to see.


WHEN DID TWITCH BECOME POPULAR?

Twitch began life in 2011 as the gaming section of Justin.tv. The company
decided to sell off Twitch in June that year. By early 2013 it was the most
popular eSports streaming service, and by February 2014 was the fourth-largest
source of Internet traffic during peak times in the United States. In August
2014, Amazon acquired Twitch Interactive. By May 2018, it had 2.2 million
broadcasters monthly and 15 million daily active users, with around a million
average concurrent users.


WHY IS GAME STREAMING SO POPULAR?

To some, the popularity of game streaming on a platform like Twitch might be
confusing? To many game fans, it can be incredibly entertaining. It gives you an
insight into the playing style of high-level players. To many, however, the real
fun is the commentary that runs aside the gameplay. Many of the top channels
include a fun, irreverent gameplay that appeals to the leading gaming
demographic, males in their teens, and twenties. Many streamers give practical
tips and buying advice to their audiences.


SHOULD I START STREAMING ON MIXER OR TWITCH?

Both Amazon-owned Twitch and Microsoft-owned Mixer are high-quality
livestreaming platforms. Twitch has a much bigger audience, and it is probably
easier to build an audience there. Twitch has slightly better monetization
options. Potential marketers will be attracted by the much larger viewing
numbers on Twitch than Mixer. On the other hand, Mixer now has the most popular
streamer of all, Ninja, on its roster. It also benefits from Microsoft’s Xbox
integration. Mixer also offers split-screen streaming with up to three friends.

About the Author
Influencer Marketing Hub

Writer
The Influencer Marketing Hub Team brings together a diverse group of experts
with a passion for influencer marketing, digital trends, and social media
strategies. Each piece of content crafted by this team is researched and written
to provide valuable insights, tips, and updates for our readers. Our authors are
dedicated to delivering high-quality, informative, and engaging articles that
help businesses and influencers thrive in this rapidly changing digital world.



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